COSMOPROF ASIA, a global beauty industry exhibition, which was suspended for two years, will be held as a special exhibition in Singapore in November. The exhibition has been held in Hong Kong for 24 years. COSMOPROF ASIA, the Asia Pacific beauty show in Hong Kong, which has been suspended for two years, has finally restarted. However, the exhibition in 2022 will be held in Singapore in November in a special form. Public information shows that COSMOPROF ASIA has been held in Hong Kong for 24 times so far. As a global beauty industry exhibition, it has been an important presence in the exchange and interchange between Chinese cosmetics and international markets, especially the Asian beauty market. Cosmetic-related exhibitors and customers from around the world will gather in this exhibition every November. Data shows that in 2019, 2,955 exhibitors from 48 countries and regions gathered in the exhibition. 24 national and regional pavilions with 40,046 visitors from 129 countries and regions were also participate in it. However, the scale of this year's exhibition was significantly reduced compared to 2019. However, over the past two years, the situation in Hong Kong has been less stable. With the pandemic being out of control, and the offline exhibition of COSMOPROF ASIA had to be put on hold, and the two editions of the exhibition in 2020 and 2021 were only available online. After two years, COSMOPROF ASIA is finally going to restart the offline exhibition, and it will be moved from Hong Kong to Singapore. For the move to Singapore, the organizer explained that it was mainly due to the pandemic-related travel restrictions and quarantine measures that may bring inconvenience to international exhibitors and buyers coming to Hong Kong to participate in the show in November. In order to ensure that participants can enjoy a better show experience, it decided to move the show to Singapore. According to reports, the recent pandemic situation in Hong Kong has worsened with 55,353 new confirmed cases of COVID-19 in Hong Kong on March 2, a record high for a single day. Data also shows that the impact of the pandemic and global travel restrictions, the number of visitors to Hong Kong from January to September last year reached about 63,000, an overall year-on-year decline of 98.2%. Due to the decrease in the number of visitors to Hong Kong, the retail industry in Hong Kong has been underperforming in recent years. Data show that since 2019 to November 2020, Hong Kong's retail industry has fallen for 22 consecutive months. Also according to the GovHK's Census and Statistics Department, drugs and cosmetics fell 40.9% in December 2020 compared to December 2019. News of store closures and layoffs are also frequently shown among the once-vibrant Hong Kong cosmetics retailers. It's safe to say that Hong Kong is no longer a scenic place in many respects, and it's not hard to understand why COSMOPROF ASIA has changed to Singapore. So, is this a temporary move, or will Singapore become the new base for COSMOPROF ASIA? The person in charge of COSMOPROF ASIA in Guangzhou said, "This is not very sure. This is a special exhibition. As for the specific place where the next-year exhibition will be held will depend on the company's top management." Another person in charge of the exhibition investment, said, "the exhibition held in Singapore is only temporary. After the pandemic in Hong Kong can be controlled, it will be held in Hong Kong." Due to the suddenness of the incident, many Chinese industry insiders were surprised by the change of location of COSMOPROF ASIA. And a number of Chinese companies clearly stated that they will not go to participate. In fact, as early as two years ago, COSMOPROF ASIA was not as popular as before. In 2019, due to the unrest in Hong Kong, 100 companies jointly requested to cancel their participation, but COSMOPROF ASIA was held as usual as scheduled. The final effect of the show was predictable, and its popularity was greatly reduced. And after the outbreak of the pandemic in 2020, the number of confirmed cases in Hong Kong continued to increase making the two-year offline exhibition not held. Many industry sources said that for the Asia-Pacific cosmetics market, the current market is still mainly Chinese. Many Chinese beauty companies do not participate this year, which may cause some losses to the organizers. According to the organizer's forecast, the show will have more than 1,000 exhibitors and 15,000 visitors. Compared with 2019, the scale is significantly reduced. And from the perspective of the broader environment, as infrastructure such as China's e-commerce, live streaming, cross-border trade and others continues to complete, there are many ways and means for Chinese beauty brands going global or other international brands importing the Chinese market. The golden era for the exhibition is gone.

