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Unilever Sells its Brands Suave in North American

Updated: Mar 2, 2023

On February 14, Unilever announced that it has sold its beauty and personal care brand Suave in North America to Yellow Wood Partners LLC, a private equity firm, in a deal whose terms have not yet been disclosed and which is expected to close in the second quarter.


 


Suave's main products include hair care, skin care, skin cleansing and deodorant. It is worth noting that the transaction includes only the U.S. and Canada. Outside of these two regions, Unilever will still retain all terms of Suave.

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