Chinese perfume brands cover 56% of the consumer market, and fragrance products in China ushered in the rapid development of the industry. The international giants enter the Chinese market, Chinese brands should pay attention to traditional oriental scents. Chinese perfume brands cover 56% of the consumer market Get Free Sample Not Sure if This Report Suits You? Book a 30-min Demo with Hustle Free! *Subscribe to Enterprice Membership to access all full reports for FREE *Subscribe to Professional Membership to access all full reports for 90% OFF RESEARCH / NICHE MARKET REPORT 2022 Market Report on Perfume Products in China The perfume and fragrance market is a growing sector in China as the economic level and individual wealth increase. Chinese are using perfumes in more situations. This report highlights the overall fragrance market, trends of the market, leading brands, consumer behaviour and prediction of future development for this niche market. If you would like to receive a sample report, subscribe now for a full overview. By Chaileedo Research SEPTEMBER 10, 2022, 12:00AM Continue Reading Download Now Already an Enterprise Member? Content of the Report Chap.1 Fragrance Market History of Fragrance and Main Notes Overview of Market Size Chap. 2 Trends on Fragrance Market Hedonic onBeauty Economy Grow and Fragrance Market Burst Strategy of High-Growth Brands Chap. 3 Marketing of Brands Online Channels Offline Channels Chap. 4 Consumer Demand and Consumer Buying Behavior Sampling Portrait Demand Analysis Buying Preference Suggestion to Consumers Summaryon ResearchofConsumers Chap 5. Future Development Reach to Consumer's Mind in Multiple Aspects to Create Emotional Resonance Brands should Explore Diversified Demand of Fragrances Chinese Brands should Focus on Traditional Oriental Fragrance Offline Experience Boosts Consumer-Brand Relationships Chinese perfume brands cover 56% of the consumer market, and international brands are entering in succession According to the report, the Chinese perfume market is expected to grow at a CAGR of 22.5% during 2021-2025, far exceeding the global perfume market's CAGR of 7%. The scale of the Chinese perfume market is projected to reach 16.9 billion yuan in 2022, and by 2025, its retail sales revenue of it is expected to achieve 30 billion yuan, which is hopefully to become the second largest market in the world. The report also shows that Chinese perfume brands cover 56% of the consumer market, and fragrance products in China ushered in the rapid development of the industry. The international giants enter the Chinese market, Chinese brands should pay attention to traditional oriental scents. Chinese perfume brands cover 56% of the consumer market The proportion of perfumes used on important occasions is over 60% According to the report, only under 6% of consumers never use perfume. In addition, nearly 6% of them use perfume more than once a day, and the rest of the frequency range is relatively evenly distributed. In terms of usage scenarios, the proportion of perfumes used on important occasions such as dinner banquets is over 60%, and the proportion when receiving special people also reaches 54%. And most consumers believe that perfume is a "self-pleasing" product, the use of perfume can improve the quality of life. The perfume market is heating up as the self-pleasing economy grows According to the report, With the improvement of living standards and consumption-ability of residents, the ability and demand for self-pleasing consumption are also rising, and the perfume market as a self-pleasing consumption has also exploded. In Xiaohongshu, the topic of "perfume" has more than 157 million views, and the number of views of "perfume sharing" has also reached 156 million times. In Tiktok China, the play volume of the topic of "perfume" has exceeded 13.5 billion times, and that of the topic of "perfume complex" is also nearly 1.3 billion times. In the online channel, sales vary by platform. In Tiktok China, pricing within 100 yuan is more popular, and Chinese perfume brands are welcomed on the platform. The market share of international big brand perfumes on Tiktok China is not considered high, which provides Chinese brands and niche imported perfume brands more room for development. Detach from the fierce competition of the Ali system-related and JD platforms where big brands are entered, Chinese perfume brands have found a new market growth point in Live broadcast of Tiktok China. In addition, the sales of perfume products in Kwai mainly rely on the head anchor. And recommended marketing of well-known international brands of perfume is more popular in Xiaohongshu. Imported brands to enter the traditional oriental incense market According to the report, In the past two years, international beauty and investment groups have received frequent attention to investment and financing of fragrance brands. In 2021, LVMH acquired the French luxury perfume brand Buly 1803. And this year, Puig, which owns well-known perfume brands such as Penhaligon's and L'Artisan Parfumeur, has once again made an effort to acquire the Swedish fragrance brand Byredo. Data show that only LVMH, Chanel, Coty, L'Oreal, and Estee Lauder Group's perfume brands occupy nearly 60% of the Chinese perfume market, the international big brands are still the mainstream of the Chinese consumer market. Archives ALL REPORTS RECENT ISSUES Subscribe for unlimited readership of the most professional, comprehensive and unbiased articles backed by data. SUBSCRIBE NOW Starting at $8.33 per month if you subscribe a Pro Annual Plan Get 2-Month Free Pro Membership No Credit Card Needed 1 2 3 4 5 August 2023 (33) 33 posts July 2023 (87) 87 posts June 2023 (88) 88 posts May 2023 (91) 91 posts April 2023 (75) 75 posts March 2023 (45) 45 posts February 2023 (60) 60 posts January 2023 (56) 56 posts December 2022 (40) 40 posts November 2022 (42) 42 posts October 2022 (92) 92 posts September 2022 (87) 87 posts 2022 MARKET REPORT ON UNISEX BEAUTY 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON CLEAN BEAUTY 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON OIL SKINCARE PRODUCT 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON EYE CARE PRODUCT 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON MOISTURIZING SKIN CARE PRODUCT 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON PERFUME PRODUCT 2022 Chaileedo Report Read Now

