A subsidiary of GIALEN signed a strategic cooperation framework agreement with Shenzhen ZODA, an e-commerce operation group, to tailor its own beauty and skincare brand for influencers and celebrities. On January 3, ZODA Group (00139) announced that Shenzhen ZODA Enterprise Consulting Company Limited (hereinafter referred to as Shenzhen ZODA), a wholly-owned subsidiary of ZODA Group, has signed a strategic cooperation framework agreement with Guangzhou Jiafan E-commerce Company Limited (hereinafter referred to as Guangzhou Jiafan), a subsidiary of GIALEN, to set up a holding joint venture dedicated to building celebrity branding. According to the announcement, the holding joint venture company, Shenzhen ZODA is mainly responsible for the introduction of celebrities and bloggers. Guangzhou Jiafan is mainly responsible for research and development production and part of the distribution channel development. The two sides will jointly invest 10 million yuan (about $1.5 million) in the first phase, of which Shenzhen ZODA will contribute 5.1 million yuan (about $742,000), Guangzhou Jiafan will contribute 4.9 million yuan (about $713,000). It is reported that Guangzhou Jiafan, a company established in China, is a member of the GIALEN Group and has the ability to rely on its parent company for the development, production, channel sales and other work of the joint venture's beauty products. GIALEN has also established its own raw material system in the world and has established in-depth cooperation with large ingredient suppliers such as Dow (USA), Akzo Nobel (Netherlands), and Merck (Germany). At present, it has famous Chinese cosmetic brands such as TIMIER, TIMIER HOUSE, and FLOWER WISH. The scale of GIALEN offline physical chains exceeds 4,000. In addition, the CEO of Zhongda Group Holdings, Li Jing, is deeply involved in the incubation of head influencers and the construction of brand supply chain channels on Douyin (TikTok China). He achieved performance with an annual GMV of over 10 billion yuan (about $1.5 billion). He has helped many brands, including those under GIALEN, to break the annual sales threshold of 100 million yuan (about $14.6 million). The announcement said that CEO of ZODA Group, Li Jing, found with years of experience in live streaming and the integration of star resources that 90% of stars and influencers are eager to have personal brands to quickly open the market with traffic. They aim to create personal branding by precipitating through large consumer products. The so-called personal brand is a combination of virtue, credit, contribution, value and belief of the individual based on the expanded development of information technology. According to the announcement, the holding joint venture will be dedicated to creating celebrity branding for tailoring its own beauty brands for influencers and celebrities. The company will conduct online + offline business and quickly realize brand incubation from 0 to 1 in order to quickly achieve a 100 billion scale market.

L'Oréal Group revealed two new beauty technology tools at the recent Consumer Electronics Show (CES) 2023 in Las Vegas, USA: Hapta and L'Oréal Brow Magic. Guive Balooch, L’Oréal’s global head of research and innovation’s tech incubator said in an interview that “This year at CES, L’Oréal is bringing two new technologies, Hapta and L’Oréal Brow Magic, that offer people the chance to achieve results that were not possible with their bare hands.” L'Oréal launched one of the smart products this time, Hapta, which is a fine computerized handheld device designed for people with limited hand and arm movement to help people apply lipstick in a steady manner. The core technology of the prototype, developed by Verily, can fix and stabilize the prop by rotating 360 degrees and bending 180 degrees, using magnets and joints. Hapta's battery takes three hours on a single charge and can be used continuously for more than 10 makeup applications in one hour after a full charge. It is reported that the device will first be used as a lipstick applicator in Lancôme products this year and will be applied to other cosmetics after the trial. Another makeup tool, Brow Magic, is also aimed at specific needs, but for a broader group of consumers - those who can't quite create the right brow shape for their face. According to L'Oréal, the tool's "custom" eyebrows are more like airbrush technology than skin care technology. The technology, developed by L'Oréal in collaboration with Prinker, a company specializing in printed, temporary tattoos, uses a person's natural eyebrows and facial features to provide customized, "professional" eyebrows at home. Delicacy is critical for the technology, which is equipped with 2,400 micro-nozzles and a print resolution of up to 1,200 dots per inch (dpi). Both products will be launched later this year, and neither has revealed a price. With these beauty devices, people's hands are no longer an obstacle to achieving desired results, said Guive Balooch. It is worth noting that L’Oreal has invested much in beauty technology. Take L’Oreal China as an example, L'Oréal announced on May 8 the establishment of its first investment company in the Chinese market, Shanghai Meicifang Investment Co., Ltd. L’Oreal stated that the company dedicated to investing in innovative beauty technologies and promoting high-quality development of open innovation in China. Moreover, L’Oreal showed its several beauty technology device at China International Import Expo such as YSL SCENT-SATION and Skin Screen. Camille Kroely, Global Head of Digital Services and Open Innovation for L'Oreal, publicly stated that the beauty of the future will be physical, digital (beauty technology and retail) and virtual (Web3).

