L'Oreal Sales $230 Million in Chinese 618 Shopping Festival
- Chaileedo Press
- Jun 26, 2022
- 3 min read
L'Oreal, Estee Lauder and Lancôme took the top three in terms of sales performance in Chinese 618 Shopping Carnival with L'Oreal as the leader in terms of $230 million sales and being the only brand with sales of more than 1 billion yuan ($150 million), according to the total beauty list.
According to Chaileedo, the performance of Chinese 618 Shopping Carnival released by L'Oréal. In the Chinese e-commerce platform Tmall channel, L'Oréal Group reigned as the No. 1 beauty group in Tmall. The group is also No. 1 in the beauty group and No. 1 in the high-end beauty group in the Chinese e-commerce platform JD.
In terms of brands, L'Oreal Group's brands include: L'Oreal Paris, 3CE, Lancome and YSL, covering categories such as mass beauty, color cosmetics, skincare, high-end beauty, etc.. Among them, L'Oreal Paris in the Tmall platform topped four lists: beauty brands, skin care brands, mass beauty hair care brands, men's skin care brands of the first. In the JD platform is the number one beauty brand, the number one men's skin care brand and the number one hair dyeing and styling brand.
In the makeup category, 3CE is the number one makeup brand on Tmall and the number one international mass makeup brand on JD. It is worth noting that just this week, 3CE offline flagship store in Sanlitun, Beijing announced the cessation of its operations. It is understood that the flagship store was the first store opened by 3CE in the Chinese market and in Beijing. Public information shows that 3CE's sales exceeded 100 million yuan(about $15 million) during the Chinese 618 Shopping Festival in 2021 ranking third in the Top 10 of makeup brands on Tmall, behind YSL and Florasis. In this year's 618, 3CE's sales broke 100 million yuan($15 million) again, ranking second in the list of Top 10 in makeup brands during 618 Shopping Festival, just after YSL. It is easy to see that 3CE's ranking during the Chinese 618 Shopping Festival on Tmall is further improving. From this point of view, 3CE may develop its strength to the online channel.
In the skincare category, Lancome won the first place in the skincare set brand in Tmall channel and the first place in the toner brand in JD channel. Biotherm won the first of the high-end men's skin care brand on dual channels. Last year, L'Oreal China said that in the field of men's skin care, it will focus on the two brands L'Oreal Paris Men and Biotherm Men. From this 618 report, L'Oreal's strategy of focusing on men's brands has made better progress.
In the active health category, L'Oreal in the JD channel gets the first in the terms of active health group, which on the list of brands are La Roche-Posay, Vichy and Cerave. In the Tmall channel, SkinCeuticals took the first in active skincare brand. It is reported that L'Oreal released its 2021 financial report showing that last year active health cosmetics achieved a high growth rate of 30.3%. Among them, the growth rate of La Roche-Posay exceeded 100%, and Vichy and SkinCeuticals continued to maintain good momentum. At the beginning of this year, L'Oréal Group opened four stores in a row in Tmall Global, and four brands, including La Roche-Posay and Vichy, together opened official overseas flagship stores, which also confirms L'Oréal's determination to increase the number of key brands.
The importance of the Chinese market for L'Oréal is self-evident. In March last year, L'Oréal Group upgraded Shanghai, China, to become the headquarters of North Asia in the new geographical structure, with the plan to promote the continuous evolution of North Asia and even the Group with "China Power".
It is worth noting that this year, L'Oréal China officially turns 25 years old. L'Oréal North Asia President and CEO of China, Mr. Fabrice Megarbane, and a group of guests also reviewed the 25-year journey of L'Oréal China in the previous L'Oréal 25th anniversary conference. L'Oréal advocates creating beauty to move the world. L'Oréal said that the original intention of L'Oréal China has never changed. As it has for the past 25 years, it will continue to evolve and live together for the sake of "beauty" in the future.
Comments