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Chaileedo partnered with Dr. Zhi Li to present a presentation at 76th SCC Annual conference to talk about the beauty influencers to win the market in China. Download the presentation for free SCC ANNUAL CONFERENCE - DR. LI ZHI & CHAILEEDO How live stream e-Commerce thrives in China? Livestreaming eCommerce, also known as live streaming commerce or LSC, is a form of online shopping that combines the use of live video streaming with eCommerce. It allows retailers and brands to showcase their products in real-time to a large audience, often through platforms such as YouTube, Facebook, or dedicated live streaming apps. During a live streaming e-commerce event, the host or presenter typically demonstrates and discusses the features of the products being sold, and may also interact with viewers through a chat function or other means. Viewers can typically purchase the products directly through Livestream, often at discounted prices or with special offers. Livestreaming eCommerce has become popular in recent years as a way for retailers to connect with customers in a more personal and interactive way, and it has been particularly successful in markets such as China and Southeast Asia. It has also been embraced by consumers as a convenient and enjoyable way to shop online, as it allows them to ask questions and get real-time answers from the presenter. Meet DanDan, A livestreaming Mega-Host 30k product sets sold out, near $1m GMV in 5 seconds. Check out the top influencers selected by Chaileedo, please click here. The Super Mega-host that dominates the live-stream beauty e-commerce Tao bao, Kuai or Tik Tok affiliated influencers have become the most welcomed mega host by brand owners, with capacity to sell millions in seconds. Austin li (李佳琦), The Most Influential Live Streaming Host in China The most influential man in the beauty industry once competed with Jack Ma (CEO and Founder of Alibaba) in selling lipsticks and won easily. Called the Lipstick King by BBC. Learn more about Austin Li. Case Study: Florasis Founded : 2017 Brand Identity: Color cosmetics focusing on traditional Chinese culture, oriental aesthetics; floral essences Major Milestones: 2019: 1.4 B RMB GMV via Taobao/T-Mall, No. 2 domestic color brand 2021: 5.4 B RMB GMV across all e-platforms 2022: NO. 1 domestic color brand based on the Double-11 sales event Successes with Austin Li 李佳琦: • March 2019! Fairy Peach Blossom Ultra-light Setting Powder (空气蜜粉) – overnight sensation (爆品) • June 2019: co-launched sculpture lipstick – overnight sensation • Sept 2019: Austin Li became Florasis’s Chief Design Office • Oct 24 2022: Floral Engraving Odey Makeup Palette (co-designed) launched in Austin’s livestreaming sales event, 250k sets sold out in seconds Segmentation shows rapid growth despite the pandemic Skincare: largest globally, doubling every 5-6 years Color: fastest growing segment (despite COVID) Hair: slowest growth Background: Chinese Cosmetic Consumer Groups Premium Brand Users: Age >30, female Lives in Tier 1 & Tier 2 cities Shops actively with strong purchase power Favoring foundation, lip colors, and eye shadow Business-oriented! travel frequently, dining out, open to new sales channels Mass Brand Buyers: Age<30 Lives in Tier 3-5 cities Shops less actively with low purchase power Favoring combo sets, gift sets, lipsticks, perfumes Overall highly active Enjoy mobile games and high-tech gadgets Young Professional: Age 25-35 Corporate employees in Tier 1 or in gov/financial sectors High income, high monthly expense "Invisible poor", fast-pace life, willing to pay for convenience Quality life practitioner Urban little fairy/ trendy boy Gen-Z: Skincare and makeup enthusiasts. Favoring Lip gloss and foundation Interested in mobile games and delicacies Prefer short videos and vertical videos Obsessed with social networks Xiachen (下沉) Small-Town Groups: Young, living in tier 3 cities Low purchase power Favoring combo sets and gift sets Prefer online entertainment and video apps Male: Diverse age and geo-location profiles Focussed on Skincare needs Buying cosmetics for Spouse Business-Oriented Engaged in continue professional education and exercise Online gaming and sports contents The Strategy has evolved in the past decade. For more information and marketing strategy, please download the full presentation. How live stream e-Commerce thrives in China? Livestreaming eCommerce, also known as live streaming commerce or LSC, is a form of online shopping that combines the use of live video streaming with eCommerce. It allows retailers and brands to showcase their products in real-time to a large audience, often through platforms such as YouTube, Facebook, or dedicated live streaming apps. During a live streaming e-commerce event, the host or presenter typically demonstrates and discusses the features of the products being sold, and may also interact with viewers through a chat function or other means. Viewers