Top 1 Scalp Care Brand Seeyoung in China Beauty Collection Stores

Abstract: Chinese scalp care brand Seeyoung announced its presence in China beauty collection stores, The Colorist and KKV stores nationwide. Positioned as the No. 1 silicone oil-free scalp care brand in China in 2022, Seeyoung is a leading Chinese scalp care brand.

---

As a leading brand of Chinese detergent, Seeyoung was founded in 2014 to create a competitive advantage in scalp care differentiation focusing on silicone oil-free scalp care. It specialized in the "7 non-additive formulas" of healthy scalp care formulas to deliver the concept of healthy scalp care to the market and occupy the minds of consumers with a series of explosive products.

According to observation from Qeyes, during the pre-sale period of Double 11(Chinese Shopping Carnival) in 2021 alone, 100,000 sets of Seeyoung Ginger Hair Shampoo were sold out in Li Jiaqi's live broadcast with sales of up to 7 million+(over $1,045,100). Seeyoung soapberry shampoo continued to be included in the Tmall list of "non-silicone shampoo" hot-selling list and the top 3 in the praise list, and the monthly sales of this series of products in its Tmall flagship store reached 50,000+; The annual exposure of Seeyoung brand reached 1 billion+, and it occupied the top list of keywords such as preventing baldness, ginger shampoo, non-silicone shampoo.

In terms of brand marketing, Seeyoung focuses on fan economy. In 2017, Seeyoung signed a contract with Chinese popular idol Xing Zhaolin. On the one hand, the huge fan effect pushed many fine products such as Ginger Hair Shampoo and Amino Acid Bubble Shampoo to the traffic explosion point. On the other hand, Seeyoung also used the image of "young, playful, and interesting" to further capture the hearts of Generation Z. At the same time, in order to expand the marketing circle and reach a wider range of consumers, Seeyoung has also signed up with world champion Yu Xiaoyu to continuously achieve a higher and more attitudinal brand building.

It is worth mentioning that, on the occasion of the official opening of the 24th Winter Olympic Games, Seeyoung announced Yu Xiaoyu, the world champion in figure skating, as its brand ambassador. Meng Fei, the head of the brand and vice president of Uniasia Technology, said, "The Olympic spirit in Yu Xiaoyu is in line with the brand theme of Seeyoung 2022. Through the deep integration of Yu Xiaoyu's sports spirit of defying hardships and breaking through shackles, and Seeyoung's brand philosophy of insisting on innovation and surpassing oneself. The brand will shoulder the responsibility of the wash and care industry and become the light of the times."

According to the brand, after signing Yu Xiaoyu, Seeyoung will continue to innovate and break through the boundaries to achieve a wide spread of the brand in multiple circles. In terms of content seeding, Seeyoung will make use of major platforms such as TikTok, Xiaohongshu, WeChat, Weibo, etc., and make millions of investments to achieve multi-directional coverage of the head, waist, and tail of the Daimler, so as to penetrate the brand concept into the minds of users.

In addition, Seeyoung has taken the lead in live streaming and increased its layout. The brand has become a regular guest in the live broadcast of KOLs and celebrity artists such as Li Jiaqi, Xie Na, etc. It has become a "traffic harvester" to achieve strong brand exposure, and has achieved remarkable results in the double 11 and other e-commerce campaigns, showing the hard strength of Chinese products.

At the same time, in the construction of channel ecology, Seeyoung will also make efforts online and offline at the same time. In terms of online, Seeyoung will deeply cooperate with e-commerce platforms such as Tmall, Jingdong, and Vipshop, as well as interest in e-commerce such as ShakeYin and Racer.

At present, Seeyoung is not only pursuing single product success but also extending the category and efficacy of scalp care serum, dry hair spray, hair care oil, bubble shampoo, etc. through a richer product matrix, so as to reach more diversified consumers.

Moreover, Seeyoung has won the "2021 Cosmetic Store Best Cooperative Brand". With strong R&D strength and technological innovation, Seeyoung has won many industry awards and patent certificates. It is understood that Seeyoung has won the Cosmetics Blue Rose Award for 8 consecutive years, the HWB Brand Award for 6 consecutive years, and has won the Tmall Makeup Award and the Meiyi Award for many times.