Co-branded fragrances are now becoming the first hand to be created by street fashion brands when it comes to cross-border collaborations. China is expected to become the world's second-largest high-end perfume market after the US in the next three years with huge growth potential. Fragrances are still the fulcrum that can be relied upon for fashion brands that tend to enlist Chinese consumers. Co-branded fragrances are now becoming the first hand to be created by street fashion brands when it comes to cross-border collaborations. Kiko Kostadinov, who is quite famous in the fashion community, chose to join hands with the famous fragrance brand retaW from Tokyo Aoyama last year to launch the first solid perfume KK.0001 SOLID PERFUME. When it comes to the intersection of fashion brands and perfume brands, the most effective case is the collaboration between Off-White and Byredo. Although both brands belong to a niche category by their nature, both have managed to build awareness among the general population and quickly developed a relatively large user base by virtue of social media. In the third quarter of 2018, Off-White topped fashion platform Lyst's list of the world's most popular brands, beating out the popular brands Balenciaga and Gucci. It has since reigned supreme several times in a row. The official account of Byredo has 480,000 followers on Instagram, far more than similar brands such as Serge Lutens and L'ARTISAN. Now there are over 30,000 notes on the Chinese social media platform Xiaohongshu when Byredo is searched. For the main clientele of men, perfume has never been a fixed category of the brand, let alone a customary partner. But now fashion brands have turned their attention to perfume brands. On the one hand, they perhaps tend to create unexpected co-branding in order to harvest a huge amount of social voice. On the other hand, some industry insiders have pointed out that the reason why fashion brands are turning their hearts to perfume is largely due to the fact that the neutralization of cosmetics like perfume is becoming more and more mainstream in the industry. In a sea of beauty categories, fashion brands are overwhelmingly in love with perfume rather than others, which may also be related to the current state of consumption in the era of the pandemic. In the past, when the economy was in the doldrums, the "lipstick effect" would come as expected - consumers with shrinking wealth would choose to buy cheap non-essential goods represented by lipstick to satisfy their shopping desires and gain spiritual comfort. But under the pandemic, wearing a mask became a mandatory social requirement, which undoubtedly made makeup meaningless. In contrast, perfume, which is not affected by the quarantine measures, has become a new choice for self-pleasing consumption. According to the 2021 White Paper on China Fragrance Industry Research jointly published by the omnichannel brand management company Eternal Group and Kantar Consulting, the fragrance is the fastest growing sector of the cosmetics category in the global market. A review of the 2021 financial reports of major groups also shows that sales in the fragrance category are showing a clear upward trend, with LVMH's 2021 annual results showing that sales in the fragrance and cosmetics division rose to $7.336 billion, an increase of 26%. L'Oréal's previously announced its results in 2021 mentioning that the high-end cosmetics division overtook the mass cosmetics division to return to the number one position in the group with excellent sales of $13.7 billion by virtue of the strong development of the fragrance business. Coty Group also enjoyed the fragrance dividend. In the second quarter of fiscal year 2022 ended December 31, 2021, the fragrance sales of the high-end consumer division maintained their double-digit growth momentum, with the launch of new products that were among the top sellers in their main markets. The China fragrance market is small compared to the global market but is showing strong growth. According to oIBP, the Chinese fragrance market will grow at a CAGR of 14.9% between 2015 and 2020, climbing to 22.5% over the next five years, while the global market is expected to grow at a CAGR of around 7% over the next five years, only one-third of the Chinese market. Chinese male consumers are a strong driver of the scent economy. According to market research firm NPD Group, China's men's fragrance market is expected to grow by 90% for the full year 2020, with sales increasing by as much as 117% year-on-year in the first quarter of 2021. According to official data from Chinese e-commerce platform Tmall, search terms related to "men's" in the fragrance category have risen about 270 percent in the past year, with roughly 75 percent of male users buying unique fragrances. According to a new study by Japanese fragrance manufacturer Takasago, China is expected to become the world's second-largest high-end fragrance market after the United States in the next three years with huge growth potential. According to the data, sales of high-end perfumes in China grew by 15% in 2020 and 30% in 2021. This means that fragrances are still the fulcrum that can be relied upon for fashion brands that tend to enlist Chinese consumers.

Lily&Beauty disclosed its 2021 annual report its operating revenue reached $658 million and its net profit attributable to parent company achieved $65 million, up 20.99% year-on-year. On the evening of March 2, 2022, Lily&Beauty disclosed its 2021 annual report its operating revenue reached $658 million and its net profit attributable to parent company achieved $65 million, up 20.99% year-on-year. Its net profit attributable to parent company deducted $57 million, up 17.32% year-on-year. The net profit of the parent company has been growing in double digits for 8 consecutive years and the gross profit margin has increased to 36.46%, with significant cost reduction. In addition, as of December 31, 2021, the total assets of Lily&Beauty were $544 million, up 10.22% compared to the previous year-end, and its net assets attributable to the parent company were $426 million, up 15.05% compared to the previous year-end. Analyzing previous years' financial data, Lily & Beauty has always maintained double-digit growth in net profit attributable to the parent company from 2014 to 2020, showing a long-term solid growth trend, overlaid with Lily & Beauty's annual net profit attributable to the parent company in 2021 of $65 million, up 20.99% year-on-year, and net profit attributable to the parent company after deduction of $57 million, up 17.32% year-on-year, so that Lily & Beauty has achieved 8 consecutive years of double-digit growth and outstanding operating efficiency. At the same time, Lily & Beauty's gross margin also achieved an increase to 36.46%. According to the annual report, the gross margin of Lily & Beauty's e-commerce retail business will increase by 6.04 percentage points in 2021 compared to 2020, with a significant increase in both gross margin and net profit and significant cost reduction and efficiency gains. Lily & Beauty is a cosmetic e-tailing service provider in China, mainly relying on Chinese e-commerce platforms such as Tmall and TikTok for its cosmetic e-commerce retail business and brand marketing services. As of December 31, 2021, the Company continued to cooperate with more than 60 brands, including Sulwhasoo, Whoo, Schwarzkopf, and freeplus. Among them, the Company entered into a strategic partnership with Coty Group in 2021 to provide refined operational services for luxury beauty brands such as Burberry, MacJacobs and Philosophy. In addition, the company has also reached an intention to cooperate with Kao Cosmetics Division on SOFINA's Tmall flagship store, TikTok and Xiaohongshu channels. According to the Python data, in the first half of 2021, the GMV of the Tmall flagship stores of brands such as Sulwhasoo, Avène, freeplus, and Whoo all achieved double-digit growth year-on-year, with the growth rate of freeplus close to 50% and that of Whoo close to 68%, which all achieved sales volume of more than 100 million yuan (about $16 million). Transaction amount of more than 15 operating brands such as Rene Furterer, PERIPERA increased significantly, turnover of multi-category in multi-store to maintain the No.1 in Tmall.