COSMAX CEO Byeong-man Lee said that COSMAX's management policy for 2023 is to "explore". The COSMAX Group will focus on improving management efficiency this year, selecting appropriate strategies based on different market conditions. The OBM business will be promoted as the core focus of the Group's development strategy to enrich the company's profit model. On the other hand, COSMAX Korea will continue to deepen its product customization business, and after last year's custom shampoo, this year's customization will be expanded to include skincare and color cosmetics. In terms of production, additional production facilities for customized products will be installed to improve engineering efficiency. In terms of smart production, COSMAX plans to optimize costs by introducing the "Smart Factory" and "Smart QC 2.0" systems. In addition, COSMAX also introduced CRM (customer relationship management) solutions, established a consumer database, guided product research and development by analyzing consumer data, and launched innovative products that led the trend. Byeong-man Lee said, "COSMAX's 'breakthrough' efforts such as digital transformation and customization research are starting to yield impressive results, and through ONE COSMAX's 'global community' strategy, COSMAX will upgrade its corporate positioning as a 'global beauty & health integrated service company'." COSMAX is the OEM for major international brands such as L'ORÉAL and Lancome, and emerging Chinese domestic brands including Winona, Judydoll, and PMPM are their clients. COSMAX has factories in Korea, Shanghai and Guangzhou in China, New Jersey in the US, Jakarta in Indonesia, and Bangkok in Thailand. According to COSMAX's financial report for the first half of 2022, COSMAX achieved revenue of 802.87 billion won ($642.3 million) in the first half of 2022, a year-on-year increase of 3.56%, operating profit of 309.69 billion won ($247.7 million), and net profit of 15.51 billion won ($124.1 million). As the fastest growing and largest market of COSMAX in the world, COSMAX's revenue in China in the first half of this year was 301.656 billion won ($241.2 million), accounting for 37.57 percent of COSMAX's total revenue

The management of L'Oréal France was reorganized, and Céline Brucker succeeded Hervé Navellou as the general manager. A graduate of HEC, Céline Brucker began her career at L'Oréal in the United States in 1997 as a product manager. In 2009, she was appointed General Manager of the L'Oréal Paris brand in France, becoming the first woman to hold this position in France. In 2013, Céline Brucker joined Chanel in several positions in the Beauty and Fragrance departments. And returned to L'Oréal in 2017 as General Manager of the Consumer Division, which includes brands such as Garnier, L'Oréal Paris and Mixa. Hervé Navellou joined L'Oréal in 1986 and has spent most of his career in the Consumer Products Division. In his 30th year of work, Hervé Navellou was appointed Managing Director of France. From January 2023, he will step down from this position to take over as President of L'Oréal France. "His 39 years at L'Oréal in 7 countries and 3 continents have enabled him to lead the deployment of new organizations, collaborative approaches and services to provide a pleasant, modern professional environment and performance for our dedicated employees. Serving our consumers." L'Oréal says this about him. L'Oréal Group reports 2022 financial results for the quarter that ended September 30, showing sales of €27.94 billion for the third quarter, up 12% year-on-year. As of September 30, L'Oréal Group achieved year-on-year growth of 7.4% in Asia. In particular, the Active Cosmetics Division achieved double-digit growth. L'Oréal will publish its annual results on February 9. Source： L'Oréal

Huda Beauty's only official channel in China, Overseas Flagship Store on Tmall, has closed. In addition, offline points of Huda Beauty at the aforementioned DFA Duty Free store may also be withdrawn. The world's popular beauty brand Huda Beauty has taken down all its products from its overseas flagship store on Chinese online shopping platform Tmall. The store homepage is no longer searchable on the platform. The store's customer service staff told CHAILEEDO, "The brand has stopped cooperating and is now in the stage of closing the store." According to public information, in 2010, Huda Kattan, known as the "Kardashian of the Middle East", established a social media account to share her makeup skills. She became the number one Instagram beauty blogger in the world a few years later. To date, Huda Beauty has over 50 million followers on Instagram and over 4 million subscribers on her Youtube channel. It is reported that in March 2020, Huda Beauty announced its high-profile presence on Tmall Global. On the opening day, with the help of KOLs such as Li Jiaqi and others, Huda Beauty's star product Huda Beauty Mercury Retrograde Eyeshadow Palette sold out in a second. Other public information shows that more than 300,000 people came to visit the store on the opening day, and the store browsing volume exceeded 20 million. And on Xiaohongshu, the #hudabeauty tag has more than 8 million views. Huda Kattan has publicly stated, "Being on Tmall Global is a key step for the brand to deploy the Chinese market. We hope to use it to better understand the Chinese market and Chinese consumers." After this, Huda Beauty continued to advance the brand's presence in China. In May 2021, Huda Beauty opened a counter in the DFA Duty-Free Shop at The Venetian Macao Resort Hotel. However, only two months later, the official account of Huda Kattan on Xiaohongshu stopped updating. Two days later, on December 31, its official Weibo account was also not updated again after posting New Year wishes. Until October 2022, a Xiaohongshu user posted that "Huda Beauty's overseas flagship store has been closed." The store's customer service staff said that the store almost entered the closing stage around October (2022)." According to customer service of the overseas flagship store of Huda Beauty on Tmall, the Tmall overseas flagship store is the only official channel for Huda Beauty in China. Therefore, the store's closure means that Huda Beauty currently has no official purchase channel in China. As the reason of closing the store, the store's customer service staff said, "the brand has stopped cooperating". As of press time, CHAILEEDO found that the overseas flagship store of Huda Beauty on Tmall could no longer be searched by searching keywords such as Huda Beauty, and the dialogue interface showed "Failed to get store". According to previous media reports, Shanghai The Lian Internet Technology Co. (hereinafter The Lian) is the digital marketing agency of Huda Beauty, Curel, Drunk Elephant. A staff member told CHAILEEDO, "At present, Huda beauty is no longer operated by The Lian." When asked about the reason for the closure of Huda Beauty, the staff did not reply. In addition, CHAILEEDO learned that the Huda Beauty counter at the aforementioned DFA duty-free store may also be pulled off. "There are indeed rumors that the counter will be pulled out, but the specific time is not clear." The relevant staff of this DFA duty-free store said in response to CHAILEEDO's request for confirmation that Huda Beauty sells flat in duty-free stores in general and has been on sale recently.

