The luxury fashion e-commerce website Moda Operandi launched the beauty category including 55 skincare, fragrance, makeup, haircare, and body care brands. Moda Operandi is an e-commerce platform transforming the way people discover and shop for designer fashion. “Since the launch of Moda Operandi with runway Trunkshows in 2011, we have grown over time to become a true lifestyle destination, offering a highly-curated selection of luxury brands across the ready-to-wear, accessory, home, and fine jewelry spaces. The launch of this category will not only increase order frequency and the cart size of existing clients, but also help us reach a new, aspirational customer demographic that shares our appreciation for impeccable curation and storytelling,” said Moda Operandi Chief Executive Officer, Jim Gold. It is understood that Moda Operandi hired Jessica Matlin as director of beauty last year. And Moda Operandi stated in the announcement of the launch of beauty category that Jessica Matlin’s rich experience in beauty and cultivated relationships with the industry’s most sought-after brands, along with Chief Merchant April Hennig’s business insights and strategic direction, will no doubt help Moda Operandi successfully build the category in the months to come. There are 300 SKUs and a brand matrix for the beauty category on Moda Operandi's official website, including luxury skincare brands like La Mer and Sisley-Paris as well as cult favorites like Vintner's Daughter and The Beauty Sandwich. In China, the e-commerce platform foray into the beauty category is a must-trend. Guoyuan Securities and Hongta Securities data show that in the first half of 2022, the total GMV of the beauty category on the Ali-related and Douyin platforms reached 122.487 billion yuan (about $18.1 billion) and 40.209 billion yuan (about $5.9 billion), respectively. Take the fast-growing e-commerce Douyin (Chinese version of TikTok) that is involved in Beauty as an example, during the Chinese 618 Shopping Festival in 2022, beauty category sales of 7.021 billion yuan year-on-year growth of 126% on Douyin platform according to Feigua data. Lancôme, Estée Lauder and L'Oreal have also opened flagship stores in Douyin. Another platform, Kwai, has also emerged in the beauty category. Data from Kwai shows that in the past year, the overall trend of beauty video content play times is growing, with 37.3% year-on-year growth in March 2022. Among them, skincare, hairdressing and color cosmetics have the highest overall broadcast volume and maintain a high growth rate.

At least 17 beauty-related companies have started the listing process or are seeking opportunities, covering the brands, ingredients suppliers, OEMs, digital marketing agencies, investment companies and so on. In the last month of 2022, Chicmax successfully landed on the Hong Kong Stock Exchange, and its market value exceeded HK$10 billion (about $1.3 billion) on the first day of listing. On December 31, UNIASIA Technology submitted its initial public offering prospectus to the Shenzhen Stock Exchange, taking the listing process one step further. Seeking to go public has long become the primary choice for beauty companies to expand their business scale and increase their market share. And according to CHAILEEDO incomplete statistics, including UNIASIA Technology, there are currently 17 companies in the industry, either successfully passed the review, or start a listing plan to catch the trend. 17 companies are lined up for listing He who does not advance loses ground. Although the new consumer sector is underwhelmed by the capital market in the past few years, a number of beauty companies still seek capital expansion after the completion of the capital accumulation, which does not seem to be affected by the general environment. Last year alone, there were seven beauty-related companies listed on the market, including Giant Biogene, Chicmax, Asia Aroma and Qingmu. And on the last day of 2022, after more than a year of listing counseling, UNIASIA Technology also officially submitted a prospectus to the Shenzhen Stock Exchange and intended to be listed on the Shenzhen Stock Exchange the second-board market. It is expected to impact the first A-share beauty stock in 2023. CHAILEEDO found that, as of now, at least 17 beauty-related companies have started the listing process or are seeking opportunities, covering the brands, ingredients suppliers, OEMs, digital marketing agencies, investment companies and other upstream and downstream enterprises in the industry chain. And from this year's proposed listing, A shares are still the first choice for beauty companies to go public. It is worth mentioning that there are currently four companies choosing to list on the Beijing Stock Exchange, including Trauer, MISIFU, Jinbo and Bawei Corporation, exceeding the number of companies listed on the Shanghai Stock Exchange (3). It is worth mentioning, CHAILEEDO found that among the companies lined up for listing this year, most of them have been established for more than ten years and already have stable supply chains, R&D systems and sales channels. "This is a group of companies that have survived and developed in the cracks of international brands. Their listing will undoubtedly have a positive impact on local cosmetic companies." An industry source lamented in this regard. Who will become the first stock of beauty in 2023? In 2023, the enthusiasm of beauty companies to go public remains high. So, among these companies, who will take the title of "the first stock of beauty in 2023"? CHAILEEDO found that the A-share listing process is mainly divided into four stages: listing counseling and filing, submission of a prospectus, review by the China Securities Regulatory Commission, and issuance and listing. while the Hong Kong Exchange IPO also mainly has five steps: submission of prospectus, hearing, road show, prospectus, and issuance and listing. Generally speaking, after an enterprise has passed the review (i.e. passed the initial public offering) by the China Securities Regulatory