L'Oreal announces the launch of the L'Oreal BOLD FEMALE FOUNDERS program, aiming to support women-led start-ups. L'Oreal is constantly committed to empowering women. In China, L'Oreal has helped more than 8,000 Chinese women engage in or start businesses in the beauty industry and create a new and better life. L'Oreal, the world’s largest beauty group, has announced the launch of the L'Oreal BOLD FEMALE FOUNDERS program, which aims to support women-led start-ups. The project will be allocated 25 million euros (about 26.8975 million US dollars) by L'Oreal's venture capital fund BOLD as a special initial development fund. This strategic investment is the latest measure of L'Oreal Group's long-term commitment to women's equality and empowerment. It will focus on finding investment opportunities in a broader beauty ecosystem around the world, including brand, beauty technology, biotechnology and green science. Nicolas Hieronimus, CEO of L'Oreal, said that L'Oreal has been committed to empowering women through numerous programs of the L'Oreal foundation for many years. 30% of the start-ups in BOLD venture capital fund are led by women, and bold female foundations aim to support and promote women's entrepreneurship. Gouzelle Ishmatova, Chief Strategic Officer of BOLD, added that though the start-ups led by women attracted fewer funds, they always performed well. L'Oreal hopes to invest in the creativity and talents of the next generation of female entrepreneurs through BOLD FEMALE FOUNDERS to change the game rules. L'Oreal has always been committed to speaking for women, encouraging women to find their strengths, and women should have a correct understanding of self-worth and be full of confidence. In this year's "L'Oreal's 25th Anniversary Development Strategy Annual Online Communication Meeting", L'Oreal North Asia President and China CEO Fabrice Megarbane once said, "We are committed to empowering women, not only within L'Oreal, but also globally". More than 50% of the management team of L'Oreal (China) are women. In 2021, L'Oreal China and the World's Leading Scientists Association successfully held the first "WLA SHE Forum", mainly to explore solutions to provide a more inclusive workplace environment for female researchers. The new era has given women a bigger stage, but in China's rural areas, there are still some women who lack opportunities to shine. L'Oreal is constantly committed to focusing on and empowering women, helping them achieve their own beautiful careers and create a better life. In 2009, L'Oreal launched the "Beautiful Career, Beautiful Life" beauty public welfare training program around the world, providing free professional skills training for employment in the field of beauty for disadvantaged groups. At the end of 2014, in response to China's targeted poverty alleviation strategy, L'Oreal joined hands with the China Women's Development Foundation to introduce the project in China, and worked with partners to work out a set of innovative poverty alleviation public welfare models that empowered by skills based on local conditions. As of the end of 2020, the project has set up 48 training points in 13 major cities, provinces and autonomous regions in China, helping over 8,000 Chinese women find jobs or start businesses in the beauty field and create a new and better life. "This is an equal society where both men and women should contribute their own strength." Lan Zhenzhen, Liaison Officer of L'Oreal North Asia and China Chief Corporate Affairs and Public, expressed that L'Oreal always encourages employees, project beneficiary students, and consumers to become a "light" in a better life, and continue to pass on the beautiful energy they have witnessed and touched to more people around them. "If everyone can radiate the power of chasing progress, society will have the drive to keep moving forward."

Chinese traditional daily chemical company Lonkey was able to complete the restructuring quickly and efficiently, despite all the difficulties, and finally regained its life. And it will focus on its main business in the future. On the evening of May 24, *ST Lonkey issued an announcement, that the company's stock will be suspended for one day on May 25. From May 26, it will resume trading to withdraw the delisting risk warning and other risk warnings and the stock abbreviation changed to "Guangzhou Lonkey", the daily limit of stock price increase or decrease from 5% to 10%. This also means that in the past 2021, Guangzhou Lonkey was able to complete the restructuring quickly and efficiently, despite all the difficulties, and finally regained its life. "Lonkey" can be said to be a household name of Chinese traditional brand. As the "first stock of Chinese household brand", Guangzhou Lonkey was listed on the Shenzhen Stock Exchange in 1993 as a joint-stock company restructured from a state-owned enterprise, and became one of the first companies listed on the Guangzhou Stock Exchange. Lonkey indicated that the implementation of the company's reorganization plan has been completed, and the situation that the company's shares were subject to delisting risk warning due to the previous reorganization application being legally accepted has been eliminated. At the same time, the company's 2021 annual audit report shows that the net assets attributable to shareholders of the listed company at the end of 2021 is $154 million, and the company's stock trading has been eliminated due to the implementation of the delisting risk warning because the audited net assets at the end of 2020 is negative. It is noteworthy that on May 13, the Shenzhen Stock Exchange published an inquiry letter on Lonkey's annual report, asking questions about whether Lonkey meets the conditions for the removal of the delisting risk warning and details of the company's operations. On May 24, Lonkey also answered other operational questions in the inquiry letter, saying that there were no problems with the company's operations and restructuring. In 1994, Guangzhou Lonkey and P&G set up a joint venture to "divide" the Chinese laundry market, but the two sides broke up completely in 2001 due to the gradually widening differences. Public information shows that before the joint venture with P&G, Guangzhou Lonkey's market share ranked second in the country after Shanghai Bai Mao. During the joint venture, P&G's own brands Ariel and Tide became more and more famous, while Guangzhou Lonkey's brands started to go downhill. After the breakup with P&G, Guangzhou Lonkey tried to rely on the main brand Lonkey to regroup, but Tide, Diao Pai, Liby, NICE, etc. had already taken over Lonkey's position, and Blue Moon, unexpected competitors in the same field, has also emerged. In 2021, Guangzhou Lonkey fought for win or die. It overcame many adverse effects, made every effort to ensure the steady development of the production and operation of the two segments of green household chemicals and health food, and suspended the chemical bulk trading business. On April 30, *ST Lonkey released its annual results report, saying that the company's revenue in 2021 was about $384 million, down 22.01% year-on-year. Its net profit attributable to the parent company was about $216 million, compared with a loss of about $701 million in the same period of the previous year, turning a loss into a profit. In the past year, Guangzhou Lonkey focused on the strategic business layout adjustment of the green daily chemical segment, improving the level of intelligent and automated operation, optimizing resource allocation, taking a number of measures to reduce costs and increase efficiency, further increasing market development efforts, and steadily increasing the market share of its main products, laundry gel, laundry detergent and various types of disinfection products. Data show that in 2021, the sales of the leading product Lonkey Laundry Gel increased by 176% compared with the previous year, becoming a fast-growing superspecies in the industry. The sharp rise in sales of laundry gel also confirms the company's forward-looking vision in the daily chemical sector. However, although Lonkey turned a loss into a profit in 2021, the main business is still facing a loss. According to the company's financial report in the first quarter of this year, Q1 achieved net profit attributable to shareholders of the listed company -$1.91 million, deducting non-net profit of -$1.9 million. From the current point of view, Lonkey is still in various ways to boost the development of the enterprise. On April 30, Lonkey released the "2022 Non-public Issue of A shares Proposal" which intends to raise not more than $89.16 million of funds to supplement the working capital at the issue price of $0.4/share, and the controlling shareholder GLIG intends to subscribe for all the shares of this issue in cash. According to Lonkey, the proposal will help optimize the capital structure of the company, improve its core competitiveness of the company and promote its sustainable development of the company.

