Market Size of Unisex Beauty Products in China. Consumer behaviours towards unisex beauty products. 70% of consumers believe tha genderless beauty is more in the line with the market development trends. The growth rate of China's men's beauty market size is much higher than that of the world. The report shows that 70% of consumers believe that genderless beauty is more in line with the market development trend. The growth rate of China's men's beauty market size is much higher than that of the world. And most male consumers have developed skin care habits...... In 2022, the 2022 Market Report on Unisex Beauty produced by CHAILEEDO was released. The report shows that the lack of men's beauty categories, the increased visibility of the LGBT community in the market, and the diversified needs of the market make unisex beauty a future development trend. Unisex makeup that is, at the beginning of the design, there is no distinction between male and female, but a blurring or convergence of gender, to design a product that can be used by both of them. Get 90% off of CLD Report With a Professional Plan Subscribe Now Out of Stock 80% of consumers do not reject and it still in the early stages of development Get a Free Sample Do you know that Unisex Beauty Product is slaying the market The report shows that the size of China's cosmetic market increased from 227.9 billion yuan in 2016 to 375.9 billion yuan in 2020, with a compound annual growth rate of 13.3%. In terms of the competitive pattern, the high-end market is still dominated by foreign investors, but the rise of Chinese brands through product innovation and differentiated positioning has been a clear trend in recent years. The development trajectory of the male beauty market is broadly consistent with that of the female market: skin care as the forerunner, cosmetics as the growth engine, and a diverse segmentation direction evolving gradually. 2016-2020 Chinese men's cosmetic market size growth rate of 15.5%, much higher than the global average of 5.8%, there is still room for development in the Chinese male cosmetic market. Content of the Report Chap.1 The Development of Unisex Beauty Definition of Unisex Beauty Men's Beauty Originated in Fashion Field Rose the Demand of Unisex Beauty The Lack of Men's Beauty Products Facilitates Unisex Beauty Chap. 2 Recent Trends Baidu Search Trends Social Media Trends Actor Endorsement Improves the Trends of Men's Beauty Chap. 3 Brands Marketing Drawing on European and American Niche Brands to Explore the Diverse Development of Unisex Beauty Brands International Cosmetic Brands Entered Unisex Beauty The Development of Sector of Unisex in China is Still in the Early Stage Chap. 4 Analysis of Consumer Demand and Consumer Buying Behaviour Sampling Portrait Demand and Preference Analysis Suggestion for Consumers Summary of Consumers' preference Chap 5. The Future Development of Unisex Beauty Extend Products Line and Balance the Needs of Male and Female Marketing End: Weaken the Concept of Gender Uniqueness, Specify Individuality Consumer Instruction is Essential for Unisex Beauty Popularity Unisex Products Market (UPM) are Increasing Get a Full Sampe Get the Free Full Sample Now *Subscribe to Enterprice Membership to access all full reports for FREE *Subscribe to Professional Membership to access all full reports for 90% OFF According to Chinese National Medical Products Administration data, a total of 6,793 pieces of men's cosmetic products will be filed from December 2019 to August 2021, and the number of filings in 2019 and 2020 was 4,050 and 3,952, respectively. In the top ten categories for the record, men's cleansers accounted for 59.79% of the men's skin care category, and men's facial creams occupied 20.33%. Men's skincare products mainly focus on men's cleansing and moisturizing category. While the makeup category of men's BB cream accounted for 75.65%. The rest of the men's makeup only occupies 24.35%. It can be seen that at this stage of men's makeup, men's BB cream dominates. This also means that each segment has huge scope for development Unisex Beauty in China is still in the early Stages of Development The report presents that from 2011-2021, the Baidu search index of "LGBT" (sexual minority group) shows an upward trend, which shows that an increasing number of people are beginning to pay attention to this group, and the LGBT community has exceeded 80 million in China, which is already not a small market. Currently, most brands in the cosmetic market target female consumers. As the number of LGBT people continues to increase, beauty brands targeting female customers are unable to meet their needs, and they are more inclined to use unisex beauty products. Other Niche Reports 2022 MARKET REPORT ON UNISEX BEAUTY 2022 Report Read Now 2022 MARKET REPORT ON CLEAN BEAUTY 2022 Report Read Now 2022 MARKET REPORT ON OIL SKINCARE PRODUCT 2022 Report Read Now 2022 MARKET REPORT ON EYE CARE PRODUCT 2022 Report Read Now 2022 MARKET REPORT ON MOISTURIZING SKIN CARE PRODUCT 2022 Report Read Now 2022 MARKET REPORT ON PERFUME PRODUCT 2022 Report Read Now The lack of male beauty categories drives the development of unisex product Continue Reading Download Now Already an Enterprise Member?