Commission or Hong Kong Exchange, the IPO process is already half. Taking this as the standard, CHAILEEDO found that the five companies, namely MAOGEPING, Voolga, Beauty Farm, Data intelink and Tiantu Investment, are all expected to go IPO in the near future. But in these companies, MAOGEPING passed the review of the China Securities Regulatory Commission in October 2021. But after that, it didn’t upgrade any process, which seems to stop its step. Voolga passed the audit through the second board market of Shenzhen Stock Exchange in September 2022. It then was embroiled in the negative review on the internet, saying that it invests less in research and development and more in marketing. It still has not been issued and listed. And CHAILEEDO learned that Beauty Farm opened a prospectus on December 30 and is expected to close on January 6, 2023. According to this calculation, Beauty Farm will land on the Hong Kong Stock Exchange expected on January 16. It may be able to take the title of "2023 beauty first stock". Some industry analysts have analyzed that more and more companies are listed with the aura of "XX first stock", which also marks the cosmetic industry gradually towards professionalism and segmentation, and consumer demand is further explored. Chinese domestic beauty Top 10 usher in a big change In the past two years under the influence of the epidemic, most companies need to raise funds more to expand production capacity or increase investment in research and development for building a competitive barrier in the industry. For example, UNIASIA Technology said in the prospectus that the IPO undraising of 607 million yuan (about $89.5 million), of which, 405 million yuan (about $59.7 million) for brand construction and promotion projects, 107 million yuan (about $15.8 million) for intelligent manufacturing and information system upgrade projects, 55.46 million yuan (about $8.2 million) for R & D center upgrade projects, etc. Chicmax also said that the raise from its IPO will be used for brand building, enhancing R&D capabilities, strengthening production and supply chain capabilities, increasing the breadth and depth of its sales network, improving digitalization and information infrastructure, etc. As mentioned above, the vast majority of the companies lined up to go public in 2023 are brands. With their IPOs and large capital injections, they will undoubtedly bring more changes to today's Chinese beauty market. CHAILEEDO found the main financial data of 15 listed Chinese beauty companies. In 2023, the Top 10 Chinese beauty companies may be reshuffled once again. Taking 2021 revenue data as the standard, Chicmax and UNIASIA Technology's 2021 revenue has surpassed Marubi's, ranking the TOP7 and TOP8 of Chinese beauty companies. And Voolga is also among the TOP10 of Chinese beauty companies with revenue of 1.65 billion yuan (about $243.4 million). In addition, from the above chart, it is easy to find that the revenue of Giant Biogene and Lushang Development (cosmetics segment) is not much different from that of Voolga and Marubi, but the revenue growth rate of the former two is much higher than that of the latter. If Giant Biogene keeps the same growth rate in 2022, its revenue may exceed 2 billion yuan (about $295 million), becoming the "new top 10" of Chinese beauty companies. And from the point of view of net profit, Giant Biogene is ranked in the TOP 2 ranks of Chinese beauty companies with a net profit of 828 million yuan (about $122.1 million) in 2021, second only to BTN's 863 million yuan (about $127.3 million). Whether it's the growing number of long-established Chinese companies seeking to make a difference in the capital market or the increasingly fierce competition in the beauty industry's "first stock", it reflects that the era of a major expansion of new brands may have passed. In the face of consumers' increasing attention to product efficacy and ingredients, as well as increasingly segmented demand, more beauty companies may choose to actively embrace the capital market in 2023.

Korean temporary tattoo manufacturer Prinker Korea Inc. has partnered with L'Oreal to develop the eyebrow makeup device L'Oreal Brow Magic. The product won a CES® 2023 Innovation Award this year. L'Oréal announced a minority investment in microprint startup Prinker Korea Inc. through its corporate venture fund, BOLD Business Opportunities for L'Oreal Development, on Jan. 9 on the company's website. The amount of the investment is not yet disclosed. Founded in 2015, Prinker Korea Inc. is described as the inventor and manufacturer of the world's first digital temporary tattoo device designed to inspire consumers and provide new tools for self-expression. Its temporary tattoo products have won multiple CES Best of Innovation awards and the prestigious global iF design award. Currently, one of the latest Prinker tattoo machine official website price of $ 269. According to Prinker's official news, Prinker entered the Chinese market in 2019 and founded a branch in Shanghai, China - Shanghai Prinker International Trade Co. Prinker's Chinese website also shows that the brand had two sales channels, Taobao and JD. After searching, it shows that the flagship stores of these two platforms are now closed. L'Oreal has been working with Prinker for years and has developed L'Oreal Brow Magic, a handheld electronic brow applicator that was newly unveiled at the CES to provide consumers with the most precise brow shape. The product won a CES® 2023 Innovation Award this year. Using AR technology and a patented AI algorithm, L'Oreal Brow Magic is said to use the device to scan the user's face and make recommendations on the best brow shape, which is then automatically printed out in seconds and is easy to remove. L'Oréal says the technology provides the perfect look for an entire day. With this strategic investment, L'Oréal can deliver on its promise to truly empower each individual with unlimited personalization and self-expression with breakthrough beauty technology, said Barbara Lavernos, deputy CEO of L'Oréal.

