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Chaileedo is the most professional beauty media and market research organisation. Contact us for collaboration. CLD Beauty Inc. Global HQ & Research Center : 1801/125 Zhongbei Road, Wuchang, Wuhan, Hubei 430000 CA Office: 18351 Colima Road Ste 2896, Rowland Heights, CA 91748 CO Office: 6547 N Academy Blvd 2266, Colorado Springs, CO 91748 +1 415-702-7750 info@chaileedo.com Chaileedo now operates 3 global offices to assist our client around the global. We have a team of 100 people to research the market in China. Get in Touch First Name Last Name Email (Work) Phone Message Submit Thanks for submitting! Subject Get to Know Us Chaileedo welcomes all warm visit and press release to our very exclusive platforms. Book a Free Demo Our Creative Founders. Chaileedo is a dependant company of Qeyes which is the most influencial and famous Chinese Beauty Industrial Media and Research Organisation. Our 3 founders have a total of 45 years in the Beauty Media Industry and has become the most influencial persons amongst all major beauty brands. We have partnered with more than 200 brands, upper-stream factories, lower-stream distributors to provide in-depeth and exclusive insights of the niche market in China. We also help thousands of business to get started on their journey into this business. Co-Founder CHAI Zhaoyang 蔡朝阳 The head of Chaileedo and Qeyes, he keeps the business running. Very open minded to every oppourtunity. Co-Founder LEE Huihua 李惠华 The eyes of Chaileedo and Qeyes, she sees through the world and brings us the newest finding and information. Co-Founder DO Min 杜敏 The arms and hands of Chaileedo and Qeyes, he brings us the clients and patrons that keeps us running. He is the one behind every major event and partnership. LEE with Stephane RINDERKNECH, CEO of L'Oreal China LEE with Kentaro FUJIWARA, CEO of Shiseido China LEE with Shunyuan ZHANG (mid), CEO of Beiersdorf China LEE with Nakamura YASUSHI (left), VP and CEO of Kanebo China Chaileedo Repoters with Wei XUE (mid), Director of COTY China Makeup Department CHAI, LEE & DO with Tatsuo SUDO (mid), Senior Partner of NEION CHAI with CHA Dae Ick (mid), CEO and Founder of Mediheal and L&P Cosmetic Korea CHAILEEDO Memories Chaileedo is like many other major media corps, we have also interviewed the big names to enrich our research. Explore What We Can Do Read Now Beauty News Industry News, Broadcast and Breakings Acquire Now Industry Stats In-depth Statistics from all aspects to dig out the sales, up and downs. Download Consumer Research Exclusive service to survey numerous consumers across the country and get the best expected results Download Now Brand Analysis Examine and analyse a brand in details to conclude a report showcasing the desired information Download Now Niche Market Research Study into the niche product market, producing whitepaper helpping business to understand the potential, development of a product and make decisions. Learn More Retail / Distributor Finder Help brand distribute in China. Learn More Cosmetics/ Makeup Compliance Help make your product legal in China LEARN MORE OEM/ODM Manufacturers Know what's trending or find the best possible material / ingredient / product supplier

Access to the latest releases of CHAILEEDO Beauty Market Research and variety of data, brand case studies and NMPA regulatory studies. Research Centre Indepth, Multi-Dimensional and Comprehensive Research Conducted by CHAILEEDO on Chinese Beauty Industry CHAILEEDO Statistics Comprehensive Statistics from all Dimensions on Chinese Beauty Industry LEARN MORE PRO PLAN CHAILEEDO Reports Individual Reports on Niche Product Markets in the Chinese Beauty Industry LEARN MORE ENTERPRISE PLAN CHAILEEDO Case Study In-depth Analysis of Successful Brands in China, from strategy to tatics. LEARN MORE ENTERPRISE PLAN NMPA Regulatory Most recent NMPA Cosmetics, Makeup and Beauty Laws Explanation and Breakdowns LEARN MORE PRO PLAN 200+ Clients & Parterners 2,000,000+ Words of articles, news and reports 2000+ 2000+ Original insights, news and reports 100+ 100+ dedicated new reporters & market researchers CHAILEEDO CHAILEEDO has been rooted in the China's beauty market since 2015 and has become the most influencial beauty industry media & research center ackownledged by many industry practioners. The recent Conference once again gathered 200+ companies, biolabs and material suppliers from all over the world to tackle on the future of efficacy cosmetics. Continue Reading Beauty News Chinese Brands Brands in China Inspiration Become a Member Basic Plan Always Free, Access to limited content only. Pro Plan Start from $8.33/mo (if you pay per year), access to advanced content. LEARN MORE Enterprise Plan Start from $39.99/mo (If you pay per year), Access to ALL content. LEARN MORE