Rellet, a Chinese professional hyaluronic acid skin care brand, officially announced that young actor Tan Songyun is the spokesperson for its spray product, which claims to contain Columbia Glacier Mineral Water and Ectoin. The price is 198 yuan (about $29.5). This is the first time for the brand to use a spokesperson in the 19 years since its establishment. Using the star effect to deeply implant the brand image into the hearts of users, Rellet hopes to increase its brand influence. "After entering the Internet era, Rellet has been exploring the beauty market in China for a long time. The brand is fully aware that brand marketing should focus on both precision and traffic to better help the benign and steady growth of the brand. As China's first skincare brand specializing in hyaluronic acid, Rellet was born in 2003 with a history of 19 years. This is the first official spokesperson announcement of Rellet since its establishment. It is said that Rellet released brand spokesperson suspense posters on major channels in the early stage, and achieved warm-up and diffusion among fan groups through the secret code "I have a friend" between the spokesperson and its fans. Under the popularity of the previous topic, on May 25, BST (all times in this article are Beijing time), Rellet officially announced that Chinese actress Tan Songyun, who has 24.34 million followers on the Chinese social platform Weibo, is its first brand spokesperson. At the same time, the topic activity #Tan Songyun is Making Friends# was launched on Weibo. As of 9:20 on May 27, the topic has received more than 210 million views, and over 137,000 people have discussed it. In addition to the official publicity spokesperson, Rellet also upgraded its popular product HA Moisturizing Spray (version 1.0). The upgraded Hyaluronic Acid Deep Hydrating Spray (version 2.0) can effectively help moisturize and hydrating on the basis of maintaining the original advantages of the product. In recent years, with dedicated research on hyaluronic acid skin care, Rellet has launched a number of explosive products. Among them, HA Moisturizing Spray (version 1.0) has been loved by consumers as soon as it was launched. In 2021, during the Tmall Brand Day, the mainstream e-commerce platform in China, this product maintained a stable repurchase rate and praise rate in the toner category. At the same time, on the "Double 11" of 2021, according to the official background data of JD, the Chinese e-commerce platform, in just 3 hours, Rellet was listed as the top 3 beauty category on the platform of JD, and its popular single product HA Moisturizing Spray (version 1.0) obtained a single bottle sales data of 903,000 +. According to the brand introduction, compared with the 1.0 version, the 2.0 version adds the patented ingredient Silylated Hyaluronic Acid (DSHA), which is safe and secure. This patented ingredient is easy to penetrate the skin, touch the basal layer to truly lock water, and drive water transmitted from basal layer to the epidermis. At the same time, the product also adds moisturizing ingredients such as Ectoin, trehalose, and dipotassium glycyrrhizinate. Under the action of multiple ingredients, it can solve the core "dry" problem of the skin. The official announcement of Rellet's spokesperson aims to enhance the overall brand awareness and maximize the transformation of fans' economy through cooperation. At the same time, with the comprehensive upgrading of Hyaluronic Acid Deep Hydrating Spray in 2022, Rellet hopes to deepen the product value of this popular spray in the hearts of consumers, and further expand the consumer group through the communication and marketing channels of the social media platform that is rapidly rising in the post epidemic era, and finally strives to shape the well-known brand image and top status of Rellet HA spray in China market.

