Abstract: Chinese functional skincare brand Peterson’s Lab has launched a new Barner Adaptogen Lotion claiming to add self-developed ingredients PL-PhytoSLC + PL-Ceramide, which has the effect of enhancing the skin's self-repairing ability and accelerating the repair of damaged barriers. The product is priced at $8.8 in its flagship store on the Chinese e-commerce platform Tmall. According to the observation from CHAILEEDO, Peterson’s Lab introduced this product from its official account on the Chinese social media platform Weibo as a two-way barrier reinforcement and skin self-repairing effect, which is why the brand called it "Hou Lian Pi" lotion. (Hou Lian Pi is a Chinese colloquialism for someone who is shameless or thick-skinned, and the product is intended to express the thickening of the skin barrier.) It is understood that Peterson’s Lab was established in 2017. The English name translated meaning is "a life-long institute". Currently, the SKUs of the product has 29 with its main products including eye cream, lip cream, salicylic acid mask, amino acid cleanser, etc. According to the founder, Shi Nuo has introduced that the sales of the flagship store on Tmall have reached about $90 thousand in less than a year (as of April 2018), and are gradually increasing. Moreover, according to MarketIDX, the highest sales in October 2021 in the lip care category on Taobao and Tmall platform was Peterson’s Lab, with monthly sales of $58 thousand. Another product Anti-Wrinkle Lip Cream exceeded $300 thousand in monthly sales. Unlike other flashy Chinese brands, Peterson’s Lab has also adopted a consistent laboratory style in its product packaging. Its packaging is mostly brown, light-absorbing bottles, imported kraft paper and unified minimalist packaging. CHAILEEDO noticed that Peterson’s Lab transparently and openly marked the efficacy of the product, the purity and concentration of the active ingredients, and even listed the active ingredients contained in the product and prohibited ingredients directly in the form of a table on the product details page in its official flagship store on Tmall. This allows consumers to understand the product at a glance. They can quickly find the right product to solve their skin problems without the risk of excessive trial and error and without getting conned. In fact, at present in China, similar to Peterson’s Lab such as the "ingredients-centric" the skincare brand is not uncommon such as Winona, PMPM, etc., but the vast majority of them are not marked with the content of raw ingredients. Even though some products are marked with ingredients, the concentration is relatively low. Shi Nuo said 90% of raw materials of Peterson’s Lab products are imported, respectively, from DSM, Freda, Symrise, Nissin, and other high-quality raw materials manufacturers. In order to ensure safety and skin absorbability, as far as possible the formula uses high concentrations of raw material ingredients. Taking hyaluronic acid skin base original as an example, the main ingredient is hyaluronic acid and the concentration of similar products is 0.1-0.6%, while the product of Peterson’s Lab can reach 2%, which is more than 20 times that of similar products. The Ordinary is an international brand with a similar style and efficacy. All the products of this brand are simply named after the ingredients and the packaging is marked with the active ingredients and concentration. The brand tends to achieve a low price and high content. In its Tmall flagship store, The Ordinary AHA 30% + BHA 2% Peeling Solution is the highest selling product priced at $14.8 /30ml with total sales of 700,000+ units. Peterson’s Lab Profix Inflam Fighter Air is priced at $20.8 / 15ml. According to Frost & Sullivan, the market size of efficacious skin care in China reached $8.5 billion in 2021 and the market size will continue to expand. It is expected that by 2025, the market size of efficacious skin care in China will reach $26.2 billion. For the products launched by Peterson’s Lab, it can be seen that Peterson’s Lab still adheres to the cost-performance style. It seizes the user demand for "affordable and useful" skincare products using the cost as the key point. It is committed to creating products with efficient ingredients.

P&G China was sentenced to stop publishing the illegal advertisement and fined $104,000 for posting an article titled "women's feet smell 5 times worse than men's" that violated the advertising law on the WeChat public account "P&G Member Center". On June 27, China Standard Time, @DengGaoJing, a lawyer, disclosed on Sina Weibo that P&G China was fined 700,000 yuan ($104,000) by the local market regulator in Guangzhou, South China's Guangdong Province, for publishing a vulgar advertisement that insulted women. The penalty started with the article alleging that "women's feet smell 5 times worse than men’s”. At that time, the ad caused a lot of disputes in China and was reported by CHAILEEDO. (Related article: P&G Screwed up Again for Accusing of Disrespect to Women) According to CHAILEEDO, Chinese netizens expressed their disappointment with P&G China, saying that it insulted women and provoked gender confrontation. Some of them even started calling for a public boycott of P&G's brands. It is worth mentioning that Deng Gaojing's legal team filed a complaint with the local market regulator in Huangpu District, Guangzhou, regarding the vulgar copyright in order to fight for women's rights. Subsequently, @P&G China, the official account of the company on Sina Weibo, issued an apology statement on March 24, which mentioned that the company always advocated the values of equality, tolerance and respect. Besides, P&G China had removed the article and rectified the operation of the WeChat account. Finally, the company made a solemn apology to all women. However, the short statement did not quell the anger of Chinese netizens. Four days later, the local market regulator in Huangpu District, Guangzhou, formally built a case against Procter&Gamble (Guangzhou)Ltd. On June 24, the Chinese National Enterprise Credit Information Publicity System officially released an administrative penalty announcement, in which P&G was fined 700,000 yuan. CHAILEEDO learned from the written decision on the administrative penalty that Procter&Gamble (Guangzhou)Ltd. had the following two illegal facts. First and foremost, the market regulator found that P&G's use the comparison of body odor between males and females to advertise, which violated Article 9 (7) of the Advertising Law of the People's Republic of China: "Advertisements shall not have the following circumstances: (7) obstructing social public order or violating good social morals". Otherwise, the content that P&G China quoted in the article did not indicate the source and caused the inaccuracy, which violated Article 11(2) of the Advertising Law of the People's Republic of China: "Advertisements using data, statistics, survey results, abstracts, quotations and other quoted content shall be true and accurate and indicate the source. If the quoted content has a scope of application and a validity