L'Oreal's TAKAMI to Open First Store in China

Takami, a high-end Japanese skincare brand, will open three offline flagship stores in Mainland China from December 30, 2022, to January 1, 2023, as well as three stores in Hangzhou and Chengdu to bring more skincare experiences to Chinese consumers.

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TAKAMI originates from the TAKAMI Dermatology Clinic founded by Dermatology Certified Expert Hiroshi Takami in 1999 and has accumulated more than 370000 skin diagnosis and treatment samples for Asian women. At the end of 2020, TAKAMI officially joined the L'Oreal Group, which also became the first Japanese high-end skincare brand under the group. Its star product Takami Skin Peel received many consumers' admiration.

In 2016, TAKAMI entered the Chinese market. In July this year, the official TAKAMI Tmall flagship store was unveiled, showing the brand's new strategy for the China market. in January 2023, the brand will further expand its business map from online to offline, while opening three stores in two fashionable cities, Hangzhou and Chengdu, to bring Chinese consumers a new experience of more keratin care.

Nicolas Hieronimus, Chief Executive Officer of L'Oreal, once said in an interview that TAKAMI was developed according to Asian skin and Chinese customers have been very fond of it. The demand for color cosmetics products has declined due to the reduced opportunities for going out under Covid-19. The demand for color cosmetics is still recovering, but the sales performance of skin care products has been stable, and L'Oreal will seize the opportunity of expanding demand in Asia.

Cyril Chapuy, President of L'Oréal's Fine Cosmetics Division, once commented at the time of the acquisition, "Takami's expertise in high-end beauty care and omnichannel distribution model make it a unique and complementary addition to the L'Oréal Luxe Division's portfolio of brands."

Souce: TAKAMI