Chaileedo presents annual Beauty Industry Conference in China every year with more than 20 top brands and guests, 1,000 entreprenuers and practioners attending. CLD once again is holding the biggest Beauty Industry Conference in 2022 in Hangzhou, China. The whole conference is watchable on air at www.chaileedo.com CIIE 2022 Venue Tour, Brands Visiting and Full Explanation with CHAILEEDO Learn More About CIIE 2022 L'Oreal Will Bring Three Beauty "Black Technology" to the CIIE Estee Lauder Participates in CIIE for 4 Consecutive Years Unilever to Promote Sustainable Path in This Year’s CIIE Estee Lauder & L’Oreal & Unilever to Appear in the CIIE SHANGHAI, CHINA | ONLINE TOURING| 07 NOV 2022 English Voiceover Available WATCH NOW Upcoming Events The 5th Chaileedo Beauty Conference - The Spring of Efficacy (Online) Thu, Sep 22 Online Event More info Details Membership Offer The 5th Chaileedo Beauty Conference - The Spring of Efficacy Thu, Sep 22 杭州市 More info Details PAST EVENTS RECAPS CHAILEEDO has held China National Beauty Industry Conference since 2018 and has helped more than 10,000 businesses, companies, factories and firms enrich their market horizons. The first CLD Beauty Conference was held in 2021 and now it's the 5th Conference with an annual topics for beauty companies and participants to discuss about. CHAILEEDO plays an important role in exploring the market and consumer behaviours in order to help the industry sector and brands grow sustainably. A Few Thoughts on Oral Care Yin Kuo, Founder and CEO of Canban The New Oral Care Show Valued at 2.5 billion Chain Trend of Facial Care Fan Wenhua, Founder of Fawa Herb Beauty The New Oral Care Show Valued at 2.5 billion Several Trends on the Online Cosmetics Development Huang Tao, President&CEO of Lily&Beauty A Listed Company that Helps Beauty Brands Sell in China Taking Stock of the Value of the “Inventory” Li Min, Supply Chain Vice President of JALA Cosmetics Co, Ltd. Opening an Era of B2C Operation How to Build a Brand Management Matrix Gao Lang, Founder and CEO of Gao Lang Professional Butler of Overseas Niche Beauty Brands Technology to Help Build China’s Skin Health Ecosystem Guo Zhenyu, Chairman of Botanee Group The Highest Market Capitalization Chinese Cosmetics Company Technology: We’re All at the Starting Line Chen Yuwen, Co-founder of Yatsen The First Chinese Beauty Company Listed in the US Pattern and Trend of Duty Free Channels Song Yiwu, Manager of Duty-Free Channel of Eternal Group A Model of Import Agent Transforming Into a Beauty Omnichannel Brand Management Company How Did L'Oréal Become a Beauty-tech Company Zhao Feng, Chief Information Technology Officer of L'Oréal China The Largest Beauty Company in the World and China Trends of Functional Scalp Care He Xinyi, Brand manager of Vichy The representative brand of active health of L'Oreal Group My Ideas on Good Products and Extraordinary Products HE Tinghua，Founder & CEO of Zhongshang Group The "Invisible Champion" in China's Consumer Goods Operations How does New Retail Store in Beauty Industry Serve for New Consumption Group? Judy, founder and CEO of HAYDON, leader in the new beauty retail store. The innovative beauty retail store benchmark The Barriers to Chinese Original Brands Shan Shuo, the founder of PMPM PMPM: The "Columbus" of the skincare world The scientific communications of P&G in functional skin care Gao Pei, P&G scientific communications P&G: one of the world's largest consumer goods companies The road to breaking the situation of innovative "light cosmetic medicine" Qiqi, founder of BIOLA An innovative brand of affordable aesthetic medical skincare with annual sales of over 100 million In addition to ingredients, efficacy skin care's next selling point Luo Yun, The founder of xianji The innovative brand focus on fresh cosmetics

We need as many influencers to help us promote for the big beauty brands such as L'Oreal, Estee Lauder, etc... NO FEE, NO FEE, NO FEE We DO NOT charge you a penny and we NEVER ask you to provide credit card details. The brand directly pays you if any commission or fee occurred. It is what it is. Countless Free Products We've been working with many big brands and have been their official partner throughout the last decade. They trust us and also trust the resources we provide. Working with us will get you countless free products and some tips if your follower base meets our requirement. Endless Oppourtunity We need thousands of influencer and UGC content every week. So