period, it shall be indicated". The regulator further stated the release of the copyright "women's feet smell five times more than men’s" caused negative social impacts. Regarding the fact that P&G China had taken the initiative to rectify the situation by removing the advertisement and canceling the WeChat account, as well as actively cooperating with the administrative authorities in the investigation, on June 24, 2022, the local market regulator in Huangpu District, Guangzhou, issued an administrative penalty of stopping the publication of illegal advertisement and fining P&G China 700,000 yuan ($104,000). So far, the vulgar advertisement incident that made P&G China disputable in the Chinese market has ended, but the impact of this advertisement on the corporate image as well as the reputation is far from over. A marketing campaign of a brand is supposed to convey the positive value of the brand itself. But if it involves content that is disrespectful to women, it will leave a bad impression on consumers create a very negative impression or even sparkle public disputes. CHAILEEDO noticed that some netizens made a detailed classification of the brands operated by P&G in Greater China, so that they can "precisely boycott" the brands, including SK-II, OLAY and other well-known international brands. It is reported that China is currently one of the strongest growing markets for P&G. According to the 2021 earnings report of P&G, the organic sales in Greater China achieved a 12% year-on-year growth, and Pantene increased by 25% year on year. The above statics shows that the Chinese market with considerable female consumers is indispensable to P&G. It is worthwhile noting that the official website of P&G China has a special section on "Gender Equality" at present, saying "We aspire to build a better world where there is no gender bias and where all people have an equal voice for all - inside and outside P&G. " Whether this is a slogan or a guiding principle for action is difficult for CHAILEEDO to determine with precision. But what is certain is that the fine of more than $100,000 will warn more major international cosmetic brands, including P&G, to be more cautious in their advertising and marketing in China.

Abstract: Chinese skincare brand BIOLAB launched Pleiotropic Recovery Soothing Serum claiming to add cedar puree from North Africa and other ingredients with the effect of smoothing the skin and stabilizing the skin base. The product is priced at $60 in its flagship store on the Chinese e-commerce platform Tmall. The product was developed for 8 months as well as 26-times new formula modifications. The product is effective in shrinking pores, controlling oil, and brightening skin tone. It also claims to add Bacillus fermentation and others to advocate microbial skin care. According to CHAILEEDO, BIOLAB was founded at the end of 2019 positioning an affordable medical skincare brand with technology skin care and anti-aging function. It is contributed to providing skincare solutions for female consumers who were born after 1995. At present, the brand's product line is mainly divided into affordable medical beauty technology skincare products targeting the home scenario such as home Oxygen Concentrator Generator and lyophilized essence original as well as daily efficacy products such as repair masks and cleansing gel, etc. In 2020, the brand's online customer unit price was about $120. In 2021, BIOLAB completed a Pre-A round of financing with over $1.5 million led by Tiantu Capital and followed by PGA Capital. According to Kiki, founder of BIOLAB, the funds were mainly used for product development and brand marketing investment. Previously, BIOLAB had received an angel round investment from PGA Capital. Kik said that the development of many Chinese skincare brands is to "affordable international brand". It means that on the basis of the composition of the products from international brands, the choice of lower-cost ingredients and production methods, the price will be compressed to the affordable range. Although this approach lowers the user's purchase threshold, in terms of research and development investment ceiling is low and the brand premium ability is low. BIOLAB pricing is located in the mid-to-high end price range of Chinese skincare brands and has higher requirements for upstream supply chain vendors, product formulations, and external packaging. It is able to provide consumers with a better experience of affordable medical beauty products for home scenarios which differentiate it from other products and increases user repurchase rates. For example, BIOLAB's two main products are the Collagen Renewal Firming Freeze-Dry Serum Combo priced at $75/40ml/box, and the Atomized Nano Deep High-Pressure Hydrometer Gift Set priced at $179. The "hydrometer + anti-sugar serum" was developed by the team in collaboration with a renowned university pharmacy school. In addition to the patented anti-aging ingredients, the "vacuum power" transdermal technology of the hydrometer can transform the large molecules of the anti-sugar essence into small molecules to enhance the absorption effect of the skin providing users with the experience of "Intradermal Injection Spa in Home". The economics of good looking is in the ascendant (The economics of good looking refers to the consumer industry developed around face beautifying.) According to the "2020 Medical Beauty Industry White Paper" released by the industry media, China's aesthetic medicine market size reached $29.5 billion, accounting for 17% of the global market. With 5,150 new aesthetic medicine institutions, China is expected to become the world's largest aesthetic medicine country. Hot medical beauty items such as Thermage, High Intensity Focused Ultrasound, Intradermal Injection and other popular aesthetic medicine items gradually become famous in the public group. China's medical aesthetic market is developing rapidly. For most consumers, going offline to enjoy medical aesthetic programs is a relatively low-frequency behavior. As the overall demand increases, in addition to in-store care and offline aesthetic medicine clinic hospital treatment, the aesthetic medicine scene is extending to the home care scene, and the skincare method combined with home beauty equipment has become a new trend. It is reported that Shiseido and Ya-Men established a joint venture in August 2020 to start linking around affordable aesthetic medicine skincare products and released the technology anti-aging brand EFFECTIM in 2021, aiming to go beyond the boundaries of traditional single skincare products or single beauty instrument skincare methods and bring consumers a new ascending anti-aging solution. In recent years, there have been many innovative skincare brands in China, and the launch of BIOLAB's essence combines its consistent light medical beauty tone, allowing users to enjoy a medical-grade facial experience without having to leave home, which not only allows the brand to compete with international brands in China's mid- to high-end skincare market but also gives it the potential to go global.

