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Chaileedo partnered with Dr. Zhi Li to present a presentation at 76th SCC Annual conference to talk about the beauty influencers to win the market in China. Download the presentation for free SCC ANNUAL CONFERENCE - DR. LI ZHI & CHAILEEDO How live stream e-Commerce thrives in China? Livestreaming eCommerce, also known as live streaming commerce or LSC, is a form of online shopping that combines the use of live video streaming with eCommerce. It allows retailers and brands to showcase their products in real-time to a large audience, often through platforms such as YouTube, Facebook, or dedicated live streaming apps. During a live streaming e-commerce event, the host or presenter typically demonstrates and discusses the features of the products being sold, and may also interact with viewers through a chat function or other means. Viewers can typically purchase the products directly through Livestream, often at discounted prices or with special offers. Livestreaming eCommerce has become popular in recent years as a way for retailers to connect with customers in a more personal and interactive way, and it has been particularly successful in markets such as China and Southeast Asia. It has also been embraced by consumers as a convenient and enjoyable way to shop online, as it allows them to ask questions and get real-time answers from the presenter. Meet DanDan, A livestreaming Mega-Host 30k product sets sold out, near $1m GMV in 5 seconds. Check out the top influencers selected by Chaileedo, please click here. The Super Mega-host that dominates the live-stream beauty e-commerce Tao bao, Kuai or Tik Tok affiliated influencers have become the most welcomed mega host by brand owners, with capacity to sell millions in seconds. Austin li (李佳琦), The Most Influential Live Streaming Host in China The most influential man in the beauty industry once competed with Jack Ma (CEO and Founder of Alibaba) in selling lipsticks and won easily. Called the Lipstick King by BBC. Learn more about Austin Li. Case Study: Florasis Founded : 2017 Brand Identity: Color cosmetics focusing on traditional Chinese culture, oriental aesthetics; floral essences Major Milestones: 2019: 1.4 B RMB GMV via Taobao/T-Mall, No. 2 domestic color brand 2021: 5.4 B RMB GMV across all e-platforms 2022: NO. 1 domestic color brand based on the Double-11 sales event Successes with Austin Li 李佳琦: • March 2019! Fairy Peach Blossom Ultra-light Setting Powder (空气蜜粉) – overnight sensation (爆品) • June 2019: co-launched sculpture lipstick – overnight sensation • Sept 2019: Austin Li became Florasis’s Chief Design Office • Oct 24 2022: Floral Engraving Odey Makeup Palette (co-designed) launched in Austin’s livestreaming sales event, 250k sets sold out in seconds Segmentation shows rapid growth despite the pandemic Skincare: largest globally, doubling every 5-6 years Color: fastest growing segment (despite COVID) Hair: slowest growth Background: Chinese Cosmetic Consumer Groups Premium Brand Users: Age >30, female Lives in Tier 1 & Tier 2 cities Shops actively with strong purchase power Favoring foundation, lip colors, and eye shadow Business-oriented! travel frequently, dining out, open to new sales channels Mass Brand Buyers: Age<30 Lives in Tier 3-5 cities Shops less actively with low purchase power Favoring combo sets, gift sets, lipsticks, perfumes Overall highly active Enjoy mobile games and high-tech gadgets Young Professional: Age 25-35 Corporate employees in Tier 1 or in gov/financial sectors High income, high monthly expense "Invisible poor", fast-pace life, willing to pay for convenience Quality life practitioner Urban little fairy/ trendy boy Gen-Z: Skincare and makeup enthusiasts. Favoring Lip gloss and foundation Interested in mobile games and delicacies Prefer short videos and vertical videos Obsessed with social networks Xiachen (下沉) Small-Town Groups: Young, living in tier 3 cities Low purchase power Favoring combo sets and gift sets Prefer online entertainment and video apps Male: Diverse age and geo-location profiles Focussed on Skincare needs Buying cosmetics for Spouse Business-Oriented Engaged in continue professional education and exercise Online gaming and sports contents The Strategy has evolved in the past decade. For more information and marketing strategy, please download the full presentation. How live stream e-Commerce thrives in China? Livestreaming eCommerce, also known as live streaming commerce or LSC, is a form of