Global hyaluronic acid giant Bloomage Biotech participated in the establishment of an investment fund for targeting investments in the fields of dermatology and life sciences. As CHAILEEDO observed, multiple Chinese listed beauty company has established their own investment companies. Recently, global hyaluronic acid giant Bloomage Biotech participated in the establishment of an investment fund, Hainan Haixi Private Equity Investment Fund Partnership (Limited Partnership), which is jointly held by Hangzhou Paideia Capital and Shanghai Yisheng Company. The total fundraising size of the fund is about $18.31 million, of which Bloomage Biotech intends to contribute $6 million, the first phase using its own funds to contribute $3 million, the proportion of the contribution is about 32.44% if the subsequent contribution will also use the company's own funds. As CHAILEEDO observed, previously, international beauty giant L'Oreal set up its first investment company in China, dedicated to investing in innovative beauty technology. Soon after, Shiseido also set up its first special investment fund in China, with an investment amount of about $74.5 million. Back in April, Bloomage Biotech released a statement saying it intended to set up a private equity fund with affiliated party Shanghai Yisheng Company and other partners, with a total fundraising scale of $18.4 million. According to the announcement, the fund will be directed to invest in the field of skin science and life science, and upstream scientific research, the transformation of scientific and technological achievements, related science popularization, professional content operation, etc. after its establishment. It is worth mentioning that this is also the first private equity fund Bloomage Biotech has participated in setting up since its A-share listing. LAF, a Chinese daily chemical and cosmetics group, announced that the equity investment fund in which the company participated has completed the filing procedures of the private investment fund in China Securities Investment Fund Association and obtained the Certificate of Filing of Private Investment Fund. Among them, LAF contributed $1.2 million, with a shareholding ratio of 43.96%. On March 13, 2017, LAF went on the A-share market, known as the "first private daily chemical stock in non-public enterprises", which is mainly engaged in the research and development, production and sales of toiletries, skin care and color cosmetics products. In addition, Chinese cosmetic company Proya announced in May 2020 that "the company's participation in the investment fund has completed the filing of private investment funds". This also means that the paid-up capital has been entered into the fund escrow account or fund property account, and can make equity investments. At the same time, Proya also mentioned in its 2019 annual report, that in 2020, "internal entrepreneurship and external incubation platform" will be one of Proya's focuses, that is, to incubate new brands, new categories, and improve operational efficiency and reduce management costs. At the 2020 Tmall Leading Cosmetics Award, Proya also announced that it would establish an incubation base with the Chinese e-commerce platform Tmall to help small and medium-sized beauty companies. In addition to the above three beauty companies establishing investment fund companies, multiple Chinese listed beauty companies participate in the establishment of a total of more than 10 funds, with a total scale of more than $220 million. From the investment situation, in addition to Bloomage Biotech and BTN, other companies such as Proya, Marubi and Lily&Beauty participated in no less than five projects. Especially LAF has invested in 24 projects before and after, spending $34.3 million. Marubi Company has also invested in 11 projects. Among them, in the Marubi Company, S'Young, Proya, LAF's investment targets, basically have an MCN agency. Some data show that live e-commerce has reached trillions yuan, and the scale of live e-commerce will exceed $730 billion in 2023. Obviously, beauty listed companies do not want to miss the windfall of short videos and live with e-commerce. Beauty companies pay attention to digitalization, and the transformation of enterprises will play a great help. LAF achieved a small rise in both supermarket and distribution channels last year, with its online channel revenue of $50 million, an increase of 51.06%. The same goes for Marubi, which saw an 11.99% decline in offline, but an 8.17% increase in online International beauty giants have also gained profit in online sales. According to Brazil beauty giant Natura&Co's Q1 2022 results, the Group's online sales, including online sales (e-commerce + social sales) and sales from the Group's main digital apps, accounted for 50.8% of total revenues, compared to 47.7% in Q1 2021 and 35.0% before the pandemic (Q1 2020), driven by the growth of its brands Natura and Avon. In this phenomenon, Lily&Beauty stated that the establishment of the fund is conducive to the company's continued deep development around its own main business, but also through the investment so that the company can connect to related industries with good development prospects. Proya, on the other hand, mentioned that seeking development opportunities in areas such as cosmetics and new marketing ecology, it will enrich the company's external growth channels and innovative exploration, and systematically enhance the company's competitive advantages.

L Capital Guangzhou Beauty Ltd., an equity firm under LVMH, reduced its holdings of 6,908,314 shares of Marubi, a Chinese eye care company, with a reduction ratio of 1.71926%. After this equity change, L Capital is no longer a shareholder holding more than 5% of Marubi. It is reported that Marubi is the only beauty brand invested by L Capital in China. On May 23rd, Chinese eye cream brand Marubi released the "Alert Announcement on Changes in Shareholders' Rights and Interests of Guangdong Marubi Biotechnology Co. Marubi disclosed in the announcement that the company received the "Report on Change of Equity in Simplified Form of Guangdong Marubi Biotechnology Co., Ltd" from L Capital Guangzhou Beauty Ltd, a shareholder holding more than 5% of the company's shares, on May 22, 2022, in which L Capital reduced its holding of 6,908,340,000 shares through bulk trading, representing a reduction of 1.71926%. After this change in equity, L Capital is no longer a shareholder of Marubi holding more than 5% of the shares. According to the latest announcement released by Marubi, before this change in equity, L Capital held 26,999,194,000 shares of Marubi, accounting for 6.71923% of the total share capital of the company. After this change in equity, L Capital held 2009,088,000 shares of Marubi, accounting for 4.99998% of the total share capital of the company. In other words, L Capital is no longer a shareholder holding more than 5% of Marubi's shares. In response to the reason for this shareholder reduction, Marubi said in the announcement, "In view of L Capital's long time holding in Marubi, it has its own capital exit demand as an equity investment company." Some industry insiders believe that "after the decline of Marubi's performance, shareholders no longer have investment patience." Public information shows that L Capital, an investment fund of LVMH Group, took a stake in Marubi in May 2013 and has been investing for nine years since then, and its main shareholder is L Capital Asia, LLC, a closed-end fund. It is worth mentioning that Marubi is the only beauty brand that L Capital has invested in China. It is also worth noting that this share change is not the first time L Capital has reduced its stake, as Marubi was listed on the SSE on July 25, 2019. In the same year's financial report, L Capital held 36 million shares of Marubi, accounting for 8.98% of the company's total share capital at the time. In July 2020, just after L Capital's shares had completed a one-year restricted period, it announced a plan to reduce its holdings of Marubi by no more than 24.06 million shares, not exceeding 6% of the company's total share