During the last year’s Double Eleven Shopping Festival, L'Oréal met tens of thousands of complaints and even several times ranked among the most searched hashtags on Weibo (China’s Twitter-like platform) because its facial mask has a price problem. This time in the 618 Shopping Festival, another brand under L'Oréal Group named Kerastase also suffered many consumer complaints. This year’s 618 Shopping Festival, known as the hardest ever, has finished already. According to the list of great promotions released by data analysis platforms, Kerastase scored a prominent place for its market performance in this mid-year Tmall Festival. By the Tmall store sales ranking list of this period, Kerastase’s official flagship store ranked second place in the personal care category, and first place among the hair care brands. However, CHAILEEDO has noticed that recently there are several consumers complained about Kerastase for its discount problem happened this period. One of the consumers stated that on the first day of the Tmall 618 Shopping Festival, May 26th China standard time (the dates in this article are all based on this standard), she saw that Tmall Kerastase's official flagship store showed it was available to use the 70 yuan off coupon once the purchase price rose to 900 yuan, so she chose two products named Kerastase Fairy Hair Essential Oil and Ginger Cleansing Shampoo Pink Bottle and paid the total 100 yuan for the down payment. When it came to May 30, this consumer found out that the previous coupon was not available anymore. Consequently, when the final payment day came on May 31, she has to pay extra 70 yuan. CHAILEEDO found out that in Tmall Complaint, China’s complaint platform, there are many consumers accusing, “Kerastase false advertised for the availability of 70 yuan off coupon, frauding consumers by canceling this coupon’s using permission after they have paid the down payment”, or “Taobao/Tmall Kerastase official flagship store cheated consumers to pay down payment for this discount activity, but announced it didn’t partake into on the following day”. On other social platforms in China such as Xiaohongshu and Weibo, there are also quite a lot of people complaining about Kerastase’s cancellation of 900 minus 70 coupons without noticing the public. Some netizens said, “the Hair Essential Oil and Ginger Shampoo were originally in the discount activity. The company must get them canceled later because there were too many orders”, or “Kerastase was totally cheating the consumer. I will never buy it again”. Regarding this, CHAILEEDO has consulted the customer service of Kerastase’s official flagship store. “This activity belongs to Tmall Platform, which Kerastase store has not participated,” they answered. In other screenshots from our net friends, the CHAILEEDO customer service has offered almost the same answer, and they added, “please consult the Tmall customer service for the coupon issue”. However, when CHAILEEDO asked how Tmall customer service handled this problem, they didn’t answer it directly. Instead, they only said, “We are so sorry for your inconvenience.” There are also some Chinese consumers who expressed grievance for this kind of responding attitude, “customer services were shirking the responsibility, they were ill-mannered.” On June 23, CHAILEEDO observed from the Tmall Kerastase official flagship store and found that the two products involved in the event, Fairy Hair Essential Oil, and Ginger Shampoo Pink Bottle, were among the top two products sold by the flagship store with the respective monthly sales over 80,000 and 30,000. Commenting on the coupon canceled issue, one consumer said, “There were tens of thousands of people ordered these two products during the 618 Shopping Festival, which means a quite large number of customers were deceived 70 yuan per person by Kerastase. They should be responsible for this.” According to the data from O&O Consulting, Kerastase has ranked fourth among the online retail sales of shampoo and hair care brands across China, accounting for 4.2% of the retail sales, with a year-on-year growth of 60.4%. It is also the brand growing fastest in retail sales compared with other top ten ones on this list. Fabrice Megarbane, L'Oréal Group’s president of North Asia and its CEO of China, had publicly remarked that China has become Kerastase’s largest market across the world. This shows self-evidently the significance of China’s market for Kerastase. CHAILEEDO noticed that despite a lot of consumers reflecting the coupon issue on China’s large Internet platforms, Kerastase officials didn’t respond to this issue to the public. Besides that, CHAILEEDO also called L'Oréal’s online customer service experience center for this matter. They responded that they will feedback on this but still suggest consumers communicate directly with the brand's customer service.

Abstract: Chinese oral care brand Saky launched Smiley IP co-branded products FUN Smile series. It is reported that Beckham has endorsed Saky. Saky promoted the series on the Chinese social platform Weibo to advocate that one should not give up the freedom to laugh because of the epidemic. It also launched 2 co-branded products, portable mouthwash and whitening toothpaste, at the same time. They are priced at RMB 199/28 patches and RMB 49.9/20 strips respectively on the Tmall flagship store. According to the observation from CHAILEEDO, the portable mouthwash claims to add CPC antibacterial agent, reduce oral bacteria, fresh breath. The whitening toothpaste claims to add Active Oxygen dazzling white factor to whiten teeth efficiently and hyaluronic acid extract as well as anti-allergy factor to achieve the anti-allergy effect. Saky was established in 2006 and has been dedicated to researching the causes of oral problems and innovating the oral care concept of "separate care in the morning and evening" in China for the different oral environments of the human body in the morning and evening. In recent years, as the pioneer of the oral care brand, Saky has developed "6-dimensional oral care" for users. From the gap between teeth, tooth surface, and tongue to the oral wall for all-around cleaning. In terms of products, Saky covers more than 100 professional oral care products such as toothbrushes, toothpaste, mouthwash, dental floss stick, sonic toothbrush and smart flossers striving to provide users with a one-stop oral care service of "oral prevention - professional care - regular checkup". With the re-escalation of consumption, Sake continues to promote category upgrading and seek new consumer growth points. In 2016, Saky started to enter the field of the sonic electric toothbrush. After several years of development, the sonic electric toothbrush series has developed more than 30 SKUs, covering children and adult series, with prices ranging from $20.8 to $68.5. Among them, the best selling in its Tmall flagship store is Saky children's electric toothbrush, priced at $26.8 with a sales volume of more than 100,000. Saky has been doing pilot promotion in the market as early as 2006, and the brand was widely recognized by consumers through endorsed by Beckham in 2011. As a dark horse among local toothpaste brands, Saky broke through the $300 million of terminal retail in 2015 through a series of marketing strategies such as staggered pricing, doing the whole product line and strengthening