signing up with us will get you to work immediately once you pass our criteria. And you will receive work on a weekly or monthly basis. Extra Quid The brands often provide branded short links for influencers to promote. And of course, we will get your information signed up with your PayPal account. You will receive a commission for every order generated from your link. Working with Big Brands We only work with big beauty brands and help them find the influencers. Shiseido, L'Oreal, Florasis are our clients. You will have greater chance to connect with them and build long term relationship. Social Proof If you have worked with some of the big names, it will get you easier to pitch other brands. You know the importance of social proof, right? SIGN UP Criteria : 1, You must be a content creator on either Instagram, Youtube OR Tik Tok . 2, Followers base: Nano - 1k to 10k on Instagram; 1k to 5k on Youtube; 5k to 25k on Tik Tok; Micro - 11k to 50k on Instagram; 6k to 25k on Youtube; 26k to 100k on Tik Tok; Mid-tier - 51k to 500k on Instagram; 26k to 250k on Youtube; 101k to 500k on Tik Tok; Macro - 501k to 1m on Instagram; 251k to 1m on Youtube; 501k to 1m on Tik Tok; Mega - 1m+ on either Instagram, Youtube, or Tik Tok. 3, Must live in or have a large follower base (50% and above) in the following countries (in combine): United States, United Kingdom, Spain, Australia, Canada, France, Portugal, Belgium, Netherlands, Denmark, Poland, Germany, South Africa, UAE, Saudi Arabia, Qatar, South Korea, Japan, Thailand, Brazil, Singapore, Malaysia, Viet Nam. 4, Must be interested in cosmetics and makeup. 5, You can be any gender as long as you meet the requirements above. 6, You can either charge a reasonable fee or accept product for content (PFC) . We will consider from your follower base, ENR, and charge for every campaign. Our Programmes 01 Brand Public Relation Criteria 500k+ followers on Tiktok/Instagram or 100k+ followers on Youtube Must be in Beauty Niche (tutorial, reviewing, unboxing) What are Your Benefits Free PR Box from selected brands (not a single item but a well-prepared PR Box); No content creation requirement; Permanent 30% off on CBeautyMall.com; Apply Now 02 Brand Ambassadors Criteria 50k+ followers on Tiktok/Instagram; 10k+ Average Video Plays for the past 14 posts. or 10k+ followers on Youtube; 3k+ Average Video Plays for the past 7 videos. Must be in Beauty Niche (tutorial, reviewing, unboxing) What are Your Benefits Free product set from selected brands (a set of products); Social content creation requirement; Permanent 30% off on CBeautyMall.com; Paid work opportunities; Apply Now 03 Crowdtesting Experiencers Criteria 10k+ followers on Tiktok/Instagram; or 3k+ followers on Youtube; Must be in Beauty Niche (tutorial, reviewing, unboxing) What are Your Benefits Free product to choose from Crowdtesting Project, 2 different products max per month; Feedback required (on social media or the product page); Permanent 30% off on CBeautyMall.com; Failure to feedback ONCE will result in the termination of all benefits Apply Now 04 Crowdtesting Testers Criteria 1k+ followers on Tiktok/Instagram; or 1k+ followers on Youtube; Must be in Beauty Niche (tutorial, reviewing, unboxing) What are Your Benefits Free product to choose from Crowdesting Project, 1 product max per month; Feedback required (on social media or the product page); Permanent 20% off on CBeautyMall.com; Failure to feedback ONCE will result in the termination of all benefits. Apply Now 05 C-Beauty Boosters Criteria Everyone Promote CBeautyMall.com What are Your Benefits Dedicated Affiliate Link Through ShareASale; Earn 15% commission on every sale; 60-day attribution; Permanent 10% off on CBeautyMall.com Apply Now Why Working With Us? Be Ambassador for the big names! Apply Now Thanks for Applying! We will contact you once your application is approved! First Name Email Followers Amount I've got a lot of followers Address Your Presence On (Multiple) * Required Instagram Youtube Tik Tok Collaboration Fee for a 15s video (IG/TT); For YTB Influencer, select YTB. Choose an option, US Dollars Social Handles What's Your Favorite Product(s) (Multiple) * Required Perfume / Fragrance Skin Care Colour Makeup (Decorative) Sun Care Sun Tan Oral Care Hair Care Beauty Tool / Makeup Tool Manicuring Shaving All Above All About Us CHAILEEDO Chaileedo is a professional media research company specialised in beauty industry, including cosmetics, toiletries, makeups and personal cares. We help