Crowdtesting Chaileedo are proud to introduce the world's first cosmetic crowd-testing project (CTP) - allowing you to test out the newest products for free! All you need to do is to sign up from our website, receive a free product and provide your honest feedback for the product with at least 100 words by leaving a review on social media or our review box. Don't forget to use the hashtags #ChaileedoCTP #Chaileedo #Crowdtesting #cbeauty! Let us know what you think and make your opinion heard! Don't miss out on this amazing opportunity to be part of the revolutionary way of testing cosmetics. CTP Projects are ships-free and no-return For every influencer, you can only redeem ONE (set) of each product . Multiple orders of one product or Multiple same product(s) in one order may result in a permanent ban from our projects. CTP Privacy Policy Let's Get Started Step 1: Validate Your Social Profile Step 2: Choose the Product You Want to Test Quick View CTP COLORROSE Velvet Matte Slim Tube Lipstick Out of stock Quick View CTP SKINAWAKE ANTI-UV Hydrating Isolation Set Out of stock Quick View CTP COLORROSE 12 Color Embossed Eyeshadow Palette Out of stock Quick View CTP MORCANCOS Intense Fine Oil Control Set Out of stock Quick View CTP HELILY De-age Moisturizing Set Out of stock Quick View CTP CAILE Dandruff Relief Shampoo Out of stock Step 4: Test the Product, Give us Honest Review You MUST submit an Honest Review within 7 days of arrival either on our product page or on your social media with tags of @Chaileedo #cbeauty #CTProject #BrandName Otherwise, you will be removed and blocked from entering any future campaigns. Successful participants will be first notified to secure future CTP products. Step 3: Wait for Your Product to Arrive Step 5: Stay Tuned for the Next Campaign or Try other Product CTP Disclaimer: All products listed here belong to their original brands and Chaileedo is authorized by the brands to initiate the test. The products may not be suitable for all skin types or people. You may be subject to any risks in participating in the projects.

Learn the hard-to-understand Chinese beauty policy from our policy expert. Avoid high-paying fines and get onto the shortcuts! Get Access to Policy Breakdowns With Chaileedo Business Professional Plan or Enterprise Plan from as low as $8.33 / mo When you subscribe a Professional Plan and billed annually. Compare Plans The cosmetics industry is a fast-growing sector, with China's cosmetics market set to move into the 10,000 billion yuan ($1,500 billion) range with a CAGR of 10% + , and is about to become the world's biggest cosmetics market with the world's TOP 10 cosmetics companies all doing business in China. And North Asia Market, where China is located, is now the biggest market for L'Oreal Group, the world's largest beauty company. WHY You need to know this? All activities related to the manufacture and operation of cosmetics in China are subject to the "Regulations on the Supervision and Administration of Cosmetics" (commonly known as the "Basic Law" of the beauty industry) and its accompanying regulations. The "Basic Law" came into force on January 1, 2021, and the Cosmetics Sanitary Supervision Regulations will be repealed at the same time. The purpose of the Regulations is to regulate the production and operation of cosmetics in China, strengthen the supervision and management of cosmetics, ensure the quality and safety of cosmetics, protect the health of consumers, and promote the healthy development of China's cosmetics industry. Any violation of the provisions of the Regulations on the Supervision and Administration of Cosmetics will affect the reputation and business of the company or brand involved within China. WHO needs to know this? If you are an overseas cosmetic practitioner or business owners , you must understand and comply with Chinese cosmetic laws and policies before entering China. This applies to every company and practitioner, and CHAILEEDO is the most professional source of intelligence here to provide the most accurate understanding of every single policy. WHY Choose CHAILEEDO CHAILEEDO 's editorial team has been in China's beauty industry for over 16 years, enough to understand the key points of policies and changes in China's beauty market. We will interpret the current policies and changes from all aspects of filing, registration, promotion, marketing and production to ensure timely, professional and accurate. THE FACT - China Beauty Market Recent Breakdowns CHINESE POLICY 8/9/23 Baby & Child Skincare: A New Emerging Field in the Chinese Market Read More NEWS 6/5/23 New Rules for China Cosmetics and New Raw Materials Registration are Updated Read More CHINESE POLICY 5/30/23 In China, These Products are not Classified as Cosmetics Read More CHINESE POLICY 5/25/23 Recombinant Collagen Expect to See Booming Development in China Read More All Policy Breakdowns 1 2 3 4 5

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Getting your business into China whether online or offline, being compliant with local regulatory is a must. As you may hear of, China has the strictest regulations and laws in terms of cosmetics, makeup and any other beauty products that involve a direct or indirect contact with human skin or parts. CHAILEEDO has filtered one of the most common questions that many international brands have asked for you to have an insight before you take any action. Read Now Beauty News Industry News, Broadcast and Breakings Acquire Now Industry Stats In-depth Statistics from all aspects to dig out the sales, up and downs. Download Consumer Research Exclusive service to survey numerous consumers across the country and get the best expected results Download Now Brand Analysis Examine and analyse a brand in details to conclude a report showcasing the desired information Download Now Niche Market Research Study into the niche product market, producing whitepaper helpping business to understand the potential, development of a product and make decisions. Learn More Retail / Distributor Finder Help brand distribute in China. Learn More Cosmetics/ Makeup Compliance Help make your product