Chinese Makeup Brand MAOGEPING Establishes Investment Company
- Chaileedo Press
- Jan 9, 2023
- 2 min read
Hangzhou Xing Yi Equity Investment Co., Ltd. was established, wholly owned by MAOGEPING Cosmetics Co.
Hangzhou Xing Yi Equity Investment Co., Ltd. was established, with a registered capital of 100 million yuan (about $14.8) and legal representative Mao Niping. According to the National Enterprise Credit Information Publicity System, the company is wholly owned by MAOGEPING Cosmetics Co. Its business scope mainly includes equity investment.
As for the main personnel of the company, currently Mao Niping is the legal representative and manager of the company, Mao Huiping is the executive director and Dong Leqin is the supervisor.
MAOGEPING Cosmetics Co. was established in 2000, the legal representative is well-known makeup artist Mao Geping, registered capital of 60 million yuan (about $8.9 million), Mao Niping for the company's vice chairman, and shareholders.
In addition, public information shows that Mao Niping is currently also the legal representative of Hangzhou Love Keeps Cosmetics Co., Hangzhou Zhenai Cosmetics Co., MAOGEPING Cosmetics Co., Ltd. Hangzhou Branch 1. She is also a shareholder of Hangzhou Jinyutang Brand Management Co. and so on.
According to public information, the parent company MAOGEPING Cosmetics Co., Ltd. mainly engaged in the cosmetics business. In 2016, MAOGEPING issued a prospectus on the official website of China Securities Regulatory Commission for IPO. 5 years later, on October 21, 2021, Mao Gopin Cosmetics Co. was approved for its initial public offering.
According to the data of prospectus and Qichacha.com, in 2020, MAOGEPING achieved annual revenue of 730 million yuan (about $107.8 million) and a net profit of 170 million yuan (about $25.1 million). In the past seven years, MAOGEPING only saw a decline in revenue in 2017, while in that year, MAOGEPING's net profit increased by 31.39%. Meanwhile, from 2018, its revenue and net profit have maintained high double-digit growth, of which, growth reached 42.78% in 2019 and net profit grew 53.27%.
According to CHAILEEDO, in the official flagship store of MAOGEPING, the highest-selling product is MAOGEPING Luxury Caviar Facial Mask, with monthly sales of 10,000+ and a price of 209 yuan (about $30.9). The second highest selling product is MAOGEPING highlighter with monthly sales of 7,000+ and a price of 275 yuan (about $40.6).
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