70.33% of consumers have the most urgent need for "purity" of foundation, followed by lip cosmetics. Because the foundation is a single product for the whole face and is an important category of base makeup, consumers care more about the safety of ingredients and whether friendly to the skin. And the lip is related to eating, advocating the safety and effectiveness of "pure" raw materials as a breakthrough to produce lipstick, which will be more favored by consumers. The report shows that the global clean beauty market scale was $ 6.01 billion in 2021 and is expected to reach $11.56 billion by 2027, and it may sprint to a $100 billion market in the next decade. The report also presents that foreign clean beauty development momentum is significantly better than Chinese. And Chinese consumers have a positive attitude towards clean beauty and demand is strong. Various large groups have flocked to China, and China's "clean beauty" market has great potential...... Get 90% Off of CLD Report With a Professional Plan Subscribe Now Buy this Report 80% of consumers do not reject and it still in the early stages of development Get a Free Sample Do you know that Clean Beauty Product is one of the best seller in China? The report shows that although the consumers who participated in the study basically have the habit of daily skin care, and another 38.28% of consumers use makeup 1 to 2 times a week, and 22.85% of them wear makeup almost every day, but 70% of the respondents said they "do not know" clean beauty. Nevertheless, most consumers are concerned about the safety, packaging, and humanitarianism of this concept, and those under 30 are more cared about the natural or "decomposable" ingredient properties of clean beauty. It is worth noting that 90% of respondents said there are ingredients they were concerned about, with preservatives being the most important. Contents Chap.1 Brief Introduction of Clean Beauty Definition of Clean Beauty Development of Clean Beauty Market Size The Advantage of Clean Beauty Chap. 2 Recent Trends International Trends on Clean Beauty(Excluding China) Trends in Clean Beauty in China Development of Clean Beauty in Different Countries Chap. 3 Branding for Clean Beauty Marketing of International(Excluding China) and Chinese Brands Tendency on Major Brands Niche Brands Sales in Online Channels Chap. 4 Consumer Research and Opinion from Industry Experts Consumer Demand and Consumer Buying Behavior Opinion from Industry Experts Chap 5. The Future Development of Clean Beauty Demand for Clean Beauty is Strong, and the Market needs more diversified products Promoting in Multiple Scene and Marketing in Omnichannel E-commerce Channel as the First Choice and Offline Channels is the New Opportunity Establishing Standard of Clean Beauty with Chinese Characteristics to Drive Chinese beauty Going Global China's Clean beauty market has great potential Book a Free Demo Not Sure if This Report Suits You? Book a 30-min Demo with Hustle Free! *Subscribe to Enterprice Membership to access all full reports for FREE *Subscribe to Professional Membership to access all full reports for 90% OFF In terms of cosmetics application, 70.33% of consumers have the most urgent need for "purity" of foundation, followed by lip cosmetics. Because the foundation is a single product for the whole face and is an important category of base makeup, consumers care more about the safety of ingredients and whether friendly to the skin. And the lip is related to eating, advocating the safety and effectiveness of "pure" raw materials as a breakthrough to produce lipstick, which will be more favored by consumers. It is important to note that when consumers purchase clean beauty, they are most concerned about the cost-effectiveness and product reputation, and the attention to the brand ranked third, of which more than 70% of consumers said they would prefer to buy local brand products. And at present, consumers buy or think that belongs to the clean beauty brands, except LAN and Dewy Lab, which are all foreign brands. Chinese brands are still in the initial stage of cultivating the market, the Chinese market and consumers need the right cultivation and education, but also the time to settle down. The trend of universal attention to clean beauty is underway The report presents that Some overseas niche cosmetic brands that focus on the concept of clean beauty are adapting to cross-border e-commerce as their preferred channel to enter the China market. Data shows that more than 70 new clean beauty brands have been stationed in Tmall International since 2021, and sales in this category have surged by more than 600% year-on-year. Furthermore, foreign giants have begun to invest in or acquire clean beauty brands, meanwhile, also by creating clean brands and launching a product line positioned clean beauty, officially entered the field of clean beauty. Other Niche Reports 2022 MARKET REPORT ON UNISEX BEAUTY 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON CLEAN BEAUTY 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON OIL SKINCARE PRODUCT 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON EYE CARE PRODUCT 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON MOISTURIZING SKIN CARE PRODUCT 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON PERFUME PRODUCT 2022 Chaileedo Report Read Now Over 80% of respondents support the promotion in the Chinese market Continue Reading Download Now Already an Enterprise Member?