Face D is an Italian dermocosmetic brand. An impressive result with 108% growth in the first four months of 2021. Face D now has more than six hundred points of sale in Italy. Face D products can be found in pharmacies, Sephora, department stores, airports and TV shopping. Chiara Sorman, the founder of Face D, found that the speedness of the makeup missed up in the skincare. And the efficacy of the skincare is also lost in the makeup. This meant that consumers had to wait a long time to see some efficacy when using skincare products such as creams or lotions. Chiara Sorman hoped skincare products to work as fast as beauty while maintaining the original skincare results, combining a quick solution with a stable treatment. So she created Face D, a dermocosmetic brand. It aims to build a bridge between cosmetics and skincare. How does Face D view the concept of dermatologica? Is there any intention to enter the Chinese market? With great honor, we invite Chiara Sormani, the founder of Face D, to share the experience of building Face D and thoughts about the beauty industry. CHAILEEDO: How would you describe your brand vision? Chiara Sorman: Our vision is all about to be simple and pragmatic. We want our brand simple to be understood, simple to be used, simple to be sold. What’s more, Face D was also born for all the people that was looking to gain time, or not to devote time to reach skincare benefit that was postpone to forever time. Some consumers don't want to spend like two hours of their daily time in skincare and routine. Face D is to solve those problems. If consumers want something which is simple, effective and pragmatic, Face D is their choice. CHAILEEDO: Face D has grown 108% in the first 4 months of 2021, how did Face D achieve such a result? Chiara Sorman: I was very proud of it. How we did it? We working for it in former time. What we had been doing was building a brand. Building brand identity and building a proper portfolio of our products which never betrayed the consumer when they buy it. We achieve this result in 2021. But actually, we made efforts between 2013 to 2020. Because that was the crucial year when you do not have to betray your consumers. CHAILEEDO: How to build a brand identity? Chiara Sorman: Brand identity is a journey. How to make them? It's really to be stable on what are your original principle. You have to be very consistent all over the time. You have not to betray this kind of principle for communication, for products, for everything. Every two years we will rope up everything and make a check on what we are doing consistent to our identity and we are becoming something different. Identity is not a matter of communication. It's not only a matter of content. It is a matter of stay true to yourself through product development. So that's our approach CHAILEEDO: How does Face D view dermocosmetics products (how to define dermocosmetics) and what are your views on the future market trend of dermocosmetics? Chiara Sorman: Actually there is no ISO principal to define cosmetic versus dermocosmetics. Dermocosmetics enjoys a healthier approach to skin. It can better understands the specific problems of your skin. Dermocosmetics also has to be endorsed by doctors, pharmacists, formulations or sales channels such as pharmacies. CHAILEEDO: Face D has always insisted on sustainable development, in what ways does Face D implement the environmental protection concept of sustainable development? Chiara Sorman: Actually, we can't implement sustainability. What we can do as a brand is to decrease our waste and our handful approach to the to the environment. This is the first step that a brand wants to keep sustainable. Face D started working on office environment, which means that we decrease the emission and waste in our working offices such as light, paper and fans in our office. Since 2019, we changed the company car to be hybrid or electric car. We also do many other things in our daily working. The second step is packaging. Face D uses recyclable packages such as certified forest paper, glass and plastic. What’s more, you can buy the Face D products without the outer box. Because if you buy our products at third times, you don’t need the box. We did this to reduce the waste of energy and money. CHAILEEDO: Will Face D launch refillable package in the future? Chiara Sorman: Not yet. Because we are in Italian market. Italian market is not ready to refillable package. It's also a matter of culture. In Italian market, refillable package are experimenting in household products but not yet in cosmetic. There are other brands that are doing the rechargeable things. But they are not performing very well. So I think to adapt a market is a really important method to a brand to adapt to localization. CHAILEEDO: Face D has said that he is very optimistic about the Chinese market, why? Chiara Sorman: In my opinion, China has the capacity to be modernized and China has the power to become a game changer. I realize that what has China been done in the last twenty years is really to create one of the most modern country in the world when it comes to technology and business. If China decide to become the most sustainable country or have a different approach to economy, it would really change the world. And I think the new generation will be able to drive the country there. CHAILEEDO: What do you think are the similarities and differences between Chinese consumers and European and American consumers' preferences? Chiara Sorman: Actually, we have different culture when it comes to beauty. Chinese comes from an ancient tradition. Chinese brand inject things in the market from tradition. And consumers believe much more in tradition things. So these things have to be concreted. Firstly you need to have a long story, a nation story. As for American and European brands, they are more open to new things, new approach, new startup. If Chinese startups are in beauty, they go back to some heritage. They bring some heritage in the market. There is a lot of heritage Chinese brings to the market when they bring new concept when it comes to beauty. CHAILEEDO: Will Face D enter Chinese market? Chiara Sorman: Not in the very short time. we still have a lot to build in our own countries. Chinese market is very different from European market and we also need a strong partner to enter in China. CHAILEEDO: In 2021, Face D mentioned that the next three years are crucial for Face D. What are Face D's development plans in 2023? Chiara Sorman: We will focus again on our Italian market because we still have to grow a lot. We are building a more healthy a wider structure for people. We also start our steps in foreign countries in Europe. We are not a super fast-growing company. I'm trying to building a brand that will be here for 10 and 20 years. It's full of stories of a brand that make capital injection. Then they pump up. After a several years , a lot of their products are without identity. We don’t want to be a brand like these. So I want to be very careful in every single step via economics, product development.