legal in China LEARN MORE OEM/ODM Manufacturers Know what's trending or find the best possible material / ingredient / product supplier Get the Best of CHAILEEDO Top 10 Must-Know Cosmetics Policies Before You Enter China's Market 1. How are cosmetics classified in China? According to the Cosmetic Supervision and Administration Regulation (CSAR), "Cosmetics" herein refers to daily chemical products intended to be applied to the external part of the human body, e.g. skin, hair, nails, lips, mouth, etc., by spreading, spraying or other similar ways for cleansing, protecting, beautifying or grooming purposes. The National Medical Products Administration (NMPA) shall implement classified management of cosmetics and cosmetics ingredients based on the risk assessment, dividing them into special cosmetics and general cosmetics. Special cosmetics are used for hair dying, perming, spot removal and whitening, sun protection, hair loss prevention, and cosmetics claiming new effects. The state implements registration management for special cosmetics and record management for ordinary cosmetics. 2. Is animal testing required before entering the Chinese market? Article 33 of Provisions for Management of Cosmetic Registration and Notification Dossiers states that if the manufacturer of ordinary cosmetics has obtained the production quality management system-related certifications issued by the competent government departments of the country (region), and product safety risk assessment results can fully confirm the safety of the product, the product can be exempted from the submission of toxicological test reports. Except for the following cases: the product claims for infant and child use. the product uses new cosmetic ingredients that are still under safety monitoring. according to the quantitative grading score results, the filer, the responsible person in the territory, and the production enterprise is listed as key regulatory target. This means that products with the qualification of the government authorities in the place of production may be exempt from animal testing. Some countries have previously acted, such as Agence Nationale de Sécurité du Médicament et des Produits de Santé (ANSM) has launched an online certification platform that allows French cosmetics manufacturers to apply for production quality management system qualification certificates through the platform. The UK authorities are also promoting a solution for the issuance of GMP certificates that meet the requirements of NMPA. In the future, more products and brands from these countries are expected to enjoy the new policy of animal testing exemption to enter the Chinese market. 3. What you need to bring your products into China? Article 26 of Provisions for Management of Cosmetic Registration and Notification Dossiers states that the registrant or filer for registration or filing shall submit the following 7 parts of profiles. Cosmetics Registration and Notification Information Form and related information the product name and related information the product formula the product implementation of the standard product labeling samples product inspection reports product safety assessment information 4. What obligations do foreign companies need to fulfill to enter the Chinese market? Article 8 of Administrative Measures on Cosmetics Registration and Notification points out that Overseas registration applicants and notification applicants shall designate an enterprise legal person within the territory of China as the domestic responsible person who shall fulfill the following obligations: 1, Handle registration or notification of cosmetics and new cosmetic ingredients in the name of the registration applicant or notification applicant; 2, Assist the registration applicant or notification applicant in cosmetic adverse reaction monitoring, new cosmetic ingredient safety monitoring and reporting; 3, Assist the registration applicant or notification applicant in recall of cosmetics and new cosmetic ingredients; 4, Assume the corresponding quality and safety responsibilities for cosmetics and new cosmetic ingredients that are put on the domestic market in accordance with the agreement with the registration applicant or notification applicant; 5, Cooperate with the supervision and inspection of the medical products administration departments. 5. What are the requirements for the labeling of cosmetics sold in China? Article 6 of Administrative Provisions on Cosmetics Labeling states that cosmetics should have Chinese labels. Chinese labels should use standard Chinese characters. If the use of other words or symbols, the product sales package should be used on the visible surface of the corresponding explanation of standard Chinese characters, except for Web sites, the names and addresses of foreign companies, and conventional terminology that must use other words. If the product label has the same foreign language registered trademark on more than one visible surface, it can use only one of the visual surfaces of the corresponding explanation in normative Chinese characters. 6. How to determine whether a product is imported into China? (How to determine whether a product belongs to imported products in China?) Article 61 of Administrative Measures on Cosmetics Registration and Notification states that If the last process of cosmetics that contacts the contents is completed domestically, such cosmetics shall be deemed as domestic products; if it is completed overseas, such cosmetics shall be deemed as imported products; if it is completed in Taiwan of China, Hong Kong SAR or Macau SAR, such cosmetics shall be managed by reference to imported products. For products subject to cooperative use or products of combined packaging that are subject to an application for registration or handling of notification under one product name, if the last process that contacts the contents of any dose is completed overseas, such products shall be managed as imported products. 