Intercos Appointed VP Sales China and SEA
- Chaileedo Press
- May 26, 2022
- 3 min read
The world's leading cosmetics ODM company, Intercos, has appointed Colleen Shen as the vice president of sales in China & Southeast Asia. According to CHAILEEDO, Wang Yihua, the former CEO of Intercos China, had left the company at the end of February. "Intercos may no longer set up the position of CEO in China in that the company's organizational structure has been changed."
On May 24th, BST (all times in this article are Beijing time), the world's leading cosmetics ODM company, Intercos, announced that in order to further improve the organizational structure of Intercos China, Colleen Shen was appointed as the VP Sales China+SEA since April 25.
Stephane Tsassis, CEO of Intercos China&SEA , said that Colleen Shen's participation is crucial to the establishment of brand’s "One China Team". After adding the position of vice president of sales, Intercos is further optimizing its organizational structure to bring greater flexibility and motivation to all key functional departments of the company.
It’s said that Colleen Shen has extensive experience in China's cosmetics industry, and the sales team she leads will cover China Domestic customers, China Multinational Companies and SEA local customers. Also in the future, Intercos will be more engaged in the sales side and continuously improve the customer satisfaction.
According to CHAILEEDO, Wang Yihua, the former CEO of Intercos China, had left the company at the end of February. As for the reason for leaving, she said, "It's a personal reason." Intercos China also confirmed the news. Wang Yihua had worked in an American packaging material factory before joining Intercos. Then she officially joined Interlink in 2012 and left at the end of February this year, serving the company for 10 years.
According to the financial report of Intercos in 2021, Asia had the highest year-on-year growth rate of 36.2%. Last year, the revenue of the region was the US $140 million, accounting for 19.4%. In fact, its rapid performance in Asia is inseparable from the contribution of the Chinese market. For example, in the first wave of “Double 11” Tmall color cosmetics brand ranking in 2021, 8 of the 10 brands on the list are cooperative customers of Intercos. Of course, Intercos China's business in the field of skin care does not lag behind that of make-up. Wang Yihua once said, "although most of the group's performance comes from color cosmetics, the proportion of color cosmetics and skin care in China has been relatively balanced in most cases."
Intercos has not only established cooperation with international brands such as L'Oreal, Estee Lauder and Armani, but also with local Chinese beauty brands such as Mao Geping, Forest Cabin, Perfect Diary, and Florasis. Just in February this year, Intercos also officially established a base for the creation and research of base makeup aesthetics with the Chinese color makeup brand KATO-KATO.
Without a doubt, Intercos current image as a "makeup OEM giant" in the Chinese color cosmetics market has been deeply rooted in the hearts of the people. And Wang Yihua, as the person in charge of Intercos Chinese market previously, has made great contributions. So, after she left, who will take over her position? How will the new CEO manage the Chinese market?
Both Wang Yihua and the relevant person in charge of Intercos China stated that the position of CEO China is currently vacant. According to Wang Yihua, "Interview may no longer set up the position of CEO in China, and the company's organizational structure has been changed." In this regard, Intercos China said, "It is inconvenient to share, and let’s wait for the official release."
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