The Ayurveda Experience Raised $6 Million

The company aims to achieve a CAGR of 46% in the next five years.

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Recently, The Ayurveda Experience, an Indian DTC skincare brand, raised $6 million in a new round of financing led by Anicut Capital. The investors include Mariwala Family office Sharrp Ventures and Singularity Ventures.

According to an Inc42 report, India’s D2C online beauty and personal care segment is expected to become a $5.6 Bn space by 2025.

It is reported that The Ayurveda Experience will use new funds to expand the international market and expand The brand influence in India. Its overseas target markets include North America, Europe, Canada, and Australia. In addition, the company will also strengthen its R&D capabilities and infrastructure construction, and invest in personalized technologies.

The Ayurveda Experience was founded by Rishabh Chopra and the brand provides more than 100 SKUs. At present, it has launched three beauty personal care brands, Iyura, Ajara, and A. Modernica, as well as a health food brand, Ayutta, with more than 840,000 customers and an annual income of $27 million. The company aims to achieve a CAGR of 46% in the next five years.

At present, The Ayurveda Experience mainly sells its products through its official website and opened its first offline store in Los Angeles in October this year.

Anicut Capital, the investment company leading this round of financing, recently obtained the US $180 million debt fund approved by the Securities and Exchange Commission of India (SEBI). The company has invested in m-Caffeine, Vyapar, ChargeUp, Enmovil, AstrogateLabs, Snapint, Burgerama, Zymrat, and GIVA.