companies to better understand the trends and scientific development in the industry. Meanwhile, we provide market analysis, reports and marketing resources for brands to expand their business in certain regions. Campaign Flow: 1, The brand pitches us and gives us quantities of products to send out to their desired destination/location; 2, We select influencers and hand over your contact to the brand; 3, For PR influencers , the brand will NOT require statistic validation, however, for paid influencers (brand ambassadors) , the brand will proceed with a validation process in terms of fake followers, comments, likes, and so on. 4, The brand will then send out products to your address and you may start content creation within 14 days of receiving the product(s). The brand will provide an affiliate short link for you to promote sales and earn extra commission. The commission will be paid out every fortnight to your preferred payment wallet (Paypal, Venmo, etc...). 5, Once the brand confirms the usage of your content, the influencers will then receive a Content Licensing Contract , you can download the template here. 6, The campaign with you will end in 30 days from content upload. You can either keep content or delete it for good. Please note, you will NOT pay any cents to CHAILEEDO and CHAILEEDO will NOT ask you for any payment details other than for example your Paypal email or Venmo ID.

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Previous Next Full Name 06 Job Title I'm a paragraph. I'm connected to your collection through a dataset. To update me, go to the Data Manager. The Data Manager is where you store data to use in your site pages, or collect data from site visitors when they submit a form. This collection in the Data Manager is already set up with some fields and content. To customize it with your own content, you can import a CSV file or simply edit the placeholder text. You can also add more fields which you can connect to other page elements so the content displays on your published site. Remember to sync the collection so your content is live! You can add as many new collections as you need to store or collect data. info@mysite.com 123-456-7890

Previous Next Full Name 05 Job Title I'm a paragraph. I'm connected to your collection through a dataset. To update me, go to the Data Manager. The Data Manager is where you store data to use in your site pages, or collect data from site visitors when they submit a form. This collection in the Data Manager is already set up with some fields and content. To customize it with your own content, you can import a CSV file or simply edit the placeholder text. You can also add more fields which you can connect to other page elements so the content displays on your published site. Remember to sync the collection so your content is live! You can add as many new collections as you need to store or collect data. info@mysite.com 123-456-7890

​CHAILEEDO has long relationships with some of the mega influencers in China's Beauty niche market which has influence to promote sales of billions of dollars in as short as an overnight. Speak with CHAILEEDO to book a private call and lock in your livestreaming e-commerce with some of these influencers today! SERVICE /TOP 10 CHINA BEAUTY GROUPS 1, LI JIAQI (Austin Li, 李佳琦) A.K.A. the Lipstick King. On the day of Double 11 2021, Austin sold ￥2.6 billion (US$388 million) worth of products in the first 8 hours of live streaming. While it passed the 12th hour, the total GMV surpassed ￥10 billion (US$1.5 billion). The total SKU of makeup, skincare, and cosmetics was over 200. Stating back to Double 11, 2020, Austin also made over US$1.5 billion in sales throughout the campaign. While in 2022, Austin made over $10 million in sales in the first 2 hours of the live stream on 20th Sep. Florasis (Huaxizi) and Zhuben are mainly affiliated with Austin. Austin has also delivered a good result in promoting sales and revenue for these brands. Austin’s live stream was placed on hold for over 100 days. The first day he returned to his live stream, his live stream channel had received over 60 million visitors in as short as 2 hours. Austin’s dominant position in affiliating cosmetic and makeup sales is unchallengeable, even though there have been consistently new Livestream affiliates and bloggers coming up on the internet. 