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Chaileedo Interviewed the VP of Giant Biogene. In terms of Recombinant Collagen, Chaileedo asked serval questions from production, application to its future development. Now effective skincare products are mainly based on gentle formulations and bioactive ingredients as its selling points, it can be seen that the a very critical one, a new concept presented to consumers. it can be seen that the current market growth rate of effective skincare products and bioactive ingredients in the entire market will reach 40% from 2021 to 2027, then the overall market regulation will reach 200 billion RMB by 2027, So this scale is very large. What do you think is the efficacy of Chinese skincare products What are the characteristics of development? Recombinant collagen itself is a type of bioactive material, so as market education increases, our consumers recognize such effective skincare products based on bioactive ingredients, then the penetration rate of the entire market will get higher and higher. What is the trends in the recombinant collagen market in China? I think this is the case. From a technical point of view, the gap should be getting smaller and smaller, or we have surpassed the international ones in some fields, such as recombinant collagen. Currently, our country implemented on August 1, 2022 Biomedical industry standards recombinant collagen. At the same time, we are currently drafting international standards. The companies that draft international standards are also domestic companies, It's equivalent to saying that we have been recognized by our international peers, so we think the field of recombinant collagen, we are already at the forefront of the world. From the perspective of raw materials, we will be at the forefront of the world with more and more raw materials in the future, Even though for some of those basic raw materials, we are still a bit far behind with the international big names. but overall the gap is getting smaller and smaller, and this progress is huge. What do you think is the current gap between Chinese cosmetic ingredients and international raw materials? Our giant biotechnology has experienced 22 years of development in the field of recombinant collagen. In the past 22 years, we have built a synthetic biology technology platform that is difficult to replicate.Under this technology platform, there are four major technical systems, including Gene recombination, cell factory construction, fermentation, isolation and purification, So we have technological advantages that are leading and unique in every step. When all these factors combined, it's very hard for our competitor to duplicate the whole process. and we have 33 types of recombinant collagen which builds a huge molecularr library. so we are far ahead of our competitors in terms of quantity and variety, This has made the leading position in this industry of all time, so this allows us to always be in a relatively leading positionin this industry. We have learned that Giant Biotech is the leader in the recombinant collagen market in China, and what methods does Giant Biotech take to maintain What about continuing to lead? First of all, one of the prerequisites for the release of this application is the release of recombinant collagen industry standard. Under such standard, we have formulated this recombinant collagen quality standard and standardized testing method, So the release of this application is a consensu from the experienced personel from the industry, and they have developed a standardized methods to bring new technologies and new ideas, So overall speaking, it will bring legitimate and usefull information for all of our consumers, The information will bring us important references for the future application of recombinant collagen in the field of skincare and professional skin care. Giant Biogene has released recombinant collagen for for skin diseases and skin care, but what impact will the application have on the collagen market? The characteristics of the consumers are their ample knowledge in the expertise and then they become more rational and professional. They are not