The report shows that the global clean beauty market scale was $ 6.01 billion in 2021 and is expected to reach $11.56 billion by 2027, and it may sprint to a $100 billion market in the next decade.

The report also presents that foreign clean beauty development momentum is significantly better than Chinese. And Chinese consumers have a positive attitude towards clean beauty and demand is strong. Various large groups have flocked to China, and China's "clean beauty" market has great potential......

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80% of consumers do not reject and it still in the early stages of development

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Do you know that Clean Beauty Product is one of the best seller in China?

The report shows that although the consumers who participated in the study basically have the habit of daily skin care, and another 38.28% of consumers use makeup 1 to 2 times a week, and 22.85% of them wear makeup almost every day, but 70% of the respondents said they "do not know" clean beauty.

Nevertheless, most consumers are concerned about the safety, packaging, and humanitarianism of this concept, and those under 30 are more cared about the natural or "decomposable" ingredient properties of clean beauty. It is worth noting that 90% of respondents said there are ingredients they were concerned about, with preservatives being the most important.

Chap.1 Brief Introduction of Clean Beauty

Definition of Clean Beauty
Development of Clean Beauty
Market Size
The Advantage of Clean Beauty

Chap. 2 Recent Trends

International Trends on Clean Beauty(Excluding China)
Trends in Clean Beauty in China
Development of Clean Beauty in Different Countries

Chap. 3 Branding for Clean Beauty

Marketing of International(Excluding China) and Chinese Brands
Tendency on Major Brands
Niche Brands
Sales in Online Channels

Chap. 4 Consumer Research and Opinion from Industry Experts

Consumer Demand and Consumer Buying Behavior
Opinion from Industry Experts

Chap 5. The Future Development of Clean Beauty

Demand for Clean Beauty is Strong, and the Market needs more diversified products
Promoting in Multiple Scene and Marketing in Omnichannel
E-commerce Channel as the First Choice and Offline Channels is the New Opportunity
Establishing Standard of Clean Beauty with Chinese Characteristics
to Drive Chinese beauty Going Global

China's Clean beauty market has great potential

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In terms of cosmetics application, 70.33% of consumers have the most urgent need for "purity" of foundation, followed by lip cosmetics. Because the foundation is a single product for the whole face and is an important category of base makeup, consumers care more about the safety of ingredients and whether friendly to the skin. And the lip is related to eating, advocating the safety and effectiveness of "pure" raw materials as a breakthrough to produce lipstick, which will be more favored by consumers.

It is important to note that when consumers purchase clean beauty, they are most concerned about the cost-effectiveness and product reputation, and the attention to the brand ranked third, of which more than 70% of consumers said they would prefer to buy local brand products. And at present, consumers buy or think that belongs to the clean beauty brands, except LAN and Dewy Lab, which are all foreign brands. Chinese brands are still in the initial stage of cultivating the market, the Chinese market and consumers need the right cultivation and education, but also the time to settle down.

The trend of universal attention to clean beauty is underway

The report presents that Some overseas niche cosmetic brands that focus on the concept of clean beauty are adapting to cross-border e-commerce as their preferred channel to enter the China market. Data shows that more than 70 new clean beauty brands have been stationed in Tmall International since 2021, and sales in this category have surged by more than 600% year-on-year.

Furthermore, foreign giants have begun to invest in or acquire clean beauty brands, meanwhile, also by creating clean brands and launching a product line positioned clean beauty, officially entered the field of clean beauty.