2, Kakakaoo- A.K.A. Aqin. Followers call her the Daihuo Queen (Livestream Commerce Queen). She has over 13 million followers on Weibo, her AQIN MOMENT Taobao store has also accumulated over 2.5 million store followers which are outstanding amongst other competitors. Her Daihuo (live stream commerce) ability and her followers’ purchase power also stand out although she started being an influencer as a makeup blogger. Aqin is also partnered with many international brands, such as COACH, FENDI, LANVIN, LAMER, etc… attending various activities as guests of brands. 3, Shenye Xu Laoshi (深夜徐老师) Shenye Xulaoshi is originally named Xu Yan. She has accumulated over 10 million followers on her channel “Shenye Xu Laoshi” and “Late Night Recommend” (深夜种草). She was also one of the first ones to eat tomatoes and established the very first Multi Channel Network (MCN) company, Yanchi MCN, in China. The Yanchi MCN has been in business for two years and has generated millions of dollars in revenue, Xu Yan herself was nominated to the Forbes list of China's Elite under 30 in 2018. Xu Yan's influence is also very considerable. And every time a video is sent out, the products recommended within its video are sure to be out-of-stock. She has cooperated with many first-tier female celebrities such as Yang Mi and Qi Wei, and she is even close friends with Jolin Tsai and Xi Mengyao. Xu Yan's previous cooperation with Mao Geping had more than 30 million plays and more than one million reviews and praises on Weibo alone. With more across all social media platforms. The influence of Xu Yan among her millions of fans is also not to be underestimated compared to Li Jiaqi's ability to "Daihuo" in e-commerce. 4, Cheng Shian (程十安-) “I will blind shop everything she recommends”, says a comment under her video. And this message is also the voice of many of her followers. Cheng Shian plays a rare role in the beauty industry to make "real stuff" and "tutorials" videos, she is still doing the same content even after getting viral. Her 20 million followers were gained in as short as 1 year, and every “real stuff” video has more than 1 million likes. Her Taobao store has 4.54 million store followers ranked number 1 among similar stores. Douyin (Chinese Tik Tok) is not her main battlefield but Taobao. Products mentioned in her video will be listed in her Taobao store, driving traffic from different platforms to complete the transaction on Taobao. It is also because of Cheng Shian's strong ability to make money and a certain affinity, UNNY, QIECHU, KATO, and price-friendly brands will always maintain close cooperation with her. 5. Luo Wangyu Luo Wangyu, who was originally a high-end luxury brand salesperson, has his own unique insights into beauty and skin care products. A video of "Effective Blackhead Removal" made him millions of followers on all platforms. He currently has 20.35 million followers, with a single streaming GMV at ￥13 Million, and the return rate was only 0.2%. This achievement is very impressive among its peers. And he has also ranked first in the "Star Map (星图)" recommending list for four consecutive weeks. The order volume of the video "MedRepair Powder Water" alone exceeded 100,000, and the sales exceeded ￥10 million. Many bloggers gave up the competition after knowing that the product had been recommended by Luo Wangyu, because of the high viscosity of their fans and considerable purchase power. Luo Wangyu is also a well-known figure in the beauty industry. 6. Xiaoyuhaitang From the "catching 999 handsome guys to take couple photos" serial vlogs to the perfect transformation into a cosmetic blogger, what’s behind the scenes is not only Xiaoyuhaitang's personal transformation but also the purchasing power of her 18.24 million fans and the strong support of the social media platform. Each video has a fixed introduction session for beauty products, even if it costs the brand ￥500k yuan for one video ad, it does not stop the merchants from affirming her ability. Most of Xiaoyu Haitang's fans are young, so the prices of the products she recommends are not high, but even if the unit price of the products is not high, the amount that Xiaoyu can realize within three months is close to Li Jiaqi. Even Xiaoyu's mother has more than 10 million fans with her help, and the sales of goods on the platform exceed one million. Compared with the top five professional beauty bloggers, the route chosen by Xiaoyu Haitang is more down-to-earth and closer to the people. 