Winning in Efficacy
- Chaileedo Press
- Sep 12, 2022
- 3 min read
Updated: Sep 14, 2022
Abstract: The 5th Conference on China’s Cosmetics Trends will be held in Hangzhou on September 22nd.
At a time when competition in the cosmetics industry is intensifying, efficacy makes new and old brands break through. On the one hand, the evaluation of cosmetic efficacy is increasingly regulated under new regulations. On the other hand, Chinese consumers are more concerned about the efficacy of products while paying attention to product safety. More and more companies are convinced that efficacy is the most likely opportunity for Chinese beauty brands to rise to the top, and achieve super brands.
In fact, in the section on efficacy cosmetics, there are already a large number of Chinese local brands that have crossed the 1 billion yuan threshold first, there are even more 4 billion yuan level brands. In the first half of this year, many cosmetic brands rose against the trend by efficacy.
So, it is always emphasized that efficacy cosmetics usher in a brighter time, and some people think that efficacy cosmetics are already prevailing. This all illustrates the fact that no efficacy, no skin care, and winning in efficacy are also winning at the new starting line.
This is exactly the significance of the theme Winning in Efficacy of the 5th Conference on China’s Cosmetics Trends hosted by CHAILEEDO.
The China Cosmetics Trends Conference held by CHAILEEDO over the years has been praised by the participants. The last conference had over 800 guests and over 850,000 online participants. This all shows how well the topics of the China Cosmetic Trends Conference fit with the industry and how well the guests recognized CHAILEEDO's professionalism.
In November last year, the Conference on China’s Cosmetics Trends firstly was held under the theme of "The Spring Efficacy", and invited representative companies from various fields of beauty, such as L'Oreal, P&G, Shiseido, BOTANEE, Proya, UNISKIN, Bawei, and Centre Testing International, as well as dermatologists Liu Wei, Lai Wei, and other senior experts. The guests stood in different perspectives, from the positioning and shaping of efficacy brands, exploring the leapfrog development of China's original brands, and deconstructing knowledge and opportunity from new regulations to find the way out of efficacy cosmetics. At the same time, they also gained insight into the future of China's efficacy market from the development of global efficacy cosmetics.
On September 22, with the theme of "Winning in efficacy", the 5th Conference on China’s Cosmetics Trends once again gathered top companies and new forces from home and abroad.
The world's top 500 companies, China's leading OEM/ODM factories, offline brand chain store leaders, recombinant collagen leading companies, and new brands that have broken through 1 billion yuan in sales in 18 months... will focus on technological innovation of efficacious raw materials, high-end exploration of efficacious brands, integration of online and offline channels, how factories can help brand, and other topics, to discuss industry trends and welcome the future of efficacy.
On January 1, 2021, the official implementation of the Cosmetics Supervision and Administration Regulation(CSAR) brought about a complete overhaul and change of the entire cosmetic regulatory system. According to law, cosmetic registrants and filers are responsible for the quality and safety of cosmetics and efficacy claims. In addition, cosmetics and cosmetic ingredients are managed by category, and companies are responsible for the legality and compliance of their filing information.
The rise of efficacious cosmetics brands and the market requires not only source innovation and brand breakthrough, but also advanced, systematic, and scientific testing and evaluation means to escort. For this reason, the 5th Conference on China’s Cosmetics Trends is dedicated to the China Cosmetic Efficacy Trends Exhibition, which brings together industry testing organizations, brands, and raw material companies to unlock popular efficacy and its evaluation methods, and to discuss the solutions together.
China is still the world's largest blue ocean beauty market, and the trend of efficacy cosmetics is unstoppable. We invite you to join us at the 5th Conference on China’s Cosmetics Trends to win in efficacy and welcome the future!
On September 22, the 5th Conference on China’s Cosmetics Trends will be held in Hangzhou, China. CHAILEEDO will be live streaming the entire event, register now to book a live stream: https://www.chaileedo.com/events.
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