​CHAILEEDO has collected the top 10 distribtors that have successfully introduced or brought international brands into China market.  The analysis includes Company Introduction, Distributor Highlights and Past Sales (Corporate Planning). If you would like to reach to any of the beauty distributor below, you can speak with us and we will bridge you and the distributor. SERVICE / RETAILERS & DISTRIBUTORS Photo: COTY X LILY & BEAUTY Strategic Meeting LILY & BEAUTY Lily&Beauty is a Chinese cosmetics network retail service provider. The company's e-tailing service partner brands are mainly international beauty brands, including Amore Pacific Group, LG Group, Pierre Fabre Group, Kanebo Group, Henkel Group, Coty Group, etc. As of June 30, 2021, the Company has entered into partnerships with more than 60 brands, including Sulwhasoo, Avène, Hoo, Schwarzkopf, Free Plus, and Erno Laszlo, etc. The Company has leveraged its years of experience in online operations and incubated its own beauty brands, such as Meiyitang. Distributor Highlight Top 15 of the Comprehensive Competitiveness List of Chinese Brand E-Commerce Service Providers in Hi-2020 released by iiMedia Ranking; Alikey's Red List of FMCG services; Tmall Six-Star Service Provider; Tmall Digital Brand Power Pioneer Ecology. and so on... Past Sales Net profit attributable to shareholders of the listed company from 2014 to 2020 always maintained double-digit growth, showing long-term steady growth. In 2021, Lily&Beauty's annual revenue was 4.155 billion yuan, which dropped 9.67% year-on-year, although revenue declined significantly, net profit attributable to shareholders of the listed company was 411 million yuan, up 20.99% year-on-year. In the first half of 2022, the operating revenue of Lily&Beauty was 1.557 billion yuan, which declined 16.11% year-on-year. During the 618 promotion in 2022, several brands and stores achieved a turnover of over 100 million yuan. Photo: ONE CHANCE listed ONE CHANCE Established in April 2012, and initiated by Hangzhou WinChange Management Co which is an e-commerce service provider focused on the FMCG vertical. In 2019, ONE CHANCE was successfully listed and became the first Chinese e-commerce service provider on A-share. At present, the company has cooperated and carried out long-term and in-depth e-commerce cooperation with famous enterprises domestically and overseas, such as P&G Group, Pechoin Group, Elizabeth Arden Company, Amore Pacific Group, AUPRES under Shiseido, Japan, Mao Gepin, Pop Mart, Mengniu Group, Yanker Shop Food, etc. Distributor Highlights Top 15 of the Comprehensive Competitiveness List of Chinese Brand E-Commerce Service Providers in 2021 released by iiMedia Rankin PAST SALES In 2021, ONE CHANCE's revenue was 1.135 billion yuan, down 16.23% year-on-year, and the net profit attributable to shareholders of the listed company was 327 million yuan, an increase of 5.48% year-on-year. Semi-annual revenue of 632 million yuan in 2022, up 30.04% year-on-year, and net profit attributable to shareholders of the listed company of 105 million yuan, decreased 17.02% year-on-year PHOTO:Golong x PVG Strategic Partnership GOLONG Established on December 23, 2015, and focuses on brand cultivation and brand asset management of new overseas beauty brands. It enriches the group's brand portfolio through R&D, acquisitions and investments. With subsidiaries in Hong Kong, Japan, South Korea, Spain, France, and an office in the United States, Kolong has integrated global supply chain resources to achieve globalization of R&D, production, warehousing, and transportation. Golong Holding has reached cooperation with more than 40 brands from South Korea, Japan, Spain, France, Italy, and other countries and regions, covering beauty, color cosmetics, pharmaceuticals, beauty, health care, and other categories, building a brand incubation system with overseas selection, cross-border supply chain, omni-channel sales, and big data support and opening a fast track for imported niche skincare brands to enter the Chinese market. Distributor Highlights On July 24, 2020, it was awarded the 2020 China New Economy Quasi-unicorn Vertical List Enterprise Services Top 45 released by iiMedia Ranking. CORPORATE PLANNING The business scope covers brand management, brand operation, domestic distribution, overseas distribution, cross-border e-commerce, and other businesses. Golong has achieved brand autonomy through acquisition and equity participation and is now investing more in R&D, such as acquiring foreign laboratories and doing applied R&D with overseas scientists. PHOTO: CHUANXI CEO CHUANXI Founded in 2016, Hangzhou Chuanxi Technology Co., Ltd. is a digital brand operation and management service provider focusing on the beauty field. It specializes in the integration of cosmetic channels, brand promotion, and offline product design. The business currently covered is mainly in the beauty range, which has covered many offline sales outlets, at the same time, it also has mature resources and teams for operating distribution in offline supermarkets, KA, department stores, modern channels, and convenience stores, intending to build a