LIVEPRO Previous Item Next Item

KS-3 Previous Item Next Item

Key points in the report: The market size in the third quarter was approximately RMB 204.3 billion, up 8.5% year-on-year. Domestic brands are more popular on Douyin (Chinese Tiktok) Consumer demand for high-end cosmetic products such as anti-aging and beauty devices is on the rise. The perfume/fragrance category has the highest AOV (average order value), followed by the skincare category. Sustainability is a key concern for the top players. The cosmetics market... The global beauty giants were serverly affected since the pandemic hit, but thanks to the rapid control in China, sales in the Chinese beauty market have shone on both the online and offline sides. The Chinese beauty market has always been a must for international beauty brands, accounting for around 16% of the global market in 2021. It is not only the most important consumer market for beauty brands, but also an essential manufacturing base in the global beauty and cosmetics supply chain. Download to learn Cosmetics market overview Q3 2022 Cosmetics sales by channel, Q3 2022 Analysis of listed companies Brand marketing case studies Cosmetics market trends forecast in Q4 2022 If you would like to acquire Niche Market Report for beauty products, subscribe now for as low as $8.33 per month. B y Chaileedo Research OCTOBER 27, 2022, 12:00AM China Cosmetics Trends Report 2022 Q4 DOWNLOAD THE CHINA COSMETICS TRENDS REPORT 2022 Q4 NOW Enter Your Email DOWNLOAD Your are enlist, we will send you the report ASAP. The market size in the third quarter was approximately RMB 204.3 billion, up 8.5% year-on-year. Domestic brands are more popular on Douyin (Chinese Tiktok) Consumer demand for high-end cosmetic products such as anti-aging and beauty devices is on the rise. The perfume/fragrance category has the highest AOV (average order value), followed by the skincare category. Sustainability is a key concern for the top players. The cosmetics market size is forecast to be RMB 260.33 billion in the fourth quarter. Top players increase their presence in the collagen sectors. Key Stats to learn RESEARCH / SEASONAL COSMETICS TRENDS REPORT Archives Baby & Child Skincare: A New Emerging Field in the Chinese Market CHINESE POLICY Aug 9, 2023 New Rules for China Cosmetics and New Raw Materials Registration are Updated NEWS Jun 5, 2023 In China, These Products are not Classified as Cosmetics CHINESE POLICY May 30, 2023 Recombinant Collagen Expect to See Booming Development in China CHINESE POLICY May 25, 2023 For the First Time! China Regulates Legally and Compliance Operation for Cosmetics Companies NEWS May 24, 2023 1 2 3 4 5 CHINA REGULATORIES August 2023 (33) 33 posts July 2023 (87) 87 posts June 2023 (88) 88 posts May 2023 (91) 91 posts April 2023 (75) 75 posts March 2023 (45) 45 posts February 2023 (60) 60 posts January 2023 (56) 56 posts December 2022 (40) 40 posts November 2022 (42) 42 posts October 2022 (92) 92 posts September 2022 (87) 87 posts RECENT ISSUES Cosmetics Retail Sales of RMB 24.7Bn Down 4.1% YOY with the First Decline This Year NEWS Aug 15, 2023 Natura & Co Posts R$7.8Bn Net Revenue in Q2, Sequential Growth in Asia NEWS Aug 15, 2023 Exclusive: Coty China Changes Hands Again NEWS Aug 14, 2023 Chinese Market: Growth Engine for Global Beauty Giants GLOBAL BRANDS IN CHINA Aug 11, 2023 China's Cosmetic Sample Economy Explodes with 450% Jump NEWS Aug 11, 2023 Chinese State Media Exposes Chaos in Whitening Cosmetics: Lack of Management Highlights Safety Risks NEWS Aug 11, 2023 1 2 3 4 5 Subscribe for unlimited readership of the most professional, comprehensive and unbiased articles backed by data. SUBSCRIBE NOW Starting at $8.33 per month if you subscribe a Pro Annual Plan Get 14-day Free Trial, No Credit Card Needed Read Now Beauty News Industry News, Broadcast and Breakings Acquire Now Industry Stats In-depth Statistics from all aspects to dig out the sales, up and downs. Download Consumer Research Exclusive service to survey numerous consumers across the country and get the best expected results Download Now Brand Analysis Examine and analyse a brand in details to conclude a report showcasing the desired information Download Now Niche Market Research Study into the niche product market, producing whitepaper helpping business to understand the potential, development of a product and make decisions. Learn More Retail / Distributor Finder Help brand distribute in China. Learn More Cosmetics/ Makeup Compliance Help make your product legal in China LEARN MORE OEM/ODM Manufacturers Know what's trending or find the best possible material / ingredient / product supplier Get the Best of CHAILEEDO

Chaileedo offers complete market analysis and market insights before your business move into China and provides comprehensive assistance during your pre-launched and on-stage marketing activision from content generating to influencer / KOC marketing. Explore What We Can Do For You With the No.1 Beauty Industry Media & Research in China China Market Awaits Get Your Beauty Business Right on the Path to Billions of Consumers with CHAILEEDO Marketing Package. We will approach your products via WeChat, Xiaohongshu, Douyin Content Marketing and Influencer Marketing. Already Doing Business in China? Get the freshest consumer reports or see what's other brands are doing so far. Get Taliored Reports GET INSPIRED CATCH UP THE TRENDS LEARN THE RULES KNOW YOUR CONSUMERS Thinking of Entering the China Market? Read the succeeding stories Download Now Niche Market Research Study into the niche product market, producing whitepaper helpping business to understand the potential, development of a product and make decisions. Learn More Retail / Distributor Finder Help brand distribute in China. Learn More Cosmetics/ Makeup Compliance Help make your product legal in China LEARN MORE OEM/ODM Manufacturers Know what's trending or find the best possible material / ingredient / product supplier Read Now Beauty News Industry News, Broadcast and Breakings Acquire Now Industry Stats In-depth Statistics from all aspects to dig out the sales, up and downs. Download Consumer Research Exclusive service to survey numerous consumers across the country and get the best expected results Download Now Brand Analysis Examine and analyse a brand in details to conclude a report showcasing the desired information China Broadcast (B2B) Platform The Chinese version of Chaileedo, 青眼公众号, WeChat Official Account Broadcast; iqingyan.cn broadcast; Our Reach WeChat Official Account: 500,000 industry practitioners. iqingyan.cn: average MAU 50,000 Our Competitiveness 青眼 WeChat Official Account and iqingyan.cn are the most prominent beauty industry B2B media & research in China to help brands target potential distributors, suppliers, law compliance agents, provide in depeth research, marketing service, content strategies etc... that no other service provider can compete in China. What We Cover For the China broadcast service, Chaileedo covers all localised Chinese content and press writing, and distributes the article on our Chinese platforms including WeChat Official Account, Official Website, and WeChat Mini programme. The placement depends on the agreed payment amount. Content Marketing Services Press Release We provide writing for additional press article writing in a professional manner wether it is for customers or for businesses. Translating / Interpretation We provide professional and licensed (NAATI Chinese/English License) translation services for your documentation and interpretation for online conference/meetings or even phone calls. Thorough Content Strategy We help you localise your Chinese social media post, and manage to update on a weekly or daily basis. Building a Brand Services Social Proof The best and quickest way to build your brand's social proof is via massive social media posts within a short period of time. We have thousands of nano influencers and key opinion leaders/customers to help a brand quickly build exposure with a 3-6 months campaign. Marketing Campaign We help you make and operate your launch campaign throughout the internet. We also have resources offline to help you build a pop store for product testing before you officially enter the Chinese market. Baike (Baidu, Sougo) Starting your own Baike page (like Wikipedia) is a necessary step to building a brand in China. Customers will search on Baidu.com when they see an unfamiliar brand selling.