UNIASIA updated its prospectus on December 31. UNIASIA achieved revenue of 2.157 billion yuan (about $313.2 million) in 2021 with single brand Seeyoung's revenue accounting for up to 40%. According to the official website of the Shenzhen Stock Exchange, on December 31, 2022, Guangzhou UNIASIA Cosmetic Technology Co. files an initial public offering prospectus filing to list on the Second-board Market of the Shenzhen Stock Exchange. Public information shows that on December 22, 2021, UNIASIA signed a listing counseling agreement with CITIC Securities. This means that China's beauty listed companies will soon add another big player to the list. The prospectus shows that UNIASIA achieved revenue of 2.157 billion yuan (about $313.2 million) and a net profit of 188 million yuan (about $27.3 million) in 2021. As of January-June 2022, UNIASIA achieved revenue of 986 million yuan (about $143.2 million) and a net profit of 137 million yuan (about $19.9 million). Annual sales exceeded 2.1 billion yuan It is understood that UNIASIA was established by ASIAWORLD(HK)ENTER in 2006, which is a comprehensive beauty and cosmetic enterprise integrating R&D, production, sales, training, and service. At present, UNIASIA has four main brands, namely MEIFUBAO, Franic, Seeyoung, and SkynFuture as well as subdivision brands such as MOR, KEEP·Y, Youya, GITTAMY, VITALIXIR, and MIOFURMI, etc. The product categories cover skincare, cleansing, shampoo and hair care, body care, and other daily chemical products. Although the cosmetics market has been deeply affected by the epidemic in the past three years, UNIASIA still delivered a bright performance. From 2019 to 2021, the prospectus shows that the company's operating revenue was 1.941 billion yuan (about $282 million), 1.988 billion yuan (about $289 million), and 2.157 billion yuan (about $313.2 million), and net profit was 204 million yuan (about $29.6 million), 240 million yuan (about $34.8 million) and 187 million yuan (about $27.2 million), respectively. Its net profit after deductions was 222 million yuan (about $32.3 million), 247 million yuan (about $35.9 million), and 185 million yuan (about $26.9 million), respectively. In the first half of 2022, the company’s operating income reached 986 million yuan (about $143.2 million), net profit was 137 million yuan (about $19.9 million) and net profit after deduction was 124 million yuan (about $18 million). The prospectus also disclosed that as of the first half of 2022, UNIASIA ranked 16th in the beauty and personal care market and 6th among local companies in terms of operating revenue compared to comparable companies in the same industry. During the reporting period, UNIASIA's main business revenue mainly came from sales of skincare and personal care products, with skincare sales revenue mainly from lotion, emulsion, sunscreen, and masks. Its care sales revenue are mainly from shampoo and hair care products. The company's main business revenue from 2019 to first half of 2022 is 1.934 billion yuan (about $281 million), 1.958 billion yuan (about $284.3 million), 2.148 billion yuan (about $312 million) and 974 million yuan (about $141.4 million), respectively, with the main business revenue accounting for more than 98%. In terms of segment revenue, the proportion of skin care products is higher than that of personal care products. It is understood that the proportion of skin care products of UNIASIA from 2019 to first half of 2022 is 51.36%, 48.45%, 50.42% and 52.19%, respectively and personal care products accounted for 42.66%, 42.91%, 45.74% and 45.21% in the first half of 2019-2022, respectively. More than that, UNIASIA's gross margin is also quite bright. The prospectus shows that the gross profit margin of UNIASIA from 2019 to first half of 2022 is 64.11%, 65.29%, 64.84% and 65.42% respectively, which is much higher than the average of peers. Among them, the gross margin of skincare products were 65.48%, 66.08%, 65.33% and 66.82%, and the highest gross margin of sunscreen products in skincare products, reaching 74.82% in the first half of 2022. Nearly 40% of the revenue is Seeyoung contribution As we all know, in the current listed Chinese beauty companies, many companies have been questioned by the capital market "performance dependent on a single brand", while the brand matrix of UNIASIA is called "brand carrier" by many industry insiders. Specific to each brand, Seeyoung, MEIFUBAO, Franic is the main brand of the revenue of UNIASIA. The prospectus shows that from 2019 to the first half of 2022, Seeyoung revenue was 779 million yuan (about $113.1 million), 768 million yuan (about $111.5 million), 842 million yuan (about $122.3 million), 386 million yuan (about $56 million), accounting for 40.31%, 39.25%, 39.20%, 39.65%, respectively, for the same period. From 2019 to the first half of 2022, the revenue of MEIFUBAO was 606 million yuan (about $88 million), 510 million yuan (about $74 million), 569 million yuan (about $82.6 million) and 265 million (about $38.5 million), accounting for 31.37%, 26.07%, 26.48% and 27.21% respectively in the same period. From 2019 to the first half of 2022, the revenue of Franic was 393 million yuan (about $57 million), 373 million yuan (about $54.2 million), 396 million yuan (about $57.5 million), 150 million yuan (about $21.8 million), accounting for 20.33%, 19.08%, 18.41%, and 15.39% respectively in the same period. It is easy to see that the proportion of the three main brands in the last three years has been declining. But at the same time, SkynFuture, which focuses on scientific whitening, and GITTAMY, which focuses on peptide technology anti-aging, gained brand recognition and market share has been increasing. For example, the revenue share of SkynFuture climbed from 0.49% in 2019 to 7.14% from January to June 2022, showing rapid growth, and has become one of the main brands of the company. It is worth mentioning that, as an original imported brand developed and manufactured by UNIASIA in Australia, the sales revenue of MOR is also growing steadily. In terms of channels, according to the prospectus, UNIASIA's sales model can be divided into direct sales, distribution, and agency sales. Among them, the distribution model is the number one sales model of