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70.33% of consumers have the most urgent need for "purity" of foundation, followed by lip cosmetics. Because the foundation is a single product for the whole face and is an important category of base makeup, consumers care more about the safety of ingredients and whether friendly to the skin. And the lip is related to eating, advocating the safety and effectiveness of "pure" raw materials as a breakthrough to produce lipstick, which will be more favored by consumers. The report shows that the global clean beauty market scale was $ 6.01 billion in 2021 and is expected to reach $11.56 billion by 2027, and it may sprint to a $100 billion market in the next decade. The report also presents that foreign clean beauty development momentum is significantly better than Chinese. And Chinese consumers have a positive attitude towards clean beauty and demand is strong. Various large groups have flocked to China, and China's "clean beauty" market has great potential...... Get 90% Off of CLD Report With a Professional Plan Subscribe Now Buy this Report 80% of consumers do not reject and it still in the early stages of development Get a Free Sample Do you know that Clean Beauty Product is one of the best seller in China? The report shows that although the consumers who participated in the study basically have the habit of daily skin care, and another 38.28% of consumers use makeup 1 to 2 times a week, and 22.85% of them wear makeup almost every day, but 70% of the respondents said they "do not know" clean beauty. Nevertheless, most consumers are concerned about the safety, packaging, and humanitarianism of this concept, and those under 30 are more cared about the natural or "decomposable" ingredient properties of clean beauty. It is worth noting that 90% of respondents said there are ingredients they were concerned about, with preservatives being the most important. Contents Chap.1 Brief Introduction of Clean Beauty Definition of Clean Beauty Development of Clean Beauty Market Size The Advantage of Clean Beauty Chap. 2 Recent Trends International Trends on Clean Beauty(Excluding China) Trends in Clean Beauty in China Development of Clean Beauty in Different Countries Chap. 3 Branding for Clean Beauty Marketing of International(Excluding China) and Chinese Brands Tendency on Major Brands Niche Brands Sales in Online Channels Chap. 4 Consumer Research and Opinion from Industry Experts Consumer Demand and Consumer Buying Behavior Opinion from Industry Experts Chap 5. The Future Development of Clean Beauty Demand for Clean Beauty is Strong, and the Market needs more diversified products Promoting in Multiple Scene and Marketing in Omnichannel E-commerce Channel as the First Choice and Offline Channels is the New Opportunity Establishing Standard of Clean Beauty with Chinese Characteristics to Drive Chinese beauty Going Global China's Clean beauty market has great potential Book a Free Demo Not Sure if This Report Suits You? Book a 30-min Demo with Hustle Free! *Subscribe to Enterprice Membership to access all full reports for FREE *Subscribe to Professional Membership to access all full reports for 90% OFF In terms of cosmetics application, 70.33% of consumers have the most urgent need for "purity" of foundation, followed by lip cosmetics. Because the foundation is a single product for the whole face and is an important category of base makeup, consumers care more about the safety of ingredients and whether friendly to the skin. And the lip is related to eating, advocating the safety and effectiveness of "pure" raw materials as a breakthrough to produce lipstick, which will be more favored by consumers. It is important to note that when consumers purchase clean beauty, they are most concerned about the cost-effectiveness and product reputation, and the attention to the brand ranked third, of which more than 70% of consumers said they would prefer to buy local brand products. And at present, consumers buy or think that belongs to the clean beauty brands, except LAN and Dewy Lab, which are all foreign brands. Chinese brands are still in the initial stage of cultivating the market, the Chinese market and consumers need the right cultivation and education, but also the time to settle down. The trend of universal attention to clean beauty is underway The report presents that Some overseas niche cosmetic brands that focus on the concept of clean beauty are adapting to cross-border e-commerce as their preferred channel to enter the China market. Data shows that more than 70 new clean beauty brands have been stationed in Tmall International since 2021, and sales in this category have surged by more than 600% year-on-year. Furthermore, foreign giants have begun to invest in or acquire clean beauty brands, meanwhile, also by creating clean brands and launching a product line positioned clean beauty, officially entered the field of clean beauty. Other Niche Reports 2022 MARKET REPORT ON UNISEX BEAUTY 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON CLEAN BEAUTY 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON OIL SKINCARE PRODUCT 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON EYE CARE PRODUCT 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON MOISTURIZING SKIN CARE PRODUCT 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON PERFUME PRODUCT 2022 Chaileedo Report Read Now Over 80% of respondents support the promotion in the Chinese market Continue Reading Download Now Already an Enterprise Member?

