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Market Size of Unisex Beauty Products in China. Consumer behaviours towards unisex beauty products. 70% of consumers believe tha genderless beauty is more in the line with the market development trends. The growth rate of China's men's beauty market size is much higher than that of the world. The report shows that 70% of consumers believe that genderless beauty is more in line with the market development trend. The growth rate of China's men's beauty market size is much higher than that of the world. And most male consumers have developed skin care habits...... In 2022, the 2022 Market Report on Unisex Beauty produced by CHAILEEDO was released. The report shows that the lack of men's beauty categories, the increased visibility of the LGBT community in the market, and the diversified needs of the market make unisex beauty a future development trend. Unisex makeup that is, at the beginning of the design, there is no distinction between male and female, but a blurring or convergence of gender, to design a product that can be used by both of them. Get 90% off of CLD Report With a Professional Plan Subscribe Now Out of Stock 80% of consumers do not reject and it still in the early stages of development Get a Free Sample Do you know that Unisex Beauty Product is slaying the market The report shows that the size of China's cosmetic market increased from 227.9 billion yuan in 2016 to 375.9 billion yuan in 2020, with a compound annual growth rate of 13.3%. In terms of the competitive pattern, the high-end market is still dominated by foreign investors, but the rise of Chinese brands through product innovation and differentiated positioning has been a clear trend in recent years. The development trajectory of the male beauty market is broadly consistent with that of the female market: skin care as the forerunner, cosmetics as the growth engine, and a diverse segmentation direction evolving gradually. 2016-2020 Chinese men's cosmetic market size growth rate of 15.5%, much higher than the global average of 5.8%, there is still room for development in the Chinese male cosmetic market. Content of the Report Chap.1 The Development of Unisex Beauty Definition of Unisex Beauty Men's Beauty Originated in Fashion Field Rose the Demand of Unisex Beauty The Lack of Men's Beauty Products Facilitates Unisex Beauty Chap. 2 Recent Trends Baidu Search Trends Social Media Trends Actor Endorsement Improves the Trends of Men's Beauty Chap. 3 Brands Marketing Drawing on European and American Niche Brands to Explore the Diverse Development of Unisex Beauty Brands International Cosmetic Brands Entered Unisex Beauty The Development of Sector of Unisex in China is Still in the Early Stage Chap. 4 Analysis of Consumer Demand and Consumer Buying Behaviour Sampling Portrait Demand and Preference Analysis Suggestion for Consumers Summary of Consumers' preference Chap 5. The Future Development of Unisex Beauty Extend Products Line and Balance the Needs of Male and Female Marketing End: Weaken the Concept of Gender Uniqueness, Specify Individuality Consumer Instruction is Essential for Unisex Beauty Popularity Unisex Products Market (UPM) are Increasing Get a Full Sampe Get the Free Full Sample Now *Subscribe to Enterprice Membership to access all full reports for FREE *Subscribe to Professional Membership to access all full reports for 90% OFF According to Chinese National Medical Products Administration data, a total of 6,793 pieces of men's cosmetic products will be filed from December 2019 to August 2021, and the number of filings in 2019 and 2020 was 4,050 and 3,952, respectively. In the top ten categories for the record, men's cleansers accounted for 59.79% of the men's skin care category, and men's facial creams occupied 20.33%. Men's skincare products mainly focus on men's cleansing and moisturizing category. While the makeup category of men's BB cream accounted for 75.65%. The rest of the men's makeup only occupies 24.35%. It can be seen that at this stage of men's makeup, men's BB cream dominates. This also means that each segment has huge scope for development Unisex Beauty in China is still in the early Stages of Development The report presents that from 2011-2021, the Baidu search index of "LGBT" (sexual minority group) shows an upward trend, which shows that an increasing number of people are beginning to pay attention to this group, and the LGBT community has exceeded 80 million in China, which is already not a small market. Currently, most brands in the cosmetic market target female consumers. As the number of LGBT people continues to increase, beauty brands targeting female customers are unable to meet their needs, and they are more inclined to use unisex beauty products. Other Niche Reports 2022 MARKET REPORT ON UNISEX BEAUTY 2022 Report Read Now 2022 MARKET REPORT ON CLEAN BEAUTY 2022 Report Read Now 2022 MARKET REPORT ON OIL SKINCARE PRODUCT 2022 Report Read Now 2022 MARKET REPORT ON EYE CARE PRODUCT 2022 Report Read Now 2022 MARKET REPORT ON MOISTURIZING SKIN CARE PRODUCT 2022 Report Read Now 2022 MARKET REPORT ON PERFUME PRODUCT 2022 Report Read Now The lack of male beauty categories drives the development of unisex product Continue Reading Download Now Already an Enterprise Member?

