PAML Previous Item Next Item

LANTERN Previous Item Next Item

According to the proportion of new skincare products, the essence category ranks first. Creams ranked second with a 26% proportion. Masks accounted for 12%, ranking third. In 2022, the cosmetics industry experienced a "magical" year due to the pandemic and various uncertainties. Fortunately, the current hope has arrived. So, where should the cosmetics industry go in the new year? According to the proportion of new skincare products, the essence category ranks first. Creams ranked second with a 26% proportion. Masks accounted for 12%, ranking third. In 2022, the cosmetics industry experienced a "magical" year due to the pandemic and various uncertainties. Fortunately, the current hope has arrived. So, where should the cosmetics industry go in the new year? Recently, CHAILEEDO conducted research on the sales, policies, capital dynamics, filing situations, dynamics of top companies, and marketing cases of the cosmetics market for nearly three months and released the "China Cosmetics Trend Report (Q1 2023)" (hereinafter referred to as the "China Cosmetics Trend Report"), which discusses from three dimensions of national policies, corporate dynamics, and consumer demand, and provides decision-making basis for the development of beauty companies in the new year. Download to learn The industry generally says that "times are tough." The strong become even stronger, the "oligopoly effect" in the industry is particularly obvious. Moisturizing, repairing and anti-aging are the "main" effects. Foreign companies are making unprecedented efforts to increase their presence in China. "Microecological skincare" is becoming a new blue ocean in the beauty field. If you would like to acquire Niche Market Report for beauty products for up to 90% off, subscribe now for as low as $8.33 per month. By Chaileedo Research JAN 14, 2023, 12:00 AM This report is Pro Member (yearly) Free China Cosmetics Trends Report 2023 Q1 DOWNLOAD THE CHINA COSMETICS TRENDS REPORT 2023 Q1 Enter Your Email DOWNLOAD Your are enlist, we will send you the report ASAP. 2517 billion yuan, a year-on-year decrease. The size of the Chinese cosmetics market is expected to reach 8177 billion yuan in 2026, with a compound annual growth rate of 7.54% from 2022 to 2026. From January to November 2022, the total retail sales of cosmetics were 365.2 billion yuan, a year-on-year decrease of 3.1%. This is the 8th consecutive month of negative growth in the cumulative value for 2022 and the 4th consecutive month of negative growth in the monthly value. In the fourth quarter of 2022, the total retail sales of cosmetics increased on a quarter-on-quarter basis due to the positive promotion of the Double 11 shopping festival, but it still decreased compared to the same period of the last year. Compared with the new products in the third quarter of 2022, the proportion of essence new products in the fourth quarter of 2022 increased from 27% to 35%. The majority of these new products are from domestic brands. In the fourth quarter of 2022, the core effects of new facial skincare products were moisturizing, repairing and anti-aging. Additionally, sub-effects such as oil control and acne treatment showed high growth trend. Key Stats to learn RESEARCH / SEASONAL CONSUMER REPORT Archives 1 2 3 4 5 CHINA REGULATORIES August 2023 (33) 33 posts July 2023 (87) 87 posts June 2023 (88) 88 posts May 2023 (91) 91 posts April 2023 (75) 75 posts March 2023 (45) 45 posts February 2023 (60) 60 posts January 2023 (56) 56 posts December 2022 (40) 40 posts November 2022 (42) 42 posts October 2022 (92) 92 posts September 2022 (87) 87 posts RECENT ISSUES 1 2 3 4 5 Subscribe for unlimited readership of the most professional, comprehensive and unbiased articles backed by data. SUBSCRIBE NOW Starting at $8.33 per month if you subscribe a Pro Annual Plan Get 14-day Free Trial, No Credit Card Needed Read Now Beauty News Industry News, Broadcast and Breakings Acquire Now Industry Stats In-depth Statistics from all aspects to dig out the sales, up and downs. Download Consumer Research Exclusive service to survey numerous consumers across the country and get the best expected results Download Now Brand Analysis Examine and analyse a brand in details to conclude a report showcasing the desired information Download Now Niche Market Research Study into the niche product market, producing whitepaper helpping business to understand the potential, development of a product and make decisions. Learn More Retail / Distributor Finder Help brand distribute in China. Learn More Cosmetics/ Makeup Compliance Help make your product legal in China LEARN MORE OEM/ODM Manufacturers Know what's trending or find the best possible material / ingredient / product supplier Get the Best of CHAILEEDO