In the past year, more than 5,000 new overseas brands have entered the Chinese market through Tmall Global, with more than 2,000 small and medium-sized brands successfully testing the Chinese market to achieve monthly sales of over $15,800. Foreign companies continue to increase their presence in the Chinese market. At the beginning of the year 2022, it saw a booming of many brands opening their overseas official stores on the Chinese import retail platform Tmall Global including L'Oreal Group's brands La Roche Posay, VICHY, NYX Professional Makeup and IT Cosmetics. In 2021, Amore Pacific Group's HERA and IOPE, which reduced their offline counters, opened stores in Tmall Global after the year, and listed new products through cross-border e-commerce for the first time. "In the past year, the number of new stores opened by major beauty groups in Tmall Global increased by 100% year-on-year." According to Zou Xiaoran, general manager of Tmall Global Beauty, the crowd who is keen to buy foreign products is very concerned about "new products" that brands launched it globally. It is the consensus of large groups seeking new growth that incubate new products in the first time and test new brands in cross-border e-commerce. Take L'Oreal Group as an example, its La Roche Posay and VICHY through the Tmall Global focus on the introduction of new products with "sun protection" and "ingredients-centric skincare". At the end of February this year, VICHY debuted a new sunscreen primer in the sunscreen category on the platform, which sold out of inventory with 20,000 units in its live streaming within a minute of launch. The turnover of its new followers increased by about 400% compared to its daily sales, leaping to become a Top 2 brand in the Tmall sunscreen category. "Imported beauty" is a key category for the continuous development of Tmall Global. In September last year, Tmall Global released its annual beauty new brand incubation program, joining hands with large groups, high-quality service providers and investment institutions to incubate new brands and invest more resources and support policies in marketing, new trend incubation and supply chain optimization. In the coming year, it plans to introduce 1,000 new overseas beauty brands and aims to incubate more than 50 new brands with an annual turnover of more than 10 million. In order to improve the supply chain operation efficiency of cross-border merchants under the pandemic, Tmall Global and L'Oreal Group also cooperated to open up the supply chain operating system of both sides for end-to-end depth collaboration of the supply chain this year. Using digital technology and intelligent algorithms, sales of different scenarios can be predicted, thus assisting brands to better prepare goods from overseas in advance. At the same time, through the docking of the operating system to achieve automatic replenishment, this innovation of supply chain integration is the first of its kind in the cross-border industry. In fact, the global beauty market is seeing a recovery and rebound. The Chinese market, especially the e-commerce platform, is still accelerating their performance. Many large group like P&G, Estee Lauder, Coty, LG Household & Health Care recently released their financial reports, which all mentioned the growth and importance of the Chinese market. The performance of Tmall Double 11(Chinese Shopping Carnival) of L'Oréal Group is listed its earnings report. In 2021, L'Oréal became the first group in the history of Tmall Double 11 to exceed 10 billion yuan in sales (about $1.584 billion). As a new form of cross-border e-commerce, Tmall Global also continues to attract imported brands to explore cross-border market opportunities. In the past year, more than 5,000 new overseas brands have entered the Chinese market through Tmall Global, with more than 2,000 small and medium-sized brands successfully testing the Chinese market to achieve monthly sales of more than $15,800. Compared with the traditional import model, the incubation of new brands and new products through cross-border e-commerce can simplify the research and positioning, declaration and promotion. The flow and feedback cycle of goods entering the market is shortened, which greatly reduces the cost of trial and error, while the improvement of Tmall Global in logistics, warehousing, supply chain and other import service capabilities also speeds up the entry of brands into China. Tmall Global is a cross-border e-commerce platform under Alibaba. Up to now, there are more than 29,000 overseas brands from 87 countries and 29,000 regions around the world entered in Tmall Global, covering more than 5,800 categories, of which more than 80% of the brands enter the Chinese market for the first time.