superstitious about big names, only believe in efficacy, believe in our Chinese people's own scientific and technological findings. What do you think are the characteristics of current consumers using recombinant collagen? Chaileedo interviewed the VP of Giant Biogene, the world's leading Recombinant Collagen company. GIANT BIOGENE Interview Recap of the 5th CHAILEEDO Conference on China's Cosmetics Trends, 22 Sep 2022 Hangzhou China Stay Tuned for all Interview Releases Catch up on the latest news, inspiration, policy, event and research studies from as low as $8.33 per month Get 14-day Free Trial, No Credit Card Needed. Tuesday, August 15, 2023 Cosmetics Retail Sales of RMB 24.7Bn Down 4.1% YOY with the First Decline This Year NEWS Tuesday, August 15, 2023 Natura & Co Posts R$7.8Bn Net Revenue in Q2, Sequential Growth in Asia NEWS Monday, August 14, 2023 Exclusive: Coty China Changes Hands Again NEWS Friday, August 11, 2023 Chinese Market: Growth Engine for Global Beauty Giants GLOBAL BRANDS IN CHINA Friday, August 11, 2023 China's Cosmetic Sample Economy Explodes with 450% Jump NEWS Friday, August 11, 2023 Chinese State Media Exposes Chaos in Whitening Cosmetics: Lack of Management Highlights Safety Risks NEWS Thursday, August 10, 2023 Douglas Net Sales Reached New High! In 2023, Capital Reinvests in the Beauty Industry INSIGHT & INSPIRATION Thursday, August 10, 2023 Amyris Files for Bankruptcy Protection in U.S. NEWS Thursday, August 10, 2023 Henkel Sales Reaches €10.9Bn in H1 with Asia-Pacific Down 2.7% for Challenging Business in China NEWS Wednesday, August 9, 2023 Kose Net Sales Reaches 144.2Bn yen in H1 with China Travel Retail share Down 5% NEWS Wednesday, August 9, 2023 20 Overseas Beauty Brands "Disappeared" in China NEWS Wednesday, August 9, 2023 Inter Parfums H1 Net Sales Reaches $621M Remaining Cautious on China Recovery NEWS Browse All News Continue Reading... SUBSCRIBE

Average Store Sales by Month in 2022 or 2021 2022 2021 Retail Store Revenues Average Store Sales Change Year-on-year with Comparable Stores Click to reveal SALES & REVENUE Click to reveal MARKET SIZE Available Soon REGISTERATION AND NEW RELEASE Click to reveal OFFLINE STORE REVENUE Click to reveal TRENDING BY FUNCTION Click to reveal TRENDING BY CATEGORIES Click to reveal TRENDING INFLUENCERS Click to reveal PRODUCT DEVELOPMENT All Stats & Data

Chaileedo Press provides diversed, first-hand and comprehensive information and news in the Chinese beauty market and inspirations for brands to consider. News & Inspiration Comprehensive and Objevtive Press and News about Chinese Beauty, Makeup and Cosmetics Industries Join Chaileedo Professional Plan for in-depth analysis and market advice. Start your free trial now with no credit card needed. Stat Free Trial Now > Latest in News 1 2 3 4 5 Get Inspired Slide 1 2 3 4 5 1 2 3 4 5 SUBSCRIBE TO OUR NEWS LETTER Enter Your Email SIGN UP Thanks for subscribing! By subscribing, I agree to the Terms of Use and Privacy Policy . China Brands 1 2 3 4 5 SUBSCRIBE TO OUR NEWS LETTER Enter Your Email SIGN UP Thanks for subscribing! By subscribing, I agree to the Terms of Use and Privacy Policy . Global Brands in China 1 2 3 4 5 NEWS INSPIRATION GLOBAL BRANDS CHINA BRANDS

Read and download the most comprehensive Niche report ranging from unisex beauty product, oil skincare product, clean beauty product, perfume and fragance product, moisturizing skincare product and eye care product. Chaileedo Reports Find the One that Meet You Needs. Read Now and Request a Full Sample or Get full Digital Reports by Subscribing to our Paid Plans or Order a Hard Copy (digital version inclusive) Now! Order a Copy Read Now Read Now Read Now Factors Discussed The standard report mainly selects topics such as new markets, new channels, and new categories in the current beauty industry; the customized report mainly focuses on the brand's promotion of hot products, new products, and competitive product research on the track. Methodology Primarily, we use consumer questionnaire surveys and offline CS channel sales data analysis to acquire first-hand statistics; secondarily, we use e-commerce platform sales data, and market popularity and other data to make up the report. Content and Sections Industry overview, market popularity, online and offline marketing, consumer demand and purchase behavior analysis, future development trends, etc. Data Sources The main sources of out-sourced data are e-commerce marketing data providers such as Feigua and Cicada; public