can typically purchase the products directly through Livestream, often at discounted prices or with special offers. Livestreaming eCommerce has become popular in recent years as a way for retailers to connect with customers in a more personal and interactive way, and it has been particularly successful in markets such as China and Southeast Asia. It has also been embraced by consumers as a convenient and enjoyable way to shop online, as it allows them to ask questions and get real-time answers from the presenter. Meet DanDan, A livestreaming Mega-Host 30k product sets sold out, near $1m GMV in 5 seconds. Check out the top influencers selected by Chaileedo, please click here. The Super Mega-host that dominates the live-stream beauty e-commerce Tao bao, Kuai or Tik Tok affiliated influencers have become the most welcomed mega host by brand owners, with capacity to sell millions in seconds. Austin li (李佳琦), The Most Influential Live Streaming Host in China The most influential man in the beauty industry once competed with Jack Ma (CEO and Founder of Alibaba) in selling lipsticks and won easily. Called the Lipstick King by BBC. Learn more about Austin Li. Case Study: Florasis Founded : 2017 Brand Identity: Color cosmetics focusing on traditional Chinese culture, oriental aesthetics; floral essences Major Milestones: 2019: 1.4 B RMB GMV via Taobao/T-Mall, No. 2 domestic color brand 2021: 5.4 B RMB GMV across all e-platforms 2022: NO. 1 domestic color brand based on the Double-11 sales event Successes with Austin Li 李佳琦: • March 2019! Fairy Peach Blossom Ultra-light Setting Powder (空气蜜粉) – overnight sensation (爆品) • June 2019: co-launched sculpture lipstick – overnight sensation • Sept 2019: Austin Li became Florasis’s Chief Design Office • Oct 24 2022: Floral Engraving Odey Makeup Palette (co-designed) launched in Austin’s livestreaming sales event, 250k sets sold out in seconds Segmentation shows rapid growth despite the pandemic Skincare: largest globally, doubling every 5-6 years Color: fastest growing segment (despite COVID) Hair: slowest growth Background: Chinese Cosmetic Consumer Groups Premium Brand Users: Age >30, female Lives in Tier 1 & Tier 2 cities Shops actively with strong purchase power Favoring foundation, lip colors, and eye shadow Business-oriented! travel frequently, dining out, open to new sales channels Mass Brand Buyers: Age<30 Lives in Tier 3-5 cities Shops less actively with low purchase power Favoring combo sets, gift sets, lipsticks, perfumes Overall highly active Enjoy mobile games and high-tech gadgets Young Professional: Age 25-35 Corporate employees in Tier 1 or in gov/financial sectors High income, high monthly expense "Invisible poor", fast-pace life, willing to pay for convenience Quality life practitioner Urban little fairy/ trendy boy Gen-Z: Skincare and makeup enthusiasts. Favoring Lip gloss and foundation Interested in mobile games and delicacies Prefer short videos and vertical videos Obsessed with social networks Xiachen (下沉) Small-Town Groups: Young, living in tier 3 cities Low purchase power Favoring combo sets and gift sets Prefer online entertainment and video apps Male: Diverse age and geo-location profiles Focussed on Skincare needs Buying cosmetics for Spouse Business-Oriented Engaged in continue professional education and exercise Online gaming and sports contents The Strategy has evolved in the past decade. For more information and marketing strategy, please download the full presentation. Archives Baby & Child Skincare: A New Emerging Field in the Chinese Market Aug 9, 2023 10 min read New Rules for China Cosmetics and New Raw Materials Registration are Updated Jun 5, 2023 2 min read In China, These Products are not Classified as Cosmetics May 30, 2023 2 min read Recombinant Collagen Expect to See Booming Development in China May 25, 2023 3 min read For the First Time! China Regulates Legally and Compliance Operation for Cosmetics Companies May 24, 2023 2 min read 1 2 3 4 5 CHINA REGULATORIES August 2023 (33) 33 posts July 2023 (87) 87 posts June 2023 (88) 88 posts May 2023 (91) 91 posts April 2023 (75) 75 posts March 2023 (45) 45 posts February 2023 (60) 60 posts January 2023 (56) 56 posts December 2022 (40) 40 posts November 2022 (42) 42 posts October 2022 (92) 92 posts September 2022 (87) 87 posts RECENT ISSUES Cosmetics Retail Sales of RMB 24.7Bn Down 4.1% YOY with the First Decline This Year Chaileedo Press Aug 15, 2023 2 min read Natura & Co Posts R$7.8Bn Net Revenue in Q2, Sequential Growth in Asia Chaileedo Press Aug 15, 2023 4 min read Exclusive: Coty China Changes Hands Again Chaileedo Press Aug 14, 2023 6 min read Subscribe for unlimited readership of the most professional, comprehensive and unbiased articles backed by data. SUBSCRIBE NOW Starting at $8.33 per month if you subscribe a Pro Annual Plan Get 2-Month Free Pro Membership No Credit Card Needed How Chinese Indie Beauty Brands Thrive with Their Marketing Innovations on Mobile Social Platforms Dr. Li Zhi