capital. The latest performance figures announced by Marubi at the end of April this year show that the "No. 1 eye skincare stock" is not having a good time. In the past year, Marubi's revenue was $268 million, up 2.41% year-on-year, and net profit attributable to shareholders of the listed company was $37 million, down 46.61% year-on-year. The 2022 quarterly report shows that Marubi's revenue was $57 million, down 5.31% year-on-year. Its net profit attributable to the parent company was $9.808 million, down 34.61% year-on-year; net profit after deducting $8.6 million yuan, down 40.2% year-on-year. It is easy to see that Marubi's net profit has been declining in recent years. In this regard, Marubi said in its 2021 earnings announcement that in the face of the pressure on offline business brought about by the outbreak of the COVID-19 in 2020, the accelerated evolution of the online business model, and the increasingly fierce market competition, it underestimated the difficulties and cycles of exploring new media and new channels, and the transformation did not meet expectations, and overall revenue remained stable but profits declined. According to public information, other Chinese companies such as PROYA and S'Young, both in terms of revenue scale and performance growth rate, are much higher than Marubi shares. Data show that the revenue of PROYA in 2021 was $694 million, an increase of 23.47%, net profit $86 million, an increase of 21.03%. The net profit in the first quarter of 2022 increased by 38.53% and 44.16%, respectively. S'Young's revenue in 2021 was $750 million, an increase of 34.86% year-on-year, and net profit of $35.4 million, an increase of 68.54%. As in the multi-brand layout, Marubi did not have a significant advantage, the reliance on the main brand is obvious. Public information shows that Marubi has three brands under Marubi, Chunji and PASSIONAL LOVER, but the main revenue still relies on the main brand Marubi support. According to the financial report, Marubi achieved revenue of $239 million in 2021, accounting for 92.36%, the rest of the multi-brand combined revenue contribution rate of less than 8%. At the same time, channel transformation is also an important part of corporate development, but at present, compared with other beauty companies, Marubi online channel development is slow. Public information shows that in 2021, Marubi online revenue of $154 million, accounting for 59.54%; PROYA online revenue of $588 million, accounting for 84.93% of revenue. Bethenny's online channel revenue was $494 million, accounting for 82.34% of revenue. In this regard, Marubi said in its 2021 annual report, it will continue to promote retail transformation, online to promote the joint pop-up program, improve the effectiveness of live, increase the proportion of self-broadcast, play the dual strategic role of live channel sales and product promotion. In general, compared with the negative impact of L Capital's reduction, it is more important for Marubi to solve the problem of how to break through its own predicament and explore new growth points.

On the evening of May 25th, BST, La Roche-Posay, an active health skin care brand under L'Oreal Group, launched the“Blue Ribbon”project to care for the skin health of cancer patients, aiming to call more people to pay attention to the skin health problems of cancer patients during the treatment process. "Patients in the past just wanted to live, and later patients wanted to live a comfortable life. Now, more and more people want to live a good life," said a head nurse from a top-grade tertiary hospital in China. Traditional tumor treatment lacks attention to the adverse reactions of patients, but today, when more and more patients are beginning to have a chance of long-term survival, reducing adverse reactions and improving the quality of life may become a topic of increasing concern. La Roche-Posay has been deeply engaged in scientific research in the field of Dermatology and has conducted in-depth cooperation with dermatology experts all over the world. This time, La Roche-Posay invited experts and scholars in the two fields of cancer and skin, including Professor Cheng Ying from Jilin Cancer Hospital, Professor Xiang Leihong from Huashan Hospital of Fudan University, as well as HUGUET Claire from Medical Director of L'Oreal North Asia and KEROB Delphine, the scientific director of La Roche-Posay's global laboratory, to gather in the cloud with consumers, to share the latest trends of La Roche-Posay, and to explore the knowledge of skin care in depth. At this forum, La Roche-Posay released the first "Investigation and Research Report on Current Situation of Skin Adverse Reactions in Chinese Cancer Clinical Diagnosis and Treatment" 1. And a total of 221 valid questionnaires from doctors and 220 patients were obtained in the survey. The survey shows that in the clinical treatment of tumors, nearly half of the patients had skin adverse reactions due to radiotherapy; 38.9% had skin adverse reactions due to chemotherapy drugs; A few patients had adverse skin reactions due to endocrine therapy and traditional Chinese medicine treatment. Adverse reactions in the clinical diagnosis and treatment of tumors can affect all organs of the human body, and the skin is a high-risk site. Although the skin will not affect the safety of life, it will cause the patient's appearance to change and cause negative emotions such as inferiority complex and disgust, which is not conducive to the patient's rehabilitation. “Prevention is more important for tumor patients. In terms of primary prevention, it is recommended to use mild and clean skin care products, followed by a reasonable moisturizing to help repair the skin barrier.” Professor Xiang Leihong suggested. “To prevent tumors, sun protection is also a very important procedure. Sun protection products can prevent the appearance and aggravation of rashes. It is recommended that patients use some broad-spectrum sunscreens that can fight against UVB and UVA, with an SPF 30+, PA++ or above.” In this forum, in addition to discussing the prevention, treatment and treatment of adverse skin reactions related to tumor treatment. It was also mentioned that La Roche-Posay products can improve skin adverse reactions in the clinical diagnosis and treatment of tumors. KEROB Delphine said that among 107 female breast cancer patients who had received chemotherapy, 80% of the patients had improved skin conditions after using La Roche-Posay products. ; 64% of patients have improved quality of life. With technology empowering products, B5 Soothing and Repairing Balm is a popular product of La Roche-Posay, with 0% essence, lanolin, steroids, etc. added, having an actual effect in promoting collagen synthesis and accelerating skin barrier repair. HUGUET Claire said at the forum that in 2022, after more than 3 years of research, La Roche-Posay completed the first clinical study on La Roche-Posay B5 Soothing and Repairing Balm, which proved its curative effect on skin adverse reactions related to tumor treatment, improving the quality of life of patients effect. It is worth mentioning that in February this year, La Roche-Posay's "Blue Ribbon" project to care for the skin health of cancer patients was officially launched in China. In March, La Roche-Posay sent the first batch of loving products to patients and their families in Shanghai. It donated 3,000 copies of La Roche-Posay B5 Soothing and Repairing Balm and 1,500 copies of soothing spray. This time, La Roche-Posay also donated 2,000 skin care packages to Beijing Love Book Cancer Foundation for cancer patients. La Roche-Posay's "Blue Ribbon" project aims to appeal to more people to care for the skin health problems encountered by patients during treatment. HUGUET Claire mentioned that before 2025, La Roche-Posay hopes to raise awareness of adverse skin reactions related to tumor treatment and improve the quality of life of cancer patients through the "Fight with care" tumor program. La Roche-Posay hopes that 1 billion people will know about this project and plans to train 1 million people to support cancer patients in need.

