Upgrade of China's Local Beauty Enterprises
- Chaileedo Press
- Jan 17, 2023
- 2 min read
Chinese beauty brands have stepped up R&D to improve the bad image of low-price and inferior-quality Chinese brands.
Once, "imported brand" became a byword for "high quality" in China, Chinese brands mostly win customers with acceptable pricetag, even amid the trend of rising Chinese brands, they still can't break away from the "bottleneck" dilemma in cosmetic raw materials(heavy reliance on developed countries in core technologies). It is for the very reason to reverse the tainted image of Chinese brands in consumer, increase the brand sustainability, Chinese brands also shift focus on building R&D center and product laboratory.
In fact, many long-established Chinese brands have paved their own R&D road very early. Shanghai Jahwa, for example, set up the R&D Center in the late 1980 s to provide technical support for products and innovation. At present, the R&D Center has been developed into a scientific research platform with a complete R&D system, which involves product creativity, R&D, consumer research, product basic research and other fields. As of September of this year, Shanghai Jahwa had 396 valid patents, of which 22 were granted PCT patents.
In addition, Laf and PROYA were established earlier. In early 2004, Laf established Laf Daily Chemical International Research Center in cooperation with American Arch Chemicals Co., Ltd., IFF, Dow Corning Co., Ltd. and first-class chemical research institutions.
PROYA established its own R&D center in 2008, "Scientific Skin Care Laboratory", which is equipped with plasma emission spectroscopy, high performance liquid chromatography, integrated video and optical measurement system, VISIA facial image analyzer and other scientific equipment. In 2021, the PROYA established the International Academy of Science, based on its current foundation, focusing on dermatological research and the use of a combination of independent R&D and external cooperation.
According to the incomplete statistics of the CHAILEEDO, listed companies like Shanghai Jahwa, BTN, Bloomage Biotech, Chicmax, Uniasia, and to-be-listed companies all have done a lot of work in R&D. For the non-listed companies, such as Jala Group, Pechoin, and even the innovative brand Florasis, UNISKIN, PMPM, etc., have built their own platform for the development of the system, or rely on the establishment of cooperative laboratories by scientific research institutes to build the unique R&D system.
From the regional distribution of these R&D centers, Shanghai, Guangzhou and other first-tier cities with abundant human resources and rapid development of cosmetics industry are the first choice of major cosmetics enterprises. However, there are also some enterprises that develop their own products by innovating local products. For example, BTN has set up R&D centers in Shanghai and Yunnan, and in 2021 has also led the establishment of Yunnan Characteristic Plant Extraction Laboratory, focusing on Yunnan characteristic plant industry and functional skin care products R&D. In June, Jala Group set up the Himalayan Research Center in Linzhi, an eastern part of the Himalayas, to undertake research and development of natural plants, glacial water, minerals and microorganisms with Himalayan characteristics.
In a nutshell, the brand of Chinese goods is no longer a byword of cheap and inferior quality because more and more Chinese goods have brought forth their exclusive technology, raw materials. The R&D strength indicates the company's viability.
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