online shopping that combines the use of live video streaming with eCommerce. It allows retailers and brands to showcase their products in real-time to a large audience, often through platforms such as YouTube, Facebook, or dedicated live streaming apps. During a live streaming e-commerce event, the host or presenter typically demonstrates and discusses the features of the products being sold, and may also interact with viewers through a chat function or other means. Viewers can typically purchase the products directly through Livestream, often at discounted prices or with special offers. Livestreaming eCommerce has become popular in recent years as a way for retailers to connect with customers in a more personal and interactive way, and it has been particularly successful in markets such as China and Southeast Asia. It has also been embraced by consumers as a convenient and enjoyable way to shop online, as it allows them to ask questions and get real-time answers from the presenter. Meet DanDan, A livestreaming Mega-Host 30k product sets sold out, near $1m GMV in 5 seconds. Check out the top influencers selected by Chaileedo, please click here. The Super Mega-host that dominates the live-stream beauty e-commerce Tao bao, Kuai or Tik Tok affiliated influencers have become the most welcomed mega host by brand owners, with capacity to sell millions in seconds. Austin li (李佳琦), The Most Influential Live Streaming Host in China The most influential man in the beauty industry once competed with Jack Ma (CEO and Founder of Alibaba) in selling lipsticks and won easily. Called the Lipstick King by BBC. Learn more about Austin Li. Case Study: Florasis Founded : 2017 Brand Identity: Color cosmetics focusing on traditional Chinese culture, oriental aesthetics; floral essences Major Milestones: 2019: 1.4 B RMB GMV via Taobao/T-Mall, No. 2 domestic color brand 2021: 5.4 B RMB GMV across all e-platforms 2022: NO. 1 domestic color brand based on the Double-11 sales event Successes with Austin Li 李佳琦: • March 2019! Fairy Peach Blossom Ultra-light Setting Powder (空气蜜粉) – overnight sensation (爆品) • June 2019: co-launched sculpture lipstick – overnight sensation • Sept 2019: Austin Li became Florasis’s Chief Design Office • Oct 24 2022: Floral Engraving Odey Makeup Palette (co-designed) launched in Austin’s livestreaming sales event, 250k sets sold out in seconds Segmentation shows rapid growth despite the pandemic Skincare: largest globally, doubling every 5-6 years Color: fastest growing segment (despite COVID) Hair: slowest growth Background: Chinese Cosmetic Consumer Groups Premium Brand Users: Age >30, female Lives in Tier 1 & Tier 2 cities Shops actively with strong purchase power Favoring foundation, lip colors, and eye shadow Business-oriented! travel frequently, dining out, open to new sales channels Mass Brand Buyers: Age<30 Lives in Tier 3-5 cities Shops less actively with low purchase power Favoring combo sets, gift sets, lipsticks, perfumes Overall highly active Enjoy mobile games and high-tech gadgets Young Professional: Age 25-35 Corporate employees in Tier 1 or in gov/financial sectors High income, high monthly expense "Invisible poor", fast-pace life, willing to pay for convenience Quality life practitioner Urban little fairy/ trendy boy Gen-Z: Skincare and makeup enthusiasts. Favoring Lip gloss and foundation Interested in mobile games and delicacies Prefer short videos and vertical videos Obsessed with social networks Xiachen (下沉) Small-Town Groups: Young, living in tier 3 cities Low purchase power Favoring combo sets and gift sets Prefer online entertainment and video apps Male: Diverse age and geo-location profiles Focussed on Skincare needs Buying cosmetics for Spouse Business-Oriented Engaged in continue professional education and exercise Online gaming and sports contents The Strategy has evolved in the past decade. For more information and marketing strategy, please download the full presentation. Archives 1 2 3 4 5 CHINA REGULATORIES August 2023 (33) 33 posts July 2023 (87) 87 posts June 2023 (88) 88 posts May 2023 (91) 91 posts April 2023 (75) 75 posts March 2023 (45) 45 posts February 2023 (60) 60 posts January 2023 (56) 56 posts December 2022 (40) 40 posts November 2022 (42) 42 posts October 2022 (92) 92 posts September 2022 (87) 87 posts RECENT ISSUES Subscribe for unlimited readership of the most professional, comprehensive and unbiased articles backed by data. SUBSCRIBE NOW Starting at $8.33 per month if you subscribe a Pro Annual Plan