These Beauty Brands Sell the Best on Tiktok China in August!
- Chaileedo Press
- Sep 13, 2022
- 2 min read
Chinese local brands accounted for 89% of the total, with sales soaring 667% year-on-year.
The Tiktok China E-Commerce National Brands Development Annual Report 2021 shows that the share of Chinese local brands on Tiktok China reached 89% in 2021, with sales soaring 667% year-on-year. Relying on its over 600 million daily traffic, as well as its advantages in trend insight leadership and content marketing conversion, Tiktok China e-commerce has leaped to become a new market for beauty brands.
According to Tiktok China's August ranking, Chinese local brands remain strong. In the beauty section, OSM, AMIRO, L'Oreal, Florasis, and Proya are the TOP5 brands in terms of cumulative sales in the industry. AMIRO, Florasis, OSM, L'Oreal, and Proya are the TOP5 stores in terms of cumulative sales.
Compared with the list in July, brands such as OSM, L'Oreal, Proya, and HBN are still at the forefront. In addition, the beauty apparatus brand AMIRO made the list and was ranked in the top 3 in all 3 beauty industry lists, while there was no beauty apparatus brand in last month's list.
In fact, AMIRO beauty apparatus’ counter-trend explosion from this year's 618 shopping festival can be seen. AMIRO’s omnichannel sales growth of more than 400% year-on-year, only in the Tmall platform sales have broken 100 million yuan, and it even has a single product sales miracle of 145 million in one live-streaming in July. On September 1, AMIRO officially announced that the celebrity Gao Yuanyuan became its brand spokesperson for the first time, which means that AMIRO is about to cross into a new stage of development. At present, it has 161,000 followers in the Tiktok China official flagship store.
In the cross-border industry, Mistine was on the TOP1 of the brand list and TOP4 of the store list respectively, and the rest of the listed brands are mostly beauty and health nutrition brands, in addition to its Base Ultra Protection was also listed in the TOP1 of the product list.
As a national brand in Thailand, Mistine has been at the top of the Thai beauty list for years. In 2016, it entered the Chinese market with the selling point of "waterproof and sweatproof, long-lasting makeup" and "cheap price". According to CC data, Mistine sunscreen in February this year began to arrange live-streaming in Tiktok China and short videos, and increased investment in March, with short videos up to 659. The live-streaming times increased to 3,000+ in April, and the amount of content is growing rapidly.
Mistine has a total of 4 active self-streaming accounts on Tiktok China, of which the official flagship account has 929,000 fans.
At present, Tiktok China has opened the first "Tiktok China 921 Goodies Festival", which started on September 9 and lasted until September 21. Currently, the official topic of #Tiktok China 921 Goodies Festival has been played 10.74 billion times.
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