Top Trending Topic: Bee&Flower Achieved 10,000 Bottles Increase in One Night

On May 18 BST, Bee&Flower, a well-known Chinese brand, topped the list of most searched items on China's social media platform Weibo. It is reported that on May 17, a Weibo account said, "The boss of Bee&Flower personally made a live broadcast show with a tearful statement: With a history of 37 years, Bee&Flower it is not a inferior brand. And we have no violations in the past 37 years, and have only increased the product price by $0.3 in the past 10 years!"

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In this regard, on the evening of May 18 BST (all times of this article are Beijing time), Bee&Flower's official Weibo account responded: "We have actively implemented the epidemic prevention requirements of Shanghai. Since the closure and control measures from March 17 to now, our boss has been busy with the resumption of work and production recently, and there is no time for him to do any live broadcasting. We are sorry to occupy public resources in such an extraordinary period. Thank you for your attention and love. We hope everyone can purchase after the lifting of lockdown for non-urgent needs, because the supply of goods is very tight at present." The weibo received a lot of attention, with some netizens leaving comments in the comment section saying they wanted to know more about the company's products and even wanted to stock up on them. When interacting with netizens, Bee&Flower expressed that the current problem is the lockdown for two and a half months, leaving no enough goods storage. While the remaining inventory and the first batch of products to resume production will be distributed as epidemic prevention materials. After Bee&Flower boarded the top trending topic, a large number of netizens poured into the live room of the flagship store of Taobao, a Chinese e-commerce platform. During the live broadcast on the night of May 18, a total of 167,000 people crowded into the live broadcast room, which increased tens of times overnight compared to the daily viewing capacity of only a few thousand people. Founded in 1985, Shanghai Huayin Commodity Co. Ltd mainly produced Bee&Flower brand shampoo, conditioner, skin care, and cleaning products. For a long time, Bee&Flower has taken the route of friendly price. In the Taobao flagship store, the lowest price commodity is "Bee&Flower Ginger Healthy Hair Lotion", which costs $1.50. The product with the highest sales volume in the store is "Bee&Flower Conditioner Set Wheat Protein", which costs the US $3 and has a monthly sales volume of 40000 +. It is worth mentioning that before the hot incident, the monthly sales volume of this product was 20000 +, and the monthly sales volume doubled in just one night. With its cheap prices, Bee&Flower has very stable revenue and has always been in a leading position in China's conditioner segment market for a long time. The sales volume of conditioner on Tmall has always been among the best. Its products have been distributed in more than 1600 cities in China. Physical terminals have also entered more than 630 hypermarkets, supermarkets, and chain stores, and have also settled in many Chinese e-commerce platforms such as Taobao, JD, and Pinduoduo. At present, Bee&Flower has two production bases. And the new Bee&Flower intelligent factory has 12 production lines, of which 7 are fully automatic production lines, with an annual production capacity of more than 100,000 tons, and is equipped with intelligent production equipment and product testing equipment. At the same time, in terms of R&D, institutions such as Bee&Flower Technology R&D Center and Shanghai Bee&Flower Academician Expert Workstation have also been established. "When it comes to products, you have to be willing to invest more and quality control must be firmly held in our own hands." According to Gu Jinwen, founder of Fenghua, product safety in the daily chemical industry is the life of an enterprise while product quality is the root of development. If these two points are completed well, the enterprise can live safely.