7. What are the registration numbering rules for Chinese cosmetics? After cosmetics or new ingredients have been registered or notified, they shall be numbered according to the following rules: 1. Domestic products: the abbreviation of province, autonomous region or municipality directly under the Central Government+G 妆网备字 + year (four digits) + serial number of products notified in the administrative area this year; 2. Imported products:国妆网备进字 (the abbreviation of the province, autonomous region or municipality directly under the Central Government where the domestic responsible person is located)+year (four digits)+serial number of products notified nationwide this year; 3. Products from Taiwan of China, Hong Kong SAR and Macau SAR: 国妆网备制字 (the abbreviation of province, autonomous region or municipality directly under the Central Government where the domestic responsible person is located)+year (four digits) + serial number of products notified nationwide this year. Numbering rules for registration of special cosmetics: 1. Domestic products:国妆特字+year (four digits)+serial number of products registered this year; 2. Imported products:国妆特进字+year (four digits)+ serial number of products registered this year; 3. Products from Taiwan of China, Hong Kong SAR and Macau SAR:国妆特制字+year (four digits)+serial number of products registered this year. 8. What are the penalties for unqualified cosmetics? Article 60 of Cosmetics Hygiene Supervision Regulations states that the production and operation of cosmetics that do not meet mandatory Chinese national standards, or technical specifications, or do not meet the technical requirements contained in the cosmetic registration, and filing information belongs to an illegal act. If the circumstances are serious, the enterprise is ordered to cease operations and production, and to cancel the record by the record department or to revoke the cosmetic license by the original issuing department. Meanwhile, the Company will be confiscated products and illegal income, can be fined 1 to 3 times the illegal income, and banned from engaging in cosmetics production and operation activities for 10 years. 9. How to determine illegal cosmetics? What are the penalties? More broadly, anyone that does not meet the requirements is illegal Alternative 9. What profiles are required to declare cosmetic ingredients in China? 1. Application form for administrative licensing of new cosmetic ingredients 2. Development report 3. A brief description of the production process and sketch 4. Quality and safety control requirements of raw materials 5. Toxicological safety evaluation information 6. If the agent to declare, should be submitted to the administrative license has been filed in China to declare a copy of the responsible unit authorization and administrative license in China to declare a copy of the responsible unit business license and stamped 7. Other information that may contribute to the administrative license 8. 1 sample for review 10. How long does it take to apply for new raw materials in China? For new raw materials applicable to the filing system, its filers through the NMPA online government service platform of the State Council submit the record information and complete the record. For new raw materials applicable to the registration system, they generally within four months to get results. NMPA will accept the new raw material registration application within 3 business days from the date of application information and forward it to the technical review institutions. The technical review agency should be received from the date of application information within 90 business days to complete the technical review and submitted review comments to the NMPA. And NMPA needs to decide within 20 business days from the date of receipt of the review comments. For the new raw materials that meet the requirements, registration is granted and issued to the new cosmetic ingredients registration certificate; for the new raw materials that do not meet the requirements, registration is rejected, and send a written explanation of the reasons. Getting your business into China whether online or offline, being compliant with local regulatory is a must. As you may hear of, China has the strictest regulations and laws in terms of cosmetics, makeup and any other beauty products that involve a direct or indirect contact with human skin or parts. CHAILEEDO has filtered some of the most concerned questions that many international brands have asked for you to have an insight before you take any action. If you would like to read the regulatory in case studies, subscribe now for as low as $8.33 per month and you will have unlimited access to ALL CHINESE POLICY STUDY . By Chaileedo Research OCTOBER 13, 2022, 12:00AM Pro $19.99 FREE Get 2-Month Free Access to News, Inspiration, China Policy, Market Analysis, Brand Case Studies and more. Cancel Anytime. GET IT NOW RESEARCH / CHINESE POLICY Archives CHINA REGULATORIES RECENT ISSUES Subscribe for unlimited readership of the most professional, comprehensive and unbiased articles backed by data. SUBSCRIBE NOW Starting at $8.33 per month if you subscribe a Pro Annual Plan Get 2-Month Free Pro Membership No Credit Card Needed 1 2 3 4 5 1 2 3 4 5 August 2023 (33) 33 posts July 2023 (87) 87 posts June 2023 (88) 88 posts May 2023 (91) 91 posts April 2023 (75) 75 posts March 2023 (45) 45 posts February 2023 (60) 60 posts January 2023 (56) 56 posts December 2022 (40) 40 posts November 2022 (42) 42 posts October 2022 (92) 92 posts September 2022 (87) 87 posts

