US Gen Z’s Favourite Makeup Brand E.l.f. Exits China Market
- Chaileedo Press
- Feb 20, 2023
- 2 min read
Updated: Feb 21, 2023
E.l.f. Beauty reported net sales of $146.5 million for the third quarter of fiscal 2023, up 49% year-on-year. Its main brand e.l.f., however, did not perform as well in the Chinese market.
Recently, e.l.f., an American affordable makeup brand, announced its flagship shop on Tmall, Douyin (Chinese version of TikTok) and others, saying that it would leave the Chinese market for the time being and would take down all its products.
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