According to the report, the market size of oil-based skin care products in Asia Pacific is estimated to be 139.3 billion yuan in 2022, and the market scale of China's cosmetics market in Asia Pacific is about 35%, according to which it can be deduced that the market size of China's oil-based skin care products in 2022 is about 48.8 billion yuan.
The report also shows that makeup remover oil is still the category with the highest consumer recognition for oil-based skin care products. And natural and safe skin moisturizing is the key reason why consumers recognize nourish skin with oil. Consumers living in dry regional climates are more likely to endorse oil-based skincare......
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According to the report, the massive adoption of natural plant oils in the cosmetic industry will also further drive consumer market growth during the forecast period. With the growing concept of oil-based skin care and the expanding consumer market for related products, the size of the upstream supply market for oil products will also increase. 2022 to 2026 will witness the market for the natural plant oil industry in China continue to grow. The market scale for the natural plant oil industry in China is expected to reach $18.36 billion in 2026, which will increase by nearly 74% compared to the projected size of $10.58 billion in 2022.
The report indicates that although the Chinese oil-based skin care market is still in its infancy, several brands have already laid out various product segments early to seize the corresponding market heat and wait for the oil-based skin care market to explode, including HABA Squalane Oil, Clarins Double Serum, and Zhuben Botanical Makeup Remover Oil.
Content of the Report
Chap.1 Oil Skincare Market
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Definition of Oil Skincare
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Classification of Hot Oil Ingredients
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Market Scale and Categories
Chap. 2 Recent Trends
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Trends on the Market of Oil Skincare
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Products Analysis on Hot Brands
Chap. 3 Marketing of Brands
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Online Channels
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Offline Channels
Chap. 4 Consumer Demand and Consumer Buying Behavior
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Sampling Portrait
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Demand Analysis
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Suggestion to Consumers
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Summary on Research of Consumers
Chap 5. Future Development
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Promote the Concept of Oil Skincare
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Enhance R&D and Optimize Formulation and Texture
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Promote Efficacy of Products by Avoiding Too Much Marketing
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Oil Skincare Products ShouldBreak off the Limit of Seasons
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Chinese Brands Boasts Chances to Occupy the Market
Makeup remover oil is the most recognized and the concept needs urgent promotion
There is still a cognitive gap in the oil-based skin care market
The research report presents that oily skin is still the mainstream group in the current beauty market. Among the respondents, the skin type of oily skin and mildly oily skin together accounted for nearly 57%, while dry skin and mixed dry skin accounted totally for only 27%.
From the consumer research data, we can see that 43% of them do not accept the concept of oil-based skin care.
There is still a cognitive gap in the oil-based skincare market, and it is necessary to strengthen the promotion of the concept to consumers in a comprehensive manner.
Other Niche Reports
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Oil-based skin care market still has an extremely large development space
Makeup remover oil most recognized by consumers
According to the report, the topic of "oil-based skin care" has been well discussed on all major platforms. Since the creation of the topic in Xiaohongshu in 2020, the total number of notes viewed was 63.38 million+, and the number of participants in the topic was over 22,000. And the Weibo topic of "oil-based skin care" was read 24.023 million times, and the number of discussion volume exceeded 17,000 times. Is evidenced by the fact that consumers are still very concerned about the concept of oil-based skin care.
In the online market of facial oil category, makeup remover oil is undoubtedly the category with the widest range of consumer recognition, and all major platforms online channels have good sales of head market facial essence oil, while the oil mask market is relatively more concentrated in Taobao&Tmall platform. Taobao&Tmall platform, in the last 30 days, sales of the Top 10 makeup remover products are more than 10,000 units, "sensitive skin" and "deep clean" is its main publicity efficacy. Tiktok China platform data shows that the highest-selling makeup remover oil with 236,000 individual sales of a single SKU in 30 days, including 92% of live e-commerce sales.
According to the report, Natural and safe skin nourishment is a key reason why consumers endorse oil-based skin care. 57% of respondents said they liked the concept, compared to 43% who said they did not. And consumers tend to choose oil-based skin care products that promote natural plant-based formulas.
Furthermore, the safety and efficacy of oil skin care products are key factors influencing purchase decisions. 60% of respondents are more concerned about the efficacy of this kind of product, followed closely by safety and skin feeling. For oil skincare products, product packaging and celebrity effects have relatively little influence on consumer purchases.
60% of respondents are more concerned about the efficacy of this kind of product