the terminal. Sales of Saky exceeded $748 million in 2019. According to AC Nielsen related data understanding, people who were born after 1990, 1995 and 2000 have become the protagonists of the current consumption. In addition to making efforts in the product, packaging, and quality, Saky targeted young consumers through the spokesman's strong fan traffic, social cross-border and other forms with a variety of "fancy marketing" to penetrate the young people in all aspects compared to the current oral care brands on the market. In recent years, with the rapid development of self-media, Saky has also cooperated with brands such as Jiangsu TV, Netease Game, Huawei Glory, Baicaowei and Byhealth. On the road of social marketing exploration, Saky has transitioned from a product-centric to a user-centric business concept. It is committed to customizing and pushing products with the help of celebrities and other platform links so that more young consumers can get participation and experience. It is worth mentioning that in February 2022, the parent company of Saky, Weimeizi Industry (Guangdong) Limited Company formally filed a prospectus with the Hong Kong Stock Exchange. The prospectus shows that in the first three quarters of 2021, Weimeizi achieved revenue of $184 million, up 14.8% year-on-year and operating profit was $18.6 million, up 3.28% year-on-year. But the company's net loss amounted to $68.4 million. In 2020, Saky ranked No. 1 in whitening toothpaste market share in China accounting for 11.3%. According to Frost & Sullivan, in terms of retail sales of all oral care products in 2020, Weimeizi ranked fourth in the Chinese oral care market with a 5.3% market share. In addition, Weimeizi is a leader in several oral care sub-categories. In 2020, Weimeizi is the largest provider of children's oral care products in China with a 20.4% market share and holds the highest market share of 11.3% among whitening toothpaste brands in China, and also ranks fourth in China's electric oral care market with a 4.3% market share. It is reported that this is not the first cross-border cooperation between Saky and Smiley. Previously, Saky also cooperated with Disney IP to launch children's toothpaste. Saky has also cooperated with Marvel to launch co-branded sonic electric toothbrushes and so on. Saky's co-branded marketing aims to complement the consumer population, but also the marketing resources. It aims to use the original heat and topics of the two brands and mutual inflow.

Abstract: Chinese skincare brand BIOLAB launched Pleiotropic Recovery Soothing Serum claiming to add cedar puree from North Africa and other ingredients with the effect of smoothing the skin and stabilizing the skin base. The product is priced at $60 in its flagship store on the Chinese e-commerce platform Tmall. The product was developed for 8 months as well as 26-times new formula modifications. The product is effective in shrinking pores, controlling oil, and brightening skin tone. It also claims to add Bacillus fermentation and others to advocate microbial skin care. According to CHAILEEDO, BIOLAB was founded at the end of 2019 positioning an affordable medical skincare brand with technology skin care and anti-aging function. It is contributed to providing skincare solutions for female consumers who were born after 1995. At present, the brand's product line is mainly divided into affordable medical beauty technology skincare products targeting the home scenario such as home Oxygen Concentrator Generator and lyophilized essence original as well as daily efficacy products such as repair masks and cleansing gel, etc. In 2020, the brand's online customer unit price was about $120. In 2021, BIOLAB completed a Pre-A round of financing with over $1.5 million led by Tiantu Capital and followed by PGA Capital. According to Kiki, founder of BIOLAB, the funds were mainly used for product development and brand marketing investment. Previously, BIOLAB had received an angel round investment from PGA Capital. Kik said that the development of many Chinese skincare brands is to "affordable international brand". It means that on the basis of the composition of the products from international brands, the choice of lower-cost ingredients and production methods, the price will be compressed to the affordable range. Although this approach lowers the user's purchase threshold, in terms of research and development investment ceiling is low and the brand premium ability is low. BIOLAB pricing is located in the mid-to-high end price range of Chinese skincare brands and has higher requirements for upstream supply chain vendors, product formulations, and external packaging. It is able to provide consumers with a better experience of affordable medical beauty products for home scenarios which differentiate it from other products and increases user repurchase rates. For example, BIOLAB's two main products are the Collagen Renewal Firming Freeze-Dry Serum Combo priced at $75/40ml/box, and the Atomized Nano Deep High-Pressure Hydrometer Gift Set priced at $179. The "hydrometer + anti-sugar serum" was developed by the team in collaboration with a renowned university pharmacy school. In addition to the patented anti-aging ingredients, the "vacuum power" transdermal technology of the hydrometer can transform the large molecules of the anti-sugar essence into small molecules to enhance the absorption effect of the skin providing users with the experience of "Intradermal Injection Spa in Home". The economics of good looking is in the ascendant (The economics of good looking refers to the consumer industry developed around face beautifying.) According to the "2020 Medical Beauty Industry White Paper" released by the industry media, China's aesthetic medicine market size reached $29.5 billion, accounting for 17% of the global market. With 5,150 new aesthetic medicine institutions, China is expected to become the world's largest aesthetic medicine country. Hot medical beauty items such as Thermage, High Intensity Focused Ultrasound, Intradermal Injection and other popular aesthetic medicine items gradually become famous in the public group. China's medical aesthetic market is developing rapidly. For most consumers, going offline to enjoy medical aesthetic programs is a relatively low-frequency behavior. As the overall demand increases, in addition to in-store care and offline aesthetic medicine clinic hospital treatment, the aesthetic medicine scene is extending to the home care scene, and the skincare method combined with home beauty equipment has become a new trend. It is reported that Shiseido and Ya-Men established a joint venture in August 2020 to start linking around affordable aesthetic medicine skincare products and released the technology anti-aging brand EFFECTIM in 2021, aiming to go beyond the boundaries of traditional single skincare products or single beauty instrument skincare methods and bring consumers a new ascending anti-aging solution. In recent years, there have been many innovative skincare brands in China, and the launch of BIOLAB's essence combines its consistent light medical beauty tone, allowing users to enjoy a medical-grade facial experience without having to leave home, which not only allows the brand to compete with international brands in China's mid- to high-end skincare market but also gives it the potential to go global.