bridge between beauty brands and terminals and help brands choose more high-quality channel resources. The brands served include Japan Honey personal care, Japan Nice & Quick, Japan MakuQi egg white mask, UK modish jasmine personal care, Thailand RAY mask, Thailand Anna bella mask, South Korea Amortals makeup egg, South Korea GIK, etc. Distributor Highlights The Japan & HONEY, United Kingdom MODISH JASMINE, Japan CUSTOM NO.THREE, Japan NICE & QUICK, South Korea AMORTALS, and other quality brands that Chuanxi manages and operates independently have become the leader and benchmark brands in their respective categories. CORPORATE PLANNING With 40,000+ physical stores in 30 provincial administrative regions, including CS, KA, fast fashion department stores, supermarket chains, and other mainstream distribution channels, and covering more than 5,000 Ali-related A stores, and mature operation teams and distribution resources in secondary e-commerce platforms such as JD and Suning, Chuanxi pioneered the domestic online and offline TP operation service model for imported products, which helps complete the brand closure loop from 0 to 1 in the Chinese market by integrating the upstream and downstream resources of brands and retailers. PHOTO: RUOYUCHEN Company RUOYUCHEN Guangzhou Ruoyuchen Tech. Co.Ltd. was established in Guangzhou in 2011, is an integrated e-commerce service provider for global quality consumer brands, dedicated to exploring online growth opportunities for brands across the entire life cycle, solving business problems, and helping their online business grow healthily and sustainably through digital services across the chain, channels, and scenarios.. Notable Clients: Swisse, Pampers, Centrum, Bayer, Mead Johnson, Selsun, Free, McDonald's Distributor Highlights Top 15 of the Comprehensive Competitiveness List of Chinese Brand E-Commerce Service Providers 2021 A'DESIGN AWARD Tmall Five-Star Service Provider China Cosmetics BlueRose Award 2021 Global New Economy Excellence Award 6th Golden Orange Award for the high-quality development of listed companies PAST SALES In 2021, Ruoyuchen’s annual operating income is 1.288 billion yuan, an increase of 13.38%, and the net profit attributable to the parent company is 29 million yuan, a decrease of 67.42%, year-on-year. In the first half of 2022, the operating revenue reached 535 million yuan, which declined 10.54% year-on-year, and the net profit attributable to the parent company was 9 million yuan, which dropped 77.5% year-on-year. PHOTO" CEO of AUSTASIA AUSTASIA Guangzhou Austasia Cosmetics Co., Ltd. was established in 1999 and is a subsidiary of Austasia Enterprises (Australia) Holdings Limited, headquartered in Guangzhou. At present, it is the agent of the following brands: ALBION from Japan, BIOLINE JATÒ from Italy, MARIANNEBOLLE from Japan, UNIQUE BF from Switzerland, ODELE, Dr. Recella from Japan, ARSOA from Japan, REVEEL from Germany, KUNSHANGLI from Thailand, DONNA CHANG from Thailand, Kim Paris elravie from South Korea, THREE, ITRIM, and FIVEISM from Japan. Austasia has a professional education system, high-quality products, and perfect service. Distributor Highlights Distributing brands: Albion Bioline Unique BF Reveel Mariannebolle Three ITRIM FIVEISM x THREE DR Dr.Recella ATZEN DONNA CHANG ARSOA elravie Kim Paris ODELE Mary Cohr Quing The KIBI Grlay 2050'S IHC Health Center Repacell Germany ananne CORPORATE PLANNING The business scope of Austasia has been extended to beauty and skincare products, color cosmetics, beauty instruments, health food, organic beauty products, boutique regular stores, SPA beauty clubs, and fitness clubs. Cooperation channels include: boutiques, beauty salons, Tmall operations, live streaming sales, road shows, BA in-store services, team training, etc., providing comprehensive brand services to the market. PHOTO: Distributing Brands of Meidd MEIDD Founded in 2014, Meidd Technology (Shenzhen) Co., Ltd.(former Yolipai) is an industrial Internet service company focusing on the cosmetics industry. It adheres to the mission of "making beauty retail simpler", and helps offline cosmetics stores solve the problems of store management (field), membership operation (person), and merchandise procurement (goods) in a one-stop manner through Meidd-beauty chain ERP system, Meidd-mobile marketing tools, and Meidd-intelligent supply chain to complete the integration of online and offline people and provide a better shopping experience for customers. In the past 8 years since its establishment, Meidd has been insisting on being a third-party platform, serving the cosmetic industry, and safeguarding the interests of end stores. As an innovator in the cosmetic retail industry, it has served more than 35,000 offline cosmetic stores, covering over 150 million consumers in 31 provinces and 252 cities nationwide. Distributing Highlights 2017.03 Awarded WeChat Pay Partner Conference - Industry Innovation Award by WeChat Pay 2017.05 Executive Vice Chairman Corporate of the 22nd China Cosmetics Retail Conference 2017.07 Won "China Cosmetics Blue Rose Award - Retail Intelligence of the Year" by Cosmetic Observer 2017.10 Won the "2017 CBE Business Alliance Special Cooperation Company Award " 2018.03 Awarded "WeChat Pay Partner Conference - Operational Excellence Award" by WeChat Pay 2018.09 Awarded "China Beauty Expo Business Alliance Partner" 2019.03 Awarded "Excellent Case of Beauty Industry" by WeChat Pay CORPORATE PLANNING Tools, operations, resources one-stop upgrade services. Products and services include: Meidd - beauty chain ERP system, Meidd - mobile marketing tools, Meidd - intelligent supply chain PHOTO: HQ of S'Young S'YOUNG Founded in November 2012, S’young Group Co., Ltd (abbreviated as S’young) is a technology-based enterprise