The report shows that 70% of consumers believe that genderless beauty is more in line with the market development trend. The growth rate of China's men's beauty market size is much higher than that of the world. And most male consumers have developed skin care habits......
In 2022, the 2022 Market Report on Unisex Beauty produced by CHAILEEDO was released. The report shows that the lack of men's beauty categories, the increased visibility of the LGBT community in the market, and the diversified needs of the market make unisex beauty a future development trend. Unisex makeup that is, at the beginning of the design, there is no distinction between male and female, but a blurring or convergence of gender, to design a product that can be used by both of them.
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The report shows that the size of China's cosmetic market increased from 227.9 billion yuan in 2016 to 375.9 billion yuan in 2020, with a compound annual growth rate of 13.3%. In terms of the competitive pattern, the high-end market is still dominated by foreign investors, but the rise of Chinese brands through product innovation and differentiated positioning has been a clear trend in recent years.
The development trajectory of the male beauty market is broadly consistent with that of the female market: skin care as the forerunner, cosmetics as the growth engine, and a diverse segmentation direction evolving gradually. 2016-2020 Chinese men's cosmetic market size growth rate of 15.5%, much higher than the global average of 5.8%, there is still room for development in the Chinese male cosmetic market.
Content of the Report
Chap.1 The Development of Unisex Beauty
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Definition of Unisex Beauty
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Men's Beauty Originated in Fashion Field Rose the Demand of Unisex Beauty
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The Lack of Men's Beauty Products Facilitates Unisex Beauty
Chap. 2 Recent Trends
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Baidu Search Trends
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Social Media Trends
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Actor Endorsement Improves the Trends of Men's Beauty
Chap. 3 Brands Marketing
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Drawing on European and American Niche Brands to Explore the Diverse Development of Unisex Beauty Brands
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International Cosmetic Brands Entered Unisex Beauty
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The Development of Sector of Unisex in China is Still in the Early Stage
Chap. 4 Analysis of Consumer Demand and Consumer Buying Behaviour
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Sampling Portrait
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Demand and Preference Analysis
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Suggestion for Consumers
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Summary of Consumers' preference
Chap 5. The Future Development of Unisex Beauty
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Extend Products Line and Balance the Needs of Male and Female
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Marketing End: Weaken the Concept of Gender Uniqueness, Specify Individuality
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Consumer Instruction is Essential for Unisex Beauty Popularity
Unisex Products Market (UPM) are Increasing
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According to Chinese National Medical Products Administration data, a total of 6,793 pieces of men's cosmetic products will be filed from December 2019 to August 2021, and the number of filings in 2019 and 2020 was 4,050 and 3,952, respectively.
In the top ten categories for the record, men's cleansers accounted for 59.79% of the men's skin care category, and men's facial creams occupied 20.33%. Men's skincare products mainly focus on men's cleansing and moisturizing category. While the makeup category of men's BB cream accounted for 75.65%. The rest of the men's makeup only occupies 24.35%. It can be seen that at this stage of men's makeup, men's BB cream dominates. This also means that each segment has huge scope for development
Unisex Beauty in China is still in the early Stages of Development
The report presents that from 2011-2021, the Baidu search index of "LGBT" (sexual minority group) shows an upward trend, which shows that an increasing number of people are beginning to pay attention to this group, and the LGBT community has exceeded 80 million in China, which is already not a small market. Currently, most brands in the cosmetic market target female consumers. As the number of LGBT people continues to increase, beauty brands targeting female customers are unable to meet their needs, and they are more inclined to use unisex beauty products.
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The lack of male beauty categories drives the development of unisex product