Shiseido Transfers Brand Strategy to “Aggressive”
- Chaileedo Press
- Feb 17, 2023
- 2 min read
Shiseido says it wants to offer consumers a more comprehensive consumer experience through its cosmetic shops in the future.
Shiseido's official website said that on the occasion of the 100th anniversary of the chain shop system in which Shiseido cooperates with cosmetic shops across Japan. Shiseido will step up its efforts to shift to an "aggressive" strategy in terms of brand and shop activities.
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