Estee Lauder Group CEO John Demsey triggered a strong public controversy when he posted a comment containing racial slurs and jokes about the pandemic on his personal Instagram account. After deliberations by the group's management, Estée Lauder announced the dismissal of John Demsey. On February 28, Estee Lauder Group released news that Estee Lauder Group Executive President John Demsey must leave the company this week due to inappropriate comments made on social media platforms. Public information shows that John Demsey, a graduate of Stanford University and New York University, joined Estee Lauder in 1991 as vice president of sales for the West Coast region of the Estee Lauder brand, and was subsequently promoted to senior vice president of sales for the brand in 1993. He was promoted to President of M-A-C in 1998 and has been President of the Estée Lauder Group since 2006. He has been the Group's Executive President since January 2016. As of the end of February this year, his tenure at Estée Lauder Group is more than 30 years. According to a release on Estée Lauder Group's official website, Demsey's departure was due to an Instagram post last week. It was reported that Demsey posted a spoof image from the U.S. TV show Sesame Street on his Instagram, which contained the "n" word (insulting to black people) and an inappropriate description of the pandemic, triggering strong public controversy. The post has now been removed. After the incident happened, Demsey was suspended by Estee Lauder Group in the first time. In a February 28 update, Estee Lauder Group asked Demsey to leave the company, effective this week. It is worth noting that Estée Lauder Group said he will retire on March 4, 2022 in a filing. As a veteran of more than 30 years, Demsey's journey at Estee Lauder Group has come to a less than "dignified" end. Following the news, Estée Lauder shares closed down 1.37% to $296.22 per share on March 1. “The decision is a result of his recent Instagram posts, which do not reflect the values of The Estée Lauder Companies, have caused widespread offense, are damaging to our efforts to drive inclusivity both inside and outside our walls, and do not reflect the judgment we expect of our leaders,” the company said its memo. Information on the Estee Lauder Group website shows that as Group Executive, Demsey manages an extensive portfolio of brands including M-A-C, Clinique, BECCA, Too Faced, Smashbox, GLAMGLOW and TOM FORD BEAUTY. In addition to building the brand portfolio, Demsey leads the company's enterprise-level creative organization and oversees the Center for Creative Excellence, which focuses on the continued development of creative capabilities and talent across the company. Demsey is considered a creative visionary, strategic thinker and brand builder, according to Estée Lauder Group. He has extensive experience in the premium beauty and luxury retail industries. Demsey is known for connecting brands to pop culture, and in doing so, he is said to be the driving force behind Tom Ford Beauty, which began as a collaboration between Tom Ford and Estee Lauder brands and has since grown into a multi-billion-dollar stand-alone brand. Demsey also led the global growth of M-A-C as he built the makeup artist brand into a global cosmetics giant expanding distribution from 19 markets to more than 75. The professional manager with extensive experience in the beauty field is credited with being the key manager in bringing makeup such as M-A-C and TOM FORD BEAUTY to the global market successfully. According to Estee Lauder Group's latest financial results, its cosmetics net sales increased 12%, with its growth led by Estee Lauder and M-A-C, with Too Faced, Tom Ford Beauty and Smashbox also contributing to color cosmetics growth. In addition, Clinique, overseen by Demsey, also became a key growth area for Estée Lauder Group in skincare, which said in its latest earnings report that net skincare sales grew in every region, led by strong double-digit sales growth from La Mer and Clinique. In fact, Demsey's tenure at Estée Lauder Group coincided with a period of rapid growth in China. During his tenure, Demsey revitalized the Estée Lauder brand's premium image, signed a new spokesperson and focused its growth on high-performance skincare in Asia, particularly in China. According to incomplete statistics, Estee Lauder Group has more than 13 brands entering the China market, including cosmetics, skincare and fragrances. Taking Demsey-led brands as an example, in 2020, Too Faced, a beauty trend brand targeting Generation Z, officially entered the Chinese market through the Chinese import retail platform Tmall Global and Too Faced's official Tmall flagship store received 310,000 followers on its first day of opening. Today, China has become the largest international market for Estée Lauder Group worldwide. The rapid development of Estee Lauder Group in China is naturally inseparable from Demsey's contribution. As a veteran, his words and actions represent Estee Lauder, and his departure will definitely have an impact on Estee Lauder Group. It is still unknown as to who will take over.