Get 2-Month Free Pro Membership No Credit Card Needed How Chinese Indie Beauty Brands Thrive with Their Marketing Innovations on Mobile Social Platforms Dr. Li Zhi along with Chaileedo attended the SCC (Society of Cosmetic Cemists, USA) 76th Annual Scientific Meeting & Showcase on Dec 12-14 2022. Dr. Li Zhi demonstrates the hot topic that many firms are concerned - how Chinese companies thrive with their marketing innovations on social live streaming. Why was CHAILEEDO there? As a foreign member of SCC, China Expert in Beauty Industry, Chaileedo was associated with Dr. Li Zhi, a professional cosmetic scientist and entrepreneur, to demonstrate the emerging beauty market in China and gave business owners a better view of the China market. DOWNLOAD THE PRESENTATION Read Now Beauty News Industry News, Broadcast and Breakings Acquire Now Industry Stats In-depth Statistics from all aspects to dig out the sales, up and downs. Download Consumer Research Exclusive service to survey numerous consumers across the country and get the best expected results Download Now Brand Analysis Examine and analyse a brand in details to conclude a report showcasing the desired information Download Now Niche Market Research Study into the niche product market, producing whitepaper helpping business to understand the potential, development of a product and make decisions. Learn More Retail / Distributor Finder Help brand distribute in China. Learn More Cosmetics/ Makeup Compliance Help make your product legal in China LEARN MORE OEM/ODM Manufacturers Know what's trending or find the best possible material / ingredient / product supplier Get the Best of CHAILEEDO

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Chaileedo is the most professional Chinese Beauty Media and Research Organisation. Connecting with 200 more brands, provding in-depth insights for foreign beauty brands into China. Into The Trillion Market With CHAILEEDO Get Inspired Contact Us Into The Trillion Market With CHAILEEDO Into The Trillion Market With CHAILEEDO Into The Trillion Market With CHAILEEDO Get Inspired Contact Us 2015 CLD was founded and has served the cosmetic industry since 2015. The 3 founders of CLD have a total of 60 years cosmetic industry experience. We know every aspect of the Chinese market. 50K CLD has produced more than 50,000 articles, insights and research reports in all markets in the industry 200 There are more than 200 reporters, researchers and 1-on-1 busisness concultant sitting in our Global HQ -- Wuhan Office to deal with thousands of requests from around the globe. 100K CLD WeChat Official Account has more than 100,000 business followers to receive our daily newsfeed, industry insight and market research. We also helped more than 500 business to promote on our platforms across the internet. Want to Enter The Trillion Dollar Market? Get Inspired Now with Chaileedo Beauty Get Inspired with Chaileedo Into the Trillion Market Need Tailored Service? Drop us a line to get customised service based on your needs! Contact Us UNDERSTAND THE CHINESE POLICY Regulations Taken to a New Level with New Cosmetic Regulations Implemented May 1, Beijing time, is an important turning point in the implementation of supporting regulations such as the Regulations on the Supervision and Administration of Cosmetics - May 6, 2022 Cosmetics with Excessive Packaging will not be Allowed to be Sold in China According to the relevant Chinese laws and regulations, products and services that do not meet the mandatory standards shall not be produced, sold, imported, or provided. - January 7, 2022 Imported General-Purpose Cosmetics No Longer Need Animal Component Test in China National Medical Products Administration announced that imported general-purpose cosmetics will no longer be tested for animal components as of May 1, 2021. - May 3, 2021 Cosmetics Can be Traced its Whole "Life" in China Since July 1 In China, cosmetic manufacturers are required to establish and implement a traceability management system to ensure that all activities such as material procurement, product production, quality control, storage, sales, and recall are traceable. - June 29, 2022 Understand The Chinese Policies Read More Stats & Data Access to all Data and Stats for Cosmetic, Makeup, Beauty and Tools Markets Now. Access all Interviews Watch Now Chaileedo's Exclusive Interviews with Entrepreneurs, Law Experts, VC Owners and more... Research Report Get Free Sample Check out the latest report summary and find out the best