Tmall: Upgrading Brand Power and Product Quality is the Top Priority
- Chaileedo Press
- Jan 30, 2023
- 6 min read
Updated: Jan 31, 2023
An increasing number of consumers are looking forward to beauty consumption and have a clear-cut attitude, hoping to buy their own products at a cost-effective price and with elevated efficiency.

A year's plan starts with spring, and the industry changes at a fast clip. What new trends will emerge in 2023? Where do the new growth points lie in the market? Based on the upcoming 6th Chinese Cosmetics Trend Conference on February 13, CHAILEEDO interviews the founders and industry personages of 50 + well-known companies at home and abroad to get the cosmetics industry off to a flying start with a fresh view. CHAILEEDO Invited Abu, general manager of Tmall's beauty, perfume, and men's care, to share with us the cosmic trends in China.
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