The First in China! Florasis Established a CMF Laboratory

Yige Group, the parent company of Florasis, announced that its first CMF laboratory established by a beauty brand in China was officially put into operation. The establishment of the laboratory will help the breakthrough of brand categories and the prediction of Chinese popular color trends and continue to deepen the construction of Oriental fashion system and Oriental beauty R&D system.

---

On May 17, BST, Yige Group, the parent company of Florasis, officially unveiled the CMF laboratory and announced its use. It is the first CMF laboratory established by beauty brands in China.

It is reported that the R&D strategy previously announced by Yige group includes five R&D centers, including the cosmetics science and innovation center, industrial design, and CMF R&D center. The CMF laboratory unveiled this time is an important part of its industrial design and CMF R&D center.

According to public information, CMF is the abbreviation for Color, Material, and Finishing, involving material science, colorology, engineering, psychology, aesthetics, etc., and is a comprehensive cross product of various disciplines, fashion trends, process technology, innovative materials, and aesthetic concepts.

At present, only a few enterprises or universities in China, such as Huawei and Jiangnan University, have set up special laboratories to carry out relevant research. And there is no precedent in the field of Chinese beauty, so Florasis has become the first brand with CMF laboratory in the field of Chinese cosmetics.

According to the manager of Yige Industrial Design and CMF R&D center, the laboratory currently has a series of leading equipment and a research team of nearly 20 people, who have worked in the field of CMF for an average of 5 years, with rich research and practical experience.

Globally speaking, beauty brands such as P&G, Dior, and Hermes have already carried out corresponding research and established competitive barriers in the field of product power such as material preservation and environmental protection materials. Colors of International brands like Tiffany blue, Hermes orange, Valentino red all impressed global consumers with their distinctive brand colors.

In the future, exploring the trend of fashion color is also a subject that Chinese brands must study in improving their fashion influence.

At present, Florasis has also reached strategic cooperation with Promostyl, an international top fashion trend research institution. In the future, the two sides will carry out close cooperation on "contemporary interpretation, trend development, and application of Chinese traditional colors". This is also the first strategic cooperation between Promostyl and any Chinese beauty brands.

Born in 2017, Florasis has been holding the concept of "Oriental makeup with flowers". During the "Double 11" in 2021, its turnover of it exceeded 46 million US dollars, ranking third among Chinese brands of Tmall cosmetics, the mainstream e-commerce platform in China; In 2021, its sales exceeded the US $741 million.

It is worth mentioning that before the official opening of the CMF laboratory, Florasis had made some achievements in structural innovation. In order to facilitate consumers to make-up with a single hand, Florasis made structural innovation on its air-pressed powder, which not only retains the traditional rotary opening and closing to ensure that the powder will not leak but also embeds a mirror on the powder box cover and adopts the connecting rotating structure. The box cover and box body can naturally present 135 degrees to further optimize the makeup experience.

In addition, Florasis is going to focus on the innovative application of new environmental protection materials and Chinese traditional materials in terms of material exploration, processing technology research, and application. It is reported that previously, Florasis has also developed an innovative ceramic lipstick, broadening the application of ceramics in the field of beauty. In terms of color research, it will focus on the relationship between female skin characteristics and the color of make-up, and study the trend and application of color in China.

"We are the first brand in China to invest heavily in CMF basic research. Our goal is to create a real trend for ourselves and make suitable oriental cosmetics for Chinese people, rather than allowing Chinese brands to follow the trend led by international brands," said the manager of Yige Industrial Design and CMF R&D center.

"Many of today's cosmetics are monopolized in terms of technology and structure. They are just not accessible, just like the chips in mobile phones field." The manager also disclosed that Florasis should study more from Huawei to break through these technologies, pushing back and empowering the industry.

At the same time, he further said that CMF's basic research investment will affect Florasis's layout in high-end fields. "CMF is a cutting-edge discipline with strong comprehensiveness. And Florasis will carry out CMF-related work in environmental protection materials, Chinese color trend guidance, and color, and human skin health in the future. Leading the industry trend will conduce to the premium ability for our products."