Hangzhou Xing Yi Equity Investment Co., Ltd. was established, wholly owned by MAOGEPING Cosmetics Co. Hangzhou Xing Yi Equity Investment Co., Ltd. was established, with a registered capital of 100 million yuan (about $14.8) and legal representative Mao Niping. According to the National Enterprise Credit Information Publicity System, the company is wholly owned by MAOGEPING Cosmetics Co. Its business scope mainly includes equity investment. As for the main personnel of the company, currently Mao Niping is the legal representative and manager of the company, Mao Huiping is the executive director and Dong Leqin is the supervisor. MAOGEPING Cosmetics Co. was established in 2000, the legal representative is well-known makeup artist Mao Geping, registered capital of 60 million yuan (about $8.9 million), Mao Niping for the company's vice chairman, and shareholders. In addition, public information shows that Mao Niping is currently also the legal representative of Hangzhou Love Keeps Cosmetics Co., Hangzhou Zhenai Cosmetics Co., MAOGEPING Cosmetics Co., Ltd. Hangzhou Branch 1. She is also a shareholder of Hangzhou Jinyutang Brand Management Co. and so on. According to public information, the parent company MAOGEPING Cosmetics Co., Ltd. mainly engaged in the cosmetics business. In 2016, MAOGEPING issued a prospectus on the official website of China Securities Regulatory Commission for IPO. 5 years later, on October 21, 2021, Mao Gopin Cosmetics Co. was approved for its initial public offering. According to the data of prospectus and Qichacha.com, in 2020, MAOGEPING achieved annual revenue of 730 million yuan (about $107.8 million) and a net profit of 170 million yuan (about $25.1 million). In the past seven years, MAOGEPING only saw a decline in revenue in 2017, while in that year, MAOGEPING's net profit increased by 31.39%. Meanwhile, from 2018, its revenue and net profit have maintained high double-digit growth, of which, growth reached 42.78% in 2019 and net profit grew 53.27%. According to CHAILEEDO, in the official flagship store of MAOGEPING, the highest-selling product is MAOGEPING Luxury Caviar Facial Mask, with monthly sales of 10,000+ and a price of 209 yuan (about $30.9). The second highest selling product is MAOGEPING highlighter with monthly sales of 7,000+ and a price of 275 yuan (about $40.6).

TrauTec has also revealed that it was participating in the development of industry standards for the category of "recombinant humanized collagen" for medical devices. On January 6, TrauTec announced that its recombinant Type XVII collagen, which is independently developed and produced by TrauTec, had successfully obtained the INCI name and was included in the existing international cosmetic ingredients catalog, marking TrauTec's first recombinant collagen material to the international market. In August 2022, TrauTec received financing of nearly 100 million yuan (about $14.8 million) from Shiseido, the first investment fund of Shiseido China, Ziyue Fund. The INCI name is an internationally recognized unified and systematic name for identifying cosmetic ingredients. In the U.S. and many countries around the world, regulations require that cosmetic ingredients be labeled using the INCI name. There are more than 16,000 ingredients in the INCI list, the most comprehensive list of ingredients used in cosmetics and personal care products. It is reported that type XVII collagen, as a transmembrane protein that constitutes a half-bridge particle, mediates the interaction of stem cells with surrounding cells and the extracellular matrix, and maintains the stability of stem cells in hair follicles and skin to maintain the physiological state of hair follicles and skin (hair growth, skin metabolism). TrauTec has been focusing on the research and development of biosynthesis-based recombinant type XVII collagen. It achieved a breakthrough in the development and industrialization of this special type of collagen material from "0 to 1" in the world, and has produced 100% humanized recombinant type XVII collagen with high purity. In addition, its "30-ton stable fermentation and purification technology" has solved the pain point that recombinant type XVII collagen cannot be produced on a large scale and has become a leading company in the industrialization of recombinant type XVII collagen. In August 2022, the product "Recombinant Type XVII Humanized Collagen" from TrauTec passed the new product appraisal of Jiangsu Provincial Department of Industry and Information Technology, and its overall performance was considered to be internationally advanced and domestically leading. In the next step, TrauTec will continue to make progress and breakthroughs in technological innovation and independent research and development to further increase the market share of its products. Cao Kaijie, the sales director of TrauTec, revealed to CHAILEEDO that TrauTec was participating in the development of industry standards for the category of "recombinant humanized collagen" for medical devices, which may have an impact on the application of related products in the medical device industry after the standards are introduced.

