L'Oreal USA Gets New Leader as Stephane Exit

David Greenberg succeeds Stéphane Rinderknech as Chief Executive Officer of L'Oréal USA, President of North America and member of the L'Oréal Executive Committee.

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Recently, L'Oréal's website announced that David Greenberg has been appointed CEO of L'Oréal USA, President of North America and member of L'Oréal's Executive Committee, effective immediately.

Previously, the position was held by Stéphane Rinderknech, formerly CEO of L'Oréal China, who was appointed CEO of L'Oréal USA and President of L'Oréal North America in 2019. According to the official website, he will leave the L'Oréal Group.

Rinderknech’s exit was unexpected. Hailed as a rising star and viable candidate to be CEO of L’Oréal’s global operations one day, he was responsible for increasing the company’s China business by 30 percent during his time as CEO of that division. His strength in digital marketing — e-commerce accounted for 40 percent of L’Oréal’s sales in the country when he left — was a key driver behind his appointment in the U.S., where he was charged with accelerating L’Oréal’s digital transformation.

David Greenberg is said to have spent more than 28 years at L'Oréal, holding leadership roles in marketing, brands and functions. He was responsible for accelerating the division's growth and transforming its business model. During his five-year tenure, David led the growth of SalonCentric, the salon product distributor, accelerating the growth of the new channel business and modernizing the professional products business into a digital, omnichannel business.

Prior to his current role, David spent eight years as President of Maybelline, Garnier and Essie at L'Oréal's U.S. Consumer Products Division. He also spent six years as Director of Brand Marketing for L'Oréal Paris.

In addition, during his career, David was involved in the integration and expansion of many of the U.S. brands acquired by L'Oréal including Pulp Riot, NYX Professional Makeup, Essie and Matrix.