Unilever Premium Clothes and Care Brand Opens Asia Research Center in Tianjin

It is worth noting that THE LAUNDRESS also released the first batch of fully domestically produced six refreshed products, including classic laundry detergent, underwear laundry detergent, softener and so on.

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On July 25, Unilever's high-end clothes and care brand THE LAUNDRESS Asia Research Center was unveiled in Tianjin. Relying on the localized supply chain and leading technology of intelligent manufacturing, the center will lead the Chinese and even Asian markets in the research and innovation of high-end laundry while better meeting the needs of Chinese consumers.

It is reported that the brand's Asia Research Center is located in the Tianjin Port Free Trade Zone Airport Economic Zone, and invested ten million yuan to build a sanitary production line, with no dead-end line design and sanitary material application, so that the production process is safer. At the same time, relying on China's leading technology, the center of the new production line filling speed significantly increased, transport efficiency increased by 90%.

"Since the brand's launch in China in 2019, we have seen market feedback and demand exceeding expectations," said the brand's director. "The newly established center reinforces our commitment to promoting localized innovation in China and meeting the needs of local Chinese consumers through customized products."

Notably, THE LAUNDRESS also released the first batch of six refreshed products fully localized in China, including Classic Laundry Detergent, Lingerie Laundry Detergent and Softener.

(Credit: THE LAUNDRESS product)

Shen Jun, Vice President of Unilever China North Asia Research Center and Head of Home Care Category Research of Unilever North Asia said that the upgraded new products have gathered the resources of Unilever's six global R&D centers and a team of experts with 30 years of experience in laundry and care formulas, and have gone through hundreds of formulas adjustments and multiple enzyme blends to comply with the upgraded demand for local laundry and care.