one fits your needs. Or subscribe to our Enterprise Membership to access all reports for free CLEAN BEAUTY PRODUCT Publication Date: June 2022 MARKET REPORT UNISEX PRODUCT Publication Date: July 2022 MARKET REPORT PERFUME PRODUCT Publication Date: Aug 2022 MARKET REPORT Get Some Samples Close *Available in Digital Form or order an Hard Copy CIIE 2022 With CHAILEEDO China International Import Export 2022 7th Sep 9:30 - 10:30 AM PEK WATCH LIVE STREAM COMPANY NAME COMPANY INTRODUCTION DOWNLOAD DOWNLOAD DOWNLOAD DOWNLOAD Case Studies Read Now Beauty News Industry News, Broadcast and Breakings Acquire Now Industry Stats In-depth Statistics from all aspects to dig out the sales, up and downs. Download Consumer Research Exclusive service to survey numerous consumers across the country and get the best expected results Download Now Brand Analysis Examine and analyse a brand in details to conclude a report showcasing the desired information Download Now Niche Market Research Study into the niche product market, producing whitepaper helpping business to understand the potential, development of a product and make decisions. Learn More Retail / Distributor Finder Help brand distribute in China. Learn More Cosmetics/ Makeup Compliance Help make your product legal in China LEARN MORE OEM/ODM Manufacturers Know what's trending or find the best possible material / ingredient / product supplier CHAILEEDO Press Read All The No.1 and Most Viewed Beauty Industry Media in China, providing the most professional, unbiased and latest news in beauty, cosmetics, makeup and health industries. Beauty News Global Brands in China Aug 15, 2023 Read Article Natura & Co Posts R$7.8Bn Net Revenue in Q2, Sequential Growth in Asia Aug 14, 2023 Read Article Exclusive: Coty China Changes Hands Again Aug 11, 2023 Read Article Chinese Market: Growth Engine for Global Beauty Giants Aug 10, 2023 Read Article Amyris Files for Bankruptcy Protection in U.S. Aug 15, 2023 Read Article Cosmetics Retail Sales of RMB 24.7Bn Down 4.1% YOY with the First Decline This Year NEWS Aug 15, 2023 Read Article Natura & Co Posts R$7.8Bn Net Revenue in Q2, Sequential Growth in Asia NEWS Aug 14, 2023 Read Article Exclusive: Coty China Changes Hands Again NEWS Aug 11, 2023 Read Article Chinese Market: Growth Engine for Global Beauty Giants GLOBAL BRANDS IN CHINA Aug 11, 2023 Read Article China's Cosmetic Sample Economy Explodes with 450% Jump NEWS Aug 11, 2023 Read Article Chinese State Media Exposes Chaos in Whitening Cosmetics: Lack of Management Highlights Safety Risks NEWS Aug 10, 2023 Read Article Douglas Net Sales Reached New High! In 2023, Capital Reinvests in the Beauty Industry INSIGHT & INSPIRATION Aug 10, 2023 Read Article Amyris Files for Bankruptcy Protection in U.S. NEWS Trusted By Latest Issues SEASONAL REPORT JAN 10 2023 China Beauty Consumer Report 2023 Q2 Read More SEASONAL REPORT MAY 19 2023 China Cosmetics Trends Report 2023 Q2 Read More SEASONAL REPORT JAN 10 2023 China Beauty Consumer Report 2023 Q1 Read More SEASONAL REPORT JAN 14 2022 China Cosmetics Trends Report 2023 Q1 Read More Exclusively at Our Online Store Our Products 01. This is your Product section paragraph. It’s an ideal place to showcase the types of products available, and underline any important or unique features. 02. This is your Product section paragraph. It’s an ideal place to showcase the types of products available, and underline any important or unique features. 03. This is your Product section paragraph. It’s an ideal place to showcase the types of products available, and underline any important or unique features. 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​The “Beauty Consumption Trends Report (Second Quarter 2023)” is produced by Chaileedo Research. Chaileedo Research is an intelligence expert in the beauty industry, focusing on insights into new markets, new channels, and new categories in the beauty industry. The report provides objective, forward-looking, and inspiring insights for beauty companies around the world and provides professional industry market data for beauty practitioners. The “Beauty Consumer Trend Report (Second Quarter 2023)” is produced by Chaileedo Research. Chaileedo Research is an intelligence expert in the beauty industry, focusing on insights into new markets, new channels, and new categories in the beauty industry. The report provides objective, forward-looking, and inspiring insights for beauty companies around the world and provides professional industry market data for