Vip.com：Chinese Consumers Are Becoming More Rational in Consumption
- Chaileedo Press
- Dec 29, 2022
- 2 min read
Vip.com released the 2022 Beauty Hot Search List, which included cost-effective, atmosphere, ingredients and sunscreen.
Vip.com is one of China's leading online brand discount retailers. According to its third quarter 2022 financial report, the company achieved a net revenue of 21.6 billion yuan ($3.1 billion) for the quarter.
Recently, Vip.com conducted a comprehensive analysis and ranking based on beauty sales data, platform search data, professional buyer recommendations, real user evaluations, and Internet hotspots. It launched the "2022 Beauty Hot Search List" to provide consumers with summary and trend analysis.
The statistical results show that in the current challenging economic environment, many consumers have changed their minds and become more rational. The popularity of search terms such as "cost-effective" and "flat replacement" remains high. In this context, Chinese cultural brands and cutting-edge brands with obvious cost-effective advantages are more preferred by Chinese consumers.
Another major trend in the 2022 beauty market is the continued enthusiasm for functional skin care. After nearly two years of market education, consumers have a relatively full understanding of the ingredients of products such as whitening and moisturizing. Vip.com's annual search data shows that Hyaluronic acid, Salicylic acid, and Niacinamide have become the three most popular beauty ingredients in 2022.
In the field of make-up, "伪素颜"(looks like no-makeup) and "氛围感"( makeup can affect the atmosphere) are the mainstream trends of make-up on Vip.com in 2022. The specific performance is that the foundation pursues lightness and does not take off makeup, the eye shadow requires earthy colors, and the lipstick prefers moist and translucent.
As outdoor activities are gradually sought after by more and more Chinese consumers, the concept of year-round sun protection has also been accepted by more and more Chinese consumers. In 2022, the search volume of sunscreen products on Vip.com will be more than twice that of whitening products. Among them, the search volume from the 1990s and 1995s groups are increasing significantly. Vip.com data also shows that young people born in the 1990s and 1995s are more willing to spend money on sunscreen than buying hair and body care products.
The person in charge of Vip.com beauty category said that Vip.com had a deep insight into consumer needs, actively cooperated with well-known domestic and foreign brands, and introduced more high-quality beauty makeup products in the past year. In the future, Vip.com will keep up with market trends, continuously enrich the shelves of beauty products, and meet the diversified and personalized consumption needs of more users.
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