7. I am Zhang Kaiyi （我是张凯毅） The big brother "I am Zhang Kaiyi", who became popular with simple and straight videos, has gained 14.16 million fans. Most of the products she recommends are cheap and easy-to-use products, and it is precise because of her down-to-earth and straightforward personality that she has achieved such a beautiful result of more than 60 million GMV. Myopia's second broadcast started, and the total turnover of the normal live broadcast exceeded 60.37 million, the number of viewers exceeded 10 million, and the total exposure of related hot topics exceeded 100 million. The solid fan base in the early stage enabled her to easily set a relatively leading performance in the industry. Compared with Li Jiaqi's "No. 1 Beauty Makeup Brother" and Aqin, the "Queen of E-Commerce", Zhang Kaiyi gained the nickname "No. 1 Mask Sister" because 106,000 boxes were sold out in a short period of time. It also made many merchants who focus on facial masks come to her door one after another. 8. SamChak （仙姆） The popularity of Xianmu is not because of its strong ability to bring goods, but because of its super makeup ability to imitate whoever it is. With his exquisite orgasmic makeup techniques, Xianmu gained 5 million fans within a month. Now it has an astonishing number of fans 12.79 million. Xian Mu, who graduated from Makeup Forever Academy, has solid makeup skills, which also allowed him to successfully step into the circle of celebrity makeup artists. He has put on makeup for top-line stars such as Carina Lau and He Sui, and let everyone see his profound skills. . After the platform became popular, Xianmu has also achieved good results many times. In a special live broadcast, the sales even exceeded 7.07 million. Compared with the previous bloggers fighting alone, Xianmu also invited Huang Shengyi to the live broadcast room in a new attempt, so as to gain better results. 9. Dandan Xiaopengyou（蛋蛋小朋友） Dandan, who was born in 1997, is the new head anchor of Kuaishou. After joining Xinxuan, the number of fans exceeded 41 million in just two years. Now it has 81.48 million fans. From the Simba live broadcast room to the current independent live broadcast, Dandan has successfully become the top anchor of Kuaishou with a single GMV of over 100 million. Despite being young, Dandan is also on the list of bloggers with a GMV of 1.2 billion, along with Li Jiaqi and Simba. Such achievements are also inseparable from Dandan's own efforts. The understanding of the product and the introduction of its advantages and disadvantages have also increased fans' trust in her. In a live broadcast, the sales of just two Honor mobile phones exceeded 120 million in a single game. As a rising star of a beauty blogger, Dandan’s ability should not be underestimated. 10. Shidapiaoliang （时大漂亮） ShiDaPiaoLiang, who was once awarded the title of "China's most beautiful male model" by fashion COSMO, has joined Simba's banner since he was a model in 2019. The current number of fans of 37.05 million is also his most solid backing. In the first live broadcast, Shi Damei achieved the goal of exceeding 100 million sales in less than an hour. In addition to his strong ability to carry goods, as the chief male model, he has also participated in related activities of CELINE, Montblanc, QEELIN and other international big brands, and his own fashion and aesthetics are also very worthy of recognition. Even under the influence of Simba being banned from the live broadcast room for some reason, the popularity of the first rebroadcast did not drop at all, and the sales of only one air cushion exceeded 50,000 orders. Shi Damei, who has various auras, is also growing steadily. Archives 1 2 3 4 5 CHINA REGULATORIES August 2023 (33) 33 posts July 2023 (87) 87 posts June 2023 (88) 88 posts May 2023 (91) 91 posts April 2023 (75) 75 posts March 2023 (45) 45 posts February 2023 (60) 60 posts January 2023 (56) 56 posts December 2022 (40) 40 posts November 2022 (42) 42 posts October 2022 (92) 92 posts September 2022 (87) 87 posts RECENT ISSUES Subscribe for unlimited readership of the most professional, comprehensive and unbiased articles backed by data. SUBSCRIBE NOW Starting at $8.33 per month if you subscribe a Pro Annual Plan Get 2-Month Free Pro Membership No Credit Card Needed TOP 10 CHINA'S BEAUTY GROUPS CHAILEEDO has collected the domestic top 10 beauty groups that captured the most shares of the domestic market. The beauty groups showcased here are listed beauty companies that own multiple beauty brands, factories, labs or supply chains to independently launch new products. To reach out to these groups for