The mosquito repellent and personal care company Runben Biotechnology Co., Ltd. disclosed its prospectus for listing on the SSE. Its best selling products enjoyed sales volume of 1million units. Recently, the mosquito repellent and personal care company Runben Biotechnology Co., Ltd. disclosed its prospectus for listing on the SSE with a proposed capital raising of $134 million, which will be used for the R&D of its Huangpu factory and industrialization project, information system upgrade construction project, channel construction and brand promotion project and supplementary working capital project respectively. According to CHAILEEDO observation, RunBen is a brand of Runben Biotechnology Co., Ltd. , one of China's mosquito repellent care brands for pregnancy and kids. Founded in 2006 in Guangzhou, it products covered four series of products: mosquito repellent, anti-itch products, paper and toiletries. It has established comprehensive strategic partnerships with foreign companies such as Symrise, ROBERTET France, Clariant Switzerland, BASF Germany, Dow from the United States, Dow Corning of the United States and Cargill of the United States. According to the prospectus, Runben Biotechnology's revenue in 2021 is $86.4 million and operating profit is $20.8 million, net profit attributable to the parent company is $18 million and net profit attributable to the parent company is $17.4 million. From the product side, Runben Biotechnology entered the market with a new generation of mosquito repellent products, and has formed three core product series: mosquito repellent products, baby care products and essential oil products, with the brand "Runben". Among them, as of 2021, its mosquito repellent products accounted for 39.14% of total revenue and reached $33.9 million and baby care products accounted for $32.2 million, or 37.24% of total revenue. Its essential oil products accounted for $19.5 million, or 22.5% of total revenue. The company's mosquito repellent series products contribute to the main profit. From 2019 to 2020, the amount of sales revenue of the mosquito repellent series products of the company is $16.8 million, $25.1 million, accounting for 40.88% and 38.21% of the main business revenue, which is growing at a high rate year by year. Moreover, baby care products series are also increasing year by year, the proportion of its main business income from 30.58% in 2019 to 37.24% in 2021. The product line mainly includes chapped cream, plant lip balm, Rumoto ding soothing stick and other hot products. In the Runben's Taobao official flagship store, the categories on sale are mosquito repellent, care soothing, baby moisturizer, clothing washing, etc. The highest selling product is Runben mosquito repellent essential oil stick, priced at $3, with total sales of 1 million + units. In addition, according to the prospectus, as of the end of 2021, Runben's biological research and development expenses were $2.02 million, accounting for 2.34% of revenue and sales expenses were $20 million, accounting for 23.09% of revenue. According to the prospectus, when Runben was established, it was mainly in offline distribution mode, and only in 2010 did it start to layout online. Nowadays, Runben shares mainly cooperate with large e-commerce platforms such as Tmall, Jingdong, TikTok, Vipshop and Pinduoduo. It provides consumers with products through online direct sales, online platform distribution, online platform reselling and other Internet sales models. In 2021, online direct sales accounted for the largest proportion of total revenue of 57.15%, with sales of $49.5 million. From 2019 to 2021, the online channel's contribution to direct contribution to sales revenue will be 74.77%, 78.73% and 77.72%, respectively. During the reporting period, the company's marketing expenses are mainly traffic promotion fees paid within Tmall, Jingdong and other e-commerce platforms, platform commissions and technical service fees, etc. From 2019 to 2021, the amount of promotion fees for Runben shares will be $6.02 million, $11.5 million and $15.9 million, accounting for 14.56%, 17.42% and 18.54%, the overall trend of promotion fee is on the rise. According to the survey, in addition to repeatedly appearing in the live broadcast of the famous anchor, Runben also invited Li Jiaqi to repeatedly promote its ice dew. It also put themselves and the famous influencer in the medical science field "Dr. Ding Xiang" together. Dr. Ding Xiang represents the safety and reliability of exactly the needs of Runben's target customer base. While across the two fields of mosquito repellent and products of pregnancy and kids, it is also easy to make the Runben's mosquito repellent products covering a safe and harmless mask for mother and child customers than other products. It is worth mentioning that in the prospectus, Runben regard Liu Shen from Shanghai Jahwa, Raid from SC Johnson Wax, Cheerwin from Cheerwin Group as its competitors in the mosquito repellent industry. The company also listed Shanghai Jahwa, which owns the "Qichu" brand, Chicmax Group, which owns the "Red Elephant" brand, and BTN, which owns the "WINONA Baby" brand as their competitors in the personal care industry.