On June 27th, the leading medical beauty company IMEIK submitted an application for listing in HKEX.IMEIK had submitted HKEX listing documents in 2021 that is now invalid.IMEIK is China's largest supplier of hyaluronic acid-based dermal filler by sales volume of 2021. On June 27, Chinese medical beauty leading company IMEIK Technology Development Co., Ltd (hereinafter referred to as "the" the ") submitted its listing application to the main board of HKEX, with Goldman Sachs, CICC and JPMorgan Chase being co-sponsors. CHAILEEDO notes that this is not the first time IMEIK submits an IPO application to HKEX.In July 2021, IMEIK announced its submission of its application for listing on the main board of the Hong Kong Stock Exchange while IMEIK's application for listing in HKEX turned out "invalid" this year. It should be noted that the term of validity of the Hong Kong Stock Exchange Prospectus is 6 months, but the invalid prospectus does not mean failing in listing, and subsequent prospective issuers can reactivate the listing procedure by updating relevant documents. Therefore IMEIK resubmitted documents in a renewed effort to get into the Hong Kong stock market. If the IMEIK gets listed this time, it will form a dual-listing pattern featured by both A-shares and H-shares. The company's official site shows that IMEIK was founded in 2004 as one of the leading enterprises in the medical beauty industry. The company is developed based on the medical equipment manufacturing of the medical equipment products of the industry, including solution-based and gel-based injection products,  and the industrialization of sodium hyaluronate fillers, sodium hyaluronate composite solution and facial implant thread has been successfully realized. According to Frost Sullivan, IMEIK is China's largest dermal filler supplier based on hyaluronic acid by sales in 2021, accounting for 39.2% of the total market share. IMEIK is the second largest hyaluronic acid dermal filler supplier in China, with a market share of 21.3%, and the largest supplier among all Chinese companies with a market share of 58.9%. According to IMEIK’s financial report, the first quarter of 2022 has seen the company's total revenue total of USD 64 million, a year-on-year increase of 66.07%; The net profit for its parent company was USD 42 million, a year-on-year increase of 64.03%.In 2021, the Company registered total revenue of USD 216 million, an increase of 104.13% over the same period of the previous year; The net profit for its parent company was 143 million USD, an increase of 117.81% year on year. IMEIK's revenue mainly stems from the listed and approved injection dermal filler, which is categorized as solution injection products and gel injection products. In 2021, revenue from solution injection products was USD 156 million, up by133.84% year-on-year, accounting for 72.25% of the total revenue; Gel injection products account for USD 57 million, up by 52.8% year-on-year, which takes up 26.61% of the total revenue. Last year, IMEIK disclosed in its announcement that the purpose of listing on Hong Kong stock exchange was to "further enhance the company's capital strength and comprehensive competitiveness".This year, IMEIK resubmitted its listing application, which is intended to raise capital mainly for investment, acquisition and licensing; development and expansion of product pipeline; expanding global reach; marketing and brand building and replenishment of working capital. According to Frost Sullivan, the market size of the Chinese medical beauty market increased from USD 11.586 billion in 2016 to USD 23.127 billion in 2020, a compound annual growth rate of 18.9%. The IMEIK is a gold track in medical beauty, and a second launch helps to accelerate its business. The principle of IMEIK also suggested that for the company's strategic consideration, the company will also consider the overall arrangement of international business after securing a certain market share in China whereas going public on the Hong Kong stock exchange enables the company to build an internationalized capital platform in a bid to better bring its business abroad.

Abstract: The Chinese 618 Shopping Festival came to an end. As a new brand in the field of foundation, Blank Me create good results in the Chinese major e-commerce platforms and won the TOP 1 Chinese brand in the field of foundation on the Chinese e-commerce platform Tmall. According to CHAILEED, the star product air cushion of Blank Me - Small Black Box Cushion Foundation Cream and Small Silver Box Cushion Foundation Cream have sold over 170,000 units in total during this year's 618 Shopping Festival. In its brand live streaming, the sales exceeded $1.5 million. The Small Black Box and Small Silver Box had won the TOP 1 single product of Tmall in 2021 During this year's 618 Shopping Festival, they reigned as the TOP 1 of Tmall's air cushion foundation hot selling list, and also ranked as the TOP 1 of Tmall's air cushion foundation positive feedback list. As the official news, Blank Me was established in 2016 adhering to the "user-oriented" core values. It is committed to providing professional foundation products and quality services and insists on the concept of focus, purity and rationale. The company has established the world's first skin optics lab and developed products based on optical technology. The categories of the brand cover portable foundation, professional foundation, fine foundation and pre-makeup foundation. The new sunscreen and makeup setting spray was launched in April 2022. In the field of Chinese foundation brands, in addition to Blank Me, Chinese brands such as FUNNYELVES and Red Earth are also dark horses in the past two years. For example, Chinese foundation brand FUNNYELVES completed tens of millions of Series A financing this month with this round led by Winona's parent company BTN Group and followed by Edge Ventures. In contrast, another Chinese makeup brand Red Earth and Blank ME have in common: Red Earth was originally an Australian brand, but the brand was acquired by Esprit Holdings Limited back in the 90s and is now independently operated by a Chinese company, which is a genuine Chinese brand. Blank Me, on the other hand, is positioned in Korean makeup and even has a flagship store in Tmall Global, but the main body of it is actually a Shanghai-based company. In a situation where the base makeup category is dominated by international brands, labeling the brand as "imported" is a coincidental setting that helps enhance the brand's tone and raise its pricing. It is worth noting that Blank Me's main product price range is as high as $37-$58, which is close to the international brands. The price range is known for the cost performance of Chinese makeup has never been involved. It is reported that Blank Me star product Loyal