On the road to sustainability goals, "disposable" has always been rejected by many consumers. Clean beauty retailer Credo already banned disposable products such as sheet masks, wipes, samples and spoon that come with products starting in 2020. British health retailer Holland & Barrett The British also announced in September last year to stop selling disposable masks. According to NielsenIQ data released last month, beauty consumers are paying more attention to sustainable products with searches for refillable fragrances up 431% and searches for hair care products in biodegradable packaging jumping 1,587%. In addition, the popular concept of "clean" is taking on a more sustainable connotation. Anna Mayo, beauty consumer director at NielsenIQ said: "Whereas consumers once expected 'clean' to be free of harmful ingredients but now consumers also expect them to be free of single-use plastics." On the road to sustainability goals, "disposable" has always been rejected by many consumers. Clean beauty retailer Credo already banned disposable products such as sheet masks, wipes, samples and spoon that come with products starting in 2020. British health retailer Holland & Barrett The British also announced in September last year to stop selling disposable masks. Indeed, the environmental impact of these products can not be ignored. In 2020, the environmental organization A Plastic Planet has sent an open letter to the EU and the British government calling for a ban on the use of disposable pouches in the beauty and personal care industry. In the letter, it mentioned that the beauty industry produces 122 billion "disposable, worthless and non-recyclable" pouches each year in the world". And as global market size of nearly $ 200 million, it is evident that the environmental damage caused by sheet masks. With a huge market demand on the one hand, and a much-criticized waste and pollution problem on the other, how can these products, originally designed to be "disposable", be environmentally friendly? One way is to make these products easier to recycle. Last year, British packaging company Origin launched Snappd, a more environmentally friendly small sample pack that can be opened by folding it in half, which, according to the company, produces much less microplastic than tearing open the pack. While Snappd was produced in a closed-loop format using more than 30 percent post-consumer recycled material and is 100 percent recyclable in the UK and Europe. Snappd is suitable for liquid, gel, cream, lotion and other forms of products and can be used in a wide range of industries such as pharmaceuticals and food in addition to beauty and personal care. Sampling Innovations Europe, which specializes in providing the sample and small-volume packaging for companies such as P&G and Coty, has also developed environmentally friendly packaging that uses single-material, easy-to-recycle pressed-layer and polypropylene packaging, more eco-friendly raw materials, and reduced plastic use. Skincare brand Ren has also switched its sample packaging to more recyclable aluminum, using Monotube, the latest product from aluminum tube manufacturer Tubex, which is made entirely of recycled aluminum, 95% of which is post-consumer recyclable material. Another idea is to use biodegradable or compostable materials. To better preserve ingredient activity as well as increase portability, many skincare brands package their products in small capsules. However, this product format can also generate more waste and using biodegradable capsules is a common practice for brands. Elizabeth Arden, for example, mentions that they are biodegradable in the introduction of several of its capsules. Recently, Common Heir, an up-and-coming skincare brand that just announced a $2.5 million funding round, is also using greener capsule packaging materials as part of its sustainability commitment. The brand, which launches in 2021, currently has two products, Vitamin C Extract and Vitamin A Alcohol Extract, that use biodegradable capsules that, according to the brand, are based on plant-based ingredients and can be melted in boiling water. While "recyclable," "biodegradable," and "compostable" are starting to appear more and more in beauty product claims, they don't always end up where brands expect them to. According to the World Economic Forum, only 14 percent of plastic packaging is collected for recycling globally. Keefe Harrison, CEO of The Recycling Partnership, has said, "Recycling may seem like it's long overdue, but the truth is that only half of Americans can make recycling as easy as throwing out the trash." And "biodegradable" is not the quick "return to nature" that many consumers understand it to be, according to Mia Davis, Credo's director of social responsibility, who believes the concept is often misunderstood, saying. "Plant and food waste are much easier to break down and the process doesn't use much energy or time resulting in a high-quality fertilizer. But that's not the case for plastics." In addition, a study by TerraCycle showed that only one in ten industrial composters accept compostable plastics. While consumer education is an important part of the circular economy, it still takes an industry-wide effort to make a product, especially one that is used very infrequently, more environmentally friendly when recycling and waste disposal mechanisms are not yet in place throughout the industry.

On February 28, Trauer Bio released an earnings forecast with its net profit attributable to shareholders of the listed company amounting to $5.2272 million to $5.8608 million, down 60% to 64% year-on-year. On February 28, Trauer Bio released an earnings forecast with its net profit attributable to shareholders of the listed company amounting to $5.2272 million to $5.8608 million, down 60% to 64% year-on-year. The operating revenue of Trauer Bio for FY2021 decreased by approximately $10.1376 million compared to the same period of the previous year. Among them, its revenue from sales of skincare products decreased by approximately $7,286,400, or approximately 43% year-on-year. Its revenue from sales of medical devices decreased by approximately $2.8512 million, approximately decreased 9% year-on-year, compared with the same period of the previous year. The forecast stated that the decrease in its revenue was mainly due to the impact of marketing strategy adjustments and staff changes in the marketing department relocation. As the company reduced the number of times live streaming of skincare products in 2021 and also reduced the investment in expenses for product sales platform station promotion. Although the company significantly increased the investment in promotion expenses for the company's product brands, the investment in brand expenses did not show a promotional effect in the short term. In terms of profit, due to the increase in brand promotion expenses and R&D expenses, coupled with the decline in operating income, gross profit decreased by between $8,236,800 to $8,395,200 compared to the same period of the previous year. Moreover, the company's marketing strategy adjustment and hiring of professional marketing agencies to improve the company's overall marketing plan increased brand promotion expenses by $1,615,700. At the same time, the company attaches importance to R&D activities and continues to increase its R&D investment with R&D expenses increasing by approximately $601,900 compared to the same period of the previous year representing a year-on-year increase of approximately 20%. It is noteworthy that on January 4, Trauer Bio announced that the company filed a public offering of shares to unspecified qualified investors and listed on the Beijng Stock Exchange at the Guangdong Securities Regulatory Bureau on January 4, 2022, which means that Trauer Bio plan to list on the Beijng Stock Exchange. And just on December 24, 2021, Trauer Bio and CITIC Securities, the sponsor, submitted the withdrawal of the application for listing on the NSE and withdrew the registration application documents voluntarily. Trauer Bio achieved its revenue of $34 million and a net income of $10.6358 million in 2018. Its revenue reached $48 million and a net income of $11.3875 million in 2019. Its revenue reached $48 million and its net income was $14.5459 million in 2020.