UNIASIA. From 2019 to the first half of 2022, UNIASIA's distribution model achieved revenue of 1.135 billion yuan (about $165 million), 960 million yuan (about $139.4 million), 1.006 billion yuan (about $146.1 million), 508 million yuan (about $73.8 million), accounting for 58.7%, 48.99%, 46.82%, 52.15% respectively in the same period. Planned capital raising of 607 million yuan Brand building can not be separated from the company's continuous investment in product building, research, and development. It is understood that UNIASIA is one of the first companies to establish a large research institute in China, and its China headquarters research institute was established in 2007. At present, UNIASIA has established two major R&D centers in China and Australia. Specifically on R&D investment, from 2019 to the first half of 2022, UNIASIA's R&D expenses was 58.19 million yuan (about $8.4 million), 57.35 million yuan (about $8.3 million), 64.89 million yuan (about $9.4 million) and 33.28 million yuan (about $4.8 million), accounting for 3.00%, 2.88%, 3.01% and 3.37% of operating revenue, respectively. As of the first half of 2022, compared with comparable companies in the same industry, UNIASIA's R&D expenses were higher than those of Marubi and LAF. It is reported that UNIASIA Technology plans to raise 607 million yuan (about $88 million), of which 405 million yuan (about $59 million) is for brand construction and promotion projects, 107 million yuan (about $15.5 million) for intelligent manufacturing and information system upgrade projects, 55.46 million yuan (about $8 million) for R&D center upgrade projects, and 40 million yuan (about $5.8 million) for additional working capital. There is no doubt that with the disclosure of the prospectus, UNIASIA is getting closer to the road of going list. In the past three decades, UNIASIA has been committed to brand building and continuous efforts in scientific research, which not only laid a solid foundation for its IPO but also anchored the future to realize the long-term value of the enterprise.

"In the next five years, we believe that the Chinese perfume market will play an important role in the global market," said Wang Wei, COO of Eternal Group. Recently, CHAILEEDO noticed that the 2022 White Paper on Perfume Industry Research in China, jointly prepared by Eternal and Kantar China, combined with the latest industry data and consumer research, was officially released. In addition, at this press conference, many people in the beauty industry brought the latest insight into the perfume industry. Chinese consumers' preference for fragrances In this White Paper, Kantar China conducted a study on existing consumers aged between 18 and 45, from Tier 1 to Tier 3 cities, who purchase fragrances on their own and use them for at least one year between 2021 and 2022, to discover the psychological and behavioral changes of Chinese consumers when purchasing fragrances. First, the multiple uncertainties of the future have seriously affected perfume consumers' consumption expectations, with 70% of consumers saying the epidemic has made them more rational in their daily consumption, with women in particular standing out. Over 80% of consumers are becoming more concerned about their mental health. In addition, consumers are more willing to pay for a better consumer experience and higher quality goods and services. Consumers also continue to pay more attention to environmental protection and high attention is paid to concepts such as "green", "organic", "pure" and "natural". Secondly, the maturity of Chinese perfume consumers has increased, and more consumers are pursuing "taste and style" and "individual taste" rather than "following the crowd". The research found that Chinese perfume consumers love floral, fruity and woody notes, with women preferring floral notes and men preferring woody notes. At the same time, most consumers still use perfume for emotional reasons, showing personal style taste is also an important driving force. Thirdly, affected by the epidemic, most perfume consumers pay more attention to the quality and safety of the products, especially the safety and greenness of the fragrance ingredients, including whether the fragrances contained in the products are natural and whether there are allergy-prone raw materials. In addition, most consumers still learn about perfume information through offline retail channels, of which brand counters are the main channel, followed by beauty category integrated brand chain stores and perfume multi-brand integrated experience stores. It is worth mentioning that Chinese consumers are more willing to give fragrances as gifts. When it comes to gift-giving, consumers pay more attention to the quality of perfume, emotional value and ritualistic and beautiful packaging. High-end fragrances are the main growth According to the White Paper, the China fragrance market will continue to grow rapidly in 2022 despite the impact of the epidemic. Over the years, the Chinese fragrance market has been growing faster than the global average, and in 2020, despite the negative growth in the global and Asia Pacific regions due to the global epidemic, the Chinese fragrance market still achieved a growth rate of 10.6%, and in 2021, the growth rate was 38.7%. Despite the impact of the epidemic, the annual retail sales growth of China fragrance market in 2022 showed signs of slowdown, but still significantly higher than the global market. "In the next five years, we believe the Chinese perfume market will occupy a pivotal position in the global market." Wang Wei, Chief Operating Officer of Eternal Group, said at the launch event. About "high-end perfume". From the perspective of the perfume industry landscape, high-end perfumes are the main force behind the growth of the Chinese perfume market, while international brands are still the mainstream of the market and local brands are still waiting to grow. According to Euromonitor, the Chinese perfume market is mainly driven by high-end perfumes, and the sales share of the high-end perfume market is increasing year by year, with the highest growth rate in the past five years in 2021. In addition, international top brands such as Dior and Chanel are still the mainstream brands in