along with Chaileedo attended the SCC (Society of Cosmetic Cemists, USA) 76th Annual Scientific Meeting & Showcase on Dec 12-14 2022. Dr. Li Zhi demonstrates the hot topic that many firms are concerned - how Chinese companies thrive with their marketing innovations on social live streaming. Why was CHAILEEDO there? As a foreign member of SCC, China Expert in Beauty Industry, Chaileedo was associated with Dr. Li Zhi, a professional cosmetic scientist and entrepreneur, to demonstrate the emerging beauty market in China and gave business owners a better view of the China market. DOWNLOAD THE PRESENTATION Read Now Beauty News Industry News, Broadcast and Breakings Acquire Now Industry Stats In-depth Statistics from all aspects to dig out the sales, up and downs. Download Consumer Research Exclusive service to survey numerous consumers across the country and get the best expected results Download Now Brand Analysis Examine and analyse a brand in details to conclude a report showcasing the desired information Download Now Niche Market Research Study into the niche product market, producing whitepaper helpping business to understand the potential, development of a product and make decisions. Learn More Retail / Distributor Finder Help brand distribute in China. Learn More Cosmetics/ Makeup Compliance Help make your product legal in China LEARN MORE OEM/ODM Manufacturers Know what's trending or find the best possible material / ingredient / product supplier Get the Best of CHAILEEDO

234 DY-1 234 Previous Item Next Item ALV : 2,045,103 Max.V: 45,567 Items Sold: 528,529 Rating: 4.98 (out of 5) Streaming Times: 8 SKU: 227 Hours: 29:46:05

More than 70% of women will maintain the habit of purchasing and using eye care products in China. And nearly 50% of consumers prefer to buy eye care products in the range of 200-300 yuan. Lightening dark circles is the main demand for consumers' eye care...... The report shows that the demand for anti-aging and lightening dark circles among young people is gradually increasing, driving the market scale of China's eye care products industry to grow from 11.68 billion yuan in 2014 to 31.18 billion yuan in 2021, with a compound annual growth rate of 15.1%. As eye care products become more refined and specialized, the frequency of use by consumers and the repurchase rate rise, promoting the eye care market size to maintain a steady growth trend and is expected to exceed 39.04 billion yuan by 2023. The report also shows that more than 70% of women will maintain the habit of purchasing and using eye care products. And nearly 50% of consumers prefer to buy eye care products in the range of 200-300 yuan. Lightening dark circles is the main demand for consumers' eye care...... Buy this Report More than 70% of women will maintain the habit of purchasing and using eye care products Get a Free Sample Do you know that the market scale for eye cream is the largest in China? The report shows that in terms of product form, eye care products are mainly divided into four categories: eye cream, eye essence, eye mask, and eye gel, and can be functionally divided into moisturizing, firming, anti-aging and anti-allergy types. In the past year, the eye cream market was the largest and most mature of the major eye care categories, reaching 73% of the turnover, and has maintained a relatively stable growth trend. Content of the Report Chap.1 Eye Care Market Definition and Classification of Eye Care Products Analysis on Efficacy and Ingredients of Eye Care Market Size of Eye Care Chap. 2 Recent Trends Percentageof Recorded EyeCareProductsamong Cosmetics Search Trends Online Chap. 3 Insight the Trend of Consumer Market Consumption among categories Online Sales among Offline Channels Analysis on Hit Eye Care Products Chap. 4 Consumer Demand and Consumer Buying Behavior Consumer Demand and Consumer Buying Behavior The popularity of EyeCare Needs to be Spread Removing Dark Circles is the Main Demand of EyeCare and the Difference in Efficacy Preference of Different Groups is Obvious Efficacy and Ingredients are the Main Factors of Buying and Chinese Brands Increases Obviously Consumer Opinions and Suggestions Chap 5. Future Development of Eye Care "ALL IN ONE" to Meet the Multiple Demand and Provide New Innovation for Eye Care Brands Eye Care Changes to Delicacy Categories and Crowds Focus on Ingredients and R&D Using the Power of Science to Enhance Brand Strength Release Eye Care Market Potential by Promotion for Increasing Brand's Revenue China's eye care market size to maintain a steady growth trend Book a Free Demo Not Sure if This Report Suits You? Book a 30-min Demo with Hustle Free *Subscribe to Enterprice Membership to access all full reports for FREE *Subscribe to Professional Membership to access all full reports for 90% OFF The report indicates that the Tmall/Taobao and the Tikyok China platform are dominated by sales of Chinese eye care products, while the JD platform is occupied by overseas brands. In terms