to me Nourish creamy foundation is priced at $58 / 30ml and Estee Lauder Double Wear Stay-in-Place Makeup is priced at $61 / 30ml officially in China. In contrast, the Chinese foundation brand FUNNYELVES star product Essential Seamless Nourishing Soft Radiance Finish is priced at $20.6 / 25ML. The Chinese market has been strongly occupied by international brands in the foundation sector. Take the 2022 Tmall 618 makeup perfume brand sales ranking (20:00 on May 26 -24:00 on May 26) released by Ebrun as an example, the top 10 international brands accounted for eight including Make Up For Ever, MAC, etc., Blank Me and Florasis ranked ninth and tenth respectively. Although as an unprecedented momentum, Blank Me is still a gap from the international brands. Although the total retail sales of cosmetics in May were $4.4 billion down 11% year-on-year due to the epidemic, many segments of the facial makeup market performed better. According to MarketIDX, the foundation sector, sales reached $1.3 billion in nearly a rolling year, an increase of 5.6%. In the sector of compact powder, the sales reached $400 million, an increase of 5.2%. In the sector of setting spray, the sales achieved $64 million, an increase of 103%. In the sector of concealer, the sales of $300 million, an increase of 20% year-on-year. As measured by Japan's mature beauty market structure, the potential market size of China's foundation reaches one-third of that of skincare products and is expected to exceed 100 billion yuan($15 billion) in the next five years. As Chinese consumers' makeup concept continues to mature, the demand for the foundation will also be more targeted. International brands which occupied the mainstream of the foundation market will gradually expose the shortcomings of product details that can not meet the needs of Chinese consumers, such as international brand's foundation shade is in line with their local ethnic skin tone, which means less suitable for Asian people. And Blank Me, which persistently improves the product strength, brand power and service power may contribute to the foundation market among Chinese brands.

Abstract: ARMIYO, a skincare brand specializing in the micro-ecology of the sensitive skin under Chicmax Group, debuted on the market through the Chinese e-commerce platform Tmall, which claims that its core ingredient is artemisia naphtha from Artemisia annua. Artemisinin was discovered by Chinese scientist Tu Youyou, and won China's first Nobel Prize in Medicine for this achievement. According to the observation from CHAILEEDO, The Inventory of Existing Cosmetic Ingredients in China 2021 released by the National Medical Products Administration contains 8,972 ingredients, of which Artemisia annua extract is one of them. As one of the extracts of Artemisia annua, extracted oil from Artemisia annua has excellent effectiveness in regulating inflammatory factors and soothing allergies. Some studies have pointed out that cosmetics containing extracted oil from Artemisia annua have good stability,compatibility, antibacterial properties and effects of certain acne relief. Internationally, Artemisia annua extracts are widely used as cosmetic additives. KPC Pharmaceutical Group has been deeply involved in Artemisia annua. After 50 years of special research, it made progress in the technology of artemisia naphtha from Artemisia annua in 2018 and launched the micro-ecological skincare brand ARMIYO in cooperation with Chicmax Group this time. According to the official statement of ARMIYO, ARMIYO has applied artemisia naphtha from Artemisia annua to the field of skin microecology for the first time. ARMIYO started its project in 2019 and was fully launched in 2022. The brand is dedicated to skin science and focuses on solving skin problems caused by the micro-ecological imbalance of sensitive skin and its resulting micro-inflammation. Unlike ordinary Artemisia oil, artemisia naphtha from Artemisia annua has 4 core effects on the skin, including anti-inflammatory, soothing, micro-ecological regulation and barrier repair. At present, ARMIYO has applied for 2 patents on the composition and extraction technology of artemisia naphtha from Artemisia annua. Across the world, global daily chemical giants such as Shiseido, L'Oreal and P&G have long been conducting research in the field of microecology. For example, several skincare brands under L'Oreal, such as HR and La Roche-Posay, have products related to microecological skincare. For example, the second-generation Lancôme Advanced Genifique released in 2019 claims to add yeast extract advocating skin microecology. However, for Chinese companies, ARMIYO is the first to apply traditional herbal ingredients in the field of micro-ecological skin science. It is reported that the products related to artemisia naphtha from Artemisia annua from ARMIYO have been clinically tested and proven to be effective by many authoritative hospitals in China, including Chongqing Traditional Chinese Medicine Hospital. At present, artemisia naphtha from Artemisia annua was first launched to the market through Tmall platform on June 24 with 8 SKUs in its flagship store covering the main categories of the essence, cream, cleanser, etc. The price range is $3-$60. ARMIYO also plans to set up the brand's first offline experience store in Hangzhou, China in the future. In addition, ARMIYO is also laying out offline channels such as pharmacies and cosmetic stores. The parent company of ARMIYO, Chicmax Group, originated in 2002 and is positioned as a "research-empowered multi-brand Chinese cosmetics industry leader" with a number of brands such as KANS, One Leaf and Baby Elephant, including skincare, maternal and child products, and toiletries. In addition to the three mature brands KANS, One Leaf and Baby Elephant, the company has launched innovative brands such as BIO-G, asnami and Kyoca to expand the categories of sensitive skincare, mid- to high-end pregnancy care and hair care products. According to public information, Chicmax Group's retail sales in 2020 were $1.1 billion, ranking among the top five Chinese brand companies by retail sales for six consecutive years. It is reported that Chicmax Group submitted an application to the Securities and Futures Commission on December 30, 2021, for an overseas listing, which may go listing in Hong Kong. The application of China's high scientific research technology in cosmetics is accelerating the process of marketization and branding. With the entry of KPC Pharmaceutical Group, which has a history of more than 70 years, the era of micro-ecological skin care in China is opened. With the support of the cosmetic giant group and the senior pharmaceutical company KPC Pharmaceutical Group, it is believed that in the future, ARMIYO will start the "China Time" in the micro-ecological skincare trend.