Subsribe to access Chinese beauty market insight, market size data, most recent beauty policies, hot-selling brands and the succeeding stories, niche market research reports and all news updates. Subscribe by Month 2-Month Free Trial, Cancel Anytime Basic Plan $ 0 0$ For Personal or Academic Use Free Plan Select Access to CLD Press (All Articles) Receive daily news feed Market Insight & Inspiration (Limited Condition) Try 60 Days For Fee Professional / mo $ 19.99 19.99$ Every month For companies that are tempting into Chinese Market 60 day free trial Start Free Trial All Basic Features Access to Stats and Data Policy Breakdown (Limited Queries) 1 on 1 Customer Support Unlimited Access to Insight & Inspiration Access to Brand Case Studies Latest Seasonal Report x 1 Enterprise / mo $ 99.99 99.99$ Every month For Mature Business and Team Select All Professional Feature Unlimited Policy Breakdown Free Wenbinars (Jan, April, July, October) 90% off Market Research Report (PDF only) All Past Seasonal Reports & Latest Seasonal Report Refund will be full if no downloads have been made within 7 days of purchase. For yearly plans, you are charged for every 12 calendar months. For monthly plans, you are charged every month. You can cancel anytime. Month Year Subscribe by Year Get More and Save up to 60% Basic Plan $ 0 0$ For Personal or Academic Use Free Plan Select Access to CLD Press (All Articles) Receive daily news feed Market Insight & Inspiration (Limited Condition) Best Value Professional / yr $ 99.99 99.99$ For companies that are tempting into Chinese Market Valid for one year Select All Basic Features Access to Stats and Data Policy Breakdown (limited queries) 1 on 1 Customer Support Market Insight & Inspiration (unlimited) Access to Brand Case Studies Free Seasonal Report Updates (PDF and Hard Copy) Enterprise / yr $ 479.99 479.99$ Every year For Mature Business and Team Select All Professional Features Unlimited Policy Breakdown Free Webinar (Jan, April, July, Oct) Free Past Research Reports (PDF and Hard Copy) Refund will be full if no downloads have been made within 7 days of purchase. For yearly plans, you are charged for every 12 calendar months. For monthly plans, you are charged every month. You can cancel anytime. Trusted by 200+ Brands Join the many of the 200 beauty brands that chooses Chaileedo (formally Qeyes) as their Chinese Beauty Market Expert now! Client includes Shiseido, L'Oreal, L'OCCITANE and so on. Not Enough? Try our Tailored Service Book a Free 30-min call with our expert to tell us what you need to help you get into the market. We promise we will provide the best we can Book a Demo Exclusive Influencer Resources Access to our influencer database to connect your business with more than 10,000 beauty influencers from nano to mega for no extra cost . We make quote transparent Tailored Made Report Tell us what niche and aspects of the report you need and we will produce a solely made report just for your business. NDA signed. Exclusive 24/7 Expert Standby We provide professional English to Chinese translation and interpretation service to help your business owner understands the market environment. Subscription Plans Take a look at our plans to access various resources for your business to succeed. Fr $19.99 $0 First 2 months free Monthly Subscription Charge after the trial, cancel anytime. Billed monthly, pay as you go Try 2 Months Fr $99.99 Annual Subscription (Save up to 60%) Billed annually, cancel anytime. ideal for long-term experiencing. Subscribe by Year Get Unlimited Access to The Most Updated, Timely, Precise and Professional Beauty News, Statistics and Reports on the Chinese Cosmetics, Makeup and Beauty Industry. Need Dynamic or Personalised Service? Speak to us and we will make up for you. Read Now Beauty News Industry News, Broadcast and Breakings Acquire Now Industry Stats In-depth Statistics from all aspects to dig out the sales, up and downs. Download Consumer Research Exclusive service to survey numerous consumers across the country and get the best expected results Download Now Brand Analysis Examine and analyse a brand in details to conclude a report showcasing the desired information Download Now Niche Market Research Study into the niche product market, producing whitepaper helpping business to understand the potential, development of a product and make decisions. Learn More Retail / Distributor Finder Help brand distribute in China. Learn More Cosmetics/ Makeup Compliance Help make your product legal in China LEARN MORE OEM/ODM Manufacturers Know what's trending or find the best possible material / ingredient / product supplier

Crowdtesting Chaileedo are proud to introduce the world's first cosmetic crowd-testing project (CTP) - allowing you to test out the newest products for free! All you need to do is to sign up from our website, receive a free product and provide your honest feedback for the product with at least 100 words by leaving a review on social media or our review box. Don't forget to use the hashtags #ChaileedoCTP #Chaileedo #Crowdtesting #cbeauty! Let us know what you think and make your opinion heard! Don't miss out on this amazing opportunity to be part of the revolutionary way of testing cosmetics. CTP Projects are ships-free and no-return For every influencer, you can only redeem ONE (set) of each product . Multiple orders of one product or Multiple same product(s) in one order may result in a permanent ban from our projects. CTP Privacy Policy Let's Get Started Step 1: Validate Your Social Profile Step 2: Choose the Product You Want to Test Quick View CTP COLORROSE Velvet Matte Slim Tube Lipstick Out of stock Quick View CTP SKINAWAKE ANTI-UV Hydrating Isolation Set Out of stock Quick View CTP COLORROSE 12 Color Embossed Eyeshadow Palette Out of stock Quick View CTP MORCANCOS Intense Fine Oil Control Set Out of stock Quick View CTP HELILY De-age Moisturizing Set Out of stock Quick View CTP CAILE Dandruff Relief Shampoo Out of stock Step 4: Test the Product, Give us Honest Review You MUST submit an Honest Review within 7 days of arrival either on our product page or on your social media with tags of @Chaileedo #cbeauty #CTProject #BrandName Otherwise, you will be removed and blocked from entering any future campaigns. Successful participants will be first notified to secure future CTP products. Step 3: Wait for Your Product to Arrive Step 5: Stay Tuned for the Next Campaign or Try other Product CTP Disclaimer: All products listed here belong to their original brands and Chaileedo is authorized by the brands to initiate the test. The products may not be suitable for all skin types or people. You may be subject to any risks in participating in the projects.