of categories, eye cream, eye essence, and eye mask all made the list, and the market maturity of eye cream is much higher than other categories, and as for price, the high-end line of the eye care market is mainly occupied by Estee Lauder, Lancome, and L'Oreal. The competitive pattern of the eye care market in the past year is similar to the previous and there are also breakthroughs. The similarity lies in the fact that the top brands are still firmly dominated by the 3 giants of Estee Lauder, Lancome, and L'Oreal, and the Chinese old-school brand Marubi and the newcomer UNISKIN, which stood out last year, still maintain their strengths. The difference is that in the first quarter of 2022 the eye care industry CR10 (the sum of the market share of the top 10 companies) reached 44%, of which Proya, Sushuo Meili, BioMESO and other Chinese brands with top-selling products out of the circle one after another, accelerating the concentration of the industry. In terms of offline channels, from July 2021 to June 2022, the eye care products from the CS channel sold a total of 2.199 million units, with a monthly average sales volume of 183,300 units. Among the period, with the highest sales amount of 230,000 units in November 2021 and the lowest in February 2022 with only 149,000 units. From the aspect of sales revenue, total sales in the past year were 330 million yuan, with average monthly sales of around 27.5 million yuan. Corresponding to the sales amount was the highest sales revenue in November 2021, which amounted to 34.45 million yuan. Eye Care Products in China have more excellent potential for Development Although the eye care market is still dominated by overseas brands, Chinese brands have made significant efforts in this area in recent years, with 36% of consumers more willing to purchase Chinese eye care products. The creation of representative products for eye care brands is self-evident, very professional and technological products can enhance the brand's recognition among consumers, and differentiated product positioning can bring a long momentum for brand development. Other Niche Reports 2022 MARKET REPORT ON UNISEX BEAUTY 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON CLEAN BEAUTY 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON OIL SKINCARE PRODUCT 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON EYE CARE PRODUCT 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON MOISTURIZING SKIN CARE PRODUCT 2022 Chaileedo Report Read Now 2022 MARKET REPORT ON PERFUME PRODUCT 2022 Chaileedo Report Read Now The Market scale for eye cream is the largest High-end lines market are occupied by international brands From the point of view of the consumers who participated in the research, the demand for eye care is still dominated by women, with 62% of the consumers surveyed being female and 38% male. From the age distribution, the 90s generation is the largest users of eye care, and the 00s generation is growing fast. The report shows that current consumers have a low awareness of eye care products, with only 66% of consumers having used eye care products, much lower than the popularity of facial care products such as lotions and essences. By gender, more than 70% of women will maintain the habit of buying and using eye care products, and women in first-tier cities are more aware of eye care skincare and have a higher relative purchase penetration rate. Thirty percent of consumers have not used eye care products Continue Reading Download Now Already an Enterprise Member?

The report covers various aspects of the industry, including sales situation, government policies, capital dynamics, top enterprise dynamics, and marketing strategies. It also predicts new trends for the second quarter of 2023 that could impact the industry in China and beyond. The Chinese cosmetics market is set for a resurgence, with several trends highlighted in the "China Cosmetics Trend Report (Second Quarter 2023)" conducted by Chaileedo Research. Despite a slow start to the year with declines in promotion and import amounts, the beauty market in Q1 2023 stands at 222.144 billion yuan, growing by 7.95% YoY. This was led by domestic brands, despite the challenges faced by major e-commerce platforms like Tmall and JD.com. Five key trends were identified for the beauty market's recovery: Increased R&D investment: Many companies are investing heavily in R&D, reaping benefits in the form of improved product sales. The Bettany Group and Shanghai Jahwa United are cited as examples of companies benefiting from R&D efforts. Policy incentives for French cosmetics: With a joint statement from China and France indicating fair competition for cosmetic businesses, French cosmetics are anticipated to see significant growth. The rise of the "Morning P, Night R" regimen: With the need for sensitive skin-friendly and anti-aging benefits, this new skincare routine is predicted to surge, attracting brands like Herborist and Yuze. Adoption of