On May 25th, BST, the third "China Sensitive Skin Summit Forum" was held. At the summit, Guo Zhenyu, chairman of Winona's parent company Botanee Group, said that “Winona will expand product lines and launch sunscreen, whitening, and anti-aging products for sensitive skin”. It is worth mentioning that on May 26, BST, Winona also jointly released the "White Paper on Refinement Skin Care Trends for Sensitive Skin" together with Tmall Beauty and other platforms. On May 25th, BST, the third "China Sensitive Skin Summit Forum" was held by means of online live broadcast. Winona, a Chinese sensitive skin care brand, joined hands with 6 leading academic experts and 5 authoritative industry organizations to discuss in depth the new trends in sensitive skin care from the dimensions of efficacy, data, and academics. In recent years, driven by the " Economics of Beauty", China's beauty market has developed rapidly. Among them, "sensitive skin" has been widely recognized and concerned as a hot topic in skin care. However, the definition and concept of sensitive skin are generalized on the Internet, and related products are complicated, which also makes it difficult for sensitive group to accurately judge their own conditions and needs. As Prof. Philippe Humbert—MD, PhD, Dermatologist Internal Medicine France stated at the summit, the occurrence of sensitive skin is closely related to seasonal changes, and the proportion of patients in March and July is very different. Compared with March, more severe sensitive skin problems occurred in July; the proportion of non-sensitive skin was also lower in July. Besides, the skin phototype is related to the sensitivity of the skin, and the skin phototype of the non-sensitive skin is the highest. So the darker the skin tone, the less sensitive the skin is; and the lighter the skin is, the more sensitive the skin is. Zhou Zhanchao, a former professor of dermatology at the Graduate School of Peking Union Medical College, concluded that the main cause of sensitivity is excessive skincare and the abuse of cosmetics, which leads to damage to the skin barrier. To reduce sensitivity, the easiest way is to simplify skincare, leaving time for skin to repair barrier. In addition to repairing and soothing, many consumers with sensitive skin also worry about skin irritation from the sunscreen products they choose. In view of the importance of using sunscreen for sensitive skin and the quality requirements of sensitive skin for sunscreen products, Professor Liu Wei, Consultant of the Dermatologist Branch of the Chinese Medical Doctor Association, offered professional advice:“Sensitive skin needs more professional sun protection measures. Because their reaction to ultraviolet rays is more sensitive and strong. For sensitive skin, the sunscreen performance should be mild; the texture should be light and clear; the protection effect should be balanced. Also, the effect of soothing and repairing should be provided, and multi-scene fine protection is also required.” Winona, who focuses on research in the field of sensitive skin, is the first to understand that the anti-aging solution for ordinary skin cannot meet the requirements of sensitive skin. When most of the functional skin care products on the market are still at the level of maintaining stability and safety, Winona Research Institute has completed the transformation from academic research to technical application for the anti-aging problem of sensitive skin. At the summit, Guo Zhenyu, chairman of Winona's parent company Botanee Group, said that “Winona will expand product lines and launch sunscreen, whitening, and anti-aging products for sensitive skin”. It is worth mentioning that on May 26, BST, Winona also jointly released the “White Paper on Refinement Skin Care Trends for Sensitive Skin” together with Tmall Beauty and other platforms. According to the White Paper, since 2017, China's sensitive skin care products market has maintained double-digit growth. While online data show that the growth rate of Alibaba platform's sensitive skin care in 2021 was 43.6%, and China's sensitive skin care market maintained rapid growth. For a long time, European and American cosmeceutical brands such as Vichy, Avène, and La Roche-Posay have been occupying the sensitive skin care market in China. In 2019, Winona successfully won the first market share and firmly ranked first in the Chinese market of Dermatology grade skin care products. By 2022, Chinese brands have accounted for more than 60% of TOP10, and China's sensitive skin care products market is increasingly localized. The scale of China's beauty and skincare market continues to expand, driving industry progress, popularization of professional knowledge, and consumer awareness. As a result, consumers are increasingly dissatisfied with the common skin care benefits for sensitive skin. Instead, the demand for the efficacy of skin care products among sensitive muscle people in China is more advanced and subdivided. Although the scale of basic functions such as repair and soothing is relatively large, it has shown a decelerating development trend; while products with advanced functions such as whitening and anti-aging have grown rapidly, reflecting the crowd's demand for such advanced subdivision functions.

The world's leading cosmetics ODM company, Intercos, has appointed Colleen Shen as the vice president of sales in China & Southeast Asia. According to CHAILEEDO, Wang Yihua, the former CEO of Intercos China, had left the company at the end of February. "Intercos may no longer set up the position of CEO in China in that the company's organizational structure has been changed." On May 24th, BST (all times in this article are Beijing time), the world's leading cosmetics ODM company, Intercos, announced that in order to further improve the organizational structure of Intercos China, Colleen Shen was appointed as the VP Sales China+SEA since April 25. Stephane Tsassis, CEO of Intercos China&SEA , said that Colleen Shen's participation is crucial to the establishment of brand’s "One China Team". After adding the position of vice president of sales, Intercos is further optimizing its organizational structure to bring greater flexibility and motivation to all key functional departments of the company. It’s said that Colleen Shen has extensive experience in China's cosmetics industry, and the sales team she leads will cover China Domestic customers, China Multinational Companies and SEA local customers. Also in the future, Intercos will be more engaged in the sales side and continuously improve the customer satisfaction. According to CHAILEEDO, Wang Yihua, the former CEO of Intercos China, had left the company at the end of February. As for the reason for leaving, she said, "It's a personal reason." Intercos China also confirmed the news. Wang Yihua had worked in an American packaging material factory before joining Intercos. Then she officially joined Interlink in 2012 and left at the end of February this year, serving the company for 10 years. According to the financial report of Intercos in 2021, Asia had the highest year-on-year growth rate of 36.2%. Last year, the revenue of the region was the US $140 million, accounting for 19.4%. In fact, its rapid performance in Asia is inseparable from the contribution of the Chinese market. For example, in the first wave of “Double 11” Tmall color cosmetics brand ranking in 2021, 8 of the 10 brands on the list are cooperative customers of Intercos. Of course, Intercos China's business in the field of skin care does not lag behind that of make-up. Wang Yihua once said, "although most of the group's performance comes from color cosmetics, the proportion of color cosmetics and skin care in China has been relatively balanced in most cases." Intercos has not only established cooperation with international brands such as L'Oreal, Estee Lauder and Armani, but also with local Chinese beauty brands such as Mao Geping, Forest Cabin, Perfect Diary, and Florasis. Just in February this year, Intercos also officially established a base for the creation and research of base makeup aesthetics with the Chinese color makeup brand KATO-KATO. Without a doubt, Intercos current image as a "makeup OEM giant" in the Chinese color cosmetics market has been deeply rooted in the hearts of the people. And Wang Yihua, as the person in charge of Intercos Chinese market previously, has made great contributions. So, after she left, who will take over her position? How will the new CEO manage the Chinese market? Both Wang Yihua and the relevant person in charge of Intercos China stated that the position of CEO China is currently vacant. According to Wang Yihua, "Interview may no longer set up the position of CEO in China, and the company's organizational structure has been changed." In this regard, Intercos China said, "It is inconvenient to share, and let’s wait for the official release."