with R&D-enabled products and digitally-enabled organizations and is a new consumer beauty brand enterprise with its own brand as the core and dual business driven by its own brand and agency brand. On February 8, 2018, it officially listed in A shares, the first Chinese IPO e-commerce shares, with stock code: 300740, securities abbreviation: S’young shares. Distributor Highlights It has participated in the formulation of 12 national industry standards 200 national patents, developed 10 unique raw materials, more than 58 million consumers, supporting 10 million daily orders processing capacity, Governor's Quality Nomination Award National High-tech Enterprise Provincial Enterprise Technology Center awarded by the China National Accreditation Service (CNAS). National E-commerce Demonstration Enterprise First National Digital Business Enterprise Key Enterprise of Mobile Internet in Hunan Province PAST SALES In 2021, the annual revenue of S’young was 5.018 billion yuan, an increase of 34.86% year-on-year, and the net profit attributable to the parent company was 236 million yuan, a decrease of 68.57% year-on-year. In the first half of 2022, the revenue reached 2.201 billion yuan, up 3.87% year-on-year, and net profit attributable to the parent company was 83 million yuan, down 6.74% year-on-year CORPORATE PLANNING S’young owns a number of independent brands such as UNIFON, MIHOO, Big Drop, Huayaohua, MEN, and HPH. At the same time, it has reached a deep strategic cooperation with Johnson & Johnson Group, fully undertake the e-commerce business of Johnson & Johnson China, and has an independent open platform "S’young International", which represents more than 30 brands such as Dr.Ci: Labo, Listerine, Neutrogena, Dabao, Johnson & Johnson, EviDens, KIKO, Lumene, Zelens, etc. brands. S’young has formed a rich product matrix, including lotion, serum, cream, color cosmetics, baby care, perfume, antibacterial hand soap, hair growth agents, etc. PHOTO: USHOPAL BC Store USHOPAL GROUP Founded in Shanghai in 2017, USHOPAL is mainly responsible for introducing overseas beauty brands into China and for their operations in the Chinese market, such as brand image creation, channel construction and management, and product portfolio management. USHOPAL is a new retail company that creates online and offline omnichannel operations. As an international new luxury brand group, it sticks to the new luxury positioning, deeply cultivates the brand incubation model under the integration of supply, marketing, and cultivating, develops its own mini programs and multi-brand offline integrated stores, and creates an all-channel system with private brand control + online + offline ecological access. On March 8, 2021, USHOPAL announced the completion of nearly $100 million in Series D financing. The round was led by FountainVest Partners and followed by Cathay Innovation, Zhongyuan Capital, Hengxu Capital, and Zongsong Fund. After this round of financing, USHOPAL will build on its strengths and leverage capital to accelerate the integration of top global beauty brands and introduce more foreign brands. Meanwhile, USHOPAL will also invest in or acquire some of the brands it partners with. For example, USHOPAL has completed its first equity investment with Cathay Innovation in foreign salon fragrance brand "Juliette Has A Gun" Distributor Highlights USHOPAL provides data-driven omnichannel services, and it currently serves brands such as Aveeno, Estee Lauder, Henkel, CAUDLIE, HHUYGENS, Juliette has a gun, algologie, CHANTECAILLE, etc. In addition, USHOPAL also launched an offline channel - Bonnie&Clyde (also known as "BC Best Choice"), a new global luxury beauty brand collection store. B&C is the first beauty collection store in China to create a "Heng Long model", which does not focus on punch-in and high traffic, but rather on the repurchase model of a "high net worth + high sophistication" flock. B&C has already set up 5 stores in shopping malls such as HKRI Taikoo Hui and Kerry Centre in Jing'an, with sales of over 100 million yuan in 2020 and an average transaction value of over 10,000 yuan. CORPORATE PLANNING USHOPAL cooperates with international brands to create a new way to incubate in China and lead top foreign luxury skincare and health brands into the Chinese market through data mining + omnichannel integration to acquire the most potential black pearl brands through data screening. It is China's only own brand control + online + offline ecology to open the closed-loop system of omnichannel black pearl operations. Global warehousing and logistics supply management system + self-research IT system to support the platform's high-speed and large-scale development Provide services including: Strategic services: price strategy, channel strategy, planning strategy, investment portfolio strategy, organizational structure strategy Supply chain: stocking planning, import, and global logistics, WMS integration, warehouse management E-commerce operations: brand operations, e-commerce platform development, e-commerce promotion, and operation, customer service Offline retail: omnichannel content management system, offline store operation, online and offline customer service Brand planning and promotion PHOTO: Servicing Brands of Niesheng NIESHENG Guangzhou Niesheng E-Commerce Holdings Limited was established in 2012 and became one of the first omnichannel e-commerce operators in China. Along with the development of China's e-commerce, it ranks among the top in the industry in the fields of beauty and beauty instruments, mothers & infants, personal care, FMCG food, and imported e-commerce. The main business can be divided into e-commerce retail, channel distribution, live streaming e-commerce, e-commerce agency operations, technology solutions, and