Top Livestreamer Viya Showed Up in Public Firstly after being Fined for Tax Evasion

Viya, the Chinese top Livestreamer, made her first public appearance in the Wulin National Trend Consumption Season series of activities in Hangzhou, after being fined for tax evasion in 2021.

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Recently, the third season of the "Grand Canal Time Honored Brand" kicked off in Hangzhou, Zhejiang Province in 2023. Viya, the Chinese top Livestreamer as the "Chief Mentor" of the Zhejiang Century- Traditional Brand Research Institute and the National Trend Institute, was invited to attend.

Since being fined for tax evasion scandal on December 20, 2021, Viya has not made any public appearances for about 480 days. It is reported that Viya appeared in the fourth session of the Chinese Old Brand Leaders Training Course in October of last year to give lectures, but it did not attract much attention at the time.

It is reported that in the future, the Chinese Top Livestreamer Viya will also serve as the "Chief Mentor" to guide and train the old brand students in e-commerce operations and live streaming operations for old brands.

Two days before Viya's appearance, Qianxun, a live streaming e-commerce company founed by Viya, bought a permanent land unit in Hangzhou's Binjiang District for a total price of 22.06 million yuan ($3.2 million) for the construction of a live streaming base.

On April 21, Qianxun's digital engine Lingke System released several new features that empower anchors, including intelligent card generation, intelligent pallet assembly, AI algorithm price comparison, and brand and user maps.

In addition, Qi'er, a former assistant to Viya, sold over 250 million yuan ($36.25 million) in live streaming sales on Douyin in March, with a GMV of over 100 million yuan ($14.5 million) in the live streaming event on March 1 alone. Although Qianxun's internal employees insisted that Qi'er's signing of Chuxing Media was a company incubated by Qianxun's internal entrepreneurship and has nothing to do with Qianxun.

The "Bee Surprises Society", which took over Viya's original Taobao live streaming channel, had five of the six anchors who used to work in Viya's live streaming room. The first live streaming session had over 1.12 million views and gained over 260,000 followers. In March of this year, the "Dolphin Surprises Society" launched its live streaming room on Douyin, with similar product selections and positioning as the "Bee Surprises Society," and is also backed by the MCN institution behind Qi'er, Chuxing Media. Currently, the average number of views for live streaming sessions is over 900,000, with 785,000 fans.

Currently, even though Viya has left the live streaming, Qianxun's live streaming business has not stopped, and the "comeback" activities of Viya and her husband behind the scenes are almost all paving the way for the live streaming business.