the "Metaverse": International brands like Givenchy and Clinique have already launched Metaverse products, and Chinese companies are following suit. Brands are leveraging virtual characters, anticipating a potential Metaverse market size of 126.35 billion yuan by 2027. Enhanced sun protection and anti-photoaging: Consumer demand for advanced sunscreen products, particularly those with anti-photoaging properties, is intensifying. Interestingly, investment in the cosmetics industry has slowed down as investors wait for more promising brands. The sectors that still attract substantial investment are medical aesthetics and raw material-related enterprises. Synthetic biology, in particular, is a popular choice for investment. Overall, the Chinese cosmetics market is adopting a more cautious stance, but gradual recovery is expected. Brands investing in technology, patented technologies, and exclusive ingredients are positioned to break through the market. Download to learn 1. The top 10 global cosmetics companies for 2022 have been announced, and the top three positions are essentially set. 2. The report identifies three trends in the cosmetics market: the start of an R&D arms race, increased investment by foreign companies in the Chinese market, and strong demand for talent within the L'Oreal group. 3. The report discusses how government policies are affecting the beauty industry in China, including new regulations on product safety and labeling. 4. The report highlights new marketing strategies being used by top cosmetics companies, such as influencer marketing and personalized product recommendations. 5. The report predicts that natural and organic products will continue to be a major trend in the cosmetics industry, driven by consumer demand for sustainable and eco-friendly products. If you would like to acquire Niche Market Report for beauty products for up to 90% off, subscribe now for as low as $8.33 per month. By Chaileedo Research MAY 19, 2023, 12:00 AM This report is Pro Member (yearly) Free China Cosmetics Trends Report 2023 Q2 DOWNLOAD THE CHINA COSMETICS TRENDS REPORT 2023 Q2 Enter Your Email DOWNLOAD Your are enlist, we will send you the report ASAP. 1. Sales situation of cosmetics market in China 2. Government policies affecting the beauty industry in China 3. Capital dynamics and investment trends in the cosmetics market 4. Top enterprise dynamics and marketing strategies used by leading cosmetics companies 5. New trends predicted for the second quarter of 2023, including natural and organic products, R&D arms race, and increased investment by foreign companies in the Chinese market. Key Stats to learn RESEARCH / SEASONAL CONSUMER REPORT Archives Baby & Child Skincare: A New Emerging Field in the Chinese Market CHINESE POLICY Aug 9, 2023 New Rules for China Cosmetics and New Raw Materials Registration are Updated NEWS Jun 5, 2023 In China, These Products are not Classified as Cosmetics CHINESE POLICY May 30, 2023 Recombinant Collagen Expect to See Booming Development in China CHINESE POLICY May 25, 2023 For the First Time! China Regulates Legally and Compliance Operation for Cosmetics Companies NEWS May 24, 2023 1 2 3 4 5 CHINA REGULATORIES August 2023 (33) 33 posts July 2023 (87) 87 posts June 2023 (88) 88 posts May 2023 (91) 91 posts April 2023 (75) 75 posts March 2023 (45) 45 posts February 2023 (60) 60 posts January 2023 (56) 56 posts December 2022 (40) 40 posts November 2022 (42) 42 posts October 2022 (92) 92 posts September 2022 (87) 87 posts RECENT ISSUES Cosmetics Retail Sales of RMB 24.7Bn Down 4.1% YOY with the First Decline This Year NEWS Aug 15, 2023 Natura & Co Posts R$7.8Bn Net Revenue in Q2, Sequential Growth in Asia NEWS Aug 15, 2023 Exclusive: Coty China Changes Hands Again NEWS Aug 14, 2023 Chinese Market: Growth Engine for Global Beauty Giants GLOBAL BRANDS IN CHINA Aug 11, 2023 China's Cosmetic Sample Economy Explodes with 450% Jump NEWS Aug 11, 2023 Chinese State Media Exposes Chaos in Whitening Cosmetics: Lack of Management Highlights Safety Risks NEWS Aug 11, 2023 1 2 3 4 5 Subscribe for unlimited readership of the most professional, comprehensive and unbiased articles backed by data. SUBSCRIBE NOW Starting at $8.33 per month if you subscribe a Pro Annual Plan Get 14-day Free Trial, No Credit Card Needed Read Now Beauty News Industry News, Broadcast and Breakings Acquire Now Industry Stats In-depth Statistics from all aspects to dig out the sales, up and downs. Download Consumer Research Exclusive service to survey numerous consumers across the country and get the best expected results Download Now Brand Analysis Examine and analyse a brand in details to conclude a report showcasing the desired information Download Now Niche Market Research Study into the niche product market, producing whitepaper helpping business to understand the potential, development of a product and make decisions. Learn More Retail / Distributor Finder Help brand distribute in China. Learn More Cosmetics/ Makeup Compliance Help make your product legal in China LEARN MORE OEM/ODM Manufacturers Know what's trending or find the best possible material / ingredient / product supplier Get the Best of CHAILEEDO