digital marketing business segments, covering omnichannel, integrated marketing, IT technology, supply chain management, and refined operation of integrated e-commerce and services to help brand and omnichannel sales growth. Distributor Highlights In 2020, the company has won the Guangzhou Future Unicorn Innovation Enterprise, the Guangdong E-commerce Top 100 Enterprise, Tmall International Ecological Cooperation Five-star Service Provider, GOLDEN WHEAT AWARDS Emerging Brand, Annual Agency Award -- Marketing Service Award, 33 items of national software copyright and 1 current patent, etc. In 2021, it was awarded as a high-quality development enterprise of the Internet new business decade, and a trustworthy new business service organization of 2020. Managing 50+ Chinese and foreign famous brands, covering beauty, home appliances, personal care, food and health, home, kitchen and bathroom, mother & infants, accessories, and many other key categories CORPORATE PLANNING Operation service is for brand positioning, product strategy, user experience, channel planning, visual planning, refined operation, membership management, supply chain management, and other integrated e-commerce whole process services. Distribution (B2B\B2C), with a wealth of international brand resources and import and export trade experience, for advantageous integration of resource allocation for Chinese and international brand characteristics and market trends, help Chinese and foreign merchants to achieve global procurement and sales, covering the full range of e-commerce channels of B2B2C / O2O distribution business ecology. Content Business owns Taobao MCN agencies, Taobao store live streaming official certification agency, TikTok China certified agents, and MCN, has covered the Xiaohongshu first-hand 5000+ star influencers resources, 3000+ TikTok China influencers, 1000+ Taobao, Kwai anchors, with the average 200+ monthly operation of live streaming, 20 self-owned incubated IPs, and 50+ cooperation agencies. International Brand General Agent, with the general agency rights of many Chinese and foreign well-known brands, helps brands enter the Chinese and overseas markets, assists brands to establish market recognition and brand influence, and helps them to expand online and offline sales channels. Archives 1 2 3 4 5 CHINA REGULATORIES August 2023 (33) 33 posts July 2023 (87) 87 posts June 2023 (88) 88 posts May 2023 (91) 91 posts April 2023 (75) 75 posts March 2023 (45) 45 posts February 2023 (60) 60 posts January 2023 (56) 56 posts December 2022 (40) 40 posts November 2022 (42) 42 posts October 2022 (92) 92 posts September 2022 (87) 87 posts RECENT ISSUES Subscribe for unlimited readership of the most professional, comprehensive and unbiased articles backed by data. SUBSCRIBE NOW Starting at $8.33 per month if you subscribe a Pro Annual Plan Get 2-Month Free Pro Membership No Credit Card Needed TOP Distributors of Cosmetics and Makeup Products in China CHAILEEDO has collected the top 10 distribtors that have successfully introduced or brought international brands into China market. The analysis includes Company Introduction, Distributor Highlights and Past Sales (Corporate Planning). If you would like to reach to any of the beauty distributor below, you can speak with us and we will bridge you and the distributor. Contact Us Read Now Beauty News Industry News, Broadcast and Breakings Acquire Now Industry Stats In-depth Statistics from all aspects to dig out the sales, up and downs. 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Previous Next Full Name 06 Job Title I'm a paragraph. I'm connected to your collection through a dataset. To update me, go to the Data Manager. The Data Manager is where you store data to use in your site pages, or collect data from site visitors when they submit a form. This collection in the Data Manager is already set up with some fields and content. To customize it with your own content, you can import a CSV file or simply edit the placeholder text. You can also add more fields which you can connect to other page elements so the content displays on your published site. Remember to sync the collection so your content is live! You can add as many new collections as you need to store or collect data. info@mysite.com 123-456-7890

Previous Next Full Name 05 Job Title I'm a paragraph. I'm connected to your collection through a dataset. To update me, go to the Data Manager. The Data Manager is where you store data to use in your site pages, or collect data from site visitors when they submit a form. This collection in the Data Manager is already set up with some fields and content. To customize it with your own content, you can import a CSV file or simply edit the placeholder text. You can also add more fields which you can connect to other page elements so the content displays on your published site. Remember to sync the collection so your content is live! You can add as many new collections as you need to store or collect data. info@mysite.com 123-456-7890