Guive Balooch told CHAILEEDO that Chinese consumers care about new hardware technology in combination with formula, and this kind of technology product will be more popular with Chinese consumers. (Guive Balooch, L'Oreal Global Head of Research and Innovation's Tech Incubator) L'Oréal Group unveils two new beauty technology tools at the recent Consumer Electronics Show (CES) 2023 in Las Vegas — Hapta and L'Oréal Brow Magic. These two prototypes that place accessibility at the forefront of beauty technology. “For L’Oréal, the future of beauty is inclusive. And this future will be made more accessible by technology,” said Nicolas Hieronimus, CEO of the L’Oréal Groupe. “The two consumer technologies we are unveiling this year at CES represent the true purpose of our company: to create the beauty that moves the world.” Why does L'Oreal launch accessible beauty products this time? What are L'Oreal's views on the trend of beauty technology? Guive Balooch, L'Oreal Global Head of Research and Innovation's Tech Incubator, shared some thoughts when interviewed by the media. Let more people enjoy beauty HAPTA is the world’s first handheld computerized makeup applicator designed for users with limited hand and arm mobility. L'Oréal Brow Magic is a first-of-its-kind smart eyebrow makeup applicator that gives users bespoke brows for their face shape in seconds. These two products are designed to allow more people to experience beauty through technology. In daily life, some exquisite makeup needs practiced hands and tedious steps to achieve, but some groups do not have the opportunity to do that. “For example, in the United States, with a population of less than 400 million, 43 million people suffer from hand disability. L'Oreal hopes to provide more people with the experience of beauty through technology.“ Guive Balooch said。 HAPTA’s leveling device will be piloted with L’Oréal-owned Lancôme in 2023, first with a lipstick applicator followed by additional makeup applications in the future. “With HAPTA we are going one step further by making beauty more accessible to use because everyone should have equal access to it.” said Françoise Lehmann, Lancôme Global Brand President. (HAPTA) Accessible, Sustainable, and Personalized In recent years, L'Oreal has been focusing on technological innovation and household beauty and has set up a L'Oreal Tech Incubator within the group to incubate more beauty technology products. Guive Balooch describes L’Oréal’s transformation of beauty technology in three keywords: accessible, sustainable, and personalized. The two products exhibited by CES this year are both attempts at accessible products. After all, even with hands, it is still not easy to paint a perfect makeup. Sustainability has always been one of the focuses of L'Oréal. “As a company, we face many major challenges today, one of which is sustainability. How to ensure that our products can meet the performance level that consumers expect, and have less impact on the planet.” Guive Balooch said, “We have done a lot of projects in this area, related to packaging, water conservation, technology and formulation sustainability.” Personalization is another challenge L'Oréal faces as society changes. “More and more people want personalization. They want to have products that are tailored to them, to their physiology, to their skin, to their hair, and also to be able to look well. Find more suitable products through data and information” Guive Balooch added. "Chinese consumers want more performance and more results“ The time for the two products released at CES to enter China has not yet been determined. But Guive Balooch said that L'Oréal Brow Magic should be very popular with Asian consumers, "We believe that the Chinese market and the Asian market are a big market for it, because they have a great demand for eyebrow shaping.“ Many beauty industry professionals comment on Chinese consumers as "demanding consumers", and who want more and better makeup experiences. Guive Balooch expressed a similar opinion. When answering CHAILEEDO's question, he said that Chinese consumers are very concerned about the new hardware technology in combination with formula, and this kind of technology product will be more popular among Chinese consumers. ”This is why we launched the Absolute Dual LED Youth Treatment for Chinese consumers. "This product also appeared at the China International Import Expo this year and was widely discussed by Chinese consumers on the Red (one of the biggest social platforms for Chinese beauty users). In addition, Guive Balooch believes that Chinese consumers are digital and socially connected. This also means that they will choose products that are more suitable for them through information collection. "They can also quickly obtain these personalized solutions through the infrastructure. So I think that in this market, precision and personalization are also a huge opportunity." Guive Balooch said this when talking about the Chinese personalized product market. L'Oreal's products exhibited at CES in recent years have shown their thinking about consumers. Perhaps as Barbara Lavernos, Deputy CEO in charge of Research, Innovation and Technology at L’Oréal said, “We are dedicated and passionate to bring new technologies powering beauty services that augment and reach every individual’s ultimate desires, expectations, and unmet needs.”

Angela Caglia Integrated Beauty is a skincare brand by celebrity aesthetician Angela Caglia, who has been working in the skin for nearly 30 years. Why did she want to build her brand? Caglia realized that she wasn't getting the results she wanted for clients. Many of her clients are celebrities like Barbra Streisand, Georgia May Jagger, Sting and so on, or people who are perfectionists with their skin. She believed she could create something better for them than the products they used before. CHAILEEDO invites Angela Caglia's founder to share the experience of building Angela Caglia Integrated Beauty and thoughts about the beauty industry. CHAILEEDO: How would you describe your brand vision? Angela Caglia: The inspiration of the brand is to create skincare and tools that make people look and feel younger. We have a proprietary Lipid-Lock™️ Technology that penetrates deeply into the skin to deliver these essential ingredients. Most products just rest on the skin but ours can deliver deeply into the skin with natural ingredients. CHAILEEDO: What has been the biggest challenge since the launch of the Angela Caglia? How did you overcome it? Angela Caglia: One of the biggest challenges was the pandemic. No one was going in offline store. Some of my big stores even shut down. At that time, I had to figure out how to bring in revenue. Very quickly, I created an at home facial kit and I built the business on my own website. People couldn't go and get facials so I wanted them to be able to create a facial at home. I put the skincare and tools in a really cute pink bag and I put it at a slight discount. I started selling so many of them when the pandemic hit. It helped build the business to bring it up and it really increased the revenues. CHAILEEDO: What products do your brand sell well currently? Angela Caglia: The cleansing oil we have just launched. It's been named by a lot of magazines as the best cleansing oil. And the crystal LED face mask is also selling extremely well. CHAILEEDO: As an advocate of clean skin and natural products, what's your opinion of the clean beauty trends? Angela Caglia: First of all I don't like the term clean at all because it makes people think things are dirty. So I like botanicals, plant-based ingredients along with technology. People are looking for efficacious products and things that work well. They don't want ingredients