More than 70% of women will maintain the habit of purchasing and using eye care products in China. And nearly 50% of consumers prefer to buy eye care products in the range of 200-300 yuan. Lightening dark circles is the main demand for consumers' eye care...... The report shows that the demand for anti-aging and lightening dark circles among young people is gradually increasing, driving the market scale of China's eye care products industry to grow from 11.68 billion yuan in 2014 to 31.18 billion yuan in 2021, with a compound annual growth rate of 15.1%. As eye care products become more refined and specialized, the frequency of use by consumers and the repurchase rate rise, promoting the eye care market size to maintain a steady growth trend and is expected to exceed 39.04 billion yuan by 2023. The report also shows that more than 70% of women will maintain the habit of purchasing and using eye care products. And nearly 50% of consumers prefer to buy eye care products in the range of 200-300 yuan. Lightening dark circles is the main demand for consumers' eye care...... Buy this Report More than 70% of women will maintain the habit of purchasing and using eye care products Get a Free Sample Do you know that the market scale for eye cream is the largest in China? The report shows that in terms of product form, eye care products are mainly divided into four categories: eye cream, eye essence, eye mask, and eye gel, and can be functionally divided into moisturizing, firming, anti-aging and anti-allergy types. In the past year, the eye cream market was the largest and most mature of the major eye care categories, reaching 73% of the turnover, and has maintained a relatively stable growth trend. Content of the Report Chap.1 Eye Care Market Definition and Classification of Eye Care Products Analysis on Efficacy and Ingredients of Eye Care Market Size of Eye Care Chap. 2 Recent Trends Percentageof Recorded EyeCareProductsamong Cosmetics Search Trends Online Chap. 3 Insight the Trend of Consumer Market Consumption among categories Online Sales among Offline Channels Analysis on Hit Eye Care Products Chap. 4 Consumer Demand and Consumer Buying Behavior Consumer Demand and Consumer Buying Behavior The popularity of EyeCare Needs to be Spread Removing Dark Circles is the Main Demand of EyeCare and the Difference in Efficacy Preference of Different Groups is Obvious Efficacy and Ingredients are the Main Factors of Buying and Chinese Brands Increases Obviously Consumer Opinions and Suggestions Chap 5. Future Development of Eye Care "ALL IN ONE" to Meet the Multiple Demand and Provide New Innovation for Eye Care Brands Eye Care Changes to Delicacy Categories and Crowds Focus on Ingredients and R&D Using the Power of Science to Enhance Brand Strength Release Eye Care Market Potential by Promotion for Increasing Brand's Revenue China's eye care market size to maintain a steady growth trend Book a Free Demo Not Sure if This Report Suits You? Book a 30-min Demo with Hustle Free *Subscribe to Enterprice Membership to access all full reports for FREE *Subscribe to Professional Membership to access all full reports for 90% OFF The report indicates that the Tmall/Taobao and the Tikyok China platform are dominated by sales of Chinese eye care products, while the JD platform is occupied by overseas brands. In terms of categories, eye cream, eye essence, and eye mask all made the list, and the market maturity of eye cream is much higher than other categories, and as for price, the high-end line of the eye care market is mainly occupied by Estee Lauder, Lancome, and L'Oreal. The competitive pattern of the eye care market in the past year is similar to the previous and there are also breakthroughs. The similarity lies in the fact that the top brands are still firmly dominated by the 3 giants of Estee Lauder, Lancome, and L'Oreal, and the Chinese old-school brand Marubi and the newcomer UNISKIN, which stood out last year, still maintain their strengths. The difference is that in the first quarter of 2022 the eye care industry CR10 (the sum of the market share of the top 10 companies) reached 44%, of which Proya, Sushuo Meili, BioMESO and other Chinese brands with top-selling products out of the circle one after another, accelerating the concentration of the industry. In terms of offline channels, from July 2021 to June 2022, the eye care products from the CS channel sold a total of 2.199 million units, with a monthly average sales volume of 183,300 units. Among the period, with the highest sales amount of 230,000 units in November 2021 and the lowest in February 2022 with only 149,000 units. From the aspect of sales revenue, total sales in the past year were 330 million yuan, with average monthly sales of around 27.5 million yuan. Corresponding to the sales amount was the highest sales revenue in November 2021, which amounted to 34.45 million yuan. Eye Care Products in China have more excellent potential for Development Although the eye care market is still dominated by overseas brands, Chinese brands have made significant efforts in this area in recent years, with 36% of consumers more willing to purchase Chinese eye care products. The creation of representative products for eye care brands is self-evident, very professional and technological products can enhance the brand's recognition among consumers, and differentiated product positioning can bring a long momentum for brand development. Other Niche Reports 2022 MARKET REPORT ON UNISEX BEAUTY 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON CLEAN BEAUTY 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON OIL SKINCARE PRODUCT 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON EYE CARE PRODUCT 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON MOISTURIZING SKIN CARE PRODUCT 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON PERFUME PRODUCT 2022 Chaileedo Report Read Now The Market scale for eye cream is the largest High-end lines market are occupied by international brands From the point of view of the consumers who participated in the research, the demand for eye care is still dominated by women, with 62% of the consumers surveyed being female and 38% male. From the age distribution, the 90s generation is the largest users of eye care, and the 00s generation is growing fast. The report shows that current consumers have a low awareness of eye care products, with only 66% of consumers having used eye care products, much lower than the popularity of facial care products such as lotions and essences. By gender, more than 70% of women will maintain the habit of buying and using eye care products, and women in first-tier cities are more aware of eye care skincare and have a higher relative purchase penetration rate. Thirty percent of consumers have not used eye care products Continue Reading Download Now Already an Enterprise Member?