​CHAILEEDO has long relationships with some of the mega influencers in China's Beauty niche market which has influence to promote sales of billions of dollars in as short as an overnight. Speak with CHAILEEDO to book a private call and lock in your livestreaming e-commerce with some of these influencers today! SERVICE /TOP 10 CHINA BEAUTY GROUPS 1, LI JIAQI (Austin Li, 李佳琦) A.K.A. the Lipstick King. On the day of Double 11 2021, Austin sold ￥2.6 billion (US$388 million) worth of products in the first 8 hours of live streaming. While it passed the 12th hour, the total GMV surpassed ￥10 billion (US$1.5 billion). The total SKU of makeup, skincare, and cosmetics was over 200. Stating back to Double 11, 2020, Austin also made over US$1.5 billion in sales throughout the campaign. While in 2022, Austin made over $10 million in sales in the first 2 hours of the live stream on 20th Sep. Florasis (Huaxizi) and Zhuben are mainly affiliated with Austin. Austin has also delivered a good result in promoting sales and revenue for these brands. Austin’s live stream was placed on hold for over 100 days. The first day he returned to his live stream, his live stream channel had received over 60 million visitors in as short as 2 hours. Austin’s dominant position in affiliating cosmetic and makeup sales is unchallengeable, even though there have been consistently new Livestream affiliates and bloggers coming up on the internet. 2, Kakakaoo- A.K.A. Aqin. Followers call her the Daihuo Queen (Livestream Commerce Queen). She has over 13 million followers on Weibo, her AQIN MOMENT Taobao store has also accumulated over 2.5 million store followers which are outstanding amongst other competitors. Her Daihuo (live stream commerce) ability and her followers’ purchase power also stand out although she started being an influencer as a makeup blogger. Aqin is also partnered with many international brands, such as COACH, FENDI, LANVIN, LAMER, etc… attending various activities as guests of brands. 3, Shenye Xu Laoshi (深夜徐老师) Shenye Xulaoshi is originally named Xu Yan. She has accumulated over 10 million followers on her channel “Shenye Xu Laoshi” and “Late Night Recommend” (深夜种草). She was also one of the first ones to eat tomatoes and established the very first Multi Channel Network (MCN) company, Yanchi MCN, in China. The Yanchi MCN has been in business for two years and has generated millions of dollars in revenue, Xu Yan herself was nominated to the Forbes list of China's Elite under 30 in 2018. Xu Yan's influence is also very considerable. And every time a video is sent out, the products recommended within its video are sure to be out-of-stock. She has cooperated with many first-tier female celebrities such as Yang Mi and Qi Wei, and she is even close friends with Jolin Tsai and Xi Mengyao. Xu Yan's previous cooperation with Mao Geping had more than 30 million plays and more than one million reviews and praises on Weibo alone. With more across all social media platforms. The influence of Xu Yan among her millions of fans is also not to be underestimated compared to Li Jiaqi's ability to "Daihuo" in e-commerce. 4, Cheng Shian (程十安-) “I will blind shop everything she recommends”, says a comment under her video. And this message is also the voice of many of her followers. Cheng Shian plays a rare role in the beauty industry to make "real stuff" and "tutorials" videos, she is still doing the same content even after getting viral. Her 20 million followers were gained in as short as 1 year, and every “real stuff” video has more than 1 million likes. Her Taobao store has 4.54 million store followers ranked number 1 among similar stores. Douyin (Chinese Tik Tok) is not her main battlefield but Taobao. Products mentioned in her video will be listed in her Taobao store, driving traffic from different platforms to complete the transaction on Taobao. It is also because of Cheng Shian's strong ability to make money and a certain affinity, UNNY, QIECHU, KATO, and price-friendly brands will always maintain close cooperation with her. 5. Luo Wangyu Luo Wangyu, who was originally a high-end luxury brand salesperson, has his own unique insights into beauty and skin care products. A video of "Effective Blackhead Removal" made him millions of followers on all platforms. He currently has 20.35 million followers, with a single streaming GMV at ￥13 Million, and the return rate was only 0.2%. This achievement is very impressive among its peers. And he has also ranked first in the "Star Map (星图)" recommending list for four consecutive weeks. The order volume of the video "MedRepair Powder Water" alone exceeded 100,000, and the sales exceeded ￥10 million. Many bloggers gave up the competition after knowing that the product had been recommended by Luo Wangyu, because of the high viscosity of their fans and considerable purchase power. Luo Wangyu is also a well-known figure in the beauty industry. 6. Xiaoyuhaitang From the "catching 999 handsome guys to take couple photos" serial vlogs to the perfect transformation into a cosmetic blogger, what’s behind the scenes is not only Xiaoyuhaitang's personal transformation but also the purchasing power of her 18.24 million fans and the strong support of the social media platform. Each video has a fixed introduction session for beauty products, even if it costs the brand ￥500k yuan for one video ad, it does not stop the merchants from affirming her ability. Most of Xiaoyu Haitang's fans are young, so the prices of the products she recommends are not high, but even if the unit price of the products is not high, the amount that Xiaoyu can realize within three months is close to Li Jiaqi. Even Xiaoyu's mother has more than 10 million fans with her help, and the sales of goods on the platform exceed one million. Compared with the top five professional beauty bloggers, the route chosen by Xiaoyu Haitang is more down-to-earth and closer to the people. 7. I am Zhang Kaiyi （我是张凯毅） The big brother "I am Zhang Kaiyi", who became popular with simple and straight videos, has gained 14.16 million fans. Most of the products she recommends are cheap and easy-to-use products, and it is precise because of her down-to-earth and straightforward personality that she has achieved such a beautiful result of more than 60 million GMV. Myopia's second broadcast started, and the total turnover of the normal live broadcast exceeded 60.37 million, the number of viewers exceeded 10 million, and the total exposure of related hot topics exceeded 100 million. The solid fan base in the early stage enabled her to easily set a relatively leading performance in the industry. Compared with Li Jiaqi's "No. 1 Beauty Makeup Brother" and Aqin, the "Queen of E-Commerce", Zhang Kaiyi gained the nickname "No. 1 Mask Sister" because 106,000 boxes were sold out in a short period of time. It also made many merchants who focus on facial masks come to her door one after another. 