the perfume market. Other famous international brands, such as Yves Saint Laurent and TOM FORD, are growing rapidly in the Chinese market. In the face of international brands seizing the perfume market in China, DOMENTS, TOSUMMER and other local brands are also making use of the unique advantages of local enterprises to create perfume products with Chinese traditional cultural characteristics and occupy a place in the domestic market. "Reasons" for Believing in perfume Market in 2023 Saying goodbye to the change-filled 2022, the China fragrance market in 2023 will take on a new look and welcome a new round of growth, and the reason for believing in the growing China fragrance market comes from the fact that the fragrance market still has huge growth potential in China as the second largest cosmetics consumer market in the world. In terms of market penetration, at present, the Chinese perfume market has a low penetration rate. The Boston Consulting Group pointed out in its latest report in 2022 that the penetration rate of the Chinese perfume market is about 5%, while the ratio in Europe and the United States is 42% and 50% respectively, a huge difference, which shows that the Chinese market can be improved significantly. In terms of growth rate and market size, the Chinese perfume market is still promising. In 2021, the overall retail sales of the Chinese perfume market accounted for only 4.1% of the world perfume market, but led the global perfume market with a CAGR of 21.4% in the past five years (2016-2021), which is about ten times of the world market. The overall China market is expected to reach RMB 37.13 billion in sales by 2026. The China fragrance market is expected to maintain a CAGR of around 22.3% over the next five years, which is approximately three times the growth rate of the overall world fragrance market.

As the beauty industry continues to expand globally, it is no surprise that Chinese beauty brands have gained popularity in recent years. From skincare to makeup, these brands offer a wide range of products that cater to different skin types and preferences. If you're looking to explore the world of Chinese beauty, we've got you covered. Here are the top 10 Chinese beauty brands that you need to know: 1. CHANDO 自然堂 credit: chandohimalaya.com Founded in 1985, CHANDO has become a well-known luxury skincare brand in China. Its products are infused with natural ingredients such as pearl powder and silk protein to provide anti-aging and brightening benefits. CHANDO's packaging is also aesthetically pleasing, making it a great addition to any vanity. 2. Proya 珀莱雅 credit: premiumbeautynews.com Proya is a popular skincare brand in China that has gained a following for its high-quality and affordable products. Its products are formulated with natural ingredients such as aloe vera and green tea to provide hydration and nourishment to the skin. Proya's minimalist packaging also appeals to those who prefer a more simplistic approach to skincare. 3. Pechoin 百雀羚 credit: dalziel-pow.com/news/c-beauty-brand-invasion Pechoin is one of China's oldest and most established beauty brands, dating back to 1931. Its products are formulated with traditional Chinese herbs and ingredients, such as ginseng and safflower oil, to improve skin health and vitality. Pechoin is also known for its affordable prices, making it a popular choice among Chinese consumers. 4. Perfect Diary 完美日记 credit: Jing Daily Perfect Diary is a relatively new player in the Chinese beauty market, but it has quickly gained a following for its trendy and high-quality makeup products. The brand collaborates with popular Chinese influencers to create unique and innovative products, such as its bestselling Starry Sky eyeshadow palette. 5. Florasis 花西子 credit: florasis.com Florasis is a rising beauty brand in China that offers high-quality and affordable makeup products. Its products are inspired by traditional Chinese culture, with its signature packaging featuring intricate Chinese brush paintings. Florasis' products are also cruelty-free, making it a great option for those who are conscious about animal welfare. 6. Winona 薇诺娜 credit: Retail in Asia Winona is a skincare brand that offers products formulated with natural ingredients such as honey and green tea. Its products are designed to provide hydration and nourishment to the skin while addressing different skin concerns. Winona's minimalist packaging also adds to its appeal. 7. Carslan 卡姿兰 credit: popdaily.com.tw Carslan is a skincare brand that offers a range of products for different skin concerns, such as acne and aging. Its products are formulated with advanced skincare technology to provide effective results. Carslan's packaging is also aesthetically pleasing, with its signature pastel-colored design. 8. Colorkey 珂拉琪 credit: colorkey.com Colorkey is a makeup brand that offers a range of products for different skin tones and preferences. Its products are formulated with high-quality ingredients to provide a flawless finish. Colorkey's packaging is also unique and eye-catching, making it a great addition to any makeup collection. 9. Marubi 丸美 credit: CHAILEEDO and Qeyes Marubi is a beauty brand that offers a range of products, including skincare, makeup, and fragrance. Its products are designed to provide a luxurious experience and are infused with high-quality ingredients. Marubi's packaging is also elegant and sophisticated, adding a touch of glamour to any beauty routine. 10. MEIFUBAO 美肤宝 credit: meifubao.com MEIFUBAO is a skincare brand that offers a range of products for different skin types and concerns. Its products are formulated with natural and organic ingredients to provide nourishment and hydration to the skin. MEIFUBAO's packaging is also aesthetically pleasing, with its signature blue and white design. In conclusion, Chinese beauty brands offer a unique and diverse range of skincare and makeup products that cater to different skin types and preferences. From luxury skincare to affordable makeup, these brands are gaining popularity globally due to their high-quality formulations, innovative packaging, and affordability. By exploring these top 10 Chinese beauty brands, you can discover the best of what the Chinese beauty industry has to offer.