The report covers various aspects of the industry, including sales situation, government policies, capital dynamics, top enterprise dynamics, and marketing strategies. It also predicts new trends for the second quarter of 2023 that could impact the industry in China and beyond. The Chinese cosmetics market is set for a resurgence, with several trends highlighted in the "China Cosmetics Trend Report (Second Quarter 2023)" conducted by Chaileedo Research. Despite a slow start to the year with declines in promotion and import amounts, the beauty market in Q1 2023 stands at 222.144 billion yuan, growing by 7.95% YoY. This was led by domestic brands, despite the challenges faced by major e-commerce platforms like Tmall and JD.com. Five key trends were identified for the beauty market's recovery: Increased R&D investment: Many companies are investing heavily in R&D, reaping benefits in the form of improved product sales. The Bettany Group and Shanghai Jahwa United are cited as examples of companies benefiting from R&D efforts. Policy incentives for French cosmetics: With a joint statement from China and France indicating fair competition for cosmetic businesses, French cosmetics are anticipated to see significant growth. The rise of the "Morning P, Night R" regimen: With the need for sensitive skin-friendly and anti-aging benefits, this new skincare routine is predicted to surge, attracting brands like Herborist and Yuze. Adoption of the "Metaverse": International brands like Givenchy and Clinique have already launched Metaverse products, and Chinese companies are following suit. Brands are leveraging virtual characters, anticipating a potential Metaverse market size of 126.35 billion yuan by 2027. Enhanced sun protection and anti-photoaging: Consumer demand for advanced sunscreen products, particularly those with anti-photoaging properties, is intensifying. Interestingly, investment in the cosmetics industry has slowed down as investors wait for more promising brands. The sectors that still attract substantial investment are medical aesthetics and raw material-related enterprises. Synthetic biology, in particular, is a popular choice for investment. Overall, the Chinese cosmetics market is adopting a more cautious stance, but gradual recovery is expected. Brands investing in technology, patented technologies, and exclusive ingredients are positioned to break through the market. Download to learn 1. The top 10 global cosmetics companies for 2022 have been announced, and the top three positions are essentially set. 2. The report identifies three trends in the cosmetics market: the start of an R&D arms race, increased investment by foreign companies in the Chinese market, and strong demand for talent within the L'Oreal group. 3. The report discusses how government policies are affecting the beauty industry in China, including new regulations on product safety and labeling. 4. The report highlights new marketing strategies being used by top cosmetics companies, such as influencer marketing and personalized product recommendations. 5. The report predicts that natural and organic products will continue to be a major trend in the cosmetics industry, driven by consumer demand for sustainable and eco-friendly products. If you would like to acquire Niche Market Report for beauty products for up to 90% off, subscribe now for as low as $8.33 per month. By Chaileedo Research MAY 19, 2023, 12:00 AM This report is Pro Member (yearly) Free China Cosmetics Trends Report 2023 Q2 DOWNLOAD THE CHINA COSMETICS TRENDS REPORT 2023 Q2 Enter Your Email DOWNLOAD Your are enlist, we will send you the report ASAP. 1. Sales situation of cosmetics market in China 2. Government policies affecting the beauty industry in China 3. Capital dynamics and investment trends in the cosmetics market 4. Top enterprise dynamics and marketing strategies used by leading cosmetics companies 5. New trends predicted for the second quarter of 2023, including natural and organic products, R&D arms race, and increased investment by foreign companies in the Chinese market. Key Stats to learn RESEARCH / SEASONAL CONSUMER REPORT Archives 1 2 3 4 5 CHINA REGULATORIES August 2023 (33) 33 posts July 2023 (87) 87 posts June 2023 (88) 88 posts May 2023 (91) 91 posts April 2023 (75) 75 posts March 2023 (45) 45 posts February 2023 (60) 60 posts January 2023 (56) 56 posts December 2022 (40) 40 posts November 2022 (42) 42 posts October 2022 (92) 92 posts September 2022 (87) 87 posts RECENT ISSUES 1 2 3 4 5 Subscribe for unlimited readership of the most professional, comprehensive and unbiased articles backed by data. SUBSCRIBE NOW Starting at $8.33 per month if you subscribe a Pro Annual Plan Get 14-day Free Trial, No Credit Card Needed Read Now Beauty News Industry News, Broadcast and Breakings Acquire Now Industry Stats In-depth Statistics from all aspects to dig out the sales, up and downs. Download Consumer Research Exclusive service to survey numerous consumers across the country and get the best expected results Download Now Brand Analysis Examine and analyse a brand in details to conclude a report showcasing the desired information Download Now Niche Market Research Study into the niche product market, producing whitepaper helpping business to understand the potential, development of a product and make decisions. Learn More Retail / Distributor Finder Help brand distribute in China. Learn More Cosmetics/ Makeup Compliance Help make your product legal in China LEARN MORE OEM/ODM Manufacturers Know what's trending or find the best possible material / ingredient / product supplier Get the Best of CHAILEEDO

