L'Oreal Invests Korean Temporary Tattoo Manufacturer

Chaileedo Press
Jan 10, 2023
2 min read

Korean temporary tattoo manufacturer Prinker Korea Inc. has partnered with L'Oreal to develop the eyebrow makeup device L'Oreal Brow Magic. The product won a CES® 2023 Innovation Award this year.

L'Oréal announced a minority investment in microprint startup Prinker Korea Inc. through its corporate venture fund, BOLD Business Opportunities for L'Oreal Development, on Jan. 9 on the company's website. The amount of the investment is not yet disclosed.

Founded in 2015, Prinker Korea Inc. is described as the inventor and manufacturer of the world's first digital temporary tattoo device designed to inspire consumers and provide new tools for self-expression. Its temporary tattoo products have won multiple CES Best of Innovation awards and the prestigious global iF design award. Currently, one of the latest Prinker tattoo machine official website price of $ 269.

According to Prinker's official news, Prinker entered the Chinese market in 2019 and founded a branch in Shanghai, China - Shanghai Prinker International Trade Co. Prinker's Chinese website also shows that the brand had two sales channels, Taobao and JD. After searching, it shows that the flagship stores of these two platforms are now closed.

L'Oreal has been working with Prinker for years and has developed L'Oreal Brow Magic, a handheld electronic brow applicator that was newly unveiled at the CES to provide consumers with the most precise brow shape. The product won a CES® 2023 Innovation Award this year.

Using AR technology and a patented AI algorithm, L'Oreal Brow Magic is said to use the device to scan the user's face and make recommendations on the best brow shape, which is then automatically printed out in seconds and is easy to remove. L'Oréal says the technology provides the perfect look for an entire day.

With this strategic investment, L'Oréal can deliver on its promise to truly empower each individual with unlimited personalization and self-expression with breakthrough beauty technology, said Barbara Lavernos, deputy CEO of L'Oréal.