8. SamChak （仙姆） The popularity of Xianmu is not because of its strong ability to bring goods, but because of its super makeup ability to imitate whoever it is. With his exquisite orgasmic makeup techniques, Xianmu gained 5 million fans within a month. Now it has an astonishing number of fans 12.79 million. Xian Mu, who graduated from Makeup Forever Academy, has solid makeup skills, which also allowed him to successfully step into the circle of celebrity makeup artists. He has put on makeup for top-line stars such as Carina Lau and He Sui, and let everyone see his profound skills. . After the platform became popular, Xianmu has also achieved good results many times. In a special live broadcast, the sales even exceeded 7.07 million. Compared with the previous bloggers fighting alone, Xianmu also invited Huang Shengyi to the live broadcast room in a new attempt, so as to gain better results. 9. Dandan Xiaopengyou（蛋蛋小朋友） Dandan, who was born in 1997, is the new head anchor of Kuaishou. After joining Xinxuan, the number of fans exceeded 41 million in just two years. Now it has 81.48 million fans. From the Simba live broadcast room to the current independent live broadcast, Dandan has successfully become the top anchor of Kuaishou with a single GMV of over 100 million. Despite being young, Dandan is also on the list of bloggers with a GMV of 1.2 billion, along with Li Jiaqi and Simba. Such achievements are also inseparable from Dandan's own efforts. The understanding of the product and the introduction of its advantages and disadvantages have also increased fans' trust in her. In a live broadcast, the sales of just two Honor mobile phones exceeded 120 million in a single game. As a rising star of a beauty blogger, Dandan’s ability should not be underestimated. 10. Shidapiaoliang （时大漂亮） ShiDaPiaoLiang, who was once awarded the title of "China's most beautiful male model" by fashion COSMO, has joined Simba's banner since he was a model in 2019. The current number of fans of 37.05 million is also his most solid backing. In the first live broadcast, Shi Damei achieved the goal of exceeding 100 million sales in less than an hour. In addition to his strong ability to carry goods, as the chief male model, he has also participated in related activities of CELINE, Montblanc, QEELIN and other international big brands, and his own fashion and aesthetics are also very worthy of recognition. Even under the influence of Simba being banned from the live broadcast room for some reason, the popularity of the first rebroadcast did not drop at all, and the sales of only one air cushion exceeded 50,000 orders. Shi Damei, who has various auras, is also growing steadily. Archives 1 2 3 4 5 CHINA REGULATORIES August 2023 (33) 33 posts July 2023 (87) 87 posts June 2023 (88) 88 posts May 2023 (91) 91 posts April 2023 (75) 75 posts March 2023 (45) 45 posts February 2023 (60) 60 posts January 2023 (56) 56 posts December 2022 (40) 40 posts November 2022 (42) 42 posts October 2022 (92) 92 posts September 2022 (87) 87 posts RECENT ISSUES Subscribe for unlimited readership of the most professional, comprehensive and unbiased articles backed by data. SUBSCRIBE NOW Starting at $8.33 per month if you subscribe a Pro Annual Plan Get 2-Month Free Pro Membership No Credit Card Needed TOP 10 CHINA'S BEAUTY GROUPS CHAILEEDO has collected the domestic top 10 beauty groups that captured the most shares of the domestic market. The beauty groups showcased here are listed beauty companies that own multiple beauty brands, factories, labs or supply chains to independently launch new products. To reach out to these groups for cooperation, simply contact us to build the bridge. Contact Us Read Now Beauty News Industry News, Broadcast and Breakings Acquire Now Industry Stats In-depth Statistics from all aspects to dig out the sales, up and downs. 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Previous Next Full Name 02 Job Title I'm a paragraph. I'm connected to your collection through a dataset. To update me, go to the Data Manager. The Data Manager is where you store data to use in your site pages, or collect data from site visitors when they submit a form. This collection in the Data Manager is already set up with some fields and content. To customize it with your own content, you can import a CSV file or simply edit the placeholder text. You can also add more fields which you can connect to other page elements so the content displays on your published site. Remember to sync the collection so your content is live! You can add as many new collections as you need to store or collect data. info@mysite.com 123-456-7890