40% of consumers prefer to buy local Chinese hydration products. And the offline hydration production market shows a prosperous scene on the surface, but in essence, competition has intensified and serious homogenization issues. Many new brands choose a large single product strategy, taking into account diversified marketing. The report shows that, in 2021, the market share of hydrating and moisturizing cosmetics reached 68%, with an annual growth rate of over 12%, and the retail scale of the Chinese hydration and moisturizing market has exceeded 89 billion yuan (about $13.013 billion). With the increase in the size of the cosmetics market, the market scale of the hydration and moisturizing category is bound to usher in a new quantum. The report shows that more than 40% of consumers prefer to buy local Chinese hydration products. And the offline hydration production market shows a prosperous scene on the surface, but in essence, competition has intensified and serious homogenization issues. Many new brands choose a large single product strategy, taking into account diversified marketing. From the research on consumers' recent causes of skin dehydration, dryness and peeling, it is found that 70% are due to weather, and personal work and rest reasons also account for a large proportion, which shows that skin hydration and moisturizing are a long-term care process. Get 90% Off of CLD Report With a Professional Plan Subscribe Now Out of Stock Get a Free Sample Do you know that New brands become the new highlight of consumption More than 40% of consumers prefer to buy local Chinese hydration products According to the report, international and local Chinese brands are evenly matched in the market share of hydrating skin care products, with more than 40% of consumers preferring to buy local Chinese hydrating products. From the brands of hydration products that consumers have used, it was found that CHANDO ranked first with 44%, followed by L'Oreal, and Proya and OSM ranked third and fourth respectively. In addition to the brands listed, consumers have also used hydration products from brands including Pechoin, Hanajirushi, Freda, Sulwhasoo, OLAY, Herborist, and Winona. Content of the Report Chap.1 Overview of Moisturizing Market Definition&Development Course Main Moisturizing Ingredients Market Scale Filing of Moisturizing Efficacy Chap. 2 Trends and Sales Online Baidu Index Trends on Xiaohongshu Online Sales Chap. 3 The layout of Moisturizing Products on CS Channel Overview of Sales Data of Moisturizing Category on CS channels Breakdown of data by brand Analysis on Moisturizing Category in Cosmetics Stores Chap. 4 Marketing Analysis on Moisturizing Brands Brand Positioning Hot Moisturizing Products Operation of Brands Chap 5. Consumer Demand and Consumer Buying Behavior Sampling Portrait High Popularity of Moisturizing Products Demand Analysis Preference Analysis Chap 6. Future Development of Moisturizing Category Significant up in Heat Moisturizing Filing under New "Refinement" more Competitive, Consumer Upgrading to Drive New Growth Offline Channels to "Homogenization", Brand to Help Stores to Improve Performance Adopt Star Single Product Strategy Taking into Account Diversified Marketing The market scale of the hydration and moisturizing category is bound to usher in a new quantum Book a Free Demo Not Sure if This Report Suits You? Book a 30-min demo with Hustle Free! *Subscribe to Enterprice Membership to access all full reports for FREE *Subscribe to Professional Membership to access all full reports for 90% OFF Diversified marketing, new brands become new highlights Under the large single product strategy, brands mostly choose to concentrate resources to make a high potential SKU into a pop-up product, followed by the company's products from 1 to N, with new customers overlapping the continuous cognitive renewal and repurchase of old customers, driving the growth of the entire brand. As brands and channels enhance consumer education and consumer awareness of independent consumption, hydration products will undoubtedly become more normalized in consumer skincare activities. Other Niche Reports 2022 MARKET REPORT ON UNISEX BEAUTY 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON CLEAN BEAUTY 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON OIL SKINCARE PRODUCT 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON EYE CARE PRODUCT 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON MOISTURIZING SKIN CARE PRODUCT 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON PERFUME PRODUCT 2022 Chaileedo Report Read Now 40% of consumers tend to buy local Chinese brands The offline channel "homogenization" issue is serious In the first quarter of 2022, offline consumption was curbed by the recurring pandemic across China, and sales amount and sales revenue of the hydrating and moisturizing category in the offline channel declined. Specifically, sales revenue of hydrating and moisturizing products in the first quarter of 2022 were 190 million yuan (approximately $27.78 million) and sales units reached 3.976 million, both less than half of that in the first and second quarter of 2021. The report shows that 15% of the stores prefer to maintain the current hydration product structure, not to consider the introduction of new products. Also, there are a number of stores on the fence, not yet sure of the introduction plan. The stores that are already planning to introduce new hydration and moisturizing products have their eyes on the essence and original liquid. Continue Reading Download Now Already an Enterprise Member?

Learn the trending and most advanced beauty product that are hot sold in China. The best-selling brands and its trending product throughout the past years. As well as the beauty product niche market size. NEED TAILORED DATA? CONTACT US NOW! First Name Email Phone Submit Thanks for submitting! Company Position Last Name Message I agree to the terms & conditions Data Centre Access to the most comprehensive industry stats from every perspective Click to reveal SALES & REVENUE Click to reveal MARKET SIZE Available Soon REGISTERATION AND NEW RELEASE Click to reveal OFFLINE STORE REVENUE Click to reveal TRENDING BY FUNCTION Click to reveal TRENDING BY CATEGORIES Click to reveal TRENDING INFLUENCERS Click to reveal PRODUCT DEVELOPMENT All Stats & Data