TRAUTEC Previous Item Next Item

INGENUITY LAB Previous Item Next Item

LIVEPRO Previous Item Next Item

MY CLORISLAND Previous Item Next Item

MANUKA BEE Previous Item Next Item

​CHAILEEDO has long relationships with some of the mega influencers in China's Beauty niche market which has influence to promote sales of billions of dollars in as short as an overnight. Speak with CHAILEEDO to book a private call and lock in your livestreaming e-commerce with some of these influencers today! SERVICE /TOP 10 INFLUENCERS 1, LI JIAQI (Austin Li, 李佳琦) A.K.A. the Lipstick King. On the day of Double 11 2021, Austin sold ￥2.6 billion (US$388 million) worth of products in the first 8 hours of live streaming. While it passed the 12th hour, the total GMV surpassed ￥10 billion (US$1.5 billion). The total SKU of makeup, skincare, and cosmetics was over 200. Stating back to Double 11, 2020, Austin also made over US$1.5 billion in sales throughout the campaign. While in 2022, Austin made over $10 million in sales in the first 2 hours of the live stream on 20th Sep. Florasis (Huaxizi) and Zhuben are mainly affiliated with Austin. Austin has also delivered a good result in promoting sales and revenue for these brands. Austin’s live stream was placed on hold for over 100 days. The first day he returned to his live stream, his live stream channel had received over 60 million visitors in as short as 2 hours. Austin’s dominant position in affiliating cosmetic and makeup sales is unchallengeable, even though there have been consistently new Livestream affiliates and bloggers coming up on the internet. 2, Kakakaoo- A.K.A. Aqin. Followers call her the Daihuo Queen (Livestream Commerce Queen). She has over 13 million followers on Weibo, her AQIN MOMENT Taobao store has also accumulated over 2.5 million store followers which are outstanding amongst other competitors. Her Daihuo (live stream commerce) ability and her followers’ purchase power also stand out although she started being an influencer as a makeup blogger. Aqin is also partnered with many international brands, such as COACH, FENDI, LANVIN, LAMER, etc… attending various activities as guests of brands. 3, Shenye Xu Laoshi (深夜徐老师) Shenye Xulaoshi is originally named Xu Yan. She has accumulated over 10 million followers on her channel “Shenye Xu Laoshi” and “Late Night Recommend” (深夜种草). She was also one of the first ones to eat tomatoes and established the very first Multi Channel Network (MCN) company, Yanchi MCN, in China. The Yanchi MCN has been in business for two years and has generated millions of dollars in revenue, Xu Yan herself was nominated to the Forbes list of China's Elite under 30 in 2018. Xu Yan's influence is also very considerable. And every time a video is sent out, the products recommended within its video are sure to be out-of-stock. She has cooperated with many first-tier female celebrities such as Yang Mi and Qi Wei, and she is even close friends with Jolin Tsai and Xi Mengyao. Xu Yan's previous cooperation with Mao Geping had more than 30 million plays and more than one million reviews and praises on Weibo alone. With more across all social media platforms. The influence of Xu Yan among her millions of fans is also not to be underestimated compared to Li Jiaqi's ability to "Daihuo" in e-commerce. 4, Cheng Shian (程十安-) “I will blind shop everything she recommends”, says a comment under her video. And this message is also the voice of many of her followers. Cheng Shian plays a rare role in the beauty industry to make "real stuff" and "tutorials" videos, she is still doing the same content even after getting viral. Her 20 million followers were gained in as short as 1 year, and every “real stuff” video has more than 1 million likes. Her Taobao store has 4.54 million store followers ranked number 1 among similar stores. Douyin (Chinese Tik Tok) is not her main battlefield but Taobao. Products mentioned in her video will be listed in her Taobao store, driving traffic from different platforms to complete the transaction on Taobao. It is also because of Cheng Shian's strong ability to make money and a certain affinity, UNNY, QIECHU, KATO, and price-friendly brands will always maintain close cooperation with her. 5. Luo Wangyu Luo Wangyu, who was originally a high-end luxury brand salesperson, has his own unique insights into beauty and skin care products. A video of "Effective Blackhead Removal" made him millions of followers on all platforms. He currently has 20.35 million followers, with a single streaming GMV at ￥13 Million, and the return rate was only 0.2%. This achievement is very impressive among its peers. And he has also ranked first in the "Star Map (星图)" recommending list for four consecutive weeks. The order volume of the video "MedRepair Powder Water" alone exceeded 100,000, and the sales exceeded ￥10 million. Many bloggers gave up the competition after knowing that the product had been recommended by Luo Wangyu, because of the high viscosity of their fans and considerable purchase power. Luo Wangyu is also a well-known figure in the beauty industry. 6. Xiaoyuhaitang From the "catching 999 handsome guys to take couple photos" serial vlogs to the perfect transformation into a cosmetic blogger, what’s behind the scenes is not only Xiaoyuhaitang's personal transformation but also the purchasing power of her 18.24 million fans and the strong support of the social media platform. Each video has a fixed introduction session for beauty products, even if it costs the brand ￥500k yuan for one video ad, it does not stop the merchants from affirming her ability. Most of Xiaoyu Haitang's fans are young, so the prices of the products she recommends are not high, but even if the unit price of the products is not high, the amount that Xiaoyu can realize within three months is close to Li Jiaqi. Even Xiaoyu's mother has more than 10 million fans with her help, and the sales of goods on the platform exceed one million. Compared with the top five professional beauty bloggers, the route chosen by Xiaoyu Haitang is more down-to-earth and closer to the people. 