The global beauty giants were serverly affected since the pandemic hit, but thanks to the rapid control in China, sales in the Chinese beauty market have shone on both the online and offline sides. The Chinese beauty market has always been a must for international beauty brands, accounting for around 16% of the global market in 2021. It is not only the most important consumer market for beauty brands, but also an essential manufacturing base in the global beauty and cosmetics supply chain.
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Cosmetics market overview Q3 2022
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Cosmetics sales by channel, Q3 2022
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Analysis of listed companies
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Brand marketing case studies
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Cosmetics market trends forecast in Q4 2022
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By Chaileedo Research OCTOBER 27, 2022, 12:00AM
China Cosmetics Trends Report
2022 Q4
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The market size in the third quarter was approximately RMB 204.3 billion, up 8.5% year-on-year.
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Domestic brands are more popular on Douyin (Chinese Tiktok)
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Consumer demand for high-end cosmetic products such as anti-aging and beauty devices is on the rise.
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The perfume/fragrance category has the highest AOV (average order value), followed by the skincare category.
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Sustainability is a key concern for the top players.
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The cosmetics market size is forecast to be RMB 260.33 billion in the fourth quarter.
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Top players increase their presence in the collagen sectors.
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RESEARCH / SEASONAL COSMETICS TRENDS REPORT
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