When consumers and beauty enthusiasts get these colorful makeup palettes and hear their story, they will realize: that this is not just a palette to make us beautiful, but also a precipitation of Chinese beauty culture. With the change of time and cultural exchange, people increasingly find that different cultures and aesthetic interests will give birth to different makeup styles. As Chinese cosmetics brands go global and Chinese style gradually steps up the international stage, "Chinese makeup" is also emerging in the international mainstream fashion field of European, American, Japanese and Korean makeup and also attracted widespread attention and heated discussion in the international social media. Chinese makeup was first launched on YouTube. You can see a lot of related words when you input Chinese makeup on Japanese YouTube. Even, the mainstream Japanese fashion magazine seventeen made a special column on Chinese makeup making "Chinese makeup" from an online vocabulary into the mainstream in Japanese beauty. What is "Chinese makeup"? Chinese makeup has some features: skin-like foundation, natural-looking eyebrows, and obvious lip makeup. This kind of makeup can show a sober and steady woman with elegance and sophistication. Japanese netizens feel that Chinese makeup is graceful and the eyebrow makeup embodies an independent aura of women without losing sharpness, which is not weak and not flattering. The Chinese aesthetic gain more and more people's recognition. In recent years, the Chinese have never given up on the exploration of Chinese aesthetic colors and have been slowly taking over the place of aesthetics in their own way. When it comes to aesthetics and culture, China had relied on its own cultural heritage for a thousand years. Chinese beauty enjoys a natural feeling and far-reaching frame - thousands of years of weathering formed by the strange and steep landscapes, there are magnificent glaciers and mountains stretching, there are unique born in this land of magical animals ...... The beauty of beauty lies in the color and matching, all of which represent Chinese temperament and culture. How can we make Chinese makeup blend with traditional Chinese aesthetics maintaining richness and character in color while showing enchanting charisma and inner stories? The approach of the Chinese makeup brand Perfect Diary is worth exploring. In traditional Chinese culture, the Manchurian crane is revered as a sacred bird symbolizing good luck, longevity, and fidelity, and the bird can be seen frequently in Chinese myths and legends. The palette's color palette is inspired by the image of a black-and-white, red-crowned crane in a reed bush just as the sun rises in the morning. The color palette is also very compatible with Chinese people. In addition to its beauty and harmony with the makeup, Perfect Diary chose the bird to bring more attention to the story of the endangered animal, the Manchurian crane. In its own way, this palette of eye shadows is calling on everyone to protect the wetlands and guard the endangered Manchurian crane. Drawing their coloring, they appeal to that don't forget to let them fly more freely. Perfect Diary has never stopped exploring the discovery of animals in the Chinese story. In 2021, a fox enjoying itself in the playground gained the hearts of countless people. The "fox" has always been a beautiful and mysterious being in the hearts of the Chinese. The key to those Chinese legendary stories about foxes is not only the charm of the fox itself, but also the stories of women who are full of true nature, wisdom, and the courage to love and hate. Perfect Diary's "Red Fox" red-brown eyeshadow palette conveys the idea that contemporary women should be like the fox as independent, spirited, beautiful, and self-aware. As Zhaozhao, the creative director of Perfect Diary's visual department, said, "Both the Manchurian crane and the Fox are creatures unique to China. But each time we narrate a story, we shape the story behind it to be fuller, rather than just focusing on whether it is a Chinese animal or not." Perfect Diary's understanding of things unique to China is not one-sided, but three-dimensional. There is really so much beauty that can be told from these stories in Chinese culture as well as our knowledge of color and our experience of observation of all things natural. Chinese unique and traditional colors like gray like clouds in the dusk, white like fish belly, pale pinkish purple, diaphanous green, and soft yellow. The love of Chinese poets for mountains and trees is hidden in the poems describing colors. Remembering these beautiful color descriptions, Perfect Diary has collaborated with Chinese National Geography to create four co-branded limited editions "Perfect Diary Geographic Eyeshadows" that are highly representative of Chinese beauty, using nature as the source of inspiration. Nature's brushstrokes of color revealing a calm atmosphere and oriental charm are all included in this series of eyeshadows, which are unbelievably beautiful. Perfect Diary has been exploring the modern expression of Chinese aesthetics in the midst of a vast and boundless world. Recently, Perfect Diary also launched the new "Butterfly" Purple Palette inspired by the butterflies that flutter in the spring garden. Not only does it respond to the changes of the season, but the dreamy colors also capture the vibrant life of spring. If you simply extract the pink and purple color scheme of butterflies and gardens, it is not compatible for Asian people. But Perfect Diary has improved the color palette and reduced the saturation based on the exploration of popular colors making it more suitable for Asian skin tones, and the powder is more delicate for makeup application. Perfect Diary does pile up popularity without consideration but constantly improves the technology to make it both good-looking and practical. Inspired by colors that originated in China and are used by Chinese people while exported around the world, Perfect Diary is committed to establishing a true C-beauty - we see the ambition of this Chinese beauty brand. When consumers and beauty enthusiasts get these colorful makeup palettes and hear their story, they will realize: that this is not just a palette to make us beautiful, but also a precipitation of Chinese beauty culture. Chinese people's understanding of makeup is becoming advanced. Chinese aesthetics is influencing the world.