CHAILEEDO found that the majority of merchants on online platforms offered cosmetic customization services claiming to customize whitening and spot removal products, which are "unsafe and suspected of being illegal". Recently, according to many media, cosmetics claiming to be "personalized cosmetics" are trendy on online shopping platforms and some live streaming. Sellers promote buyers' purchase through customized solutions, targeted ratios and so-called amazing effects. CHAILEEDO found that the vast majority of businesses offering personalized cosmetics services on online platforms currently claim to customize whitening and spot removal products. An industry source pointed out, "This year's policy relaxation is the customization of ordinary cosmetics. Some merchants selling such customized special-purpose cosmetics may be punished for violating policies and regulations." Customized products proliferate with prices as high as 10,000 yuan It is understood that personalized cosmetics on the Chinese market can be broadly divided into efficacy customization (modular cosmetics) and ingredient customization (one-of-a-kind cosmetics). The efficacy customization model is mainly reflected in the matching and composition of different efficacy cosmetics and relies heavily on the range of modular products to choose from. The ingredient customization model, on the other hand, highlights the ability to provide original ingredients to create unique cosmetic products to meet individual diversity needs. Regardless of the model, however, personalized cosmetics require matching and adjusting to consumers' personal tastes and skin needs, and can meet consumers' emotional needs for privacy and exclusivity in some extent. Because of this, personalized cosmetics have always been highly sought after by consumers from offline cosmetic stores and beauty salons to online stores and live-streaming. This trend is expanding larger making this sector more and more chaotic. CHAILEEDO found that on Taobao, Douyin (TikTok China), Kwai and other e-commerce platforms, there are many stores selling personalized skincare cosmetics, product categories include lotion, emulsion, essence, facial cleanser, mask, sunscreen, etc., claiming efficacy involving hydration, firming, spot removing and acne, whitening, etc. The lowest price is less than 100 yuan (about $14.4), the highest reached 14,800 yuan (about $2128.2). As you can see, personalized cosmetics are comparable to those produced on a large scale only in terms of the types of products covered and the efficacy claimed. So, as for the products, are the personalized cosmetics sold by online stores reliable? On the Taobao platform, CHAILEEDO randomly asked a merchant of cosmetic store that offers personalized cosmetics services. According to the merchant, if consumers want personalized cosmetics, they need to describe their skin condition and needs, and preferably provide a photo of their skin, and then the merchant will make one-to-one skin measurements according to their skin condition and requirements. Because of the time required for modulation and preparation, the delivery date is usually 2-7 days. In addition, there are price fluctuations according to the differences in the categories and efficacy of the customized products. For example, the store shows a series of personalized whitening products price ranging from 108 yuan - 238 yuan (about $15.5-$34.2). The price of personalized face cream, eye cream are much higher. According to the store customer service, it can also be in a single product with multiple effects based on consumers’ demand, while meeting the needs of such as whitening, acne, hydration. "Unsafe and allegedly illegal" Personalized cosmetics are becoming popular on online platform. Are its sales model and product compliant? It is worth mentioning that in November 2022, the official website of the National Medical Products Administration released the Notice of the Comprehensive Department of the National Medical Products Administration on the Piloting of Personalized Cosmetic Services (hereinafter referred to as the Notice), deciding to carry out piloting of personalized cosmetic services in some areas, which means that personalized cosmetics ushered in policy encouragement and support. However, the relaxation of policy does not mean that the above-mentioned store sales model is compliant. The Notice clearly states that the cosmetics for the pilot implementation of personalized services should be ordinary cosmetics, excluding special-purpose cosmetics, children's cosmetics and cosmetics using new ingredients. CHAILEEDO found that the vast majority of businesses offering personalized cosmetic services on online platforms currently claim to customize whitening and spot removal products. In other words, if a business sells personalized special-purpose cosmetics, there is a high risk of being punished for selling "unregistered cosmetics". In addition, the Notice also has strict entry thresholds for personalized service pilot enterprises, such as the need for "above-scale enterprises with good reputation, independent production capacity and strong research and development capabilities, and a sound production quality management system". Urgent need for regulatory standards Viewing the market demand, the pursuit of personalization of contemporary young women has made cosmetic customization a consumer segmentation trend. According to data released by market research firm InsightAce Analytic, the size of the next-generation customized beauty market has reached 265 billion yuan (about $38.1 billion) in 2019 and will exceed 500 billion yuan (about $71.9 billion) in 2028. Shen Yingjie, assistant general manager of COSMAX (China) Cosmetics Co., Ltd. then told CHAILEEDO, "What COSMAX has been trying to do is to give each person a different formula, but each formula has to be sent for testing and a report. The current cost is too high to be commercialized." Therefore, although personalized cosmetics are currently a new trend in the industry, the number of companies that have really invested a lot of time and energy into the business is still a minority. Fan Jun, general manager of Shanghai Lan Meiyi Cosmetics Co., Ltd. also said that the impact of the epidemic in the past two years, there are not many brands that do personalized cosmetics. Due to the high demand and low market concentration, some small factories and workshops exploit the loopholes. "The authorities are still not in place to regulate and govern the platform." In response to the chaos of custom cosmetics in the online platform, the person in charge of a foundry company said so. In this regard, there is also a public analysis that in the product sampling system, due to the limitations of the supervision and inspection departments in terms of manpower and technology, there are vast majority cosmetics slipped through the net. Some unscrupulous enterprises have a fluke, not only want to personalize to gain attention and sales, but also want to avoid reporting and quality inspection sampling. In general, personalized cosmetics is in urgent need of legal regulation of chaos. If the authorities punish the illegal actions while conducting a pilot program of personalized cosmetic services, it may help the development of personalized cosmetics market. This is the only way to clear the way for the custom cosmetics market to flourish.