Makeup remover oil is still the category with the highest consumer recognition for oil-based skin care products. And natural and safe skin moisturizing is the key reason why consumers recognize nourish skin with oil. Consumers living in dry regional climates are more likely to endorse oil-based skincare According to the report, the market size of oil-based skin care products in Asia Pacific is estimated to be 139.3 billion yuan in 2022, and the market scale of China's cosmetics market in Asia Pacific is about 35%, according to which it can be deduced that the market size of China's oil-based skin care products in 2022 is about 48.8 billion yuan. The report also shows that makeup remover oil is still the category with the highest consumer recognition for oil-based skin care products. And natural and safe skin moisturizing is the key reason why consumers recognize nourish skin with oil. Consumers living in dry regional climates are more likely to endorse oil-based skincare...... Get 90% Off of CLD Report With a Professional Plan Subscribe Now Out of Stock The market size of oil-based skin care products in Asia Pacific is estimated to be 139.3 billion yuan in 2022 Get a Free Sample Do you know that The Market size of oil skin care products in China is growing steadily? According to the report, the massive adoption of natural plant oils in the cosmetic industry will also further drive consumer market growth during the forecast period. With the growing concept of oil-based skin care and the expanding consumer market for related products, the size of the upstream supply market for oil products will also increase. 2022 to 2026 will witness the market for the natural plant oil industry in China continue to grow. The market scale for the natural plant oil industry in China is expected to reach $18.36 billion in 2026, which will increase by nearly 74% compared to the projected size of $10.58 billion in 2022. The report indicates that although the Chinese oil-based skin care market is still in its infancy, several brands have already laid out various product segments early to seize the corresponding market heat and wait for the oil-based skin care market to explode, including HABA Squalane Oil, Clarins Double Serum, and Zhuben Botanical Makeup Remover Oil. Content of the Report Chap.1 Oil Skincare Market Definition of Oil Skincare Classification of Hot Oil Ingredients Market Scale and Categories Chap. 2 Recent Trends Trends on the Market of Oil Skincare Products Analysis on Hot Brands Chap. 3 Marketing of Brands Online Channels Offline Channels Chap. 4 Consumer Demand and Consumer Buying Behavior Sampling Portrait Demand Analysis Suggestion to Consumers Summary on Research of Consumers Chap 5. Future Development Promote the Concept of Oil Skincare Enhance R&D and Optimize Formulation and Texture Promote Efficacy of Products by Avoiding Too Much Marketing Oil Skincare Products ShouldBreak off the Limit of Seasons Chinese Brands Boasts Chances to Occupy the Market Makeup remover oil is the most recognized and the concept needs urgent promotion Get a Free Sample Report Not Sure if This Report Suits You? Book a 30-min Demo with Hustle Free! *Subscribe to Enterprice Membership to access all full reports for FREE *Subscribe to Professional Membership to access all full reports for 90% OFF There is still a cognitive gap in the oil-based skin care market The research report presents that oily skin is still the mainstream group in the current beauty market. Among the respondents, the skin type of oily skin and mildly oily skin together accounted for nearly 57%, while dry skin and mixed dry skin accounted totally for only 27%. From the consumer research data, we can see that 43% of them do not accept the concept of oil-based skin care. There is still a cognitive gap in the oil-based skincare market, and it is necessary to strengthen the promotion of the concept to consumers in a comprehensive manner. Other Niche Reports 2022 MARKET REPORT ON UNISEX BEAUTY 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON CLEAN BEAUTY 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON OIL SKINCARE PRODUCT 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON EYE CARE PRODUCT 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON MOISTURIZING SKIN CARE PRODUCT 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON PERFUME PRODUCT 2022 Chaileedo Report Read Now Oil-based skin care market still has an extremely large development space Makeup remover oil most recognized by consumers According to the report, the topic of "oil-based skin care" has been well discussed on all major platforms. Since the creation of the topic in Xiaohongshu in 2020, the total number of notes viewed was 63.38 million+, and the number of participants in the topic was over 22,000. And the Weibo topic of "oil-based skin care" was read 24.023 million times, and the number of discussion volume exceeded 17,000 times. Is evidenced by the fact that consumers are still very concerned about the concept of oil-based skin care. In the online market of facial oil category, makeup remover oil is undoubtedly the category with the widest range of consumer recognition, and all major platforms online channels have good sales of head market facial essence oil, while the oil mask market is relatively more concentrated in Taobao&Tmall platform. Taobao&Tmall platform, in the last 30 days, sales of the Top 10 makeup remover products are more than 10,000 units, "sensitive skin" and "deep clean" is its main publicity efficacy. Tiktok China platform data shows that the highest-selling makeup remover oil with 236,000 individual sales of a single SKU in 30 days, including 92% of live e-commerce sales. According to the report, Natural and safe skin nourishment is a key reason why consumers endorse oil-based skin care. 57% of respondents said they liked the concept, compared to 43% who said they did not. And consumers tend to choose oil-based skin care products that promote natural plant-based formulas. Furthermore, the safety and efficacy of oil skin care products are key factors influencing purchase decisions. 60% of respondents are more concerned about the efficacy of this kind of product, followed closely by safety and skin feeling. For oil skincare products, product packaging and celebrity effects have relatively little influence on consumer purchases. 60% of respondents are more concerned about the efficacy of this kind of product Continue Reading Download Now Already an Enterprise Member?

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