Getting your business into China whether online or offline, being compliant with local regulatory is a must. As you may hear of, China has the strictest regulations and laws in terms of cosmetics, makeup and any other beauty products that involve a direct or indirect contact with human skin or parts. CHAILEEDO has filtered one of the most common questions that many international brands have asked for you to have an insight before you take any action. Cosmetics Compliance are What Drives the Business WHY YOU NEED THIS SERVICE? The regulation "Cosmetics Supervision and Administration Regulation(CSAR)" has been officially implemented since January1st 2021, and cosmetics supervision has entered the 21st Century. ZMUni can offer companies a one-stop solution for efficient product market access and post-market product compliance in response to the new regulations and strengthened market supervision. More About ZMUni ZMUni CCRCC is a professional third-party technical service consulting institution. We focus on offering regulatory compliance and quality management consulting services for daily chemical products, offering compliance services for the entire cosmetics industry chain, and offering one-stop solutions for daily chemical companies all over the world for imported general cosmetics in Zhejiang In 2018, we obtained the first Filing certificate Z.M. Province and became the cosmetics filing/notify institution designated by the Zhejiang Free Trade Uni Zone Administrative Committee. Global Offices ZMUni's headquarters are in Hangzhou which is known as China’s Silicon Valley. Beijing is the home of the NMPA, our office there ensures ZMUni is at the forefront of influencing policy changes in China. Shanghai places ZMUni at the Centre of international trade our Shangdong office keeps ZMUni where the NMPA frequently asks us to host industry training sessions. ZMUni’s advantages are: Efficient One-Stop Service, Rich Practical Experience, Strong Team Strength, Global Services, Dedicated Account Manager, Effective Customized Solutions, Rich Local Resources, etc. ZMUni also has office in France and UK. Services they could provide IMPORTED COSMETIC NOTIFICATION/ FILING& REGISTRATION SERVICES Cosmetic Ingredient Review. Cosmetic Label Review Cosmetic Safety Assessment Product Conducting Criteria Review Cosmetic Ingredient Submission Code Application Service Cosmetics Annual Report Service NMPA System User Account Creation·Cosmetic Efficacy Evaluation Scheme Consultation Endangered Species Review Sample Customs Clearance Service One-Stop Service for import Customs Clearance·Chinese Regulatory Consulting Services in English CHINESE DOMESTIC COSMETICREGISTRATION& NOTIFICATION/FILING SERVICES Cosmetic Ingredient Review·Cosmetic Label Review Cosmetic Safety Assessment Product Conducting Criteria Review·Cosmetic Ingredient Submission Code Application Service Cosmetics Annual Report Service NMPA System User Account Creation·Cosmetic Efficacy Evaluation Scheme Consultation Endangered Species Review INFANT/CHILDREN COSMETIC SERVICES Infant/Children Cosmetic Label Review Infant/Children Cosmetic Safety Assessment Infant/Children Cosmetic Ingredient Submission Code Application Service Infant/Children Cosmetic Annual Report Service. Infant/Children Cosmetic Product Implementation Standard Review NMPA System User Account Creation Infant/Children Cosmetic Efficacy Evaluation Scheme Consultation NEW COSMETIC INGREDIENT(NCI）SERVICES New Cosmetic Ingredient(NCI)Notify/Register Service NEW COSMETIC INGREDIENT (NCI) SERVICES. New Cosmetic Ingredient (NCI) Safety Assessment New Cosmetic Ingredient (NCI) Annual Report Service QUALITY MANAGEMENT SYSTEM (QMS) SERVICES. OMS Service for Filing/Notification Registration QMS Service for Toothpaste Filing/Notification Registration Cosmetics Factory Inspection Service Cosmetic Product License Apply & Renew ISO 22716 System Guidance CFR 211 System Guidance OUALITY MANAGEMENT SYSTEM (OMS) SERVICES. Final Cosmetic Product Inspection Cosmetic Packaging Materials Inspection ENDANGERED SPECIES SYSTEM SERVICES. Endangered Species Review Endangered Species Permit Application Service. Endangered Species Import/Export Permit TOOTHPASTE REGULATORVSERVICES Toothpaste Import Notification/Filing & Registration Service Toothpaste Efficacy Evaluation Scheme Consultation TOOTHPASTE REGULATORY SERVICES Toothpaste Customs Clearance Service DISINFECTION PRODUCTS SERVICES Disinfection Products Notification/Filing& Registration Safety Evaluation Disinfection Products Safety Assessment Disinfection Ingredient Review Disinfection Product Label Review Imported/Exported Disinfection Products Compliance Consultation Imported/Exported Disinfection Products CHINESE COSMETICS CONSULTING SERVICES Chinese Cosmetic Regulations Training The Chinese E-commerce Law Training Cosmetics Development Compliance Training. Cosmetic Ingredient Compliance Training Cosmetic Label Compliance Training Cosmetics Quality Management System Training. The Chinese Advertising Law Training Featured Client ZMUni is a CHAILEEDO Approved agency which has worked with us since 2015. They have helped thousandsd of business getting their compliance in China. Imported General Cosmetics Imported Special Cosmetics Registration Domestic Responsible Company Registration Oral Care Products Import Service Future is Brighter When You're More Prepared They have a professional team to provide a complate solution for your products to enter the Chinese Market. 01 Truly Independent Advice Expertise to increase product accessibility. 02 Suggestions Based on Your Product Efficient service, accelerating product import access. 