Unilever China's high-end brand EB39 has opened an official flagship store on Tmall, China's mainstream e-commerce platform, and launched 8 SKU, with a price range of $46.2-$97.6. The brand is Unilever's first high-end men's skin care brand, which shows the great importance that Unilever China attaches to men's skin care track. Recently, Unilever China launched its first affordable luxury men's skin care brand, the first AI algorithm-driven formula research and development brand, and the first Metaverse artist skin care brand - EB39. The "EB" in EB39 is the abbreviation of the English "Energy Buff" (energy pack), referring to common vocabulary in video games; "39" refers to "39 days for the skin to iterate on itself". The outer packaging of the man series adopts the stable blue color which can be widely accepted by consumers. With the laser bottle body with rigid straight lines, and the simple and bold fonts, the overall style is cyberpunk futuristic science fiction style. "Simple and sharp lines highlight the sense of technological structure and the brand's pioneering attitude. The deformed design of the letters E and B is easy to read and has its own style, just like the unique code language of the Metaverse." Camille Zhang, an innovative visual designer explains the visual concept. EB39 cuts into the relatively blank mid-to-high-end men's skin care market. At present, EB39 has opened stores on the Chinese short video platform Douyin and China's mainstream e-commerce platform Taobao. On Taobao, there are a total of 8 SKUs in the store with price ranging from $46.2 to $97.6. The product categories are mainly based on essences, focusing on oil control, acne treatment and other effects. EB39 differs from other emerging men's care brands in that its first category is essence rather than facial cleanser. Essence requires higher R&D costs, which is the advantage of EB39 relying on Unilever. The launch of Unilever China's first high-end men's brand is enough to see that Unilever attaches great importance to men's skin care. So why did Unilever China do that? In 2021, Unilever's annual revenue was 52.4 billion euros (about $56.136 billion), achieving the fastest basic sales growth in nine years. According to the business department, Unilever's beauty and personal care business achieved sales revenue of 21.9 billion euros (about $23.461 billion), which is the largest segment of the company's revenue. In terms of subregions, the Chinese market increased by 14.3%, with total revenue of 3.3 billion euros (about $3.535 billion) in 2021, with the highest growth rate in five years. In addition, in 2021, Unilever's growth rate in e-commerce was 44%, leading to the growth of global channels. E-commerce accounted for 13% of Unilever's turnover. While China's e-commerce industry is at the top level in the world, its personal care brand OMO has also become the second largest brand of e-commerce laundry beads in China. China's men's care market has also ushered in an explosion in recent years. According to oIBP, from 2016 to 2019, the average annual growth rate of retail sales in China's male grooming market was 13.5%, much higher than the global average of 5.8%. The Prospective Industry Research Institute predicts that the average annual compound growth rate of China's men's skin care products market in 2021-2026 is 15.88%, and the overall market size is expected to reach $22.2 billion in 2026. Chinese men's awareness and consumption abilities of beauty and skin care are also increasing. According to the Men's Economy Research Report in 2021, more than 50% of man users buy Beauty and skin care products in a year, 70% of them buy more than twice a quarter on average, and more than 50% of them buy more than $135 a year. China's men's beauty market has unlimited potential, but there is not yet a "phenomenal" brand. In the mid-to-high-end men's skin care market where EB39 is located, there are only brands such as LAB SERIES, Kiehl's Men, Biotherm Men, and Shiseido Men. These brands have not yet "educated" consumers well for different reasons, making Chinese consumers lack understandings about their brand characteristics and product efficacy.