cooperation, simply contact us to build the bridge. Contact Us Read Now Beauty News Industry News, Broadcast and Breakings Acquire Now Industry Stats In-depth Statistics from all aspects to dig out the sales, up and downs. Download Consumer Research Exclusive service to survey numerous consumers across the country and get the best expected results Download Now Brand Analysis Examine and analyse a brand in details to conclude a report showcasing the desired information Download Now Niche Market Research Study into the niche product market, producing whitepaper helpping business to understand the potential, development of a product and make decisions. Learn More Retail / Distributor Finder Help brand distribute in China. Learn More Cosmetics/ Makeup Compliance Help make your product legal in China LEARN MORE OEM/ODM Manufacturers Know what's trending or find the best possible material / ingredient / product supplier Get the Best of CHAILEEDO

Previous Next Full Name 04 Job Title I'm a paragraph. I'm connected to your collection through a dataset. To update me, go to the Data Manager. The Data Manager is where you store data to use in your site pages, or collect data from site visitors when they submit a form. This collection in the Data Manager is already set up with some fields and content. To customize it with your own content, you can import a CSV file or simply edit the placeholder text. You can also add more fields which you can connect to other page elements so the content displays on your published site. Remember to sync the collection so your content is live! You can add as many new collections as you need to store or collect data. info@mysite.com 123-456-7890

Previous Next Full Name 02 Job Title I'm a paragraph. I'm connected to your collection through a dataset. To update me, go to the Data Manager. The Data Manager is where you store data to use in your site pages, or collect data from site visitors when they submit a form. This collection in the Data Manager is already set up with some fields and content. To customize it with your own content, you can import a CSV file or simply edit the placeholder text. You can also add more fields which you can connect to other page elements so the content displays on your published site. Remember to sync the collection so your content is live! You can add as many new collections as you need to store or collect data. info@mysite.com 123-456-7890

Makeup remover oil is still the category with the highest consumer recognition for oil-based skin care products. And natural and safe skin moisturizing is the key reason why consumers recognize nourish skin with oil. Consumers living in dry regional climates are more likely to endorse oil-based skincare According to the report, the market size of oil-based skin care products in Asia Pacific is estimated to be 139.3 billion yuan in 2022, and the market scale of China's cosmetics market in Asia Pacific is about 35%, according to which it can be deduced that the market size of China's oil-based skin care products in 2022 is about 48.8 billion yuan. The report also shows that makeup remover oil is still the category with the highest consumer recognition for oil-based skin care products. And natural and safe skin moisturizing is the key reason why consumers recognize nourish skin with oil. Consumers living in dry regional climates are more likely to endorse oil-based skincare...... Get 90% Off of CLD Report With a Professional Plan Subscribe Now Out of Stock The market size of oil-based skin care products in Asia Pacific is estimated to be 139.3 billion yuan in 2022 Get a Free Sample Do you know that The Market size of oil skin care products in China is growing steadily? According to the report, the massive adoption of natural plant oils in the cosmetic industry will also further drive consumer market growth during the forecast period. With the growing concept of oil-based skin care and the expanding consumer market for related products, the size of the upstream supply market for oil products will also increase. 