channels such as Baidu, Xiaohongshu, and the NMPA Database; research data from relative analysis companies and authoritative media. Dimensions Depending on the theme of the report, the brand analysis focuses on different aspects. Some brands are put together for horizontal and vertical comparison, and some are case studies of a few representative brands. The main dimensions include brand sales, revenue, popular products, new products, marketing strategies, technology research and development, etc. Read Now Read Now Read Now Add a Title This is your Service description. Use this space to describe what the service entails, benefits for users and any other important information. Add a Title This is your Service description. Use this space to describe what the service entails, benefits for users and any other important information. Add a Title This is your Service description. Use this space to describe what the service entails, benefits for users and any other important information. Basic FREE Forever Get the first hand news and latest market inspiration. Subscribe to receive the latest updates! Learn More Pro fr $19.99 Per month / yr The best plan for small or medium business to take a first glimpse into the Chinese beauty market. You will get the best value of the most information or service we provide. Also an exclusive 90% off discount to get you a full set of markete reports (digital version only). Learn More Enterprise fr $99.99 Per month / yr This is your best oppourtunity to really step into the market. We will offer you the same experience as Shishedo, L'Oreal, Florist, SKII et al., do in the Chinese Market. Learn More Already a Member? Download Now! 2022 MARKET REPORT ON UNISEX BEAUTY Download 2022 MARKET REPORT ON CLEAN BEAUTY Download 2022 MARKET REPORT ON OIL SKINCARE PRODUCT Download 2022 MARKET REPORT ON EYE CARE PRODUCT Download 2022 MARKET REPORT ON MOISTURIZING SKIN CARE PRODUCT Download 2022 MARKET REPORT ON PERFUME PRODUCT Download

Chaileedo is the most professional Chinese Beauty Media and Research Organisation. Connecting with 200 more brands, provding in-depth insights for foreign beauty brands into China. Into The Trillion Market With CHAILEEDO Get Inspired Contact Us Into The Trillion Market With CHAILEEDO Into The Trillion Market With CHAILEEDO Into The Trillion Market With CHAILEEDO Get Inspired Contact Us 2015 CLD was founded and has served the cosmetic industry since 2015. The 3 founders of CLD have a total of 60 years cosmetic industry experience. We know every aspect of the Chinese market. 50K CLD has produced more than 50,000 articles, insights and research reports in all markets in the industry 200 There are more than 200 reporters, researchers and 1-on-1 busisness concultant sitting in our Global HQ -- Wuhan Office to deal with thousands of requests from around the globe. 100K CLD WeChat Official Account has more than 100,000 business followers to receive our daily newsfeed, industry insight and market research. We also helped more than 500 business to promote on our platforms across the internet. Want to Enter The Trillion Dollar Market? Get Inspired Now with Chaileedo Beauty Get Inspired with Chaileedo Into the Trillion Market Need Tailored Service? Drop us a line to get customised service based on your needs! Contact Us UNDERSTAND THE CHINESE POLICY Regulations Taken to a New Level with New Cosmetic Regulations Implemented May 1, Beijing time, is an important turning point in the implementation of supporting regulations such as the Regulations on the Supervision and Administration of Cosmetics - May 6, 2022 Cosmetics with Excessive Packaging will not be Allowed to be Sold in China According to the relevant Chinese laws and regulations, products and services that do not meet the mandatory standards shall not be produced, sold, imported, or provided. - January 7, 2022 Imported General-Purpose Cosmetics No Longer Need Animal Component Test in China National Medical Products Administration announced that imported general-purpose cosmetics will no longer be tested for animal components as of May 1, 2021. - May 3, 2021 Cosmetics Can be Traced its Whole "Life" in China Since July 1 In China, cosmetic manufacturers are required to establish and implement a traceability management system to ensure that all activities such as material procurement, product production, quality control, storage, sales, and recall are traceable. - June 29, 2022 Understand The Chinese Policies Read More Stats & Data Access to all Data