7. I am Zhang Kaiyi （我是张凯毅） The big brother "I am Zhang Kaiyi", who became popular with simple and straight videos, has gained 14.16 million fans. Most of the products she recommends are cheap and easy-to-use products, and it is precise because of her down-to-earth and straightforward personality that she has achieved such a beautiful result of more than 60 million GMV. Myopia's second broadcast started, and the total turnover of the normal live broadcast exceeded 60.37 million, the number of viewers exceeded 10 million, and the total exposure of related hot topics exceeded 100 million. The solid fan base in the early stage enabled her to easily set a relatively leading performance in the industry. Compared with Li Jiaqi's "No. 1 Beauty Makeup Brother" and Aqin, the "Queen of E-Commerce", Zhang Kaiyi gained the nickname "No. 1 Mask Sister" because 106,000 boxes were sold out in a short period of time. It also made many merchants who focus on facial masks come to her door one after another. 8. SamChak （仙姆） The popularity of Xianmu is not because of its strong ability to bring goods, but because of its super makeup ability to imitate whoever it is. With his exquisite orgasmic makeup techniques, Xianmu gained 5 million fans within a month. Now it has an astonishing number of fans 12.79 million. Xian Mu, who graduated from Makeup Forever Academy, has solid makeup skills, which also allowed him to successfully step into the circle of celebrity makeup artists. He has put on makeup for top-line stars such as Carina Lau and He Sui, and let everyone see his profound skills. . After the platform became popular, Xianmu has also achieved good results many times. In a special live broadcast, the sales even exceeded 7.07 million. Compared with the previous bloggers fighting alone, Xianmu also invited Huang Shengyi to the live broadcast room in a new attempt, so as to gain better results. 9. Dandan Xiaopengyou（蛋蛋小朋友） Dandan, who was born in 1997, is the new head anchor of Kuaishou. After joining Xinxuan, the number of fans exceeded 41 million in just two years. Now it has 81.48 million fans. From the Simba live broadcast room to the current independent live broadcast, Dandan has successfully become the top anchor of Kuaishou with a single GMV of over 100 million. Despite being young, Dandan is also on the list of bloggers with a GMV of 1.2 billion, along with Li Jiaqi and Simba. Such achievements are also inseparable from Dandan's own efforts. The understanding of the product and the introduction of its advantages and disadvantages have also increased fans' trust in her. In a live broadcast, the sales of just two Honor mobile phones exceeded 120 million in a single game. As a rising star of a beauty blogger, Dandan’s ability should not be underestimated. 10. Shidapiaoliang （时大漂亮） ShiDaPiaoLiang, who was once awarded the title of "China's most beautiful male model" by fashion COSMO, has joined Simba's banner since he was a model in 2019. The current number of fans of 37.05 million is also his most solid backing. In the first live broadcast, Shi Damei achieved the goal of exceeding 100 million sales in less than an hour. In addition to his strong ability to carry goods, as the chief male model, he has also participated in related activities of CELINE, Montblanc, QEELIN and other international big brands, and his own fashion and aesthetics are also very worthy of recognition. Even under the influence of Simba being banned from the live broadcast room for some reason, the popularity of the first rebroadcast did not drop at all, and the sales of only one air cushion exceeded 50,000 orders. Shi Damei, who has various auras, is also growing steadily. Archives 1 2 3 4 5 CHINA REGULATORIES August 2023 (33) 33 posts July 2023 (87) 87 posts June 2023 (88) 88 posts May 2023 (91) 91 posts April 2023 (75) 75 posts March 2023 (45) 45 posts February 2023 (60) 60 posts January 2023 (56) 56 posts December 2022 (40) 40 posts November 2022 (42) 42 posts October 2022 (92) 92 posts September 2022 (87) 87 posts RECENT ISSUES Subscribe for unlimited readership of the most professional, comprehensive and unbiased articles backed by data. SUBSCRIBE NOW Starting at $8.33 per month if you subscribe a Pro Annual Plan Get 2-Month Free Pro Membership No Credit Card Needed TOP 10 CHINA'S BEAUTY INFLUENCERS CHAILEEDO has collected the top 10 beauty influencers that are good at promoting sales of cosmetic products online, and also have good relationships with followers through video or article contents. If you would like to reach out to any of the influencers below, you can speak with us and we will bridge you and the influencer. Contact Us Read Now Beauty News Industry News, Broadcast and Breakings Acquire Now Industry Stats In-depth Statistics from all aspects to dig out the sales, up and downs. Download Consumer Research Exclusive service to survey numerous consumers across the country and get the best expected results Download Now Brand Analysis Examine and analyse a brand in details to conclude a report showcasing the desired information Download Now Niche Market Research Study into the niche product market, producing whitepaper helpping business to understand the potential, development of a product and make decisions. Learn More Retail / Distributor Finder Help brand distribute in China. Learn More Cosmetics/ Makeup Compliance Help make your product legal in China LEARN MORE OEM/ODM Manufacturers Know what's trending or find the best possible material / ingredient / product supplier Get the Best of CHAILEEDO

SALUBRIOUS SKIN SCIENCES Previous Item Next Item

GEMSHO Previous Item Next Item

08 Previous Next