Since 2010, the popularity and controversy of "clean beauty" in Europe and the United States has been pretty hot. Also, in China's competitive beauty consumer market, many "clean beauty" products stand out and become popular. However, according to a Qeyes survey, when asked about the concept of "clean beauty", most Chinese beauty consumers respondents said that they had no idea. Compared with the recognition of the concept of "clean beauty", these products are more accepted and welcomed by Chinese consumers because of their efficacy. Although there is little connection between products and concepts, everyone's attitude towards beauty products is becoming more and more rational, and the pursuit of clean and effective product ingredients coincides with the concept of "clean beauty". Products and concepts are popular separately The concept of "clean beauty" appeared before products. In 2000, in order to meet the special skin care needs of pregnant women, the first "clean beauty" brand Ren (Swedish meaning "pure") was born. With the continuous maturity of "clean beauty" in the European and American markets, many brands have made many good products relying on the concept of growth, and many products are popular in China, such as the American brand Farmacy Green Clean makeup meltaway cleansing balm and the Japanese brand Tatcha moisturizing face cream, which have been recommended by many beauty influencers on Chinese social platforms and received positive comments from users. So Chinese consumers are familiar with products, but unfamiliar with concepts. In the process of understanding these star "clean beauty" products, Chinese consumers may have heard "natural ingredients", "environment-friendly" and other introductions related to the concept of "clean beauty", but they will not connect these labels with the concept of "clean beauty", or they are not closely related. These labels are not as compelling as positive reviews from in-person users to make a purchasing decision. According to the Qeyes survey, 70% of the respondents said they had no idea about it, of which more than 50% of the respondents have only heard of it. Among the respondents who knew about "clean beauty", many only knew a little bit. Different from consumers who have witnessed the whole process of the continuous maturity of concepts and products in the European and American markets, Chinese consumers only regard "clean beauty" as a rarely known foreign concept that has just been introduced. This leads to the situation where products and concepts are fighting separately. If they want to gradually recognize, understand and agree with this new concept, they still need to invest a lot of energy in publicity and promotion. If you want Chinese consumers to gradually recognize, understand and even agree with this new concept, a lot of efforts needs to be invested in the publicity and promotion. Chinese consumers are more concerned with the functional value of clean beauty In Europe and the United States, for users who agree with the concept of "pure beauty", it has been integrated into people's lives as a non-toxic, harmless and environmentally friendly way of life. The introduction to TikTok's recent hot topic "Clean Beauty" wrote, "We want to see everything clean and conscious." Videos with the "Clean Beauty" label are also often associated with morning routines, extremes simple skin care and efficient makeup, highlighting simple and natural living conditions. According to a survey by Qeyes, 90% of the Chinese users of "clean beauty" are ingredient-centric. They pursue product safety and effectiveness rather than the concept itself. Farmacy, one of the representative brands of "clean beauty", has become famous since the beginning of its presence in China, and in 2021, its Green Clean makeup meltaway cleansing balm won the top sales of the "Double 11" imported makeup remover category. It has become a veritable explosion, but few Chinese consumers know that the niche skin care brand Farmacy gained its firm position in the global beauty market because of its implementation of the concept of "clean beauty". Not only Farmacy, in China, "clean beauty" brand will face difficulties in gaining a large number of loyal fans due to the brand concept. Consumers will still evaluate individual products of the brand according to more practical standards such as cost performance, sense of use and efficacy. Huge growth potential of clean beauty in China At this stage, the concept of "pure beauty" has not penetrated into the hearts of Chinese consumers, but Qeyes survey shows that more than 80% of the respondents believe that "pure beauty" still needs to be promoted in the domestic market. At the same time, the increasingly rational attitude of Chinese consumers towards beauty products also led respondents to say that the premise of accepting promotion is still to ensure that the products are safe and effective. It is worth mentioning that, according to the relevant data of CBNData, in China, the Z generation who have become the main consumers have shown obvious consumption preferences for natural plant extracts, among which Chinese herbal ingredients are more popular with Generation Z. The concept of "clean beauty" has gradually sprouted in the hearts of young people. Domestic brands have also seen the growing clean beauty market. In order to let more consumers know about pure beauty, in January this year, My ClorisLand, which is positioned as oriental clean beauty, released "Clean Beauty Green Paper", which is a step towards the formulation of domestic clean beauty standards, which is of great significance to the understanding and exploration of domestic pure beauty. With the gradual acceptance of the concept of clean beauty by Chinese consumers and a more active willingness to consume related products, some domestic brands have grown rapidly. At the beginning of 2021, China's clean beauty brand Dewy Lab launched its first batch of products. Since then, the brand has completed three rounds of financing within more than a year, and announced the completion of ten million dollar pre-A round of financing on February 22 this year. At present, Dewy Lab has gained a group of loyal users mainly women aged 25-35. According to statistics, by the end of 2021, per customer transaction of Dewy Lab has exceeded 200 yuan( about $29.98 ), which is higher than that of mass cosmetics brands.

On the 16th "5.25 National Skin Care Day", LA ROCHE-POSAY joined hands with two authoritative experts from the Dermatologists Branch of the Chinese Medical Doctor Association (CMDA) and the Chinese Society of Clinical Oncology (CSCO) for the first time to open heart-healing for"love " LA ROCHE-POSAY "Blue Ribbon" Caring for Cancer Patients' Skin Adverse Skin Reaction Health Summit, which will be broadcast live on the Chinese medical community platform from 19:00 to 21:10, BST on May 25, 2022, and CHAILEEDO will synchronize in time The latest opinion content of the forum As an active healthy skin care brand originating from France, LA ROCHE-POSAY launched the "Blue Ribbon" project to care for the skin health of cancer patients in 2022, aiming to appeal to more people to pay attention to the skin health problems of cancer patients during the treatment process. On the 16th "5.25 National Skin Care Day", LA ROCHE-POSAY joined hands with two authoritative experts from the Dermatologists Branch of the Chinese Medical Doctor Association (CMDA) and the Chinese Society of Clinical Oncology (CSCO) for the first time to open heart-healing for"love " LA ROCHE-POSAY "Blue Ribbon" Caring for Cancer Patients' Skin Adverse Skin Reaction Health Summit, hoping to guide the public to pay attention to the skin health problems of cancer patients and provide practical solutions to skin problems through interdisciplinary exchanges between dermatology and oncology, so as to further realize the grand vision of 'beauty and health'. The live broadcast of the summit forum will be broadcast live on the platform of the Chinese medical community from 19:00 to 21:10, BST on May 25, 2022, and the official video number of LA ROCHE-POSAY will be broadcast simultaneously. This summit forum will realize the first cross-disciplinary linkage between dermatology and oncology in the Chinese industry. At the same time,LA ROCHE-POSAY will release the first "Investigation and Research Report on the Current Situation of Adverse Skin Reaction in Chinese Cancer Clinical Diagnosis and Treatment" in response to the cognition, opinion and current situation of Chinese oncology patients and clinicians on adverse skin reactions caused by treatment. Industry experts will analyze the survey results in depth in this summit forum, and discuss the importance of interdisciplinary collaboration in skin health management in tumor treatment through roundtable meetings with brand executives, so as to provide scientific nursing suggestions for adverse skin reactions.