and Stats for Cosmetic, Makeup, Beauty and Tools Markets Now. Access all Interviews Watch Now Chaileedo's Exclusive Interviews with Entrepreneurs, Law Experts, VC Owners and more... Research Report Get Free Sample Check out the latest report summary and find out the best one fits your needs. Or subscribe to our Enterprise Membership to access all reports for free CLEAN BEAUTY PRODUCT Publication Date: June 2022 MARKET REPORT UNISEX PRODUCT Publication Date: July 2022 MARKET REPORT PERFUME PRODUCT Publication Date: Aug 2022 MARKET REPORT Get Some Samples Close *Available in Digital Form or order an Hard Copy CIIE 2022 With CHAILEEDO China International Import Export 2022 7th Sep 9:30 - 10:30 AM PEK WATCH LIVE STREAM COMPANY NAME COMPANY INTRODUCTION DOWNLOAD DOWNLOAD DOWNLOAD DOWNLOAD Case Studies Read Now Beauty News Industry News, Broadcast and Breakings Acquire Now Industry Stats In-depth Statistics from all aspects to dig out the sales, up and downs. Download Consumer Research Exclusive service to survey numerous consumers across the country and get the best expected results Download Now Brand Analysis Examine and analyse a brand in details to conclude a report showcasing the desired information Download Now Niche Market Research Study into the niche product market, producing whitepaper helpping business to understand the potential, development of a product and make decisions. Learn More Retail / Distributor Finder Help brand distribute in China. Learn More Cosmetics/ Makeup Compliance Help make your product legal in China LEARN MORE OEM/ODM Manufacturers Know what's trending or find the best possible material / ingredient / product supplier CHAILEEDO Press Read All The No.1 and Most Viewed Beauty Industry Media in China, providing the most professional, unbiased and latest news in beauty, cosmetics, makeup and health industries. Beauty News Global Brands in China Aug 15, 2023 Read Article Natura & Co Posts R$7.8Bn Net Revenue in Q2, Sequential Growth in Asia Aug 14, 2023 Read Article Exclusive: Coty China Changes Hands Again Aug 11, 2023 Read Article Chinese Market: Growth Engine for Global Beauty Giants Aug 10, 2023 Read Article Amyris Files for Bankruptcy Protection in U.S. Trusted By Latest Issues SEASONAL REPORT JAN 10 2023 China Beauty Consumer Report 2023 Q2 Read More SEASONAL REPORT MAY 19 2023 China Cosmetics Trends Report 2023 Q2 Read More SEASONAL REPORT JAN 10 2023 China Beauty Consumer Report 2023 Q1 Read More SEASONAL REPORT JAN 14 2022 China Cosmetics Trends Report 2023 Q1 Read More Exclusively at Our Online Store Our Products 01. This is your Product section paragraph. It’s an ideal place to showcase the types of products available, and underline any important or unique features. 02. This is your Product section paragraph. 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Chaileedo partnered with Dr. Zhi Li to present a presentation at 76th SCC Annual conference to talk about the beauty influencers to win the market in China. Download the presentation for free SCC ANNUAL CONFERENCE - DR. LI ZHI & CHAILEEDO How live stream e-Commerce thrives in China? Livestreaming eCommerce, also known as live streaming commerce or LSC, is a form of online shopping that combines the use of live video streaming with eCommerce. It allows retailers and brands to showcase their products in real-time to a large audience, often through platforms such as YouTube, Facebook, or dedicated live streaming apps. During a live streaming e-commerce event, the host or presenter typically demonstrates and discusses the features of the products being sold, and may also interact with viewers through a chat function or other means. Viewers can typically purchase the products directly through Livestream, often at discounted prices or with special offers. Livestreaming eCommerce has become popular in recent years as a way for retailers to connect with customers in a more personal and interactive way, and it has been particularly successful in markets such as China and Southeast Asia. It has also been embraced by consumers as a convenient and enjoyable way to shop online, as it allows them to ask questions and get real-time answers from the presenter. Meet DanDan, A livestreaming Mega-Host 30k product sets sold out, near $1m GMV in 5 seconds. Check out the top influencers selected by Chaileedo, please click here. The Super Mega-host that dominates the live-stream beauty e-commerce Tao bao, Kuai or Tik Tok affiliated influencers have become the most welcomed