David Greenberg succeeds Stéphane Rinderknech as Chief Executive Officer of L'Oréal USA, President of North America and member of the L'Oréal Executive Committee. Recently, L'Oréal's website announced that David Greenberg has been appointed CEO of L'Oréal USA, President of North America and member of L'Oréal's Executive Committee, effective immediately. Previously, the position was held by Stéphane Rinderknech, formerly CEO of L'Oréal China, who was appointed CEO of L'Oréal USA and President of L'Oréal North America in 2019. According to the official website, he will leave the L'Oréal Group. Rinderknech’s exit was unexpected. Hailed as a rising star and viable candidate to be CEO of L’Oréal’s global operations one day, he was responsible for increasing the company’s China business by 30 percent during his time as CEO of that division. His strength in digital marketing — e-commerce accounted for 40 percent of L’Oréal’s sales in the country when he left — was a key driver behind his appointment in the U.S., where he was charged with accelerating L’Oréal’s digital transformation. David Greenberg is said to have spent more than 28 years at L'Oréal, holding leadership roles in marketing, brands and functions. He was responsible for accelerating the division's growth and transforming its business model. During his five-year tenure, David led the growth of SalonCentric, the salon product distributor, accelerating the growth of the new channel business and modernizing the professional products business into a digital, omnichannel business. Prior to his current role, David spent eight years as President of Maybelline, Garnier and Essie at L'Oréal's U.S. Consumer Products Division. He also spent six years as Director of Brand Marketing for L'Oréal Paris. In addition, during his career, David was involved in the integration and expansion of many of the U.S. brands acquired by L'Oréal including Pulp Riot, NYX Professional Makeup, Essie and Matrix.

Russia-and-Ukraine war leads the global market into panic, resulting in the global cosmetic-related companies suffered huge drop, wiping over $11.708 million only in one day on 24th. At the same time, the climbing prices of international crude oil will further lead to the higher price of cosmetics raw materials to intensify conflicts on cost. On February 24, Russian President Vladimir Putin authorized a special military operation in Ukraine's Donbass, according to RIA Novosti. After a while, the news said that loud explosions were heard in the Ukrainian capital. Ukraine declared a state of war throughout its territory. The sharp escalation of tensions between Russia and Ukraine has also triggered an all-around downturn in major global stock markets. A slight move in one part may affect the situation as a whole. Russia-and-Ukraine war lead the global market into a panic and the world's major stock markets declined in all aspects. For global stock markets, the 24th was a disaster. The share prices of listed beauty companies in China and the world were also affected by that. We found that the share prices of seven companies, including L'Oreal, Estee Lauder, P&G, Shiseido, Amore Pacific, LG Household & Healthcare, all of them fall 1.51%, 1.61%, 1.25%, 0.67%, 0.81%, 1.95% and 4.8% respectively. By the close of share on the 24th, 11 companies in China, including Shanghai Jahwa, PROYA, MARUBI, BTN, Lily&Beauty, and Gree Pine, saw their share prices fall sharply and the rate of decline was higher than the market index, with BTN falling as much as 4.88%. In the current global economic integration, the global economic trends have affected the economic development of the global beauty industry. By calculation, the above 18 domestic and foreign beauty companies in today's share price decline and the overall market value dropped more than $11.708 billion. While the global stock market is plunging, international oil prices are soaring. As of 12:22 p.m. BST on the 24th, Brent oil prices were reportedly up 3.39% at $100.12 per barrel. NYMEX were up 3.53% at $95.36 per barrel. The main Brent crude oil futures contract broke through the $100 per barrel barrier, setting a new high since September 2014. In fact, before that, China's refined oil prices experienced "four consecutive increases". As we all know, many chemical raw materials belong to the downstream chain of oil. With the increase in oil prices at the source end, the level of conduction has also led to an increase in the price of cosmetic raw materials and packaging materials. Under the double rise in the package and raw material prices, it also led to a rise in the cost of cosmetic companies and a rise in the terminal price of cosmetics.