that are synthetics that really don't do much for their skin. They also want to be healthy. But I never looked at it from a perspective of other products are not healthy. I just always look at it as what's gonna work best. In my experience of twenty-eight years, the plant-based products are the thing. Because a lot of them are bio-identical to our own sebum. So it's able to deliver a lot of really good ingredients. CHAILEEDO: What kind of plant ingredients will you recommend to your consumers? Angela Caglia: There's a flower derived an Oregon in Washington called Limnanthes Alba. The flower can be extracted Meadowfoam Seed Oil. That is a part of my proprietary technology in the way. It is actually identical as our own sebum of our skin in molecular structure. When you put it on your skin in combination with my proprietary antioxidants, it's going deep into the skin. Because the skin recognizes it is the molecular structure just like the oil in our bodies so it's bringing it down even further into the skin. It can reduce the appearance of wrinkles and plump up the skin. CHAILEEDO: You use Rose Quartz in many of your products, why would you want to use this as a raw material? Angela Caglia: I was inspired by the ancient Chinese tradition---Jade rollers eight or nine years ago in my treatment room. I noticed how my clients reacted to it and how it was so soothing for them. Then I wanted to work with Rose Quartz. For one reason is it's pink and women love pink. The other reason is that it's a love energy crystal. When consumers roll their skin with the Rose Quarts, they're giving themselves this love energy to empower them. From an aesthetic standpoint, Rose Quarts is very cold, it's one of the densest stones. Its coldness helps to calm inflammation of the skin. It helps to stimulate the blood flow for dark circles and so on. It also helps with puffiness. That makes it very effective. CHAILEEDO: ROSE QUARTZ Gua sha Tools, where did the inspiration for this product come from? Angela Caglia: It was my visit I went a few years ago to Hong Kong around 4 years ago when our brand was launched at Lane Crawford. I gave master classes to women and I also gave facials. I was so inspired by the culture in there. I learned a lot about the skin needs. They're different than some American and European. They wanted lighter serums, they wanted brightening serums. It was really wonderful to learn about different cultures and their needs and skin care because everyone's not the same. CHAILEEDO: Will you be releasing more products with Chinese elements in the future? Angela Caglia: Yes. I'm creating those lighter serums for brightening for the Chinese market, which is not heavy but very lightweight that goes right into the skin with brightening elements. Because they wanted brightening and they wanted the reduction of fine lines and wrinkles so I have a new one coming out in a month and it's perfect for the Chinese market. It has elderberry and glycolic and a vitamin as a replacement for the synthetic retinol. It's just perfect for the Chinese market and I want to include the needs of women globally not just the women I work on. But it's a global brand. I need to give facials on a global level to create skincare. CHAILEEDO: Do you think the Chinese customers will be more attention the brightening than the Europe customers? Angela Caglia: Yes, that's what I found. Because I was asking one of Chinese users what are your biggest concerns. The number one was brightening and lightning of the skin. So I tried to create products that address it. CHAILEEDO: Some consumers on Xiaohongshu (Social media and e-commerce platform in China) like ROSE QUARTZ FACE MASK's exterior design, where did the design inspiration come from? Angela Caglia: I designed that myself. I did get knocked off there someone else doing it at a factory. They were doing it a little different. But I designed that for my clients in the treatment room. After doing those hot machines, I decided I didn't want to wait long to calm the whole face. I thought if I laid crystals on the whole face I could do it really quickly. So if you lay all those crystals within like less than a minute, the face can be calmed. So it was a practical thing. I didn't realize how much people would love the way before I launch it. But it turns out good. CHAILEEDO: What do you think is the difference between Chinese consumers and European consumers in terms of their attitude toward beauty? Angela Caglia: I'm working in Beverly Hills. The people there are putting a lot of things in their faces. They're all starting to look alike and they're starting to do it younger. But they all look like a 45-year-old woman because they're getting too much done to their face from their plastic surgeons or their derms. That’s what I find refreshing with the Europeans. The Chinese market is they're embracing aging a little more naturally. They're focused on really good skincare and that's my philosophy too. I don't do any of the invasive things myself. I focus on good skin care. CHAILEEDO: You have been working in the beauty industry for more than 20 years, what is the biggest change you have seen in the beauty industry? Angela Caglia: The the biggest change is the internet. There's a lot of information with TikTok or Instagram. Influencers and doctors even dermatologists are saying things to build some interest. But a lot of it's not true so people are very confused. It's really overwhelming for the consumer. I'm actually doing more live streaming myself. I just find that's a great way for me to connect with the consumer to educate them and sell at the same time. We've really increased our revenues on our website by offering shoppable videos where I'm showing how to do something and then you can click and shop. That's a big part of what we're doing as an initiative to bring in more sales on our website which is tripled our sales after doing live streaming. CHAILEEDO: What changes do you think we can expect in the beauty industry in the coming years? Angela Caglia: In the future, consumers are more educated and they will know a lot more. So all the skincare lines that launched by the actresses are all going to shut down. It's just going to be more authentic skincare brand with more expert and technology driven. Moreover, consumers will want to learn about what ingredients are in their jar of skincare products like they are shopping at restaurants and grocery store. CHAILEEDO: What kind of technology will help the beauty industry most in the future? Angela Caglia: In the future, I think they're gonna hopefully become better at being able to regenerate skin cells to where you look more youthful. CHAILEEDO: What are the development plans of Angela Caglia in 2023? Angela Caglia: We're going to focus less on the tools and more on the skincare with the nature and the technology to marry those two together. I grew up on a farm where there are many natural fruits. So I really want my products to smell like natural fruits. I will be creating natural products but I'm also as an esthetician wanting the technology. So we tend to combine both. I want to create the censorial and the efficacious beauty of fruits and botanicals. I'm also working with the scientist who can infuse other ingredients like even stem cells or anything else that will help to rejuvenate the cells to look more youthful. CHAILEEDO: Have you considered entering the Chinese market? Angela Caglia: Yes. Actually right now we are sold at Lane Crawford in Hong Kong. We are very interested in going bigger in the Chinese market and I really enjoyed when I went to Hong Kong. I would love to spend more time there and really help consumers to feel more youthful and beautiful. I'd love to go bigger offline store in China.