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​CHAILEEDO has long relationships with some of the mega influencers in China's Beauty niche market which has influence to promote sales of billions of dollars in as short as an overnight. Speak with CHAILEEDO to book a private call and lock in your livestreaming e-commerce with some of these influencers today! SERVICE /TOP 10 INFLUENCERS 1, LI JIAQI (Austin Li, 李佳琦) A.K.A. the Lipstick King. On the day of Double 11 2021, Austin sold ￥2.6 billion (US$388 million) worth of products in the first 8 hours of live streaming. While it passed the 12th hour, the total GMV surpassed ￥10 billion (US$1.5 billion). The total SKU of makeup, skincare, and cosmetics was over 200. Stating back to Double 11, 2020, Austin also made over US$1.5 billion in sales throughout the campaign. While in 2022, Austin made over $10 million in sales in the first 2 hours of the live stream on 20th Sep. Florasis (Huaxizi) and Zhuben are mainly affiliated with Austin. Austin has also delivered a good result in promoting sales and revenue for these brands. Austin’s live stream was placed on hold for over 100 days. The first day he returned to his live stream, his live stream channel had received over 60 million visitors in as short as 2 hours. Austin’s dominant position in affiliating cosmetic and makeup sales is unchallengeable, even though there have been consistently new Livestream affiliates and bloggers coming up on the internet. 2, Kakakaoo- A.K.A. Aqin. Followers call her the Daihuo Queen (Livestream Commerce Queen). She has over 13 million followers on Weibo, her AQIN MOMENT Taobao store has also accumulated over 2.5 million store followers which are outstanding amongst other competitors. Her Daihuo (live stream commerce) ability and her followers’ purchase power also stand out although she started being an influencer as a makeup blogger. Aqin is also partnered with many international brands, such as COACH, FENDI, LANVIN, LAMER, etc… attending various activities as guests of brands. 3, Shenye Xu Laoshi (深夜徐老师) Shenye Xulaoshi is originally named Xu Yan. She has accumulated over 10 million followers on her channel “Shenye Xu Laoshi” and “Late Night Recommend” (深夜种草). She was also one of the first ones to eat tomatoes and established the very first Multi Channel Network (MCN) company, Yanchi MCN, in China. The Yanchi MCN has been in business for two years and has generated millions of dollars in revenue, Xu Yan herself was nominated to the Forbes list of China's Elite under 30 in 2018. Xu Yan's influence is also very considerable. And every time a video is sent out, the products recommended within its video are sure to be out-of-stock. She has cooperated with many first-tier female celebrities such as Yang Mi and Qi Wei, and she is even close friends with Jolin Tsai and Xi Mengyao. Xu Yan's previous cooperation with Mao Geping had more than 30 million plays and more than one million reviews and praises on Weibo alone. With more across all social media platforms. The influence of Xu Yan among her millions of fans is also not to be underestimated compared to Li Jiaqi's ability to "Daihuo" in e-commerce. 4, Cheng Shian (程十安-) “I will blind shop everything she recommends”, says a comment under her video. And this message is also the voice of many of her followers. Cheng Shian plays a rare role in the beauty industry to make "real stuff" and "tutorials" videos, she is still doing the same content even after getting viral. Her 20 million followers were gained in as short as 1 year, and every “real stuff” video has more than 1 million likes. Her Taobao store has 4.54 million store followers ranked number 1 among similar stores. Douyin (Chinese Tik Tok) is not her main battlefield but Taobao. Products mentioned in her video will be listed in her Taobao store, driving traffic from different platforms to complete the transaction on Taobao. It is also because of Cheng Shian's strong ability to make money and a certain affinity, UNNY, QIECHU, KATO, and price-friendly brands will always maintain close cooperation with her. 5. Luo Wangyu Luo Wangyu, who was originally a high-end luxury brand salesperson, has his own unique insights into beauty and skin care products. A video of "Effective Blackhead Removal" made him millions of followers on all platforms. He currently has 20.35 million followers, with a single streaming GMV at ￥13 Million, and the return rate was only 0.2%. This achievement is very impressive among its peers. And he has also ranked first in the "Star Map (星图)" recommending list for four consecutive weeks. The order volume of the video "MedRepair Powder Water" alone exceeded 100,000, and the sales exceeded ￥10 million. Many bloggers gave up the competition after knowing that the product had been recommended by Luo Wangyu, because of the high viscosity of their fans and considerable purchase power. Luo Wangyu is also a well-known figure in the beauty industry. 6. Xiaoyuhaitang From the "catching 999 handsome guys to take couple photos" serial vlogs to the perfect transformation into a cosmetic blogger, what’s behind the scenes is not only Xiaoyuhaitang's personal transformation but also the purchasing power of her 18.24 million fans and the strong support of the social media platform. Each video has a fixed introduction session for beauty products, even if it costs the brand ￥500k yuan for one video ad, it does not stop the merchants from affirming her ability. Most of Xiaoyu Haitang's fans are young, so the prices of the products she recommends are not high, but even if the unit price of the products is not high, the amount that Xiaoyu can realize within three months is close to Li Jiaqi. Even Xiaoyu's mother has more than 10 million fans with her help, and the sales of goods on the platform exceed one million. Compared with the top five professional beauty bloggers, the route chosen by Xiaoyu Haitang is more down-to-earth and closer to the people. 