mega host by brand owners, with capacity to sell millions in seconds. Austin li (李佳琦), The Most Influential Live Streaming Host in China The most influential man in the beauty industry once competed with Jack Ma (CEO and Founder of Alibaba) in selling lipsticks and won easily. Called the Lipstick King by BBC. Learn more about Austin Li. Case Study: Florasis Founded : 2017 Brand Identity: Color cosmetics focusing on traditional Chinese culture, oriental aesthetics; floral essences Major Milestones: 2019: 1.4 B RMB GMV via Taobao/T-Mall, No. 2 domestic color brand 2021: 5.4 B RMB GMV across all e-platforms 2022: NO. 1 domestic color brand based on the Double-11 sales event Successes with Austin Li 李佳琦: • March 2019! Fairy Peach Blossom Ultra-light Setting Powder (空气蜜粉) – overnight sensation (爆品) • June 2019: co-launched sculpture lipstick – overnight sensation • Sept 2019: Austin Li became Florasis’s Chief Design Office • Oct 24 2022: Floral Engraving Odey Makeup Palette (co-designed) launched in Austin’s livestreaming sales event, 250k sets sold out in seconds Segmentation shows rapid growth despite the pandemic Skincare: largest globally, doubling every 5-6 years Color: fastest growing segment (despite COVID) Hair: slowest growth Background: Chinese Cosmetic Consumer Groups Premium Brand Users: Age >30, female Lives in Tier 1 & Tier 2 cities Shops actively with strong purchase power Favoring foundation, lip colors, and eye shadow Business-oriented! travel frequently, dining out, open to new sales channels Mass Brand Buyers: Age<30 Lives in Tier 3-5 cities Shops less actively with low purchase power Favoring combo sets, gift sets, lipsticks, perfumes Overall highly active Enjoy mobile games and high-tech gadgets Young Professional: Age 25-35 Corporate employees in Tier 1 or in gov/financial sectors High income, high monthly expense "Invisible poor", fast-pace life, willing to pay for convenience Quality life practitioner Urban little fairy/ trendy boy Gen-Z: Skincare and makeup enthusiasts. Favoring Lip gloss and foundation Interested in mobile games and delicacies Prefer short videos and vertical videos Obsessed with social networks Xiachen (下沉) Small-Town Groups: Young, living in tier 3 cities Low purchase power Favoring combo sets and gift sets Prefer online entertainment and video apps Male: Diverse age and geo-location profiles Focussed on Skincare needs Buying cosmetics for Spouse Business-Oriented Engaged in continue professional education and exercise Online gaming and sports contents The Strategy has evolved in the past decade. For more information and marketing strategy, please download the full presentation. How live stream e-Commerce thrives in China? Livestreaming eCommerce, also known as live streaming commerce or LSC, is a form of online shopping that combines the use of live video streaming with eCommerce. It allows retailers and brands to showcase their products in real-time to a large audience, often through platforms such as YouTube, Facebook, or dedicated live streaming apps. During a live streaming e-commerce event, the host or presenter typically demonstrates and discusses the features of the products being sold, and may also interact with viewers through a chat function or other means. Viewers can typically purchase the products directly through Livestream, often at discounted prices or with special offers. Livestreaming eCommerce has become popular in recent years as a way for retailers to connect with customers in a more personal and interactive way, and it has been particularly successful in markets such as China and Southeast Asia. It has also been embraced by consumers as a convenient and enjoyable way to shop online, as it allows them to ask questions and get real-time answers from the presenter. Meet DanDan, A livestreaming Mega-Host 30k product sets sold out, near $1m GMV in 5 seconds. Check out the top influencers selected by Chaileedo, please click here. The Super Mega-host that dominates the live-stream beauty e-commerce Tao bao, Kuai or Tik Tok affiliated influencers have become the most welcomed mega host by brand owners, with capacity to sell millions in seconds. Austin li (李佳琦), The Most Influential Live Streaming Host in China The most influential man in the beauty industry once competed with Jack Ma (CEO and Founder of Alibaba) in selling lipsticks and won easily. Called the Lipstick King by BBC. Learn more about Austin Li. Case Study: Florasis Founded : 2017 Brand Identity: Color cosmetics focusing