beauty practitioners. The report predicts future consumer behavior by gaining insights into consumer needs and analyzing consumption facts. It gives suggestions to respond to changes in consumer demand through brand cases. Consumer trend analysis, insights, and recommendations are conducted around the behavior of consumers in the past 3 months and the next 3 months. Download to learn Consumption for beauty is gradually picking up, which shows more obvious in the first-tier and new first-tier cities. The promotion is flat, and the festival bonus is reduced. The demand for beauty devices with anti-aging effects is on the rise. Taobao loses to Douyin, and the livestream e-commerce platform has become an important purchase channel for young consumers. The ingredient-centric is increasing, and the popularity of “skincare formulas” continues to rise. If you would like to acquire Niche Market Report for beauty products for up to 90% off, subscribe now for as low as $8.33 per month. By Chaileedo Research MAY 25, 2023, 12:00 AM This report is Pro Member (yearly) Free China Beauty Consumer Trend Report 2023 Q2 DOWNLOAD THE CHINA CONSUMER TREND REPORT 2023 Q2 Enter Your Email DOWNLOAD Your are enlist, we will send you the report ASAP. In the first quarter of 2023, the cosmetics market size was 222.144 billion yuan, a year-on-year growth of 7.95%. More than 60% of consumers’ consumption behavior is not affected by the promotion. More than half of consumers who were born after 2000 said that their purchasing behavior was affected by the promotion. During Women’s Day in 2023, 22 of the top 30 brands on the Tmall platform declined year-on-year. In the second quarter of 2023, online cosmetics sales are estimated to reach 97.67 billion yuan. Key Stats to learn RESEARCH / SEASONAL CONSUMER REPORT Archives 1 2 3 4 5 CHINA REGULATORIES August 2023 (33) 33 posts July 2023 (87) 87 posts June 2023 (88) 88 posts May 2023 (91) 91 posts April 2023 (75) 75 posts March 2023 (45) 45 posts February 2023 (60) 60 posts January 2023 (56) 56 posts December 2022 (40) 40 posts November 2022 (42) 42 posts October 2022 (92) 92 posts September 2022 (87) 87 posts RECENT ISSUES 1 2 3 4 5 Subscribe for unlimited readership of the most professional, comprehensive and unbiased articles backed by data. SUBSCRIBE NOW Starting at $8.33 per month if you subscribe a Pro Annual Plan Get 14-day Free Trial, No Credit Card Needed Read Now Beauty News Industry News, Broadcast and Breakings Acquire Now Industry Stats In-depth Statistics from all aspects to dig out the sales, up and downs. Download Consumer Research Exclusive service to survey numerous consumers across the country and get the best expected results Download Now Brand Analysis Examine and analyse a brand in details to conclude a report showcasing the desired information Download Now Niche Market Research Study into the niche product market, producing whitepaper helpping business to understand the potential, development of a product and make decisions. Learn More Retail / Distributor Finder Help brand distribute in China. Learn More Cosmetics/ Makeup Compliance Help make your product legal in China LEARN MORE OEM/ODM Manufacturers Know what's trending or find the best possible material / ingredient / product supplier Get the Best of CHAILEEDO

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?This item is connected to a text field in your content manager. Double click the dataset icon to add your own content. DY-6 ?This item is connected to a text field in your content manager. Double click the dataset icon to add your own content. Previous Item Next Item ?This item is connected to a text field in your content manager. Double click the dataset icon to add your own content. Want to view and manage all your collections? Click the Data icon on the add panel to your left. In the Content Manager, you can update your items, add new fields, create dynamic pages and more. Your collection is already set up with fields and content. Add your own by editing each field, or import CSV files to your content manager. You can create fields for rich text, images, videos and more. Remember to click Sync, so visitors can see your collections on your live site. You can add as many collections as you need. Use input elements like custom forms and fields to collect info from your site visitors and store it in your content manager Collections. Make sure all your elements Connect to Data, and Preview your Live Site to check that everything is correctly binded.

