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A $260M Chinese Makeup Company Exported to Many Countries

Joy Group's 2022 annual sales reached 1.76 billion yuan ($256.1 million), an increase of nearly 30% year-on-year. Following this trend, a new 2-billion-yuan local color cosmetics company in China is about to take shape.


 


Recently, Joy Group announced its 2022 results for the first time, showing that the company's annual sales reached 1.76 billion yuan ($256.1 million), an increase of nearly 30% year-on-year. This not only breaks the industry's inherent impression that makeup companies are generally underperforming, but also marks the imminent formation of a new 2-billion-yuan local color cosmetics company in China.

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