​The “Beauty Consumption Trends Report (Second Quarter 2023)” is produced by Chaileedo Research. Chaileedo Research is an intelligence expert in the beauty industry, focusing on insights into new markets, new channels, and new categories in the beauty industry. The report provides objective, forward-looking, and inspiring insights for beauty companies around the world and provides professional industry market data for beauty practitioners. The “Beauty Consumer Trend Report (Second Quarter 2023)” is produced by Chaileedo Research. Chaileedo Research is an intelligence expert in the beauty industry, focusing on insights into new markets, new channels, and new categories in the beauty industry. The report provides objective, forward-looking, and inspiring insights for beauty companies around the world and provides professional industry market data for beauty practitioners. The report predicts future consumer behavior by gaining insights into consumer needs and analyzing consumption facts. It gives suggestions to respond to changes in consumer demand through brand cases. Consumer trend analysis, insights, and recommendations are conducted around the behavior of consumers in the past 3 months and the next 3 months. Download to learn Consumption for beauty is gradually picking up, which shows more obvious in the first-tier and new first-tier cities. The promotion is flat, and the festival bonus is reduced. The demand for beauty devices with anti-aging effects is on the rise. Taobao loses to Douyin, and the livestream e-commerce platform has become an important purchase channel for young consumers. The ingredient-centric is increasing, and the popularity of “skincare formulas” continues to rise. If you would like to acquire Niche Market Report for beauty products for up to 90% off, subscribe now for as low as $8.33 per month. By Chaileedo Research MAY 25, 2023, 12:00 AM This report is Pro Member (yearly) Free China Beauty Consumer Trend Report 2023 Q2 DOWNLOAD THE CHINA CONSUMER TREND REPORT 2023 Q2 Enter Your Email DOWNLOAD Your are enlist, we will send you the report ASAP. In the first quarter of 2023, the cosmetics market size was 222.144 billion yuan, a year-on-year growth of 7.95%. More than 60% of consumers’ consumption behavior is not affected by the promotion. More than half of consumers who were born after 2000 said that their purchasing behavior was affected by the promotion. During Women’s Day in 2023, 22 of the top 30 brands on the Tmall platform declined year-on-year. In the second quarter of 2023, online cosmetics sales are estimated to reach 97.67 billion yuan. Key Stats to learn RESEARCH / SEASONAL CONSUMER REPORT Archives Baby & Child Skincare: A New Emerging Field in the Chinese Market CHINESE POLICY Aug 9, 2023 New Rules for China Cosmetics and New Raw Materials Registration are Updated NEWS Jun 5, 2023 In China, These Products are not Classified as Cosmetics CHINESE POLICY May 30, 2023 Recombinant Collagen Expect to See Booming Development in China CHINESE POLICY May 25, 2023 For the First Time! China Regulates Legally and Compliance Operation for Cosmetics Companies NEWS May 24, 2023 1 2 3 4 5 CHINA REGULATORIES August 2023 (33) 33 posts July 2023 (87) 87 posts June 2023 (88) 88 posts May 2023 (91) 91 posts April 2023 (75) 75 posts March 2023 (45) 45 posts February 2023 (60) 60 posts January 2023 (56) 56 posts December 2022 (40) 40 posts November 2022 (42) 42 posts October 2022 (92) 92 posts September 2022 (87) 87 posts RECENT ISSUES Cosmetics Retail Sales of RMB 24.7Bn Down 4.1% YOY with the First Decline This Year NEWS Aug 15, 2023 Natura & Co Posts R$7.8Bn Net Revenue in Q2, Sequential Growth in Asia NEWS Aug 15, 2023 Exclusive: Coty China Changes Hands Again NEWS Aug 14, 2023 Chinese Market: Growth Engine for Global Beauty Giants GLOBAL BRANDS IN CHINA Aug 11, 2023 China's Cosmetic Sample Economy Explodes with 450% Jump NEWS Aug 11, 2023 Chinese State Media Exposes Chaos in Whitening Cosmetics: Lack of Management Highlights Safety Risks NEWS Aug 11, 2023 1 2 3 4 5 Subscribe for unlimited readership of the most professional, comprehensive and unbiased articles backed by data. SUBSCRIBE NOW Starting at $8.33 per month if you subscribe a Pro Annual Plan Get 14-day Free Trial, No Credit Card Needed Read Now Beauty News Industry News, Broadcast and Breakings Acquire Now Industry Stats In-depth Statistics from all aspects to dig out the sales, up and downs. Download Consumer Research Exclusive service to survey numerous consumers across the country and get the best expected results Download Now Brand Analysis Examine and analyse a brand in details to conclude a report showcasing the desired information Download Now Niche Market Research Study into the niche product market, producing whitepaper helpping business to understand the potential, development of a product and make decisions. Learn More Retail / Distributor Finder Help brand distribute in China. Learn More Cosmetics/ Makeup Compliance Help make your product legal in China LEARN MORE OEM/ODM Manufacturers Know what's trending or find the best possible material / ingredient / product supplier Get the Best of CHAILEEDO

