Watsons and L'Oreal Launch AI Beauty Tool
- Chaileedo Press
- Oct 8, 2022
- 2 min read
On October 7, Watsons announced a partnership with L'Oreal ModiFace to develop an artificial intelligence skin analysis tool for Asian skin needs: Skinfie Lab.
Skinfie Lab, jointly developed by Watsons and ModiFace, a L'Oréal technology application company, uses artificial intelligence to analyze customers' skin and create the right skin care plan for them. Skinfie Lab is based on 15 years of dermatology research and uses artificial intelligence to analyze over 16,000 selfie images. It accurately detects skin conditions from customers' selfies, including pimples, fine lines, pigmentation, large pores, wrinkles, radiance, skin firmness, and overall skin condition.
Customers simply upload a selfie and answer a few simple questions on their phones, and Skinfie Lab provides a personalized and in-depth skin analysis. Additionally, it makes suggestions for items such as cleansers, masks, toners, serums, eye creams, moisturizers, and sunscreens based on the needs of the user. In addition, customers can instantly purchase products from Watsons' online store.
Watson said Skinfie Lab is its latest technology application in Asia and aims to provide customers with a comprehensive O+O (offline and online) service experience. Watson Group's Chief Digital Officer for Asia, Wu Yiqun, expressed that he believes Skinfie Lab's ability to upload a photo for analysis will change the way customers purchase skincare products.
It is reported that Skinfie Lab will be first launched in Watsons Hong Kong. By early 2023, it will be extended to Thailand, Taiwan in China, Philippines, Singapore, Malaysia, and Indonesia Watsons. The feature is currently available for trial in Watsons App.
In addition to Skinfie Lab, Watsons Group's UK retail brand Superdrug has successfully launched an artificial intelligence skin analysis consultant last year. Watsons claimed that the smart analysis system was well received by customers upon launch, and the sales conversion rate has multiplied as a result.
In fact, Watsons has also been working to provide more personalized O+O services to customers through AI and AR technology. For example, ColourMe, an AR virtual makeup trial tool also developed in collaboration with ModiFace, has reached 40 million virtual makeup trials since its launch and has increased sales conversion rates fivefold.
Modiface was acquired by L'Oréal Group in 2018. Since then, the company's beauty technology for AR swatches has been fully applied to L'Oréal's brands. Earlier, L'Oréal Group announced the appointment of Jeff Houghton as CEO of ModiFace, effective on October 1, 2022. L'Oréal said that ModiFace will next explore further frontier technologies to bring more innovations to them while providing consumers with a better virtual beauty experience.
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