Beauty group Estee Lauder has suspended its chief executive John Demsey after the latter triggered strong public controversy with posts on his personal Instagram account containing racial slurs and jokes about the pandemic, according to a regulatory filing by the group. Estée Lauder Group has suspended its executive president John Demsey after the latter triggered a strong public controversy with posts on his personal Instagram account containing racial slurs and jokes about the pandemic, according to a regulatory filing on Feb. 24. At the moment, the social media post, which has since been removed from Demsey’s personal account, displayed a spoof book cover of the TV show “Sesame Street,” and contained the N-word and jokes about Covid-19,Demsey’s Instagram account has over 73,000 followers. The company did not comment on the length and scope of his suspension. According to Estée Lauder's official website, John Demsey joined Estée Lauder in 1991 as Vice President of Sales for the West Coast region. He was subsequently promoted to Senior Vice President of Sales in 1993, before being named President of M-A-C in 1998. In January 2005, John Demsey was named Global Brand President for Estée Lauder and M-A-C, with responsibility for both TOM FORD BEAUTY and Prescriptives. Since then, Demsey has reinvigorated the brand image of Estée Lauder. The brand signed new spokesmen (Kendall Jenner, etc.) and focused its development on high-performance skincare in Asia, particularly China. Since January 2016, John Demsey has been Executive Group President of the Estée Lauder Group. In this role, he oversees brands including M-A-C, Clinique, BECCA, Too Faced, Smashbox, GLAMGLOW and TOM FORD BEAUTY. In addition, prior to Estee Lauder, Demsey served as Vice President of Sales for Revlon's Professional division, which included the Borghese, Alexandra de Markoff and Lancaster.

The beauty consumption structure tends to be younger and refined skincare is on the rise. Consumer demand for efficacy skincare products is increasing. According to Euromonitor data, China's efficacy skincare market is expected to reach $15.988 billion by 2024, accounting for 22.9% of the overall skincare market. Since the spread of COVID-19 in 2020, the global cosmetics market suffered its first decline in nearly five years under the impact of the pandemic. However, Asia Pacific was less affected. Especially in the context of the upgrading iteration, diversification and refinement of Chinese consumers' consumption demands, coupled with the influence of policy guidance and channel changes, the Chinese cosmetics industry still maintained an upward trend. Euromonitor data shows that China's cosmetics market size reached $75.671 billion in 2019, leading the world with a compound growth rate of 9.9% from 2014 to 2019. According to Euromonitor's classification, as of 2019, the Chinese cosmetics market has the largest share of skin care products at 1.16%, followed by hair care, color cosmetics, and oral care at 11.91%, 11.55%, and 9.68%, respectively. According to Euromonitor's statistics, the volume of China's skincare market was $38.715 billion in 2019 accounting for 51.16% of the overall cosmetics market. In China, the cosmetic market is generally divided into luxury, high-end and mass markets. Among them, the luxury, high-end market is for people with high consumption levels in first- and second-tier cities in China. According to Euromonitor, the high-end cosmetics market size was $24.044 billion in 2019 accounting for 31.77% of the market share. The mass market, on the other hand, mainly targets the middle-class population in China's lower-tier cities (other than first- and second-tier cities). The unit price of cosmetics products in the mass market is generally low. But the size of China's mass market was as high as $43.874 billion in 2019 due to the large population of Chinese consumers, accounting for 57.98% of the cosmetics market share. It is the most important cosmetics market in China. In terms of growth rate, the size of China's high-end cosmetics market is growing faster. From 2014 to 2019, the compound growth rate of high-end market is 16.98%, while the compound growth rate of the mass market is about 4.90%. The Chinese cosmetics market is still dominated by sales in offline channels but the sales share of online channels is steadily increasing year by year and is expected to account for 40% in 2023. The beauty consumption structure tends to be younger and refined skincare is on the rise. Consumer’s demand for efficacy and ingredients is increasing. Targeted efficacy skincare products have become a trend and the overall market size in China continues to climb. According to Euromonitor, the market size of China's efficacy skincare will be $5.256 billion in 2019, accounting for 13.6% of the overall skincare market. It is expected to reach $15.988 billion by 2024, accounting for 22.9% of the overall skincare market. Meanwhile, dermatological-grade, strong efficacy skincare products will account for over 75% which contributes major incremental volume. In recent years, China's cosmetic regulatory policies is more strict and China is also increasing the regulation of efficacy skincare products, which will facilitate the rectification of China's cosmetic industry. Some SMEs or manufacturers which produced unqualified products and raw materials will be cleared out of the Chinese market. Brands that complies with China's national safety standards, as well as had strong R&D strength will accelerate their development in this situation.