Takami, a high-end Japanese skincare brand, will open three offline flagship stores in Mainland China from December 30, 2022, to January 1, 2023, as well as three stores in Hangzhou and Chengdu to bring more skincare experiences to Chinese consumers. TAKAMI originates from the TAKAMI Dermatology Clinic founded by Dermatology Certified Expert Hiroshi Takami in 1999 and has accumulated more than 370000 skin diagnosis and treatment samples for Asian women. At the end of 2020, TAKAMI officially joined the L'Oreal Group, which also became the first Japanese high-end skincare brand under the group. Its star product Takami Skin Peel received many consumers' admiration. In 2016, TAKAMI entered the Chinese market. In July this year, the official TAKAMI Tmall flagship store was unveiled, showing the brand's new strategy for the China market. in January 2023, the brand will further expand its business map from online to offline, while opening three stores in two fashionable cities, Hangzhou and Chengdu, to bring Chinese consumers a new experience of more keratin care. Nicolas Hieronimus, Chief Executive Officer of L'Oreal, once said in an interview that TAKAMI was developed according to Asian skin and Chinese customers have been very fond of it. The demand for color cosmetics products has declined due to the reduced opportunities for going out under Covid-19. The demand for color cosmetics is still recovering, but the sales performance of skin care products has been stable, and L'Oreal will seize the opportunity of expanding demand in Asia. Cyril Chapuy, President of L'Oréal's Fine Cosmetics Division, once commented at the time of the acquisition, "Takami's expertise in high-end beauty care and omnichannel distribution model make it a unique and complementary addition to the L'Oréal Luxe Division's portfolio of brands." Souce: TAKAMI

During 2019-2021, the market share of traditional whitening toothpaste continues to shrink, while the market size of strong efficacy and high premium functional categories such as gum care, anti-sensitivity and children's oral care continues to increase. Dencare has been one of the key concerns of Chinese consumers in recent years. According to CHAILEEDO, the Chinese toothpaste market is expected to have sales of 115.5 billion yuan (about $16.6 billion) in 2022, with sales growing 12.7% year-on-year. The market is also gradually attracting the attention of capital because of its large growth potential. Weimeizi, the parent company of Saky, formally filed a prospectus with the Hong Kong Stock Exchange in February this year. Recently, Lesening parent company of Chongqing Dencare Oral Care Products Co. Ltd. upgraded its prospectus with the Shenzhen Stock Exchange Before, Chinese toothpaste market can be said to be lukewarm. Now it suddenly chased the capital market. So what changes in toothpaste companies? What are the current growth? Yunnan Baiyao firmly ranks as the No.1 toothpaste Looking back at the history of the development of Chinese daily chemical enterprises, China's domestic toothpaste brands had a moment of prosperity. With international brands entering the Chinese market in the 1990s, Chinese toothpaste brands did not escape the fate of being acquired, divested, or eliminated. Yunnan Baiyao, Lesening, Saky and Liangmianzhen become the few Chinese brands in the current oral care market. In recent years, as Chinese people pay more and more attention to oral health problems, the oral care sector is becoming a new battlefield for capital competition. Since this year, Saky’s parent company Weimeizi Industry (Guangdong) Co. Ltd. (hereinafter referred to as Weimeizi) and Dencare have embarked on IPO one after another since this year. According to public financial data of four local toothpaste companies Yunnan Baiyao, Weimeizi, Dencare and Liangmianzhen, CHAILEEDO found that in addition to Liangmianzhen, revenue and net profit of the other three companies in the past three years have been growing steadily. Yunnan Baiyao firmly ranks as the No.1 toothpaste. Weimeizi's overall revenue is higher than Dencare, Liangmianzhen showed flat growth. (Note: Yunnan Baiyao's financials are only for its subsidiary, Yunnan Baiyao Group Health Products Co., Ltd, which manufactures and sells oral hygiene products. Weimeizi's 2021 financials are as of September 30, 2021) Nielsen retail research data show that China's toothpaste category market is relatively concentrated. Calculating toothpaste products in 2021 by omnichannel retail sales, the top ten manufacturers' market share accounts for a total of 75%, Yunnan Baiyao, Darlie, Procter & Gamble, Dencare (Lesening), Colgate and other top five manufacturers' market share are 59.50%. The head effect is increasingly significant. The market size of the head companies is more prominent and shows a good brand effect in the market. CHAILEEDO noted that the oral cleaning care products industry category is becoming diversified and mature, other segments such as electric toothbrush, flosser, mouthwash, dental floss and other market growth should not be underestimated. According to Euromonitor forecast, from 2022 to 2026, mouthwash will continue to lead the oral category, with a compound annual growth rate of 16.36%, to 2026 market size to 6.488 billion yuan (about $932 million), accounting for 9.57%. The electric toothbrush will grow into the second largest oral category after toothpaste. The market size will reach 13.255 billion yuan (about $1.9 billion) in 2026, accounting for 19.55% of the oral category. In these market segments, Canban, Usmile, Soocas, Panasonic, Waterpik and other Chinese and international brands have been the first to occupy the market. Although Yunnan Baiyao, Weimeizi and Dencare also deploy in this sector, the overall voice is not as good as other innovative brands. Whitening toothpaste is not the first demand Like cosmetics, the oral care market, especially toothpaste, has entered the era of efficacy. Gum