For the increase in expectations, Inter Parfums said its reason was the strong performance of Inter Parfums' business in the U.S. and Europe in the last quarter of this year. Recently, perfume manufacturing distributor Inter Parfums announced that it would raise its full-year sales expectations for the fiscal year 2022, with sales expected to reach $1.08 billion as of last year, exceeding previous expectations of $1.025 billion. Inter Parfums executives expect net sales to increase 23% year-over-year and diluted earnings per share to increase 31% in 2022, according to the announcement. Inter Parfums sales jumped 16 percent to $776 million for the nine months ended Sept. 30, according to Inter Parfums' previously announced third-quarter results. Jean Madar, Inter Parfums chairman and CEO, said Inter Parfums' business performance in the U.S. and Europe was strong in the final quarter of the year, with metrics and order levels pointing to continued strong sales growth in 2023, which has led Inter Parfums to raise its 2023 sales forecast to $1.15 billion from $1.11 billion and to raise diluted earnings per share to $3.75 from $3.70. Last November, Inter Parfums announced initial plans for 2023, it expects 2023 net sales of $1.11 billion, resulting in earnings per diluted share of $3.70. This represents an 8% increase in net sales and a 9% increase in earnings per diluted share compared to 2022 guidance of $1.025 billion in net sales and $3.40 in earnings per diluted share. Michel Atwood, Chief Financial Officer of Inter Parfums, Inc. concluded that while the company's business is expected to continue to grow. As Inter Parfume will continue to invest in the company's organization as well as its brands to drive expected growth, Michel Atwood had not expected significant growth in operating margins in 2023 and was targeting diluted earnings per share growth of 12% in 2023. Publicly available information shows that Inter Parfums was founded in 1982 and has exclusive licenses to develop, produce and distribute premium fragrance and cosmetic brands from Abercrombie & Fitch, AnnaSui, Boucheron, Coach, Donna Karan, DKNY, Ferragamo, Graff GUESS, Hollister, Jimmy Choo, KarlLagerfeld, Kate Spade, MCM, Moncler, Montblanc, Oscardela Renta, STDupont, Ungaro and VanCleef&Arpels, with the in-house brands Lanvin and Rochas. Its products were sold in more than 120 countries and regions.

As an independent spin-off consumer health company, Kenvue positioned its benchmark companies as L'Oreal and P&G. Founded in 1886, Johnson & Johnson is one of the world's most integrated and widely distributed healthcare companies, with businesses in three main areas: medical devices, pharmaceuticals and consumer products. As early as November 2021, Johnson & Johnson revealed that it was going to restructure its three major businesses in a spin-off. On September 29, 2022, Johnson & Johnson announced on its website that it would officially separate its consumer health products division into an independent company to be listed under the new name Kenvue, while the name Johnson & Johnson would be reserved for its prescription drug and medical device businesses. The spin-off is expected to be completed by 2023, when Kenvue will operate independently as a consumer health company, according to the company. For the nine months ended Oct. 2, Kenvue had net sales of $$1.7 billion while its sales of more than $11 billion, compared with revenue of $11 billion and profit of $1.6 billion in the same period last year, according to the prospectus. According to the prospectus, Kenvue is the world's largest pure-play consumer health company by revenue, with net sales of $15.1 billion in 2021. Its brands include Tylenol, Neutrogena, Listerine, Johnson's, Band-Aid, Aveeno, Zyrtec and Nicorette. By category, the Self Care segment accounted for 38% of its total revenue, including over-the-counter and health care products, with 16 brands in total. Skin Health and Beauty segment accounted for 30% of its total revenue, with net sales achieving $4.541 billion in 2021, including 16 brands such as Neutrogena, Aveeno, Dr.Ci:Labo, and Dabao. Essential Health accounted for 32% of its total revenue, with net sales achieved $4.87 billion in 2021, including 12 brands including Listerine, Band-Aid and baby care brand Vivvi & Bloom. By region, more than half of Kenvue's net sales in 2021 came from outside North America, with North America's net sales reaching $7.284 billion, or 48%. Asia Pacific net sales were $3.276 billion, or 22%. Kenvue also plans to further expand product availability in its core geographic markets, such as China, with its existing retail customers. After raising a record $339 billion in 2021, total fundraising for U.S. exchange-listed stocks fell to $24 billion last year, the worst year since the financial crisis in 2009, according to Bloomberg data. Kenvue has the potential to be one of the biggest IPOs of the year, and if successful, could signal that the market is rebounding from the lingering effects of volatility, inflation, COVID-19 and the war in Russia and Ukraine.

