China's First Hyaluronic Acid Skin Care Brand Rellet Announced Its First Spokesperson
- Chaileedo Press
- May 27, 2022
- 3 min read
Rellet, a Chinese professional hyaluronic acid skin care brand, officially announced that young actor Tan Songyun is the spokesperson for its spray product, which claims to contain Columbia Glacier Mineral Water and Ectoin. The price is 198 yuan (about $29.5). This is the first time for the brand to use a spokesperson in the 19 years since its establishment. Using the star effect to deeply implant the brand image into the hearts of users, Rellet hopes to increase its brand influence.
"After entering the Internet era, Rellet has been exploring the beauty market in China for a long time. The brand is fully aware that brand marketing should focus on both precision and traffic to better help the benign and steady growth of the brand. As China's first skincare brand specializing in hyaluronic acid, Rellet was born in 2003 with a history of 19 years. This is the first official spokesperson announcement of Rellet since its establishment.
It is said that Rellet released brand spokesperson suspense posters on major channels in the early stage, and achieved warm-up and diffusion among fan groups through the secret code "I have a friend" between the spokesperson and its fans.
Under the popularity of the previous topic, on May 25, BST (all times in this article are Beijing time), Rellet officially announced that Chinese actress Tan Songyun, who has 24.34 million followers on the Chinese social platform Weibo, is its first brand spokesperson. At the same time, the topic activity #Tan Songyun is Making Friends# was launched on Weibo. As of 9:20 on May 27, the topic has received more than 210 million views, and over 137,000 people have discussed it.
In addition to the official publicity spokesperson, Rellet also upgraded its popular product HA Moisturizing Spray (version 1.0). The upgraded Hyaluronic Acid Deep Hydrating Spray (version 2.0) can effectively help moisturize and hydrating on the basis of maintaining the original advantages of the product.
In recent years, with dedicated research on hyaluronic acid skin care, Rellet has launched a number of explosive products. Among them, HA Moisturizing Spray (version 1.0) has been loved by consumers as soon as it was launched. In 2021, during the Tmall Brand Day, the mainstream e-commerce platform in China, this product maintained a stable repurchase rate and praise rate in the toner category. At the same time, on the "Double 11" of 2021, according to the official background data of JD, the Chinese e-commerce platform, in just 3 hours, Rellet was listed as the top 3 beauty category on the platform of JD, and its popular single product HA Moisturizing Spray (version 1.0) obtained a single bottle sales data of 903,000 +.
According to the brand introduction, compared with the 1.0 version, the 2.0 version adds the patented ingredient Silylated Hyaluronic Acid (DSHA), which is safe and secure. This patented ingredient is easy to penetrate the skin, touch the basal layer to truly lock water, and drive water transmitted from basal layer to the epidermis. At the same time, the product also adds moisturizing ingredients such as Ectoin, trehalose, and dipotassium glycyrrhizinate. Under the action of multiple ingredients, it can solve the core "dry" problem of the skin.
The official announcement of Rellet's spokesperson aims to enhance the overall brand awareness and maximize the transformation of fans' economy through cooperation. At the same time, with the comprehensive upgrading of Hyaluronic Acid Deep Hydrating Spray in 2022, Rellet hopes to deepen the product value of this popular spray in the hearts of consumers, and further expand the consumer group through the communication and marketing channels of the social media platform that is rapidly rising in the post epidemic era, and finally strives to shape the well-known brand image and top status of Rellet HA spray in China market.
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