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Average Store Sales by Month in 2022 or 2021 2022 2021 Retail Store Revenues Average Store Sales Change Year-on-year with Comparable Stores Click to reveal SALES & REVENUE Click to reveal MARKET SIZE Available Soon REGISTERATION AND NEW RELEASE Click to reveal OFFLINE STORE REVENUE Click to reveal TRENDING BY FUNCTION Click to reveal TRENDING BY CATEGORIES Click to reveal TRENDING INFLUENCERS Click to reveal PRODUCT DEVELOPMENT All Stats & Data

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Chaileedo is the most professional Chinese Beauty Media and Research Organisation. Connecting with 200 more brands, provding in-depth insights for foreign beauty brands into China. Into The Trillion Market With CHAILEEDO Get Inspired Contact Us Into The Trillion Market With CHAILEEDO Into The Trillion Market With CHAILEEDO Into The Trillion Market With CHAILEEDO Get Inspired Contact Us 2015 CLD was founded and has served the cosmetic industry since 2015. The 3 founders of CLD have a total of 60 years cosmetic industry experience. We know every aspect of the Chinese market. 50K CLD has produced more than 50,000 articles, insights and research reports in all markets in the industry 200 There are more than 200 reporters, researchers and 1-on-1 busisness concultant sitting in our Global HQ -- Wuhan Office to deal with thousands of requests from around the globe. 100K CLD WeChat Official Account has more than 100,000 business followers to receive our daily newsfeed, industry insight and market research. We also helped more than 500 business to promote on our platforms across the internet. Want to Enter The Trillion Dollar Market? Get Inspired Now with Chaileedo Beauty Get Inspired with Chaileedo Into the Trillion Market Need Tailored Service? Drop us a line to get customised service based on your needs! Contact Us UNDERSTAND THE CHINESE POLICY Regulations Taken to a New Level with New Cosmetic Regulations Implemented May 1, Beijing time, is an important turning point in the implementation of supporting regulations such as the Regulations on the Supervision and Administration of Cosmetics - May 6, 2022 Cosmetics with Excessive Packaging will not be Allowed to be Sold in China According to the relevant Chinese laws and regulations, products and services that do not meet the mandatory standards shall not be produced, sold, imported, or provided. - January 7, 2022 Imported General-Purpose Cosmetics No Longer Need Animal Component Test in China National Medical Products Administration announced that imported general-purpose cosmetics will no longer be tested for animal components as of May 1, 2021. - May 3, 2021 Cosmetics Can be Traced its Whole "Life" in China Since July 1 In China, cosmetic manufacturers are required to establish and implement a traceability management system to ensure that all activities such as material procurement, product production, quality control, storage, sales, and recall are traceable. - June 29, 2022 Understand The Chinese Policies Read More Stats & Data Access to all Data and Stats for Cosmetic, Makeup, Beauty and Tools Markets Now. Access all Interviews Watch Now Chaileedo's Exclusive Interviews with Entrepreneurs, Law Experts, VC Owners and more... Research Report Get Free Sample Check out the latest report summary and find out the best one fits your needs. Or subscribe to our Enterprise Membership to access all reports for free CLEAN BEAUTY PRODUCT Publication Date: June 2022 MARKET REPORT UNISEX PRODUCT Publication Date: July 2022 MARKET REPORT PERFUME PRODUCT Publication Date: Aug 2022 MARKET REPORT Get Some Samples Close *Available in Digital Form or order an Hard Copy CIIE 2022 With CHAILEEDO China International Import Export 2022 7th Sep 9:30 - 10:30 AM PEK WATCH LIVE STREAM COMPANY NAME COMPANY INTRODUCTION DOWNLOAD DOWNLOAD DOWNLOAD DOWNLOAD Case Studies Read Now Beauty News Industry News, Broadcast and Breakings Acquire Now Industry Stats In-depth Statistics from all aspects to dig out the sales, up and downs. Download Consumer Research Exclusive service to survey numerous consumers across the country and get the best expected results Download Now Brand Analysis Examine and analyse a brand in details to conclude a report showcasing the desired information Download Now Niche Market Research Study into the niche product market, producing whitepaper helpping business to understand the potential, development of a product and make decisions. Learn More Retail / Distributor Finder Help brand distribute in China. Learn More Cosmetics/ Makeup Compliance Help make your product legal in China LEARN MORE OEM/ODM Manufacturers Know what's trending or find the best possible material / ingredient / product supplier CHAILEEDO Press Read All The No.1 and Most Viewed Beauty Industry Media in China, providing the most professional, unbiased and latest news in beauty, cosmetics, makeup and health industries. Beauty News Global Brands in China Aug 15, 2023 Read Article Natura & Co Posts R$7.8Bn Net Revenue in Q2, Sequential Growth in Asia Aug 14, 2023 Read Article Exclusive: Coty China Changes Hands Again Aug 11, 2023 Read Article Chinese Market: Growth Engine for Global Beauty Giants Aug 10, 2023 Read Article Amyris Files for Bankruptcy Protection in U.S. Trusted By Latest Issues SEASONAL REPORT JAN 10 2023 China Beauty Consumer Report 2023 Q2 Read More SEASONAL REPORT MAY 19 2023 China Cosmetics Trends Report 2023 Q2 Read More SEASONAL REPORT JAN 10 2023 China Beauty Consumer Report 2023 Q1 Read More SEASONAL REPORT JAN 14 2022 China Cosmetics Trends Report 2023 Q1 Read More Exclusively at Our Online Store Our Products 01. This is your Product section paragraph. It’s an ideal place to showcase the types of products available, and underline any important or unique features. 