China has the second largest cosmetics market in the world and has the fastest growing cosmetics industry of all major economies in the world, accounting for approximately 16% of the global market size in 2021. Along with the diversification and in-depth development of sales channels, the major consumer groups of beauty products continue to expand. At the same time, consumption upgrade has led to an increasing level of per capita beauty consumption, which together drive the continued rapid development of China's beauty market.

Download to learn

The beauty consumption market is gradually forming a spindle-shaped consumption structure
Skincare market still has room to rise
The purchasing power of brands to consumers is gradually declining
Chinese-made ingredients become a hot spot
Big streamers' influence on consumers further strengthened
Offline marketing activities attract attention
Higher demand for fragrance products among high-income group

By Chaileedo Research OCTOBER 15, 2022, 12:00AM

If you would like to acquire Niche Market Report for beauty products, subscribe now for as low as $8.33 per month.

China Beauty Consumer Report

2022 Q4

Q4 online beauty sales estimated to reach another new high (read the report to see the exact numbers);
Most (read the report to see the exact numbers) of consumers will increase the frequency of skincare products in Q4 to cope with the dry winter climate
Middle-aged (read the report to see the exact numbers) consumers have the highest recognition of skincare products with Chinese specialty phyto/herbal ingredients
More than half of consumers prefer to buy beauty products through live streaming or short video recommendations (read the report to see the exact numbers)
More than 1/3 of consumers with income of over average-devloped-nation income (read the report to see the exact numbers) use perfume/fragrance products at least once a day