7. I am Zhang Kaiyi （我是张凯毅） The big brother "I am Zhang Kaiyi", who became popular with simple and straight videos, has gained 14.16 million fans. Most of the products she recommends are cheap and easy-to-use products, and it is precise because of her down-to-earth and straightforward personality that she has achieved such a beautiful result of more than 60 million GMV. Myopia's second broadcast started, and the total turnover of the normal live broadcast exceeded 60.37 million, the number of viewers exceeded 10 million, and the total exposure of related hot topics exceeded 100 million. The solid fan base in the early stage enabled her to easily set a relatively leading performance in the industry. Compared with Li Jiaqi's "No. 1 Beauty Makeup Brother" and Aqin, the "Queen of E-Commerce", Zhang Kaiyi gained the nickname "No. 1 Mask Sister" because 106,000 boxes were sold out in a short period of time. It also made many merchants who focus on facial masks come to her door one after another. 8. SamChak （仙姆） The popularity of Xianmu is not because of its strong ability to bring goods, but because of its super makeup ability to imitate whoever it is. With his exquisite orgasmic makeup techniques, Xianmu gained 5 million fans within a month. Now it has an astonishing number of fans 12.79 million. Xian Mu, who graduated from Makeup Forever Academy, has solid makeup skills, which also allowed him to successfully step into the circle of celebrity makeup artists. He has put on makeup for top-line stars such as Carina Lau and He Sui, and let everyone see his profound skills. . After the platform became popular, Xianmu has also achieved good results many times. In a special live broadcast, the sales even exceeded 7.07 million. Compared with the previous bloggers fighting alone, Xianmu also invited Huang Shengyi to the live broadcast room in a new attempt, so as to gain better results. 9. Dandan Xiaopengyou（蛋蛋小朋友） Dandan, who was born in 1997, is the new head anchor of Kuaishou. After joining Xinxuan, the number of fans exceeded 41 million in just two years. Now it has 81.48 million fans. From the Simba live broadcast room to the current independent live broadcast, Dandan has successfully become the top anchor of Kuaishou with a single GMV of over 100 million. Despite being young, Dandan is also on the list of bloggers with a GMV of 1.2 billion, along with Li Jiaqi and Simba. Such achievements are also inseparable from Dandan's own efforts. The understanding of the product and the introduction of its advantages and disadvantages have also increased fans' trust in her. In a live broadcast, the sales of just two Honor mobile phones exceeded 120 million in a single game. As a rising star of a beauty blogger, Dandan’s ability should not be underestimated. 10. Shidapiaoliang （时大漂亮） ShiDaPiaoLiang, who was once awarded the title of "China's most beautiful male model" by fashion COSMO, has joined Simba's banner since he was a model in 2019. The current number of fans of 37.05 million is also his most solid backing. In the first live broadcast, Shi Damei achieved the goal of exceeding 100 million sales in less than an hour. In addition to his strong ability to carry goods, as the chief male model, he has also participated in related activities of CELINE, Montblanc, QEELIN and other international big brands, and his own fashion and aesthetics are also very worthy of recognition. Even under the influence of Simba being banned from the live broadcast room for some reason, the popularity of the first rebroadcast did not drop at all, and the sales of only one air cushion exceeded 50,000 orders. Shi Damei, who has various auras, is also growing steadily. Archives 1 2 3 4 5 CHINA REGULATORIES August 2023 (33) 33 posts July 2023 (87) 87 posts June 2023 (88) 88 posts May 2023 (91) 91 posts April 2023 (75) 75 posts March 2023 (45) 45 posts February 2023 (60) 60 posts January 2023 (56) 56 posts December 2022 (40) 40 posts November 2022 (42) 42 posts October 2022 (92) 92 posts September 2022 (87) 87 posts RECENT ISSUES Subscribe for unlimited readership of the most professional, comprehensive and unbiased articles backed by data. SUBSCRIBE NOW Starting at $8.33 per month if you subscribe a Pro Annual Plan Get 2-Month Free Pro Membership No Credit Card Needed TOP 10 CHINA'S BEAUTY INFLUENCERS CHAILEEDO has collected the top 10 beauty influencers that are good at promoting sales of cosmetic products online, and also have good relationships with followers through video or article contents. If you would like to reach out to any of the influencers below, you can speak with us and we will bridge you and the influencer. Contact Us Read Now Beauty News Industry News, Broadcast and Breakings Acquire Now Industry Stats In-depth Statistics from all aspects to dig out the sales, up and downs. Download Consumer Research Exclusive service to survey numerous consumers across the country and get the best expected results Download Now Brand Analysis Examine and analyse a brand in details to conclude a report showcasing the desired information Download Now Niche Market Research Study into the niche product market, producing whitepaper helpping business to understand the potential, development of a product and make decisions. Learn More Retail / Distributor Finder Help brand distribute in China. Learn More Cosmetics/ Makeup Compliance Help make your product legal in China LEARN MORE OEM/ODM Manufacturers Know what's trending or find the best possible material / ingredient / product supplier Get the Best of CHAILEEDO

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