The Rise of "Chinese Ingredients"
- Chaileedo Press
- Jun 15, 2022
- 3 min read
"Chinese ingredients" is not only the update of product packaging and appearance, but also includes the innovation of Chinese original raw materials, technological innovation of formula, innovation of production process and innovation of consumer's sense of use.
Once upon a time, most of China's beauty and skin care market was occupied by international brands. Star skin care ingredients such as Pro-Xylane and PITERA are exclusive to international brands, and some natural plant ingredients are also linked to global origins, such as Provence and lavender, Bulgaria and rose, and Jojoba oil from Peru…
Nowadays, with the increasing awareness of China's local consciousness and cultural self-confidence, Chinese consumers are increasingly accepting and loving Chinese domestic products, driving Chinese cosmetics brands to undergo profound changes.
From 2016 to 2020, China's domestic cosmetics showed a compound growth rate of 16.5%. In 2021, China's local cosmetics market share has reached 27.662 billion US dollars and will break through to 29.76-37.2 billion US dollars in the future. In this background, more and more Chinese beauty brands with Chinese ingredients and scientific formulations are coming into consumers' eyes, and more of them are gradually accepted.
Yunnan Matsutake Mushroom - SHE LOG. SHE LOG is a Chinese innovative skin care brand established in 2020. Matsutake mushroom series products are its flagship products. Among them, "Matsutake Mushroom Amino Acid Cleanser" is its hit product, with 50,000+ monthly sales in its Tmall flagship store, priced at $9, mainly for gentle repair.
When it comes to the application of fungus in the field of skin care, the most well-known product is the "Meca-Mushroom Relief&Resilence Lotion" from Origins, and Fresh has also launched a sleeping mask featuring TUBER MAGNATUM extract. SHE LOG selects matsutake mushrooms that are unique in Asia, and the top matsutake mushrooms are mostly produced in Shangri-La, Yunnan, China.
Zhejiang Pearl - OSM. Founded in 1967, OSM has been working on pearls and the application of pearls to cosmetics. Pearls contain more than 30 kinds of trace elements and organic substances such as vitamins, taurine, and peptides, so they have been used as Chinese medicinal materials since ancient times, and are regarded as beauty products. OSM naturally also applied pearls to its popular product "OSM Whitening Mask". Focusing on whitening and lightening spots, this product is very popular with consumers. The monthly sales volume in the Tmall brand flagship store is 80,000+, and the price is $48/ 15 pieces.
In addition to Chinese brands, some international brands are also keen to use "Chinese ingredients" in their products, for example, YUESAI's application of Chinese ingredients such as Cynanchum podophyllum Schneid, Ganoderma lucidum (Curtis) P. Karst., Tremella fuciformis Berk., peony; the "ginger anti-hair-fall" shampoo product developed by Kerastase using traditional Chinese medicine ingredients; Sulwhasoo's ginseng series products...
It is worth mentioning that last month, Tmall and ByteDance's marketing service platform Ocean Engine both proposed support plans for "Chinese ingredients". In the support plan, Tmall Beauty will integrate ecological service providers to help merchants improve their supply chain, and improve marketing and operational capabilities; Ocean Engine will create a live broadcast room themed "Great Chinese Ingredients x Brands", using IP to help live broadcasts explode.
The head of Tmall Beauty's domestic product business once said that Chinese cosmetics brands are worth redoing all categories with Chinese ingredients. Chinese beauty brands must focus on product development, go into deeper basic research, and bring higher technological products so that consumers can feel that Chinese cosmetics are also technologically rich and effective. Chinese beauty brands should make innovations in all aspects such as raw materials, processes, formulas, and skin texture to improve the technological content of Chinese cosmetics.
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