02. This is your Product section paragraph. 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40% of consumers prefer to buy local Chinese hydration products. And the offline hydration production market shows a prosperous scene on the surface, but in essence, competition has intensified and serious homogenization issues. Many new brands choose a large single product strategy, taking into account diversified marketing. The report shows that, in 2021, the market share of hydrating and moisturizing cosmetics reached 68%, with an annual growth rate of over 12%, and the retail scale of the Chinese hydration and moisturizing market has exceeded 89 billion yuan (about $13.013 billion). With the increase in the size of the cosmetics market, the market scale of the hydration and moisturizing category is bound to usher in a new quantum. The report shows that more than 40% of consumers prefer to buy local Chinese hydration products. And the offline hydration production market shows a prosperous scene on the surface, but in essence, competition has intensified and serious homogenization issues. Many new brands choose a large single product strategy, taking into account diversified marketing. From the research on consumers' recent causes of skin dehydration, dryness and peeling, it is found that 70% are due to weather, and personal work and rest reasons also account for a large proportion, which shows that skin hydration and moisturizing are a long-term care process. Get 90% Off of CLD Report With a Professional Plan Subscribe Now Out of Stock Get a Free Sample Do you know that New brands become the new highlight of consumption More than 40% of consumers prefer to buy local Chinese hydration products According to the report, international and local Chinese brands are evenly matched in the market share of hydrating skin care products, with more than 40% of consumers preferring to buy local Chinese hydrating products. From the brands of hydration products that consumers have used, it was found that CHANDO ranked first with 44%, followed by L'Oreal, and Proya and OSM ranked third and fourth respectively. In addition to the brands listed, consumers have also used hydration products from brands including Pechoin, Hanajirushi, Freda, Sulwhasoo, OLAY, Herborist, and Winona. Content of the Report Chap.1 Overview of Moisturizing Market Definition&Development Course Main Moisturizing Ingredients Market Scale Filing of Moisturizing Efficacy Chap. 2 Trends and Sales Online Baidu Index Trends on Xiaohongshu Online Sales Chap. 3 The layout of Moisturizing Products on CS Channel Overview of Sales Data of Moisturizing Category on CS channels Breakdown of data by brand Analysis on Moisturizing Category in Cosmetics Stores Chap. 4 Marketing Analysis on Moisturizing Brands Brand Positioning Hot Moisturizing Products Operation of Brands Chap 5. Consumer Demand and Consumer Buying Behavior Sampling Portrait High Popularity of Moisturizing Products Demand Analysis Preference Analysis Chap 6. Future Development of Moisturizing Category Significant up in Heat Moisturizing Filing under New "Refinement" more Competitive, Consumer Upgrading to Drive New Growth Offline Channels to "Homogenization", Brand to Help Stores to Improve Performance Adopt Star Single Product Strategy Taking into Account Diversified Marketing The market scale of the hydration and moisturizing category is bound to usher in a new quantum Book a Free Demo Not Sure if This Report Suits You? Book a 30-min demo with Hustle Free! *Subscribe to Enterprice Membership to access all full reports for FREE *Subscribe to Professional Membership to access all full reports for 90% OFF Diversified marketing, new brands become new highlights Under the large single product strategy, brands mostly choose to concentrate resources to make a high potential SKU into a pop-up product, followed by the company's products from 1 to N, with new customers overlapping the continuous cognitive renewal and repurchase of old customers, driving the growth of the entire brand. As brands and channels enhance consumer education and consumer awareness of independent consumption, hydration products will undoubtedly become more normalized in consumer skincare activities. Other Niche Reports 2022 MARKET REPORT ON UNISEX BEAUTY 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON CLEAN BEAUTY 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON OIL SKINCARE PRODUCT 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON EYE CARE PRODUCT 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON MOISTURIZING SKIN CARE PRODUCT 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON PERFUME PRODUCT 2022 Chaileedo Report Read Now 40% of consumers tend to buy local Chinese brands The offline channel "homogenization" issue is serious In the first quarter of 2022, offline consumption was curbed by the recurring pandemic across China, and sales amount and sales revenue of the hydrating and moisturizing category in the offline channel declined. Specifically, sales revenue of hydrating and moisturizing products in the first quarter of 2022 were 190 million yuan (approximately $27.78 million) and sales units reached 3.976 million, both less than half of that in the first and second quarter of 2021. The report shows that 15% of the stores prefer to maintain the current hydration product structure, not to consider the introduction of new products. Also, there are a number of stores on the fence, not yet sure of the introduction plan. The stores that are already planning to introduce new hydration and moisturizing products have their eyes on the essence and original liquid. Continue Reading Download Now Already an Enterprise Member?

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