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Crowdtesting Chaileedo are proud to introduce the world's first cosmetic crowd-testing project (CTP) - allowing you to test out the newest products for free! All you need to do is to sign up from our website, receive a free product and provide your honest feedback for the product with at least 100 words by leaving a review on social media or our review box. Don't forget to use the hashtags #ChaileedoCTP #Chaileedo #Crowdtesting #cbeauty! Let us know what you think and make your opinion heard! Don't miss out on this amazing opportunity to be part of the revolutionary way of testing cosmetics. CTP Projects are ships-free and no-return For every influencer, you can only redeem ONE (set) of each product . Multiple orders of one product or Multiple same product(s) in one order may result in a permanent ban from our projects. CTP Privacy Policy Let's Get Started Step 1: Validate Your Social Profile Step 2: Choose the Product You Want to Test Quick View CTP COLORROSE Velvet Matte Slim Tube Lipstick Out of stock Quick View CTP SKINAWAKE ANTI-UV Hydrating Isolation Set Out of stock Quick View CTP COLORROSE 12 Color Embossed Eyeshadow Palette Out of stock Quick View CTP MORCANCOS Intense Fine Oil Control Set Out of stock Quick View CTP HELILY De-age Moisturizing Set Out of stock Quick View CTP CAILE Dandruff Relief Shampoo Out of stock Step 4: Test the Product, Give us Honest Review You MUST submit an Honest Review within 7 days of arrival either on our product page or on your social media with tags of @Chaileedo #cbeauty #CTProject #BrandName Otherwise, you will be removed and blocked from entering any future campaigns. Successful participants will be first notified to secure future CTP products. Step 3: Wait for Your Product to Arrive Step 5: Stay Tuned for the Next Campaign or Try other Product CTP Disclaimer: All products listed here belong to their original brands and Chaileedo is authorized by the brands to initiate the test. The products may not be suitable for all skin types or people. You may be subject to any risks in participating in the projects.

Learn the hard-to-understand Chinese beauty policy from our policy expert. Avoid high-paying fines and get onto the shortcuts! Get Access to Policy Breakdowns With Chaileedo Business Professional Plan or Enterprise Plan from as low as $8.33 / mo When you subscribe a Professional Plan and billed annually. Compare Plans The cosmetics industry is a fast-growing sector, with China's cosmetics market set to move into the 10,000 billion yuan ($1,500 billion) range with a CAGR of 10% + , and is about to become the world's biggest cosmetics market with the world's TOP 10 cosmetics companies all doing business in China. And North Asia Market, where China is located, is now the biggest market for L'Oreal Group, the world's largest beauty company. WHY You need to know this? All activities related to the manufacture and operation of cosmetics in China are subject to the "Regulations on the Supervision and Administration of Cosmetics" (commonly known as the "Basic Law" of the beauty industry) and its accompanying regulations. The "Basic Law" came into force on January 1, 2021, and the Cosmetics Sanitary Supervision Regulations will be repealed at the same time. The purpose of the Regulations is to regulate the production and operation of cosmetics in China, strengthen the supervision and management of cosmetics, ensure the quality and safety of cosmetics, protect the health of consumers, and promote the healthy development of China's cosmetics industry. Any violation of the provisions of the Regulations on the Supervision and Administration of Cosmetics will affect the reputation and business of the company or brand involved within China. WHO needs to know this? If you are an overseas cosmetic practitioner or business owners , you must understand and comply with Chinese cosmetic laws and policies before entering China. This applies to every company and practitioner, and CHAILEEDO is the most professional source of intelligence here to provide the most accurate understanding of every single policy. WHY Choose CHAILEEDO CHAILEEDO 's editorial team has been in China's beauty industry for over 16 years, enough to understand the key points of policies and changes in China's beauty market. We will interpret the current policies and changes from all aspects of filing, registration, promotion, marketing and production to ensure timely, professional and accurate. THE FACT - China Beauty Market Recent Breakdowns CHINESE POLICY 8/9/23 Baby & Child Skincare: A New Emerging Field in the Chinese Market Read More NEWS 6/5/23 New Rules for China Cosmetics and New Raw Materials Registration are Updated Read More CHINESE POLICY 5/30/23 In China, These Products are not Classified as Cosmetics Read More CHINESE POLICY 5/25/23 Recombinant Collagen Expect to See Booming Development in China Read More All Policy Breakdowns 1 2 3 4 5

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