Professional Sensitive Skin Care Brand Winona Embarks on Anti-aging
- Chaileedo Press
- May 26, 2022
- 3 min read
On May 25th, BST, the third "China Sensitive Skin Summit Forum" was held. At the summit, Guo Zhenyu, chairman of Winona's parent company Botanee Group, said that “Winona will expand product lines and launch sunscreen, whitening, and anti-aging products for sensitive skin”. It is worth mentioning that on May 26, BST, Winona also jointly released the "White Paper on Refinement Skin Care Trends for Sensitive Skin" together with Tmall Beauty and other platforms.
On May 25th, BST, the third "China Sensitive Skin Summit Forum" was held by means of online live broadcast. Winona, a Chinese sensitive skin care brand, joined hands with 6 leading academic experts and 5 authoritative industry organizations to discuss in depth the new trends in sensitive skin care from the dimensions of efficacy, data, and academics.
In recent years, driven by the " Economics of Beauty", China's beauty market has developed rapidly. Among them, "sensitive skin" has been widely recognized and concerned as a hot topic in skin care. However, the definition and concept of sensitive skin are generalized on the Internet, and related products are complicated, which also makes it difficult for sensitive group to accurately judge their own conditions and needs.
As Prof. Philippe Humbert—MD, PhD, Dermatologist Internal Medicine France stated at the summit, the occurrence of sensitive skin is closely related to seasonal changes, and the proportion of patients in March and July is very different. Compared with March, more severe sensitive skin problems occurred in July; the proportion of non-sensitive skin was also lower in July. Besides, the skin phototype is related to the sensitivity of the skin, and the skin phototype of the non-sensitive skin is the highest. So the darker the skin tone, the less sensitive the skin is; and the lighter the skin is, the more sensitive the skin is.
Zhou Zhanchao, a former professor of dermatology at the Graduate School of Peking Union Medical College, concluded that the main cause of sensitivity is excessive skincare and the abuse of cosmetics, which leads to damage to the skin barrier. To reduce sensitivity, the easiest way is to simplify skincare, leaving time for skin to repair barrier.
In addition to repairing and soothing, many consumers with sensitive skin also worry about skin irritation from the sunscreen products they choose. In view of the importance of using sunscreen for sensitive skin and the quality requirements of sensitive skin for sunscreen products, Professor Liu Wei, Consultant of the Dermatologist Branch of the Chinese Medical Doctor Association, offered professional advice:“Sensitive skin needs more professional sun protection measures. Because their reaction to ultraviolet rays is more sensitive and strong. For sensitive skin, the sunscreen performance should be mild; the texture should be light and clear; the protection effect should be balanced. Also, the effect of soothing and repairing should be provided, and multi-scene fine protection is also required.”
Winona, who focuses on research in the field of sensitive skin, is the first to understand that the anti-aging solution for ordinary skin cannot meet the requirements of sensitive skin. When most of the functional skin care products on the market are still at the level of maintaining stability and safety, Winona Research Institute has completed the transformation from academic research to technical application for the anti-aging problem of sensitive skin.
At the summit, Guo Zhenyu, chairman of Winona's parent company Botanee Group, said that “Winona will expand product lines and launch sunscreen, whitening, and anti-aging products for sensitive skin”.
It is worth mentioning that on May 26, BST, Winona also jointly released the “White Paper on Refinement Skin Care Trends for Sensitive Skin” together with Tmall Beauty and other platforms. According to the White Paper, since 2017, China's sensitive skin care products market has maintained double-digit growth. While online data show that the growth rate of Alibaba platform's sensitive skin care in 2021 was 43.6%, and China's sensitive skin care market maintained rapid growth.
For a long time, European and American cosmeceutical brands such as Vichy, Avène, and La Roche-Posay have been occupying the sensitive skin care market in China. In 2019, Winona successfully won the first market share and firmly ranked first in the Chinese market of Dermatology grade skin care products. By 2022, Chinese brands have accounted for more than 60% of TOP10, and China's sensitive skin care products market is increasingly localized.
The scale of China's beauty and skincare market continues to expand, driving industry progress, popularization of professional knowledge, and consumer awareness. As a result, consumers are increasingly dissatisfied with the common skin care benefits for sensitive skin. Instead, the demand for the efficacy of skin care products among sensitive muscle people in China is more advanced and subdivided. Although the scale of basic functions such as repair and soothing is relatively large, it has shown a decelerating development trend; while products with advanced functions such as whitening and anti-aging have grown rapidly, reflecting the crowd's demand for such advanced subdivision functions.
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