2022 to 2026 will witness the market for the natural plant oil industry in China continue to grow. The market scale for the natural plant oil industry in China is expected to reach $18.36 billion in 2026, which will increase by nearly 74% compared to the projected size of $10.58 billion in 2022. The report indicates that although the Chinese oil-based skin care market is still in its infancy, several brands have already laid out various product segments early to seize the corresponding market heat and wait for the oil-based skin care market to explode, including HABA Squalane Oil, Clarins Double Serum, and Zhuben Botanical Makeup Remover Oil. Content of the Report Chap.1 Oil Skincare Market Definition of Oil Skincare Classification of Hot Oil Ingredients Market Scale and Categories Chap. 2 Recent Trends Trends on the Market of Oil Skincare Products Analysis on Hot Brands Chap. 3 Marketing of Brands Online Channels Offline Channels Chap. 4 Consumer Demand and Consumer Buying Behavior Sampling Portrait Demand Analysis Suggestion to Consumers Summary on Research of Consumers Chap 5. Future Development Promote the Concept of Oil Skincare Enhance R&D and Optimize Formulation and Texture Promote Efficacy of Products by Avoiding Too Much Marketing Oil Skincare Products ShouldBreak off the Limit of Seasons Chinese Brands Boasts Chances to Occupy the Market Makeup remover oil is the most recognized and the concept needs urgent promotion Get a Free Sample Report Not Sure if This Report Suits You? Book a 30-min Demo with Hustle Free! *Subscribe to Enterprice Membership to access all full reports for FREE *Subscribe to Professional Membership to access all full reports for 90% OFF There is still a cognitive gap in the oil-based skin care market The research report presents that oily skin is still the mainstream group in the current beauty market. Among the respondents, the skin type of oily skin and mildly oily skin together accounted for nearly 57%, while dry skin and mixed dry skin accounted totally for only 27%. From the consumer research data, we can see that 43% of them do not accept the concept of oil-based skin care. There is still a cognitive gap in the oil-based skincare market, and it is necessary to strengthen the promotion of the concept to consumers in a comprehensive manner. Other Niche Reports 2022 MARKET REPORT ON UNISEX BEAUTY 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON CLEAN BEAUTY 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON OIL SKINCARE PRODUCT 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON EYE CARE PRODUCT 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON MOISTURIZING SKIN CARE PRODUCT 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON PERFUME PRODUCT 2022 Chaileedo Report Read Now Oil-based skin care market still has an extremely large development space Makeup remover oil most recognized by consumers According to the report, the topic of "oil-based skin care" has been well discussed on all major platforms. Since the creation of the topic in Xiaohongshu in 2020, the total number of notes viewed was 63.38 million+, and the number of participants in the topic was over 22,000. And the Weibo topic of "oil-based skin care" was read 24.023 million times, and the number of discussion volume exceeded 17,000 times. Is evidenced by the fact that consumers are still very concerned about the concept of oil-based skin care. In the online market of facial oil category, makeup remover oil is undoubtedly the category with the widest range of consumer recognition, and all major platforms online channels have good sales of head market facial essence oil, while the oil mask market is relatively more concentrated in Taobao&Tmall platform. Taobao&Tmall platform, in the last 30 days, sales of the Top 10 makeup remover products are more than 10,000 units, "sensitive skin" and "deep clean" is its main publicity efficacy. Tiktok China platform data shows that the highest-selling makeup remover oil with 236,000 individual sales of a single SKU in 30 days, including 92% of live e-commerce sales. According to the report, Natural and safe skin nourishment is a key reason why consumers endorse oil-based skin care. 57% of respondents said they liked the concept, compared to 43% who said they did not. And consumers tend to choose oil-based skin care products that promote natural plant-based formulas. Furthermore, the safety and efficacy of oil skin care products are key factors influencing purchase decisions. 60% of respondents are more concerned about the efficacy of this kind of product, followed closely by safety and skin feeling. For oil skincare products, product packaging and celebrity effects have relatively little influence on consumer purchases. 60% of respondents are more concerned about the efficacy of this kind of product Continue Reading Download Now Already an Enterprise Member?

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