on traditional Chinese culture, oriental aesthetics; floral essences Major Milestones: 2019: 1.4 B RMB GMV via Taobao/T-Mall, No. 2 domestic color brand 2021: 5.4 B RMB GMV across all e-platforms 2022: NO. 1 domestic color brand based on the Double-11 sales event Successes with Austin Li 李佳琦: • March 2019! Fairy Peach Blossom Ultra-light Setting Powder (空气蜜粉) – overnight sensation (爆品) • June 2019: co-launched sculpture lipstick – overnight sensation • Sept 2019: Austin Li became Florasis’s Chief Design Office • Oct 24 2022: Floral Engraving Odey Makeup Palette (co-designed) launched in Austin’s livestreaming sales event, 250k sets sold out in seconds Segmentation shows rapid growth despite the pandemic Skincare: largest globally, doubling every 5-6 years Color: fastest growing segment (despite COVID) Hair: slowest growth Background: Chinese Cosmetic Consumer Groups Premium Brand Users: Age >30, female Lives in Tier 1 & Tier 2 cities Shops actively with strong purchase power Favoring foundation, lip colors, and eye shadow Business-oriented! travel frequently, dining out, open to new sales channels Mass Brand Buyers: Age<30 Lives in Tier 3-5 cities Shops less actively with low purchase power Favoring combo sets, gift sets, lipsticks, perfumes Overall highly active Enjoy mobile games and high-tech gadgets Young Professional: Age 25-35 Corporate employees in Tier 1 or in gov/financial sectors High income, high monthly expense "Invisible poor", fast-pace life, willing to pay for convenience Quality life practitioner Urban little fairy/ trendy boy Gen-Z: Skincare and makeup enthusiasts. Favoring Lip gloss and foundation Interested in mobile games and delicacies Prefer short videos and vertical videos Obsessed with social networks Xiachen (下沉) Small-Town Groups: Young, living in tier 3 cities Low purchase power Favoring combo sets and gift sets Prefer online entertainment and video apps Male: Diverse age and geo-location profiles Focussed on Skincare needs Buying cosmetics for Spouse Business-Oriented Engaged in continue professional education and exercise Online gaming and sports contents The Strategy has evolved in the past decade. For more information and marketing strategy, please download the full presentation. Archives 1 2 3 4 5 CHINA REGULATORIES August 2023 (33) 33 posts July 2023 (87) 87 posts June 2023 (88) 88 posts May 2023 (91) 91 posts April 2023 (75) 75 posts March 2023 (45) 45 posts February 2023 (60) 60 posts January 2023 (56) 56 posts December 2022 (40) 40 posts November 2022 (42) 42 posts October 2022 (92) 92 posts September 2022 (87) 87 posts RECENT ISSUES Subscribe for unlimited readership of the most professional, comprehensive and unbiased articles backed by data. SUBSCRIBE NOW Starting at $8.33 per month if you subscribe a Pro Annual Plan Get 2-Month Free Pro Membership No Credit Card Needed How Chinese Indie Beauty Brands Thrive with Their Marketing Innovations on Mobile Social Platforms Dr. Li Zhi along with Chaileedo attended the SCC (Society of Cosmetic Cemists, USA) 76th Annual Scientific Meeting & Showcase on Dec 12-14 2022. Dr. Li Zhi demonstrates the hot topic that many firms are concerned - how Chinese companies thrive with their marketing innovations on social live streaming. Why was CHAILEEDO there? As a foreign member of SCC, China Expert in Beauty Industry, Chaileedo was associated with Dr. Li Zhi, a professional cosmetic scientist and entrepreneur, to demonstrate the emerging beauty market in China and gave business owners a better view of the China market. DOWNLOAD THE PRESENTATION Read Now Beauty News Industry News, Broadcast and Breakings Acquire Now Industry Stats In-depth Statistics from all aspects to dig out the sales, up and downs. Download Consumer Research Exclusive service to survey numerous consumers across the country and get the best expected results Download Now Brand Analysis Examine and analyse a brand in details to conclude a report showcasing the desired information Download Now Niche Market Research Study into the niche product market, producing whitepaper helpping business to understand the potential, development of a product and make decisions. Learn More Retail / Distributor Finder Help brand distribute in China. Learn More Cosmetics/ Makeup Compliance Help make your product legal in China LEARN MORE OEM/ODM Manufacturers Know what's trending or find the best possible material / ingredient / product supplier Get the Best of CHAILEEDO

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