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Learn the hard-to-understand Chinese beauty policy from our policy expert. Avoid high-paying fines and get onto the shortcuts! Get Access to Policy Breakdowns With Chaileedo Business Professional Plan or Enterprise Plan from as low as $8.33 / mo When you subscribe a Professional Plan and billed annually. Compare Plans The cosmetics industry is a fast-growing sector, with China's cosmetics market set to move into the 10,000 billion yuan ($1,500 billion) range with a CAGR of 10% + , and is about to become the world's biggest cosmetics market with the world's TOP 10 cosmetics companies all doing business in China. And North Asia Market, where China is located, is now the biggest market for L'Oreal Group, the world's largest beauty company. WHY You need to know this? All activities related to the manufacture and operation of cosmetics in China are subject to the "Regulations on the Supervision and Administration of Cosmetics" (commonly known as the "Basic Law" of the beauty industry) and its accompanying regulations. The "Basic Law" came into force on January 1, 2021, and the Cosmetics Sanitary Supervision Regulations will be repealed at the same time. The purpose of the Regulations is to regulate the production and operation of cosmetics in China, strengthen the supervision and management of cosmetics, ensure the quality and safety of cosmetics, protect the health of consumers, and promote the healthy development of China's cosmetics industry. Any violation of the provisions of the Regulations on the Supervision and Administration of Cosmetics will affect the reputation and business of the company or brand involved within China. WHO needs to know this? If you are an overseas cosmetic practitioner or business owners , you must understand and comply with Chinese cosmetic laws and policies before entering China. This applies to every company and practitioner, and CHAILEEDO is the most professional source of intelligence here to provide the most accurate understanding of every single policy. WHY Choose CHAILEEDO CHAILEEDO 's editorial team has been in China's beauty industry for over 16 years, enough to understand the key points of policies and changes in China's beauty market. We will interpret the current policies and changes from all aspects of filing, registration, promotion, marketing and production to ensure timely, professional and accurate. THE FACT - China Beauty Market Recent Breakdowns CHINESE POLICY 8/9/23 Baby & Child Skincare: A New Emerging Field in the Chinese Market Read More NEWS 6/5/23 New Rules for China Cosmetics and New Raw Materials Registration are Updated Read More CHINESE POLICY 5/30/23 In China, These Products are not Classified as Cosmetics Read More CHINESE POLICY 5/25/23 Recombinant Collagen Expect to See Booming Development in China Read More All Policy Breakdowns 1 2 3 4 5

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Access to the latest releases of CHAILEEDO Beauty Market Research and variety of data, brand case studies and NMPA regulatory studies. Research Centre Indepth, Multi-Dimensional and Comprehensive Research Conducted by CHAILEEDO on Chinese Beauty Industry CHAILEEDO Statistics Comprehensive Statistics from all Dimensions on Chinese Beauty Industry LEARN MORE PRO PLAN CHAILEEDO Reports Individual Reports on Niche Product Markets in the Chinese Beauty Industry LEARN MORE ENTERPRISE PLAN CHAILEEDO Case Study In-depth Analysis of Successful Brands in China, from strategy to tatics. LEARN MORE ENTERPRISE PLAN NMPA Regulatory Most recent NMPA Cosmetics, Makeup and Beauty Laws Explanation and Breakdowns LEARN MORE PRO PLAN 200+ Clients & Parterners 2,000,000+ Words of articles, news and reports 2000+ 2000+ Original insights, news and reports 100+ 100+ dedicated new reporters & market researchers CHAILEEDO CHAILEEDO has been rooted in the China's beauty market since 2015 and has become the most influencial beauty industry media & research center ackownledged by many industry practioners. The recent Conference once again gathered 200+ companies, biolabs and material suppliers from all over the world to tackle on the future of efficacy cosmetics. Continue Reading Beauty News Chinese Brands Brands in China Inspiration Become a Member Basic Plan Always Free, Access to limited content only. Pro Plan Start from $8.33/mo (if you pay per year), access to advanced content. LEARN MORE Enterprise Plan Start from $39.99/mo (If you pay per year), Access to ALL content. LEARN MORE

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