Sephora opened its first store in Hainan, China, with four service experience areas: sun protection, hair care, home fragrance and cross-border e-commerce. On June 26th, China Standard Time, Sephora, a high-end beauty retailer owned by LVMH, officially unveiled its first store in Hainan, which is located in the MIXC mall in Haikou. CHAILEEDO learned that the store covers an area of more than 680 square meters and has service experience areas for four categories: sun care, hair care, home fragrance and cross-border e-commerce. Meanwhile, this counter also brings together many international brands, niche brands, Chinese upmarket brands and the own brands of Sephora. Sephora has set up the first sunscreen collection space in the store to meet consumers' needs for multiple scenarios such as urban sunscreen, outdoor sunscreen and after-sun repair, which includes sunscreen products from CLARINS, SHISEIDO, LANCASTER, ESTHEDERM and other brands. It is well-known that Hainan Province is located in the tropics and has plenty of sunshine. Therefore, sun protection is a vital skin care routine for local residents or tourists. The retailer hopes to meet the needs of consumers with a locally adapted selection of cosmetics and provide superb beauty experiences in innovative ways, so as to create unique shopping experiences for consumers on the island and on board. In the home fragrance section, Sephora stocked fragrance products from brands such as CHA LING, Sephora Collection, CERERIA MOLLA, ACQUA DI PARMA and SENSORI+, with a view to helping consumers find the ideal fragrance for their homes. In the cross-border e-commerce zone, consumers can buy products from Olaplex, KORA ORGANICS, Supergoop!, SUNDAY RILEY and many other overseas niche brands. Besides, Sephora also set up a Hair Bar in its Haikou store, providing consumers with services such as scalp health check, essential oil massage treatment and quick styling customization. The brands include Singapore's high-end scalp care brand PHS, German hair care brand SYSTEM PROFESSIONAL, LIVING PROOF and SHISEIDO. It is worth mentioning that with the Chinese brand luminous plan, the premium Chinese skincare brand WEI Beauty, which is exclusively present in Sephora, has set up its first shop-in-shop in the store. In this area, consumers can interact with the brand's virtual skincare consultant "WEI Xiaomei" through digital physical interactive games. In addition, the store also offers an AI precision skin measurement experience, which can recommend products based on consumers' skin conditions. CHAILEEDO has reported that Sephora officially launched the Chinese brand luminous plan, - "Made in China" in June this year. Sephora plans to support 5 Chinese beauty brands within 3 years, promote them to become high-end beauty representatives with sales over RMB100 million, and help them land on the global market to further accelerate the development of the Chinese beauty industry. In the new store, several brands participating in the plan, including CHA LING, WEI, Herborist TaiChi, INOHERB TANG, MAOGEPING-LIGHT, YUMEE and COLOR STUDIO BY MARIE DALGAR, also made high-profile appearances. According to the observation from CHAILEEDO, these brands will launch exclusive products and professional beauty services in the store. In addition to WEI Beauty, luxury skincare brand CHA LING offers a 15-minute long hand treatment service, allowing consumers to experience the healing of the mind and body that originates from the Pu'er tea forest in Yunnan. Ms. Chen Bing, the General Manager of LVMH – Sephora Greater China, stated: "Sephora will leverage the unique trade advantages and tourism resources of Hainan Province, continue to focus on the Chinese market and fulfill its commitment to the majority of consumers." Furthermore, Sephora will also open new stores in two other cities, Xi'an and Yichang, this month. According to CHAILEEDO, by June 30, 2022, China Standard TIME， Sephora will have 321 offline stores in China and will cover more than 89 cities.

Chinese supramolecular chemical technology application enterprise Shinesky Biotech secured a Series A funding of nearly 30 million USD, with investment from Hua Yaxilang and others. To this date, Shinesky Biotech has developed proprietary raw materials for Marubi, Fawa Herb Beauty, and other cosmetics enterprises. On June 24, China Standard Time, Shenzhen Shinesky Biotech Technology Co., Ltd. (hereinafter referred to as "Shinesky Biotech ")secured a Series A funding of nearly 30 million USD. This round of investment is jointly led by Huaxi Longya, Oriental Fortune Capital, with Cowin Capital, Hongtai Aplus, Leaguer Hongxin, Sihai New Materials, etc following suit. According to CHAILEEDO, Bloomage Langya is a joint industrial investment fund for Bloomage Biotech and Lancygroup centering on investment in Comprehensive Health. ① Bloomage Biotech is the world's leading enterprise in hyaluronic acid research and development, production, and sales, accounting for 43% of the global market share, it boasts functional skin care brands BIOHYALUX, QUADHA, MEDREPAIR, Bio-MESO and so on. Shinesky Biotech was founded in 2017 and is the first technology industrial platform company in the world to apply supramolecular chemistry technology to the field of pan-health. Based on the supramolecular modification technology, Shinesky Biotech modified various cosmetic active raw materials, reduced the irritation of the raw materials, improved the transdermal absorption rate, and improved their stability. For example, the stability of retinol is improved by encapsulating the retinol with supramolecular molecules. Through the supramolecular encapsulation of blue copper peptide, snake-like peptide, and CONUS peptide, transdermal absorption can be improved. In April 2021, Shinesky Biotech released cosmetics supramolecular raw materials into the market. After a year of promotion, Shinesky Biotech established a cooperative relationship with dozens of cosmetics, such as Bloomage Biotech, Marubi, Fawa Herb Beauty, Whoo, Simpcare, UNISKIN, Peterson’s Lab, USMILE, SOOCAS, and Monster Code, and respectively developed proprietary raw materials for them. In the process of deciding the proportion of cosmetics raw materials, the structure of different molecules is different,  the structure of the molecules needs repeated tests to reach the structure adaptability of the molecules, therefore the process and the result of the proportion are erratic with relatively low efficiency. The investment of the Shinesky Biotech fund of Bloomage Biotech will help Bloomage Biotech's functional skin care products greatly improve the