Winona Parent Company BTN Delivered $124.7 Million Revenue Q1
- Chaileedo Press
- Apr 26, 2023
- 2 min read
BTN, the parent company of China famous skin care brand Winona posted 863.3 million yuan ($124.7 Million) in operating revenue in 2023 Q1, with an increase of 6.78% compared to the same period of 2022.
Yunnan Botanee Bio-Technology Group Co. LTD (BTN), the parent company of China famous skin care brand Winona posted 863.3 million yuan ($124.7 Million) in operating revenue in 2023 Q1, with an increase of 6.78% compared to the same period of 2022. The company’s net profit in Q1 reached 158.27 million yuan ($22.85 Million), saw growth of 8.41%.
BTN, with the core brand "Winona" and multiple brands in parallel development, focuses on providing gentle and professional skincare products that use pure natural plant active ingredients. They particularly cater to sensitive skin and are a professional cosmetics manufacturer that deeply integrates with the internet in terms of product sales channels. The company strives to provide consumers with professional cosmetics that meet the diverse needs of different skin types. The company’s brands include include Winona, Winona Baby, AOXMED.
BTN main products include skincare products such as creams, toners, masks, essences, and lotions, as well as makeup products such as sunscreens, BB creams, and makeup removers. In addition to skincare and makeup.
The company is also involved in the research and development, production, and sales of skin care-related medical equipment products. These mainly include medical equipment products such as hyaluronic acid repair biofilm and hyaluronic acid repair dressings that are professionally used to protect and care for postoperative barrier-damaged skin in minimally invasive surgery.
In 2022, BTN 's operating revenue in 2022 increased by 24.65% compared to 2021, reaching 5.014 billion yuan ($728.7 million). Its net profit also grew by 21.82% to 1.051 billion yuan ($152.7 million).
The 2022 annual report has disclosed the sales data of BTN 's product lines both online and offline. In terms of online product sales, the company's sales revenue reached 2.172 billion yuan ($313.64 million) in 2020, and surpassed 4 billion yuan ($577.6 million) in 2022, reaching 4.228 billion yuan ($610.5 million). Sales of offline products have also grown steadily, with offline product sales reaching 449 million yuan ($64.84 million) in 2020 and 970 million yuan ($140 million) in 2022.
In addtion, BTN 's "Central Factory New Base Construction Project" has been completed and put into operation. With the new central factory, the company's annual output value can reach 5 billion yuan ($722 million). The completion of the central factory not only signifies a significant step forward for Betaine in terms of improving production efficiency, reducing production costs, and increasing its own production capacity, but also leads to higher levels of process control, quality supervision, process improvement, and enhanced quality control.
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