Unilever to Promote Sustainable Path in This Year’s CIIE
- Chaileedo Press
- Oct 27, 2022
- 2 min read
The 5th China International Import Expo(CIIE) will be held in Shanghai from November 5 to 10. Unilever will participate in the CIIE this year as promised. As the fifth time to participate in the CIIE, Unilever will continue to practice the theme of sustainable development and become a force in the dual circulation” development pattern in China.
According to Unilever's official public account on WeChat, Unilever will bring more than 20 best-selling brands and hundreds of products in China and internationally to the CIIE, including AHC, Vaseline, Dove, and brands that have participated for five years, such as Tunemakers and Olly. And, Unilever still continues the sustainable environmental concept from last year. This time, Unilever sets up a sustainable zone at the booth of the CIIE, where exhibitors can experience recycling waste bottles, aiming to build a sustainable life. It is worth mentioning that this year is the 100th year of Unilever's investment in China, and Unilever will also set up a special time tunnel display area in the venue to showcase the 100 years of promoting China's daily chemical industry.
According to Unilever's first-half financial results, the group's total turnover reached 29.6 billion euros(about $29.8 billion) in the first half of the year, up 14.9% year-on-year, and operating profit was 4.5 billion euros(about $4.5 billion), up 1.7% year-on-year. The China market recorded a low-single-digit decline in overall sales in the first half of the year after a strong start due to the impact of epidemic control in several key cities in the second quarter. Even so, Unilever will continue to invest in China, where it said it wants to accelerate growth in the US, India, China and key growth markets. In the U.S. and India, Unilever grew 8.7% and 19.5%, respectively, while in China growth declined 9.3%. The announcement mentioned that in China, the third largest priority market, the decline was mainly caused by epidemic control, but Unilever's competitiveness remained strong.
According to Unilever's official report, Unilever has invested a cumulative US$3 billion in China, with products and services reaching 130 million consumer households in China. Zeng Xiwen, Unilever's global vice president and president of China public affairs, pointed out that "China is a key market in Unilever's global strategy, China's internal circulation has accelerated the construction of consumer cities and mobilized domestic demand, while the development of enterprises is about to rely on consumption and the market, and the consumer market has vitality in order for enterprises to achieve better development."
The Chinese market is growing rapidly in Unilever's global market ranking, and has become one of the top three important growth markets in the world.
Comments