The "Pearl +" Chinese Ingredient Summit will kick off in China

Abstract: Recently, the 2022 "Pearl +" Chinese Ingredient Summit will kick off in Deqing, China. The summit is committed to the exchange and discussion of Chinese traditional cosmetics ingredient "pearl +" and highlighting the crucial role and relevance of Deqing pearl as an important agricultural heritage in the development of modern industry patterns.

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CHAILEEDO learned that, in July 28-29(China Standard Time), the 2022 "Pearl +" Chinese Ingredient Summit will be opened in Deqing, China, with a commitment to the exchange and discussion of Chinese traditional cosmetics ingredient "pearl +"and highlighting the crucial role and relevance of Deqing pearl as an important agricultural heritage in the development of modern industry pattern.

The 55-year-old Chinese brand (OSM) has been doing deep research of its pearl technology. In 1967, the concept of "pearl skin care" was unveiled by OSM, and the systematic pearl research system was established step by step in over half a century. The brand has grew into the leading brand of pearl whitening and pearl skin care based on offline channels and its established brand power. The product process utilizes "Deqing pearl system" ancient technique and combines modern technologies to develop products with pearl as the main ingredient. For years the research team has successively made breakthroughs in its key core technologies such as "Compound technology of Pearl and skin care products", "Submicron powder technology" and "Purification technology of Pearl Polypeptide".

In fact, whitening has been the basic function of public concern for its huge market demand and fierce competition about relevant ingredients. According to a report released by Intelligence Research Group, China's consumer market of whitening products reached USD 97.554 billion in 2020, with whitening effect demand accounting for 42.2% of the total concern about the efficacy of skin care products, and the figure is still on a sustained rise. Also， the market sees more whitening ingredients products contain, such as arbutin, vitis, nicotinamide, vitamin-C and so on. China has been delving into pearl whitening for decades as one of the earliest countries to make use of this substance. It is recorded that, as early as 4,000 years ago, mussel can produce pearls in Shangshu·Yugong, a chapter of the Book of Xia section of the Book of Documents, and giving great advantages to pearls as an authentic Chinese ingredient.

As its best-selling item, OSM's Whitening and Spot Banishing Mask registered sales of nearly 100 million pieces in 2020, ranking first on the Tmall's facial mask sector. The star product "Pearl Lucent Whitening Essence" also achieved a record high in omni-channel sales of over 3 million bottles, with retail sales of USD 86 million. In 2021, according to the report released by Tmall's FMCG division, OSM still ranks among the hundred-million club, retaining its TOP6 ranking among domestic brands, and its whitening and spot banishing facial mask recorded a turnover of 20 million yuan. According to data of O&O Consulting, OSM had the TOP6 beauty product sales in Tiktok and among the TOP8 in Kuaishou from January to October 2021.

The reason why explosive products can be strong out of the circle is that Chinese brands pay more and more attention to building barriers from raw materials to enhance their core competitiveness. Whether it is the independently developed "pearl polypeptide" added to the "Pearl Lucent Whitening Essence" of OSM, the exclusive superyeast HiMurchaSin of JALA is, Oryza Sativa (rice) Lees Extract and the Artemisia Extract from JAHWA, Prinsepia Utilis Seed Oil of WINONA, and Polycalm from Zhiben, all these exclusive ingredients have boosted the confidence of the national brands.

As functional skincare products are now prevalent, consumers have more strict requirements for ingredients of the cosmetic products. The authentic Chinese raw materials and ingredients have also improved accordingly, thus improving basic R&D capacity is inevitable for enterprises to stay afloat. Many brands are aware of the urgency of building up their R&D strength, by which they can stay in the game of industrial transformation.