Chicmax Group Unveils New Brand ARMIYO
- Chaileedo Press
- Jun 27, 2022
- 3 min read
Abstract: ARMIYO, a skincare brand specializing in the micro-ecology of the sensitive skin under Chicmax Group, debuted on the market through the Chinese e-commerce platform Tmall, which claims that its core ingredient is artemisia naphtha from Artemisia annua.
Artemisinin was discovered by Chinese scientist Tu Youyou, and won China's first Nobel Prize in Medicine for this achievement.
According to the observation from CHAILEEDO, The Inventory of Existing Cosmetic Ingredients in China 2021 released by the National Medical Products Administration contains 8,972 ingredients, of which Artemisia annua extract is one of them. As one of the extracts of Artemisia annua, extracted oil from Artemisia annua has excellent effectiveness in regulating inflammatory factors and soothing allergies. Some studies have pointed out that cosmetics containing extracted oil from Artemisia annua have good stability,compatibility, antibacterial properties and effects of certain acne relief. Internationally, Artemisia annua extracts are widely used as cosmetic additives.
KPC Pharmaceutical Group has been deeply involved in Artemisia annua. After 50 years of special research, it made progress in the technology of artemisia naphtha from Artemisia annua in 2018 and launched the micro-ecological skincare brand ARMIYO in cooperation with Chicmax Group this time. According to the official statement of ARMIYO, ARMIYO has applied artemisia naphtha from Artemisia annua to the field of skin microecology for the first time. ARMIYO started its project in 2019 and was fully launched in 2022. The brand is dedicated to skin science and focuses on solving skin problems caused by the micro-ecological imbalance of sensitive skin and its resulting micro-inflammation.
Unlike ordinary Artemisia oil, artemisia naphtha from Artemisia annua has 4 core effects on the skin, including anti-inflammatory, soothing, micro-ecological regulation and barrier repair. At present, ARMIYO has applied for 2 patents on the composition and extraction technology of artemisia naphtha from Artemisia annua.
Across the world, global daily chemical giants such as Shiseido, L'Oreal and P&G have long been conducting research in the field of microecology. For example, several skincare brands under L'Oreal, such as HR and La Roche-Posay, have products related to microecological skincare. For example, the second-generation Lancôme Advanced Genifique released in 2019 claims to add yeast extract advocating skin microecology.
However, for Chinese companies, ARMIYO is the first to apply traditional herbal ingredients in the field of micro-ecological skin science.
It is reported that the products related to artemisia naphtha from Artemisia annua from ARMIYO have been clinically tested and proven to be effective by many authoritative hospitals in China, including Chongqing Traditional Chinese Medicine Hospital. At present, artemisia naphtha from Artemisia annua was first launched to the market through Tmall platform on June 24 with 8 SKUs in its flagship store covering the main categories of the essence, cream, cleanser, etc. The price range is $3-$60. ARMIYO also plans to set up the brand's first offline experience store in Hangzhou, China in the future. In addition, ARMIYO is also laying out offline channels such as pharmacies and cosmetic stores.
The parent company of ARMIYO, Chicmax Group, originated in 2002 and is positioned as a "research-empowered multi-brand Chinese cosmetics industry leader" with a number of brands such as KANS, One Leaf and Baby Elephant, including skincare, maternal and child products, and toiletries. In addition to the three mature brands KANS, One Leaf and Baby Elephant, the company has launched innovative brands such as BIO-G, asnami and Kyoca to expand the categories of sensitive skincare, mid- to high-end pregnancy care and hair care products. According to public information, Chicmax Group's retail sales in 2020 were $1.1 billion, ranking among the top five Chinese brand companies by retail sales for six consecutive years. It is reported that Chicmax Group submitted an application to the Securities and Futures Commission on December 30, 2021, for an overseas listing, which may go listing in Hong Kong.
The application of China's high scientific research technology in cosmetics is accelerating the process of marketization and branding. With the entry of KPC Pharmaceutical Group, which has a history of more than 70 years, the era of micro-ecological skin care in China is opened. With the support of the cosmetic giant group and the senior pharmaceutical company KPC Pharmaceutical Group, it is believed that in the future, ARMIYO will start the "China Time" in the micro-ecological skincare trend.
Comments