ANLAN KENSEN Previous Item Next Item

​CHAILEEDO has collected the top 10 distribtors that have successfully introduced or brought international brands into China market.  The analysis includes Company Introduction, Distributor Highlights and Past Sales (Corporate Planning). If you would like to reach to any of the beauty distributor below, you can speak with us and we will bridge you and the distributor. SERVICE / RETAILERS & DISTRIBUTORS Photo: COTY X LILY & BEAUTY Strategic Meeting LILY & BEAUTY Lily&Beauty is a Chinese cosmetics network retail service provider. The company's e-tailing service partner brands are mainly international beauty brands, including Amore Pacific Group, LG Group, Pierre Fabre Group, Kanebo Group, Henkel Group, Coty Group, etc. As of June 30, 2021, the Company has entered into partnerships with more than 60 brands, including Sulwhasoo, Avène, Hoo, Schwarzkopf, Free Plus, and Erno Laszlo, etc. The Company has leveraged its years of experience in online operations and incubated its own beauty brands, such as Meiyitang. Distributor Highlight Top 15 of the Comprehensive Competitiveness List of Chinese Brand E-Commerce Service Providers in Hi-2020 released by iiMedia Ranking; Alikey's Red List of FMCG services; Tmall Six-Star Service Provider; Tmall Digital Brand Power Pioneer Ecology. and so on... Past Sales Net profit attributable to shareholders of the listed company from 2014 to 2020 always maintained double-digit growth, showing long-term steady growth. In 2021, Lily&Beauty's annual revenue was 4.155 billion yuan, which dropped 9.67% year-on-year, although revenue declined significantly, net profit attributable to shareholders of the listed company was 411 million yuan, up 20.99% year-on-year. In the first half of 2022, the operating revenue of Lily&Beauty was 1.557 billion yuan, which declined 16.11% year-on-year. During the 618 promotion in 2022, several brands and stores achieved a turnover of over 100 million yuan. Photo: ONE CHANCE listed ONE CHANCE Established in April 2012, and initiated by Hangzhou WinChange Management Co which is an e-commerce service provider focused on the FMCG vertical. In 2019, ONE CHANCE was successfully listed and became the first Chinese e-commerce service provider on A-share. At present, the company has cooperated and carried out long-term and in-depth e-commerce cooperation with famous enterprises domestically and overseas, such as P&G Group, Pechoin Group, Elizabeth Arden Company, Amore Pacific Group, AUPRES under Shiseido, Japan, Mao Gepin, Pop Mart, Mengniu Group, Yanker Shop Food, etc. Distributor Highlights Top 15 of the Comprehensive Competitiveness List of Chinese Brand E-Commerce Service Providers in 2021 released by iiMedia Rankin PAST SALES In 2021, ONE CHANCE's revenue was 1.135 billion yuan, down 16.23% year-on-year, and the net profit attributable to shareholders of the listed company was 327 million yuan, an increase of 5.48% year-on-year. Semi-annual revenue of 632 million yuan in 2022, up 30.04% year-on-year, and net profit attributable to shareholders of the listed company of 105 million yuan, decreased 17.02% year-on-year PHOTO:Golong x PVG Strategic Partnership GOLONG Established on December 23, 2015, and focuses on brand cultivation and brand asset management of new overseas beauty brands. It enriches the group's brand portfolio through R&D, acquisitions and investments. With subsidiaries in Hong Kong, Japan, South Korea, Spain, France, and an office in the United States, Kolong has integrated global supply chain resources to achieve globalization of R&D, production, warehousing, and transportation. Golong Holding has reached cooperation with more than 40 brands from South Korea, Japan, Spain, France, Italy, and other countries and regions, covering beauty, color cosmetics, pharmaceuticals, beauty, health care, and other categories, building a brand incubation system with overseas selection, cross-border supply chain, omni-channel sales, and big data support and opening a fast track for imported niche skincare brands to enter the Chinese market. Distributor Highlights On July 24, 2020, it was awarded the 2020 China New Economy Quasi-unicorn Vertical List Enterprise Services Top 45 released by iiMedia Ranking. CORPORATE PLANNING The business scope covers brand management, brand operation, domestic distribution, overseas distribution, cross-border e-commerce, and other businesses. Golong has achieved brand autonomy through acquisition and equity participation and is now investing more in R&D, such as acquiring foreign laboratories and doing applied R&D with overseas scientists. PHOTO: CHUANXI CEO CHUANXI Founded in 2016, Hangzhou Chuanxi Technology Co., Ltd. is a digital brand operation and management service provider focusing on the beauty field. It specializes in the integration of cosmetic channels, brand promotion, and offline product design. The business currently covered is mainly in the beauty range, which has covered many offline sales outlets, at the same time, it also has mature resources and teams for operating distribution in offline supermarkets, KA, department stores, modern channels, and convenience stores, intending to build a bridge between beauty brands and terminals and help brands choose more high-quality channel resources. The brands served include Japan Honey personal care, Japan Nice & Quick, Japan MakuQi egg white mask, UK modish jasmine personal care, Thailand RAY mask, Thailand Anna bella mask, South Korea Amortals makeup egg, South Korea GIK, etc. Distributor Highlights The Japan & HONEY, United Kingdom MODISH JASMINE, Japan CUSTOM NO.THREE, Japan NICE & QUICK, South Korea AMORTALS, and other quality brands that Chuanxi manages and operates independently have become the leader and benchmark brands in their respective categories. CORPORATE PLANNING With 40,000+ physical stores in 30 provincial administrative regions, including CS, KA, fast fashion department stores, supermarket chains, and other mainstream distribution channels, and covering more than 5,000 Ali-related A stores, and mature operation teams and distribution resources in secondary e-commerce platforms such as JD and Suning, Chuanxi pioneered the domestic online and offline TP operation service model for imported products, which helps complete the brand closure loop from 0 to 1 in the Chinese market by integrating the upstream and downstream resources of brands and retailers. PHOTO: RUOYUCHEN Company RUOYUCHEN Guangzhou Ruoyuchen Tech. Co.Ltd. was established in Guangzhou in 2011, is an integrated e-commerce service provider for global quality consumer brands, dedicated to exploring online growth opportunities for brands across the entire life cycle, solving business problems, and helping their online business grow healthily and sustainably through digital