03 Help During Product Access Master the forefront of laws and regulations, shorten the application time. Create More Leads and Grow Your Business Provide a complete solution for importing your products to China ZMUni is familiar with registration and filing process of imported cosmetics from China, which can effectively help customers expand the Chinese market as soon as possible Cosmetics Compliance is a Necessary Condition for Companies to Expand the Chinese Market ZMUni and CHAILEEDO are here to inform you of the materials and the time required for registration. ZMUni is familiar with registration and filing process of imported cosmetics from China, which can effectively help customers expand the Chinese market as soon as possible EXCLUSIVE INTERVIEW WITH THE BUSINESS DEVELOPMENT MANAGER AT ZMUNI SERVICE / COSMETICS COMPLIANCE Archives 1 2 3 4 5 CHINA REGULATORIES August 2023 (33) 33 posts July 2023 (87) 87 posts June 2023 (88) 88 posts May 2023 (91) 91 posts April 2023 (75) 75 posts March 2023 (45) 45 posts February 2023 (60) 60 posts January 2023 (56) 56 posts December 2022 (40) 40 posts November 2022 (42) 42 posts October 2022 (92) 92 posts September 2022 (87) 87 posts RECENT ISSUES 1 2 3 4 5 Subscribe for unlimited readership of the most professional, comprehensive and unbiased articles backed by data. 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Chaileedo is the most professional beauty media and market research organisation. Contact us for collaboration. CLD Beauty Inc. Global HQ & Research Center : 1801/125 Zhongbei Road, Wuchang, Wuhan, Hubei 430000 CA Office: 18351 Colima Road Ste 2896, Rowland Heights, CA 91748 CO Office: 6547 N Academy Blvd 2266, Colorado Springs, CO 91748 +1 415-702-7750 info@chaileedo.com Chaileedo now operates 3 global offices to assist our client around the global. We have a team of 100 people to research the market in China. Get in Touch First Name Last Name Email (Work) Phone Message Submit Thanks for submitting! Subject Get to Know Us Chaileedo welcomes all warm visit and press release to our very exclusive platforms. Book a Free Demo Our Creative Founders. Chaileedo is a dependant company of Qeyes which is the most influencial and famous Chinese Beauty Industrial Media and Research Organisation. Our 3 founders have a total of 45 years in the Beauty Media Industry and has become the most influencial persons amongst all major beauty brands. We have partnered with more than 200 brands, upper-stream factories, lower-stream distributors to provide in-depeth and exclusive insights of the niche market in China. We also help thousands of business to get started on their journey into this business. Co-Founder CHAI Zhaoyang 蔡朝阳 The head of Chaileedo and Qeyes, he keeps the business running. Very open minded to every oppourtunity. Co-Founder LEE Huihua 李惠华 The eyes of Chaileedo and Qeyes, she sees through the world and brings us the newest finding and information. Co-Founder DO Min 杜敏 The arms and hands of Chaileedo and Qeyes, he brings us the clients and patrons that keeps us running. He is the one behind every major event and partnership. LEE with Stephane RINDERKNECH, CEO of L'Oreal China LEE with Kentaro FUJIWARA, CEO of Shiseido China LEE with Shunyuan ZHANG (mid), CEO of Beiersdorf China LEE with Nakamura YASUSHI (left), VP and CEO of Kanebo China Chaileedo Repoters with Wei XUE (mid), Director of COTY China Makeup Department CHAI, LEE & DO with Tatsuo SUDO (mid), Senior Partner of NEION CHAI with CHA Dae Ick (mid), CEO and Founder of Mediheal and L&P Cosmetic Korea CHAILEEDO Memories Chaileedo is like many other major media corps, we have also interviewed the big names to enrich our research. Explore What We Can Do Read Now Beauty News Industry News, Broadcast and Breakings Acquire Now Industry Stats In-depth Statistics from all aspects to dig out the sales, up and downs. Download Consumer Research Exclusive service to survey numerous consumers across the country and get the best expected results Download Now Brand Analysis Examine and analyse a brand in details to conclude a report showcasing the desired information Download Now Niche Market Research Study into the niche product market, producing whitepaper helpping business to understand the potential, development of a product and make decisions. Learn More Retail / Distributor Finder Help brand distribute in China. Learn More Cosmetics/ Makeup Compliance Help make your product legal in China LEARN MORE OEM/ODM Manufacturers Know what's trending or find the best possible material / ingredient / product supplier

Access to the latest releases of CHAILEEDO Beauty Market Research and variety of data, brand case studies and NMPA regulatory studies. Research Centre Indepth, Multi-Dimensional and Comprehensive Research Conducted by CHAILEEDO on Chinese Beauty Industry CHAILEEDO Statistics Comprehensive Statistics from all Dimensions on Chinese Beauty Industry LEARN MORE PRO PLAN CHAILEEDO Reports Individual Reports on Niche Product Markets in the Chinese Beauty Industry LEARN MORE ENTERPRISE PLAN CHAILEEDO Case Study In-depth Analysis of Successful Brands in China, from strategy to tatics. LEARN MORE ENTERPRISE PLAN NMPA Regulatory Most recent NMPA Cosmetics, Makeup and Beauty Laws Explanation and Breakdowns LEARN MORE PRO PLAN 200+ Clients & Parterners 2,000,000+ Words of articles, news and reports 2000+ 2000+ Original insights, news and reports 100+ 100+ dedicated new reporters & market researchers CHAILEEDO CHAILEEDO has been rooted in the China's beauty market since 2015 and has become the most influencial beauty industry media & research center ackownledged by many industry practioners. The recent Conference once again gathered 200+ companies, biolabs and material suppliers from all over the world to tackle on the future of efficacy cosmetics. Continue Reading Beauty News Chinese Brands Brands in China Inspiration Become a Member Basic Plan Always Free, Access to limited content only. Pro Plan Start from $8.33/mo (if you pay per year), access to advanced content. LEARN MORE Enterprise Plan Start from $39.99/mo (If you pay per year), Access to ALL content. LEARN MORE