Learn how these entrepreneurs make their businesses succeed in the China market, what's the trends and their main focus. How to get your products into China. Read Now Beauty News Industry News, Broadcast and Breakings Acquire Now Industry Stats In-depth Statistics from all aspects to dig out the sales, up and downs. Download Consumer Research Exclusive service to survey numerous consumers across the country and get the best expected results Download Now Brand Analysis Examine and analyse a brand in details to conclude a report showcasing the desired information Download Now Niche Market Research Study into the niche product market, producing whitepaper helpping business to understand the potential, development of a product and make decisions. Learn More Retail / Distributor Finder Help brand distribute in China. Learn More Cosmetics/ Makeup Compliance Help make your product legal in China LEARN MORE OEM/ODM Manufacturers Know what's trending or find the best possible material / ingredient / product supplier Get the Best of CHAILEEDO INTERVIEWS Archives CHINA REGULATORIES RECENT ISSUES Subscribe for unlimited readership of the most professional, comprehensive and unbiased articles backed by data. SUBSCRIBE NOW Starting at $8.33 per month if you subscribe a Pro Annual Plan Get 2-Month Free Pro Membership No Credit Card Needed Baby & Child Skincare: A New Emerging Field in the Chinese Market Aug 9, 2023 10 min read New Rules for China Cosmetics and New Raw Materials Registration are Updated Jun 5, 2023 2 min read In China, These Products are not Classified as Cosmetics May 30, 2023 2 min read Recombinant Collagen Expect to See Booming Development in China May 25, 2023 3 min read For the First Time! China Regulates Legally and Compliance Operation for Cosmetics Companies May 24, 2023 2 min read 1 2 3 4 5 Cosmetics Retail Sales of RMB 24.7Bn Down 4.1% YOY with the First Decline This Year Chaileedo Press Aug 15, 2023 2 min read Natura & Co Posts R$7.8Bn Net Revenue in Q2, Sequential Growth in Asia Chaileedo Press Aug 15, 2023 4 min read Exclusive: Coty China Changes Hands Again Chaileedo Press Aug 14, 2023 6 min read Chinese Market: Growth Engine for Global Beauty Giants Chaileedo Press Aug 11, 2023 10 min read China's Cosmetic Sample Economy Explodes with 450% Jump Chaileedo Press Aug 11, 2023 6 min read 1 2 3 4 5 August 2023 (33) 33 posts July 2023 (87) 87 posts June 2023 (88) 88 posts May 2023 (91) 91 posts April 2023 (75) 75 posts March 2023 (45) 45 posts February 2023 (60) 60 posts January 2023 (56) 56 posts December 2022 (40) 40 posts November 2022 (42) 42 posts October 2022 (92) 92 posts September 2022 (87) 87 posts L'ATELIER Parfum Exclusive Interview: Emotion is the Key to Buy Fragrances INSIGHT & INSPIRATION Chaileedo Press Jun 9, 2023 6 min read Givaudan Exclusive Interview: Fragrance is More Technology-Driven NEWS Chaileedo Press Mar 24, 2023 3 min read Shiseido: Science Communication Should be Easily Comprehensible NEWS Chaileedo Press Mar 23, 2023 3 min read Fueguia 1833 Exclusive Interview: Perfumes are Works of Art NEWS Chaileedo Press Mar 10, 2023 4 min read NBC: It is Terrible to Have a Long Distance with the Cutting-edge Technology CHINESE BRANDS Chaileedo Press Mar 2, 2023 3 min read Clean Beauty, an Opportunity for Chinese Brands to “Bend the Curve” CHINESE BRANDS Chaileedo Press Mar 1, 2023 3 min read Beiersdorf: Focusing on Skincare GLOBAL BRANDS IN CHINA Chaileedo Press Feb 28, 2023 3 min read Exclusive: L’Oreal Says Chinese Consumers Demand Higher in Sustainability NEWS Chaileedo Press Feb 20, 2023 3 min read JALA Group: 2023 to Digitally Driven with Focusing Efficacy The Interview Chaileedo Press Feb 14, 2023 2 min read Liu Wei: Children's Skincare is a New Direction The Interview Chaileedo Press Feb 13, 2023 4 min read

According to the proportion of new skincare products, the essence category ranks first. Creams ranked second with a 26% proportion. Masks accounted for 12%, ranking third. In 2022, the cosmetics industry experienced a "magical" year due to the pandemic and various uncertainties. Fortunately, the current hope has arrived. So, where should the cosmetics industry go in the new year? According to the proportion of new skincare products, the essence category ranks first. Creams ranked second with a 26% proportion. Masks accounted for 12%, ranking third. In 2022, the cosmetics industry experienced a "magical" year due to the pandemic and various uncertainties. Fortunately, the current hope has arrived. So, where should the cosmetics industry go in the new year? Recently, CHAILEEDO conducted research on the