services across the chain, channels, and scenarios.. Notable Clients: Swisse, Pampers, Centrum, Bayer, Mead Johnson, Selsun, Free, McDonald's Distributor Highlights Top 15 of the Comprehensive Competitiveness List of Chinese Brand E-Commerce Service Providers 2021 A'DESIGN AWARD Tmall Five-Star Service Provider China Cosmetics BlueRose Award 2021 Global New Economy Excellence Award 6th Golden Orange Award for the high-quality development of listed companies PAST SALES In 2021, Ruoyuchen’s annual operating income is 1.288 billion yuan, an increase of 13.38%, and the net profit attributable to the parent company is 29 million yuan, a decrease of 67.42%, year-on-year. In the first half of 2022, the operating revenue reached 535 million yuan, which declined 10.54% year-on-year, and the net profit attributable to the parent company was 9 million yuan, which dropped 77.5% year-on-year. PHOTO" CEO of AUSTASIA AUSTASIA Guangzhou Austasia Cosmetics Co., Ltd. was established in 1999 and is a subsidiary of Austasia Enterprises (Australia) Holdings Limited, headquartered in Guangzhou. At present, it is the agent of the following brands: ALBION from Japan, BIOLINE JATÒ from Italy, MARIANNEBOLLE from Japan, UNIQUE BF from Switzerland, ODELE, Dr. Recella from Japan, ARSOA from Japan, REVEEL from Germany, KUNSHANGLI from Thailand, DONNA CHANG from Thailand, Kim Paris elravie from South Korea, THREE, ITRIM, and FIVEISM from Japan. Austasia has a professional education system, high-quality products, and perfect service. Distributor Highlights Distributing brands: Albion Bioline Unique BF Reveel Mariannebolle Three ITRIM FIVEISM x THREE DR Dr.Recella ATZEN DONNA CHANG ARSOA elravie Kim Paris ODELE Mary Cohr Quing The KIBI Grlay 2050'S IHC Health Center Repacell Germany ananne CORPORATE PLANNING The business scope of Austasia has been extended to beauty and skincare products, color cosmetics, beauty instruments, health food, organic beauty products, boutique regular stores, SPA beauty clubs, and fitness clubs. Cooperation channels include: boutiques, beauty salons, Tmall operations, live streaming sales, road shows, BA in-store services, team training, etc., providing comprehensive brand services to the market. PHOTO: Distributing Brands of Meidd MEIDD Founded in 2014, Meidd Technology (Shenzhen) Co., Ltd.(former Yolipai) is an industrial Internet service company focusing on the cosmetics industry. It adheres to the mission of "making beauty retail simpler", and helps offline cosmetics stores solve the problems of store management (field), membership operation (person), and merchandise procurement (goods) in a one-stop manner through Meidd-beauty chain ERP system, Meidd-mobile marketing tools, and Meidd-intelligent supply chain to complete the integration of online and offline people and provide a better shopping experience for customers. In the past 8 years since its establishment, Meidd has been insisting on being a third-party platform, serving the cosmetic industry, and safeguarding the interests of end stores. As an innovator in the cosmetic retail industry, it has served more than 35,000 offline cosmetic stores, covering over 150 million consumers in 31 provinces and 252 cities nationwide. Distributing Highlights 2017.03 Awarded WeChat Pay Partner Conference - Industry Innovation Award by WeChat Pay 2017.05 Executive Vice Chairman Corporate of the 22nd China Cosmetics Retail Conference 2017.07 Won "China Cosmetics Blue Rose Award - Retail Intelligence of the Year" by Cosmetic Observer 2017.10 Won the "2017 CBE Business Alliance Special Cooperation Company Award " 2018.03 Awarded "WeChat Pay Partner Conference - Operational Excellence Award" by WeChat Pay 2018.09 Awarded "China Beauty Expo Business Alliance Partner" 2019.03 Awarded "Excellent Case of Beauty Industry" by WeChat Pay CORPORATE PLANNING Tools, operations, resources one-stop upgrade services. Products and services include: Meidd - beauty chain ERP system, Meidd - mobile marketing tools, Meidd - intelligent supply chain PHOTO: HQ of S'Young S'YOUNG Founded in November 2012, S’young Group Co., Ltd (abbreviated as S’young) is a technology-based enterprise with R&D-enabled products and digitally-enabled organizations and is a new consumer beauty brand enterprise with its own brand as the core and dual business driven by its own brand and agency brand. On February 8, 2018, it officially listed in A shares, the first Chinese IPO e-commerce shares, with stock code: 300740, securities abbreviation: S’young shares. Distributor Highlights It has participated in the formulation of 12 national industry standards 200 national patents, developed 10 unique raw materials, more than 58 million consumers, supporting 10 million daily orders processing capacity, Governor's Quality Nomination Award National High-tech Enterprise Provincial Enterprise Technology Center awarded by the China National Accreditation Service (CNAS). National E-commerce Demonstration Enterprise First National Digital Business Enterprise Key Enterprise of Mobile Internet in Hunan Province PAST SALES In 2021, the annual revenue of S’young was 5.018 billion yuan, an increase of 34.86% year-on-year, and the net profit attributable to the parent company was 236 million yuan, a decrease of 68.57% year-on-year. In the first half of 2022, the revenue reached 2.201 billion yuan, up 3.87% year-on-year, and net profit attributable to the parent company was 83 million yuan, down 6.74% year-on-year CORPORATE PLANNING S’young owns a number of independent brands such as UNIFON, MIHOO, Big Drop, Huayaohua, MEN, and HPH. At the same time, it has reached a deep strategic cooperation with Johnson & Johnson Group, fully undertake the e-commerce business of Johnson & Johnson China, and has an independent open platform "S’young International", which represents more than 30 brands such as Dr.Ci: Labo, Listerine, Neutrogena, Dabao, Johnson & Johnson, EviDens, KIKO, Lumene, Zelens, etc. brands. S’young has formed a rich product matrix, including lotion, serum, cream, color cosmetics, baby care, perfume, antibacterial hand soap, hair growth agents, etc. PHOTO: USHOPAL BC Store USHOPAL GROUP Founded in Shanghai in 2017, USHOPAL is mainly responsible for introducing overseas beauty brands into China and for their operations in the Chinese market, such as brand image creation, channel construction and management, and product portfolio management. USHOPAL is a new retail company that creates online and offline omnichannel operations. As an international new luxury brand group, it sticks to the new luxury positioning, deeply cultivates the brand incubation model under the integration of supply, marketing, and cultivating, develops its own mini programs and multi-brand offline integrated stores, and creates an all-channel system with private brand control + online + offline ecological access. On March 8, 2021, USHOPAL announced the completion of nearly $100 million in Series D financing. The round was led by FountainVest Partners and followed by Cathay Innovation, Zhongyuan Capital, Hengxu Capital, and Zongsong Fund. After this round of financing, USHOPAL will build on its strengths and leverage capital to accelerate the integration of top global beauty brands and introduce more foreign brands. Meanwhile, USHOPAL will also invest in or acquire some of the brands it partners with. For example, USHOPAL has completed its first equity investment with Cathay Innovation in foreign salon fragrance brand "Juliette Has A Gun" Distributor Highlights USHOPAL provides data-driven omnichannel services, and it currently serves brands such as Aveeno, Estee Lauder, Henkel, CAUDLIE, HHUYGENS, Juliette has a gun, algologie, CHANTECAILLE, etc. In addition, USHOPAL also launched an offline channel - Bonnie&Clyde (also known as "BC Best Choice"), a new global luxury beauty brand collection store. B&C is the first beauty collection store in China to create a "Heng Long model", which does not focus on punch-in and high traffic, but rather on the repurchase model of a "high net worth + high sophistication" flock. B&C has already set up 5 stores in shopping malls such as HKRI Taikoo Hui and Kerry Centre in Jing'an, with sales of over 100 million yuan in 2020 and an average transaction value of over 10,000 yuan. CORPORATE PLANNING USHOPAL cooperates with international brands to create a new way to incubate in China and lead top foreign luxury skincare and health brands into the Chinese market through data mining + omnichannel integration to acquire the most potential black pearl brands through data screening. It is China's only own brand control + online + offline ecology to open the closed-loop system of omnichannel black pearl operations. Global warehousing and logistics supply management system + self-research IT system to support the platform's high-speed and large-scale development Provide services including: Strategic services: price strategy, channel strategy, planning strategy, investment portfolio strategy, organizational structure strategy Supply chain: stocking planning, import, and global logistics, WMS integration, warehouse management E-commerce operations: brand operations, e-commerce platform development, e-commerce promotion, and operation, customer service Offline retail: omnichannel content management system, offline store operation, online and offline customer service Brand planning and promotion PHOTO: Servicing Brands of Niesheng NIESHENG Guangzhou Niesheng E-Commerce Holdings Limited was established in 2012 and became one of the first omnichannel e-commerce operators in China. Along with the development of China's e-commerce, it ranks among the top in the industry in the fields of beauty and beauty instruments, mothers & infants, personal care, FMCG food, and imported e-commerce. The main business can be divided into e-commerce retail, channel distribution, live streaming e-commerce, e-commerce agency operations, technology solutions, and digital marketing business segments, covering omnichannel, integrated marketing, IT technology, supply chain management, and refined operation of integrated e-commerce and services to help brand and omnichannel sales growth. Distributor Highlights In 2020, the company has won the Guangzhou Future Unicorn Innovation Enterprise, the Guangdong E-commerce Top 100 Enterprise, Tmall International Ecological Cooperation Five-star Service Provider, GOLDEN WHEAT AWARDS Emerging Brand, Annual Agency Award -- Marketing Service Award, 33 items of national software copyright and 1 current patent, etc. In 2021, it was awarded as a high-quality development enterprise of the Internet new business decade, and a trustworthy new business service organization of 2020. Managing 50+ Chinese and foreign famous brands, covering beauty, home appliances, personal care, food and health, home, kitchen and bathroom, mother & infants, accessories, and many other key categories CORPORATE PLANNING Operation service is for brand positioning, product strategy, user experience, channel planning, visual planning, refined operation, membership management, supply chain management, and other integrated e-commerce whole process services. Distribution (B2B\B2C), with a wealth of international brand resources and import and export trade experience, for advantageous integration of resource allocation for Chinese and international brand characteristics and market trends, help Chinese and foreign merchants to achieve global procurement and sales, covering the full range of e-commerce channels of B2B2C / O2O distribution business ecology. Content Business owns Taobao MCN agencies, Taobao store live streaming official certification agency, TikTok China certified agents, and MCN, has covered the Xiaohongshu first-hand 5000+ star influencers resources, 3000+ TikTok China influencers, 1000+ Taobao, Kwai anchors, with the average 200+ monthly operation of live streaming, 20 self-owned incubated IPs, and 50+ cooperation agencies. International Brand General Agent, with the general agency rights of many Chinese and foreign well-known brands, helps brands enter the Chinese and overseas markets, assists brands to establish market recognition and brand influence, and helps them to expand online and offline sales channels. Archives Aug 9, 2023 CHINESE POLICY Baby & Child Skincare: A New Emerging Field in the Chinese Market Jun 5, 2023 NEWS New Rules for China Cosmetics and New Raw Materials Registration are Updated May 30, 2023 CHINESE POLICY In China, These Products are not Classified as Cosmetics May 25, 2023 CHINESE POLICY Recombinant Collagen Expect to See Booming Development in China May 24, 2023 NEWS For the First Time! China Regulates Legally and Compliance Operation for Cosmetics Companies 1 2 3 4 5 CHINA REGULATORIES August 2023 (33) 33 posts July 2023 (87) 87 posts June 2023 (88) 88 posts May 2023 (91) 91 posts April 2023 (75) 75 posts March 2023 (45) 45 posts February 2023 (60) 60 posts January 2023 (56) 56 posts December 2022 (40) 40 posts November 2022 (42) 42 posts October 2022 (92) 92 posts September 2022 (87) 87 posts RECENT ISSUES Cosmetics Retail Sales of RMB 24.7Bn Down 4.1% YOY with the First Decline This Year Chaileedo Press Aug 15, 2023 2 min read Natura & Co Posts R$7.8Bn Net Revenue in Q2, Sequential Growth in Asia Chaileedo Press Aug 15, 2023 4 min read Exclusive: Coty China Changes Hands Again Chaileedo Press Aug 14, 2023 6 min read Subscribe for unlimited readership of the most professional, comprehensive and unbiased articles backed by data. SUBSCRIBE NOW Starting at $8.33 per month if you subscribe a Pro Annual Plan Get 2-Month Free Pro Membership No Credit Card Needed