Avène advertisers paid two companies to purchase false interactive data on social media in order to reach Avène's KPI, which made consumers misunderstand the company's business reputation and brand influence to a great extent. The advertiser was fined 200,000 yuan (about $29,100). Recently, according to the penalty information published by the Shanghai Municipal Bureau of Market Regulation, Shanghai iBlue Communication Advertisement Company Limited (hereinafter referred to as iBlue Communication) was fined 200,000 yuan (about $29,100) for helping other operators to make false or misleading commercial propaganda. The information shows that iBlue Communication signed a Service Contract with Avène in March 2022, which was valid until December 31, 2022. According to the contract, iBlue Communication and Avène also adopted an order named "Avène FY22 Annual Social Retainer Quotation", agreeing that the parties would provide Avène with Avène's official WeChat operating service and Avène's Xiaohongshu account for the period from April 1, 2022 to December 31, 2022. The specific services include the production and publication of the content of the articles on Avène's official WeChat account and WeChat official accounts, replies to comments, the writing of monthly reports, etc. Meanwhile, according to the Key Performance Indicators ("KPI") set by Avène, iBlue Communication shall help Avène to achieve an average of 25,000 readers for the headline articles published by iBlue Communication on Avène's WeChat official account from April 2022 to December 2022. The interaction volume (including likes, favorites and comments) of each article shall reach an average of 400 articles per article. The number of followers of Avène account on Xiaohongshu shall increase by 37,500 during the above period. Avène shall require that the interaction volume of the articles published on Xiaohongshu shall reach an average of 750 pieces per article. In order to achieve the above KPI, in the process of the above order fulfillment, iBlue Communication still paid for the above fake interaction data from its supplier Ningde Ganfanren Culture Media Co., Ltd. and Shijiazhuang Suqian Technology Co., Ltd. respectively, knowing that they used abnormal marketing channels to obtain fake followers on Wechant and Xiaohongbook and reading views on Wechat. According to the statistics, between April 2022 and September 2022, iBlue Communication purchased a total of 32,830 followers of WeChat official accounts, 5,512 followers of Xiaohongshu account and 223,000 reading views of WeChat article, with a total purchase amount of 28,533.18 yuan (about $4151.6). Shanghai Municipal Bureau of Market Regulation believed that iBlue Communication helps its clients to falsify the interaction data of the followers and readings of their WeChat public accounts and Xiaohongshu accounts by paying third parties to purchase false followers and false article readings. It made consumers unaware of the true followers and reading views of its clients' WeChat public account and Xiaohongshu account, which made consumers misunderstand the company's business reputation and brand influence to a great extent. This act seriously violates the commercial code of honesty and trustworthiness, disrupts the market order, deceives and misleads consumers, and violates Article 8(2) of Anti-Unfair Competition Law of the People's Republic of China, which stipulates that "operators shall not help other operators to conduct false or misleading commercial propaganda by organizing false transactions, etc.". Ultimately, Shanghai Shenglan was fined 200,000 yuan (about $29,100).

CHAILEEDO found that this is not Mac's first foray into skincare. It says its goal is to have about 30 percent of its beauty customers use its skincare products in the next three years. Fashion Network news, the North American beauty brand Mac Cosmetics will launch its new skincare line Hyper Real Serumizer this February in India. The Hyper Real Serumizer from Mac Cosmetics is a multipurpose fluid with hyaluronic acid, niacinamide, and Japanese peony extract that can be massaged into the skin. The first item from the company's new "Hyper Real" range to be on sale, the product is meant to address several skin problems at once. A moisturizing balm and cleansing oil are also on the horizon. The new collection, according to MAC, The Estée Lauder-owned business, was created to enhance makeup and improve skin as a result of MAC and its makeup artists' understanding of the importance of skincare in connection to cosmetics. In the next three years, the company claims that 30% of its beauty clients would utilize skincare items. “We have to have skincare that works with makeup,” said Mac Cosmetics’ global creative director Drew Elliott about the brand’s new launch, Vogue India reported. “Performance-based skincare just completes the kit.” Several multi-brand retailers, including Sephora and Shoppers Stop, sell Mac Cosmetics in India. The firm is eager to capitalize on the rapidly expanding skincare industry in India, which increased dramatically during the epidemic and is still growing. CHAILEEDO found that this skincare line launched by Mac Cosmetics has also been launched on the official flagship store on Tmall in China, with products including Mac Hyper Real SkinCanvas Balm, Mac Hyper Real Fresh Canvas Cleansing Oil, and Mac Hyper Real Serumizer, with monthly sales of 19. The three products were found on the official website of the National Medical Products Administration in November 2022 in China, but Mac was not seen to have greater promotion when the new products were launched. This is not MAC's first foray into skincare - the brand has previously launched its Prep and Prime lines, including primers, setting powders and setting sprays, as well as its Lightful C3 line of cleansers and makeup removers, which are sold primarily in the Asia-Pacific region. Previously, MAC's skincare products were more of a "supporting role to add life to makeup," but now the skincare line is being revitalized as consumers invest more in their skincare routines.