sales, policies, capital dynamics, filing situations, dynamics of top companies, and marketing cases of the cosmetics market for nearly three months and released the "China Cosmetics Trend Report (Q1 2023)" (hereinafter referred to as the "China Cosmetics Trend Report"), which discusses from three dimensions of national policies, corporate dynamics, and consumer demand, and provides decision-making basis for the development of beauty companies in the new year. Download to learn The industry generally says that "times are tough." The strong become even stronger, the "oligopoly effect" in the industry is particularly obvious. Moisturizing, repairing and anti-aging are the "main" effects. Foreign companies are making unprecedented efforts to increase their presence in China. "Microecological skincare" is becoming a new blue ocean in the beauty field. If you would like to acquire Niche Market Report for beauty products for up to 90% off, subscribe now for as low as $8.33 per month. By Chaileedo Research JAN 14, 2023, 12:00 AM This report is Pro Member (yearly) Free China Cosmetics Trends Report 2023 Q1 DOWNLOAD THE CHINA COSMETICS TRENDS REPORT 2023 Q1 Enter Your Email DOWNLOAD Your are enlist, we will send you the report ASAP. 2517 billion yuan, a year-on-year decrease. The size of the Chinese cosmetics market is expected to reach 8177 billion yuan in 2026, with a compound annual growth rate of 7.54% from 2022 to 2026. From January to November 2022, the total retail sales of cosmetics were 365.2 billion yuan, a year-on-year decrease of 3.1%. This is the 8th consecutive month of negative growth in the cumulative value for 2022 and the 4th consecutive month of negative growth in the monthly value. In the fourth quarter of 2022, the total retail sales of cosmetics increased on a quarter-on-quarter basis due to the positive promotion of the Double 11 shopping festival, but it still decreased compared to the same period of the last year. Compared with the new products in the third quarter of 2022, the proportion of essence new products in the fourth quarter of 2022 increased from 27% to 35%. The majority of these new products are from domestic brands. In the fourth quarter of 2022, the core effects of new facial skincare products were moisturizing, repairing and anti-aging. Additionally, sub-effects such as oil control and acne treatment showed high growth trend. Key Stats to learn RESEARCH / SEASONAL CONSUMER REPORT Archives Baby & Child Skincare: A New Emerging Field in the Chinese Market CHINESE POLICY Aug 9, 2023 New Rules for China Cosmetics and New Raw Materials Registration are Updated NEWS Jun 5, 2023 In China, These Products are not Classified as Cosmetics CHINESE POLICY May 30, 2023 Recombinant Collagen Expect to See Booming Development in China CHINESE POLICY May 25, 2023 For the First Time! China Regulates Legally and Compliance Operation for Cosmetics Companies NEWS May 24, 2023 1 2 3 4 5 CHINA REGULATORIES August 2023 (33) 33 posts July 2023 (87) 87 posts June 2023 (88) 88 posts May 2023 (91) 91 posts April 2023 (75) 75 posts March 2023 (45) 45 posts February 2023 (60) 60 posts January 2023 (56) 56 posts December 2022 (40) 40 posts November 2022 (42) 42 posts October 2022 (92) 92 posts September 2022 (87) 87 posts RECENT ISSUES Cosmetics Retail Sales of RMB 24.7Bn Down 4.1% YOY with the First Decline This Year NEWS Aug 15, 2023 Natura & Co Posts R$7.8Bn Net Revenue in Q2, Sequential Growth in Asia NEWS Aug 15, 2023 Exclusive: Coty China Changes Hands Again NEWS Aug 14, 2023 Chinese Market: Growth Engine for Global Beauty Giants GLOBAL BRANDS IN CHINA Aug 11, 2023 China's Cosmetic Sample Economy Explodes with 450% Jump NEWS Aug 11, 2023 Chinese State Media Exposes Chaos in Whitening Cosmetics: Lack of Management Highlights Safety Risks NEWS Aug 11, 2023 1 2 3 4 5 Subscribe for unlimited readership of the most professional, comprehensive and unbiased articles backed by data. SUBSCRIBE NOW Starting at $8.33 per month if you subscribe a Pro Annual Plan Get 14-day Free Trial, No Credit Card Needed Read Now Beauty News Industry News, Broadcast and Breakings Acquire Now Industry Stats In-depth Statistics from all aspects to dig out the sales, up and downs. Download Consumer Research Exclusive service to survey numerous consumers across the country and get the best expected results Download Now Brand Analysis Examine and analyse a brand in details to conclude a report showcasing the desired information Download Now Niche Market Research Study into the niche product market, producing whitepaper helpping business to understand the potential, development of a product and make decisions. Learn More Retail / Distributor Finder Help brand distribute in China. Learn More Cosmetics/ Makeup Compliance Help make your product legal in China LEARN MORE OEM/ODM Manufacturers Know what's trending or find the best possible material / ingredient / product supplier Get the Best of CHAILEEDO

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