TOP Distributors of Cosmetics and Makeup Products in China CHAILEEDO has collected the top 10 distribtors that have successfully introduced or brought international brands into China market. The analysis includes Company Introduction, Distributor Highlights and Past Sales (Corporate Planning). If you would like to reach to any of the beauty distributor below, you can speak with us and we will bridge you and the distributor. Contact Us Read Now Beauty News Industry News, Broadcast and Breakings Acquire Now Industry Stats In-depth Statistics from all aspects to dig out the sales, up and downs. Download Consumer Research Exclusive service to survey numerous consumers across the country and get the best expected results Download Now Brand Analysis Examine and analyse a brand in details to conclude a report showcasing the desired information Download Now Niche Market Research Study into the niche product market, producing whitepaper helpping business to understand the potential, development of a product and make decisions. Learn More Retail / Distributor Finder Help brand distribute in China. Learn More Cosmetics/ Makeup Compliance Help make your product legal in China LEARN MORE OEM/ODM Manufacturers Know what's trending or find the best possible material / ingredient / product supplier Get the Best of CHAILEEDO

INGENUITY LAB Previous Item Next Item

​CHAILEEDO has long relationships with some of the mega influencers in China's Beauty niche market which has influence to promote sales of billions of dollars in as short as an overnight. Speak with CHAILEEDO to book a private call and lock in your livestreaming e-commerce with some of these influencers today! SERVICE /TOP 10 INFLUENCERS 1, LI JIAQI (Austin Li, 李佳琦) A.K.A. the Lipstick King. On the day of Double 11 2021, Austin sold ￥2.6 billion (US$388 million) worth of products in the first 8 hours of live streaming. While it passed the 12th hour, the total GMV surpassed ￥10 billion (US$1.5 billion). The total SKU of makeup, skincare, and cosmetics was over 200. Stating back to Double 11, 2020, Austin also made over US$1.5 billion in sales throughout the campaign. While in 2022, Austin made over $10 million in sales in the first 2 hours of the live stream on 20th Sep. Florasis (Huaxizi) and Zhuben are mainly affiliated with Austin. Austin has also delivered a good result in promoting sales and revenue for these brands. Austin’s live stream was placed on hold for over 100 days. The first day he returned to his live stream, his live stream channel had received over 60 million visitors in as short as 2 hours. Austin’s dominant position in affiliating cosmetic and makeup sales is unchallengeable, even though there have been consistently new Livestream affiliates and bloggers coming up on the internet. 2, Kakakaoo- A.K.A. Aqin. Followers call her the Daihuo Queen (Livestream Commerce Queen). She has over 13 million followers on Weibo, her AQIN MOMENT Taobao store has also accumulated over 2.5 million store followers which are outstanding amongst other competitors. Her Daihuo (live stream commerce) ability and her followers’ purchase power also stand out although she started being an influencer as a makeup blogger. Aqin is also partnered with many international brands, such as COACH, FENDI, LANVIN, LAMER, etc… attending various activities as guests of brands. 3, Shenye Xu Laoshi (深夜徐老师) Shenye Xulaoshi is originally named Xu Yan. She has accumulated over 10 million followers on her channel “Shenye Xu Laoshi” and “Late Night Recommend” (深夜种草). She was also one of the first ones to eat tomatoes and established the very first Multi Channel Network (MCN) company, Yanchi MCN, in China. The Yanchi MCN has been in business for two years and has generated millions of dollars in revenue, Xu Yan herself was nominated to the Forbes list of China's Elite under 30 in 2018. Xu Yan's influence is also very considerable. And every time a video is sent out, the products recommended within its video are sure to be out-of-stock. She has cooperated with many first-tier female celebrities such as Yang Mi and Qi Wei, and she is even close friends with Jolin Tsai and Xi Mengyao. Xu Yan's previous cooperation with Mao Geping had more than 30 million plays and more than one million reviews and praises on Weibo alone. With more across all social media platforms. The influence of Xu Yan among her millions of fans is also not to be underestimated compared to Li Jiaqi's ability to "Daihuo" in e-commerce. 4, Cheng Shian (程十安-) “I will blind shop everything she recommends”, says a comment under her video. And this message is also the voice of many of her followers. Cheng Shian plays a rare role in the beauty industry to make "real stuff" and "tutorials" videos, she is still doing the same content even after getting viral. Her 20 million followers were gained in as short as 1 year, and every “real stuff” video has more than 1 million likes. Her Taobao store has 4.54 million store followers ranked number 1 among similar stores. Douyin (Chinese Tik Tok) is not her main battlefield but Taobao. Products mentioned in her video will be listed in her Taobao store, driving traffic from different platforms to complete the transaction on Taobao. It is also because of Cheng Shian's strong ability to make money and a certain affinity, UNNY, QIECHU, KATO, and price-friendly brands will always maintain close cooperation with her. 5. Luo Wangyu Luo Wangyu, who was originally a high-end luxury brand salesperson, has his own unique insights into beauty and skin care products. A video of "Effective Blackhead Removal" made him millions of followers on all platforms. He currently has 20.35 million followers, with a single streaming GMV at ￥13 Million, and the return rate was only 0.2%. This achievement is very impressive among its peers. And he has also ranked first in the "Star Map (星图)" recommending list for four consecutive weeks. The order volume of the video "MedRepair Powder Water" alone exceeded 100,000, and the sales exceeded ￥10 million. Many bloggers gave up the competition after knowing that the product had been recommended by Luo Wangyu, because of the high viscosity of their fans and considerable purchase power. Luo Wangyu is also a well-known figure in the beauty industry. 6. Xiaoyuhaitang From the "catching 999 handsome guys to take couple photos" serial vlogs to the perfect transformation into a cosmetic blogger, what’s behind the scenes is not only Xiaoyuhaitang's personal transformation but also the purchasing power of her 18.24 million fans and the strong support of the social media platform. Each video has a fixed introduction session for beauty products, even if it costs the brand ￥500k yuan for one video ad, it does not stop the merchants from affirming her ability. Most of Xiaoyu Haitang's fans are young, so the prices of the products she recommends are not high, but even if the unit price of the products is not high, the amount that Xiaoyu can realize within three months is close to Li Jiaqi. Even Xiaoyu's mother has more than 10 million fans with her help, and the sales of goods on the platform exceed one million. Compared with the top five professional beauty bloggers, the route chosen by Xiaoyu Haitang is more down-to-earth and closer to the people. 