Valentino Beauty Joining the Completion of High-End Cosmetics in Chinese Market

In the history of Valentino, this is the first time to introduce a full line of beauty collection. It is foreseeable that this high-fashion beauty brand originated from Italy will keep shining in China and global market.

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Founded in 1960, Valentino is a high-fashion luxury brand from Italy. In 1978, the first fragrance products were launched. Since 2003, its fragrance and luxury beauty businesses had been produced and developed by Unilever and Procter & Gamble, respectively and Spanish beauty giant Puig. In 2019, L'Oréal officially took over the management of Valentino from Puig and rebranded it as Valentino Beauty. At the end of 2019, the L'Oréal Group launched its first Valentino perfume --Voce Viva.

On July 15, 2021, L'Oréal Group unveiled the official launch of its high-fashion brand Valentino Beauty on its Tmall flagship store in Shanghai. This marks that Valentino Beauty officially launched into the Chinese market.

"Valentino Beauty is a new shining jewel among the crown of L'Oréal Group. The birth of this brand will further strengthen L'Oréal's premium cosmetics footprint and will inject new vitality into the innovation and upgrade of the global beauty market." Ma Xiaoyu, Vice President and General Manager of L'Oréal China's Premium Cosmetics Division, has said, "In recent years, Chinese premium cosmetics market has grown rapidly and Chinese consumers have moved from a single consideration of price to a multifaceted demand of product efficacy, brand value and the pursuit of personalized experiences. Valentino Beauty will further improved the L'Oréal premium cosmetics brand matrix and consolidated L'Oréal's leading position as the number one premium cosmetics group in China."