care, whitening and anti-sensitivity toothpaste is the main category of consumer purchases with offline market share of 28.00%, 25.94% and 10.65%, respectively in 2021. As for other efficacy categories, children's toothpaste grew significantly, accounting for 6.81%. In contrast, the market share of traditional whitening toothpaste continues to shrink during 2019-2021, while the market size of strong efficacy and high premium functional categories such as gum care, anti-sensitivity and children continues to increase. According to Nielsen retail research data, in the background of the overall growth rate of toothpaste slowdown or even into negative growth, anti-sensitive toothpaste market share in 2017-2021 continued to grow, and the growth rate is higher than the toothpaste industry as a whole and whitening, gum care segmentation. In 2021, China's offline channel anti-sensitive toothpaste market retail scale reached 2.748 billion yuan (about $395 million), becoming the third largest offline segment of the toothpaste category market, with a market share of 10.65%. It is worth mentioning that, as a wide-accepted Chinese brand, Lesening once became a synonym for anti-sensitivity in the toothpaste industry. According to the data disclosed in the prospectus of Dencare, the brand Lesening does occupy a large leading position in its segment. From 2019 to 2021, in the offline market sales of the anti-sensitive segment, the percentage of Lesening is 60.08%, 61% and 59.61%, ranking first in the anti-sensitive segment. The second-ranking is Sensodyne, with market shares of 23.89%, 23.8% and 26.06% respectively in the same period. It is not difficult to see that the advantage of Lesening in this segment is more obvious. Yunnan Baiyao also mentioned in its 2021 financial report that the growth rate of the toothpaste category industry is slowing down, and the company has expanded from a single Baiyao hemostatic toothpaste to customized toothpaste for different people, as well as other categories of oral care products such as mouthwash and tooth flosser. Dencare also said in the prospectus, "vigorously innovate and develop electric toothbrushes, flushers and other electric oral care products, and actively expand oral hygiene products such as oral antibacterial cream and oral antibacterial care solution, as well as oral medical equipment products such as dental desensitizers." It is not difficult to see that the local head toothpaste brands are trying to find a second growth curve in the market segment to face the increasingly fierce competition and changes in the oral care market. For Dencare and Weimeizi, seeking listing is a key battle for them to seek a breakthrough and gain more market power.

For the reasons for the closure of the store, The Face Shop once said in an interview that The Face Shop lacks long-term operational planning. As shown in Qichacha, The Face Shop (Shanghai) Cosmetic Selling Limited Company had been deregistered on December 22nd for reduction of company capital, merger with another company or separation. Besides, all of the associated thirty-eight sales companies had also been deregistered. The company was established in August 2010 with a registered capital of $5 million. The legal representative is HONG SUNG HA. Its business scope included the wholesale and retail of cosmetics, chemical products (except dangerous goods), seasonings for cosmetics, fragrances, daily necessities, food, etc. It was wholly owned by LG Household & Health Care CO., LTD. However, the company has recently been canceled due to a "merger or separation of companies". According to public reports, in 2006, The Face Shop began to try the Chinese market. In 2008, the brand officially landed in China and set up its first Chinese store in JOY CITY in Beijing. As one of the first Korean cosmetic brands to enter the Chinese market, The Face Shop had a wide consumer group in China. The brand advocating natural skincare has even influenced the skincare philosophy of young people. In retrospect, after entering the Chinese market, The Face Shop had two agents in the south and in the north. But the competitive relationship between the two agents caused various problems that hindered the brand's development process in China. Therefore, in order to reverse the unfavorable situation in China, in 2013, LG Household & Health Care CO.,LTD. ended the dual agency system of The Face Shop and established a joint venture company called The Face Shop Trading (Guangdong) Co. Ltd. In 2014, The Face Shop restarted its single-brand store expansion plan and reached the peak of its development. It opened more than 100 stores in a year. Later on, due to the rise of e-commerce channels, cross-border shopping, counterfeiting and other factors interfered with the market. The Face Shop again encountered a bottleneck in development. In the second half of 2015, the company again adjusted its development strategy in China, slowing down the pace of store openings and gradually liquidating stores with low profitability. Publicly available information shows that as of early 2017, there were more than 350 stores in mainland China. In March 2017, THAAD erupted causing sales of Korean popular brands such as The Face Shop, Innisfree and MISSHA all experienced varying degrees of decline. In June 2017, the Korean headquarters of The Face Shop decided to stop the expansion of single-brand stores. Its company in Guangdong was closed and integrated into The Face Shop (Shanghai) Cosmetic Selling Limited Company. In December of the same year, it started to liquidate the unprofitable stores and set a gradual exit plan. 2018 saw the complete shutdown of The Face Shop single-brand stores. For the reasons for the closure, the former head of The Face Shop in Central China had publicly stated in a media interview that "The Face Shop lacked long-term operational planning. It simply met expected sales targets with no specific brand operation plan."