7. I am Zhang Kaiyi （我是张凯毅） The big brother "I am Zhang Kaiyi", who became popular with simple and straight videos, has gained 14.16 million fans. Most of the products she recommends are cheap and easy-to-use products, and it is precise because of her down-to-earth and straightforward personality that she has achieved such a beautiful result of more than 60 million GMV. Myopia's second broadcast started, and the total turnover of the normal live broadcast exceeded 60.37 million, the number of viewers exceeded 10 million, and the total exposure of related hot topics exceeded 100 million. The solid fan base in the early stage enabled her to easily set a relatively leading performance in the industry. Compared with Li Jiaqi's "No. 1 Beauty Makeup Brother" and Aqin, the "Queen of E-Commerce", Zhang Kaiyi gained the nickname "No. 1 Mask Sister" because 106,000 boxes were sold out in a short period of time. It also made many merchants who focus on facial masks come to her door one after another. 8. SamChak （仙姆） The popularity of Xianmu is not because of its strong ability to bring goods, but because of its super makeup ability to imitate whoever it is. With his exquisite orgasmic makeup techniques, Xianmu gained 5 million fans within a month. Now it has an astonishing number of fans 12.79 million. Xian Mu, who graduated from Makeup Forever Academy, has solid makeup skills, which also allowed him to successfully step into the circle of celebrity makeup artists. He has put on makeup for top-line stars such as Carina Lau and He Sui, and let everyone see his profound skills. . After the platform became popular, Xianmu has also achieved good results many times. In a special live broadcast, the sales even exceeded 7.07 million. Compared with the previous bloggers fighting alone, Xianmu also invited Huang Shengyi to the live broadcast room in a new attempt, so as to gain better results. 9. Dandan Xiaopengyou（蛋蛋小朋友） Dandan, who was born in 1997, is the new head anchor of Kuaishou. After joining Xinxuan, the number of fans exceeded 41 million in just two years. Now it has 81.48 million fans. From the Simba live broadcast room to the current independent live broadcast, Dandan has successfully become the top anchor of Kuaishou with a single GMV of over 100 million. Despite being young, Dandan is also on the list of bloggers with a GMV of 1.2 billion, along with Li Jiaqi and Simba. Such achievements are also inseparable from Dandan's own efforts. The understanding of the product and the introduction of its advantages and disadvantages have also increased fans' trust in her. In a live broadcast, the sales of just two Honor mobile phones exceeded 120 million in a single game. As a rising star of a beauty blogger, Dandan’s ability should not be underestimated. 10. Shidapiaoliang （时大漂亮） ShiDaPiaoLiang, who was once awarded the title of "China's most beautiful male model" by fashion COSMO, has joined Simba's banner since he was a model in 2019. The current number of fans of 37.05 million is also his most solid backing. In the first live broadcast, Shi Damei achieved the goal of exceeding 100 million sales in less than an hour. In addition to his strong ability to carry goods, as the chief male model, he has also participated in related activities of CELINE, Montblanc, QEELIN and other international big brands, and his own fashion and aesthetics are also very worthy of recognition. Even under the influence of Simba being banned from the live broadcast room for some reason, the popularity of the first rebroadcast did not drop at all, and the sales of only one air cushion exceeded 50,000 orders. Shi Damei, who has various auras, is also growing steadily. Archives Baby & Child Skincare: A New Emerging Field in the Chinese Market Aug 9, 2023 10 min read New Rules for China Cosmetics and New Raw Materials Registration are Updated Jun 5, 2023 2 min read In China, These Products are not Classified as Cosmetics May 30, 2023 2 min read Recombinant Collagen Expect to See Booming Development in China May 25, 2023 3 min read For the First Time! China Regulates Legally and Compliance Operation for Cosmetics Companies May 24, 2023 2 min read 1 2 3 4 5 CHINA REGULATORIES August 2023 (33) 33 posts July 2023 (87) 87 posts June 2023 (88) 88 posts May 2023 (91) 91 posts April 2023 (75) 75 posts March 2023 (45) 45 posts February 2023 (60) 60 posts January 2023 (56) 56 posts December 2022 (40) 40 posts November 2022 (42) 42 posts October 2022 (92) 92 posts September 2022 (87) 87 posts RECENT ISSUES Cosmetics Retail Sales of RMB 24.7Bn Down 4.1% YOY with the First Decline This Year Chaileedo Press Aug 15, 2023 2 min read Natura & Co Posts R$7.8Bn Net Revenue in Q2, Sequential Growth in Asia Chaileedo Press Aug 15, 2023 4 min read Exclusive: Coty China Changes Hands Again Chaileedo Press Aug 14, 2023 6 min read Subscribe for unlimited readership of the most professional, comprehensive and unbiased articles backed by data. SUBSCRIBE NOW Starting at $8.33 per month if you subscribe a Pro Annual Plan Get 2-Month Free Pro Membership No Credit Card Needed TOP 10 CHINA'S BEAUTY INFLUENCERS CHAILEEDO has collected the top 10 beauty influencers that are good at promoting sales of cosmetic products online, and also have good relationships with followers through video or article contents. If you would like to reach out to any of the influencers below, you can speak with us and we will bridge you and the influencer. Contact Us Read Now Beauty News Industry News, Broadcast and Breakings Acquire Now Industry Stats In-depth Statistics from all aspects to dig out the sales, up and downs. Download Consumer Research Exclusive service to survey numerous consumers across the country and get the best expected results Download Now Brand Analysis Examine and analyse a brand in details to conclude a report showcasing the desired information Download Now Niche Market Research Study into the niche product market, producing whitepaper helpping business to understand the potential, development of a product and make decisions. Learn More Retail / Distributor Finder Help brand distribute in China. Learn More Cosmetics/ Makeup Compliance Help make your product legal in China LEARN MORE OEM/ODM Manufacturers Know what's trending or find the best possible material / ingredient / product supplier Get the Best of CHAILEEDO

YAYAN COSMETICS Previous Item Next Item