Unilever’s Murad Apologizes for Copying Peterson’s Lab in Advertising
- Chaileedo Press
- Feb 3, 2023
- 3 min read
Murad said in an apology statement yesterday (Feb. 2) that the incident was caused by the brand's lax checking process.
In the evening of February 1, the Chinese brand Peterson’s Lab posted an article through Chinese social platform Weibo, Xiaohongshu and others, saying that its product creative video was a "replica" by Murad.
According to the article posted by Peterson’s Lab on social media platforms, the brand released a creative video on August 22, 2021 to promote one of the brand's star products - Barrier Adaptogen Lotion.
Want to read more?
Subscribe to qingyanwangluo.wixstudio.com to keep reading this exclusive post.