solubility, stability, irritation, transdermal effect, and efficacy of raw materials. Plus, as a strategic investor of Shinesky Biotech, Bloomage Biotech will also help Shinesky Biotech develop the international cosmetics raw material market and aesthetic medicine market. Dr. Liang Shuang, head of investment at Bloomage Biotech, comments that supramolecular technology, as a new technology applied in cosmetics and beauty products, can be combined based on existing raw materials to improve catalytic efficiency, product efficiency, and permeability of existing raw materials. At present, supramolecular technology has been applied to glycoside materials, amino acids materials, polypeptide substances, and collagen. Since the beginning of this year, Syiobio, Winkey Bio, and other companies have secured financing, especially one of China Syiobio's investors PROYA, a Chinese cosmetics giant. CHAILEEDO found that the above-mentioned financing funds are mainly for the research and development of functional skin care products. Industry insiders note that China's cosmetics and other pan-health industries enjoy large market space with hundreds of billions worth of market size, and average an annual growth rate of more than 10% for quite a long time. Biotechnology has become the core driving force for the skin care and aesthetic medicine sector. The fact is, Chinese cosmetic enterprises have invested in and distributed synthetic biotechnology and cosmetics materials-related industries because synthetic biology technology is regarded as the future orientation of cosmetics materials production. Synthetic biology technology can not only improve the safety, stability, and biological activity of ingredients and raw materials but also customize such substances according to specific requirements, thereby making efficacy more precise. The integration of the innovation, performance, and function of cosmetic materials will be the key to propelling China's pan-health industry. It is foreseeable that for some time to come, an increasing number of beauty companies will seek investment in biotech enterprises oriented towards comprehensive health. Paraphrase: ① Comprehensive Health: a concept centering on people's daily essentials, birth-to-death process, with a focus on various risks and misconceptions that undermines health and an advocate for self-health management. What it pursues is not only an individual's physical health, but also covers the mental, psychological, physical, social, environmental, moral, and other aspects of comprehensive health.

L'Oreal, Estee Lauder and Lancôme took the top three in terms of sales performance in Chinese 618 Shopping Carnival with L'Oreal as the leader in terms of $230 million sales and being the only brand with sales of more than 1 billion yuan ($150 million), according to the total beauty list. According to Chaileedo, the performance of Chinese 618 Shopping Carnival released by L'Oréal. In the Chinese e-commerce platform Tmall channel, L'Oréal Group reigned as the No. 1 beauty group in Tmall. The group is also No. 1 in the beauty group and No. 1 in the high-end beauty group in the Chinese e-commerce platform JD. In terms of brands, L'Oreal Group's brands include: L'Oreal Paris, 3CE, Lancome and YSL, covering categories such as mass beauty, color cosmetics, skincare, high-end beauty, etc.. Among them, L'Oreal Paris in the Tmall platform topped four lists: beauty brands, skin care brands, mass beauty hair care brands, men's skin care brands of the first. In the JD platform is the number one beauty brand, the number one men's skin care brand and the number one hair dyeing and styling brand. In the makeup category, 3CE is the number one makeup brand on Tmall and the number one international mass makeup brand on JD. It is worth noting that just this week, 3CE offline flagship store in Sanlitun, Beijing announced the cessation of its operations. It is understood that the flagship store was the first store opened by 3CE in the Chinese market and in Beijing. Public information shows that 3CE's sales exceeded 100 million yuan(about $15 million) during the Chinese 618 Shopping Festival in 2021 ranking third in the Top 10 of makeup brands on Tmall, behind YSL and Florasis. In this year's 618, 3CE's sales broke 100 million yuan($15 million) again, ranking second in the list of Top 10 in makeup brands during 618 Shopping Festival, just after YSL. It is easy to see that 3CE's ranking during the Chinese 618 Shopping Festival on Tmall is further improving. From this point of view, 3CE may develop its strength to the online channel. In the skincare category, Lancome won the first place in the skincare set brand in Tmall channel and the first place in the toner brand in JD channel. Biotherm won the first of the high-end men's skin care brand on dual channels. Last year, L'Oreal China said that in the field of men's skin care, it will focus on the two brands L'Oreal Paris Men and Biotherm Men. From this 618 report, L'Oreal's strategy of focusing on men's brands has made better progress. In the active health category, L'Oreal in the JD channel gets the first in the terms of active health group, which on the list of brands are La Roche-Posay, Vichy and Cerave. In the Tmall channel, SkinCeuticals took the first in active skincare brand. It is reported that L'Oreal released its 2021 financial report showing that last year active health cosmetics achieved a high growth rate of 30.3%. Among them, the growth rate of La Roche-Posay exceeded 100%, and Vichy and SkinCeuticals continued to maintain good momentum. At the beginning of this year, L'Oréal Group opened four stores in a row in Tmall Global, and four brands, including La Roche-Posay and Vichy, together opened official overseas flagship stores, which also confirms L'Oréal's determination to increase the number of key brands. The importance of the Chinese market for L'Oréal is self-evident. In March last year, L'Oréal Group upgraded Shanghai, China, to become the headquarters of North Asia in the new geographical structure, with the plan to promote the continuous evolution of North Asia and even the Group with "China Power". It is worth noting that this year, L'Oréal China officially turns 25 years old. L'Oréal North Asia President and CEO of China, Mr. Fabrice Megarbane, and a group of guests also reviewed the 25-year journey of L'Oréal China in the previous L'Oréal 25th anniversary conference. L'Oréal advocates creating beauty to move the world. L'Oréal said that the original intention of L'Oréal China has never changed. As it has for the past 25 years, it will continue to evolve and live together for the sake of "beauty" in the future.