Reward Group's main daily chemical business suffered from the strong impact of Blue Moon, Liby and Dettol, and its market share is not what it used to be, and the acquisition of PANROSA also failed to help Reward regain the decline. Recently, according to the National Enterprise Bankruptcy Information Disclosure Platform, two major segments of the daily chemical and real estate assets under Reward Group are in bankruptcy liquidation. Reward Group, one of the top 500 private manufacturing companies in China, had acquired 80% of Panrosa in the US and 77.34% of Le Chatelard in France to expand its daily chemical business. Public information shows that Reward Group was founded in 1994, and pioneered the first phosphate-free and environmentally friendly laundry product in China - Reward Soap Powder, which became the first laundry product in China to receive the environmental label certification. At its peak, Reward Group also invited Xu Qing, Liu Tao and other famous Chinese stars as brand spokespersons. It is reported that Reward laundry detergent powder and laundry detergent are the most competitive products of Reward Daily Chemical, which has 7 brands. "Since 2014, Reward's daily chemical products have shown a fluctuating trend of decline in both sales revenue and profit." Brand marketing experts said that the strategy of Reward Group is to occupy the two product categories of home cleansing and personal care and complete full coverage of the high-middle-and-low market. According to Ali Auction, the total appraisal price of Reward Group's Beijing-based Reward Building A, B, C and many other properties and real estate is more than 1.8 billion, most of which are real estate bids, and the auction was stopped on February 23 and will start on March 5. For example, the property and land use rights of Jinchao Yuma International Hotel held by Reward Group have a starting bid of 478.93 million yuan. In addition to the daily chemical industry, Reward Group also has a layout in the food industry and tourism real estate section. The diversified business layout has made Reward Group the title of "Top 500 Chinese Private Enterprises in Manufacturing", but at the same time, its heavy assets have also led to rising liabilities. It is understood that from 2014 to the end of 2018, five years, the scale of debt reached 4.017 billion yuan ($579 million), 5.152 billion yuan ($ 742.4 million), 7.897 billion yuan ($1.14 billion), 8.794 billion yuan ($1.27 billion) and 6.094 billion yuan ($878.1 million), respectively. On August 12, 2022, the Beijing Chaoyang District People's Court issued a notice saying that the court ruled to terminate the reorganization process and declare Reward Group Inc. bankrupt because the draft reorganization plan of Reward Group was not approved by the creditors' meeting. This is what led to the current asset auction.

Anti-aging is one of the most valued efficacy needs of Chinese consumers. In the first exhibition after the epidemic, China's cosmetics raw material market ushered in a new trend.

For this acquisition, Givaudan says it will extend its active beauty. Going forward, Givaudan will continue to drive biotechnology. Today, Givaudan, a leading global fragrance and beauty innovation company, announced that it has entered into an agreement with synthetic biohead company Amyris to acquire some of Amyris' cosmetic ingredients, including the highest-performance emollient Neossance® Squalane, the plant-based silicone alternative Neossance® Hemisqualane and the CleanScreen™, a sustainable sunscreen.

E.l.f. Beauty reported net sales of $146.5 million for the third quarter of fiscal 2023, up 49% year-on-year. Its main brand e.l.f., however, did not perform as well in the Chinese market. Recently, e.l.f., an American affordable makeup brand, announced its flagship shop on Tmall, Douyin (Chinese version of TikTok) and others, saying that it would leave the Chinese market for the time being and would take down all its products.

Janet Sarah believes that Chinese consumers are not only concerned about eco friendly, but also about the safety and efficacy of cosmetics, which will drive the development of the Chinese cosmetics market in the sustainability sector. Janet Sarah, Chief Sustainability Officer of L’Oréal North Asia & China, has 15 years of experience in sustainability.

LG Household & Health will be launched the tattoo printer in South Korea and North America, Europe and other places, one after another in the second quarter of this year. On the 20th, LG Household & Health announced on its official website that it will launch the mini tattoo printer "IMPRINTU" at the Mobile World Congress (MWC) in Barcelona, Spain, with the intention of capturing the global beauty technology market.

As a domestic startup brand, Shenzhen Haichuang Bio-technology Co., Ltd's own brand HEPROA has certain differentiation advantages in functional skincare. Shenzhen Haichuang Bio-technology Co. (hereinafter referred to as Haichuang Bio) announced that it has completed a Pre-A round of investment of ten million yuan ($1.45 million) from Shenzhen Capital Group Co., Ltd. This round of financing will be mainly used for cosmetic ingredients development, brand building and team building.

FASHION UNITED news, Mary Kay has promoted Sheryl Adkins-Green to chief experience officer to support its independent beauty consultants with a 360-degree integrated customer experience. Adkins-Green has extensive experience in strategic planning, business development and corporate partnerships. Prior to joining Mary Kay, Sheryl held executive positions at Alberto-Culver, Cadbury-Schweppes, Citigroup and Kraft Foods. She received a Bachelor of Science degree in Retailing with honors from the University of Wisconsin and holds a Master of Business Administration degree from Harvard Business School. She is active in the community through the Mary Kay Ash Foundation℠, whose mission is twofold: to find a cure for cancer affecting women and to end violence against women.

Benefit believes that in the short term, 15% of its future results will come from its pore skincare and color cosmetics, which will make a significant contribution to Benefit's growth. According to WWD, makeup brand Benefit at LVMH, has launched a new skincare line consisting of seven products: a cleanser, toning foam, makeup remover, two masks, moisturizer and face wand, priced at $20 to $44, which will enter the brand's distribution channels in the coming weeks.

Joy Group's 2022 annual sales reached 1.76 billion yuan ($256.1 million), an increase of nearly 30% year-on-year. Following this trend, a new 2-billion-yuan local color cosmetics company in China is about to take shape. Recently, Joy Group announced its 2022 results for the first time, showing that the company's annual sales reached 1.76 billion yuan ($256.1 million), an increase of nearly 30% year-on-year. This not only breaks the industry's inherent impression that makeup companies are generally underperforming, but also marks the imminent formation of a new 2-billion-yuan local color cosmetics company in China.

Firmenich revenues reached CHF 2.44 billion ($2.6 billion) in the first half of the financial year 2023, up 10.5% year-on-year. It saw strong growth in all regions, according to Firmenich, whose geographical diversification is one of its strengths. On February 16, the world's leading flavour and fragrance company, Firmenich, announced its results for the first half of FY2023 (from July to December 2022). According to the results, revenue for the first half of FY2023 reached CHF 2.44 billion ($2.6 billion), an increase of 10.5% year-on-year. Its operating profit was CHF 229 million ($246.3 million), down 25.13% year-on-year. Adjusted EBITDA was CHF 440 million ($473.3 million), an increase of 7.3% at constant exchange rates.

Shiseido says it wants to offer consumers a more comprehensive consumer experience through its cosmetic shops in the future. Shiseido's official website said that on the occasion of the 100th anniversary of the chain shop system in which Shiseido cooperates with cosmetic shops across Japan. Shiseido will step up its efforts to shift to an "aggressive" strategy in terms of brand and shop activities.