The Perfume Shop to Open Offline Experiential Store in Dublin

In the new store, nearly 130 brands of new products, celebrity fragrances and classic designer fragrances are sold.

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It is reported that British fragrance retailer The Perfume Shop will open its latest "new and improved experiential store" at Swords Pavilions shopping center in Dublin on Friday (July 7).

The Perfume Shop introduces the experiential store, which will include digital support, a personalized ribbon dispenser, free gift wrapping and recycling services. Customers who bring in their used perfume bottles for recycling will receive a 15 percent discount on their next perfume purchase.

The official website shows that The Perfume Shop has 215 offline stores in the UK, selling nearly 130 branded fragrances, including well-known perfume brands such as Hugo Boss, Paco Rabanne, Gucci, Hermès and Maison Margiela.

The Perfume Shop is committed to reducing energy consumption by 30% by 2030 compared to 2015 and introducing features such as energy-efficient LED lighting. Where possible, existing materials and equipment will be retained or reused.

In the new store, new products from nearly 130 brands, celebrity fragrances and classic designer fragrances are for sale. The Perfume Shop will also be giving away a free bottle of perfume to the first 30 customers with a purchase of more than 70 euros during the two days of opening.

In this year's Father's Day sale, The Perfume Shop reported an outstanding performance during the period, selling a record 224000 bottles of fragrances in the 14 days leading up to the big day, June 18, 2023. Compared to the same period in 2022, brick-and-mortar and online retail sales in the month leading up to Father's Day were up 9.1 %.