The Online Influencer is Gone! What Should Domestic Cosmetics Brands Do
- Chaileedo Press
- Jul 16, 2022
- 3 min read
Abstract: CHAILEEDO found that not only PROYA, but also many domestic top beauty brands use self-broadcasting as an important channel to achieve brand performance growth. In contrast, there is a view that " Without leading online influencer, it's hard to create a new brand".
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